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MH Launches Hub @ BKI  
User currently offlinebjorn14 From Norway, joined Feb 2010, 3369 posts, RR: 2
Posted (3 years 10 months 3 weeks 5 days 9 hours ago) and read 2694 times:

Malaysia Airlines is to establish a hub operation in the eastern part of the country, located at Kota Kinabalu in the Sabah region.

The carrier says it will create the hub in a three-phase process starting in November this year and running until June 2011, by which time it will have six aircraft - including two Boeing 737-800s and four 737-400s - stationed there.

Malaysia Airlines says it will develop new international routes from the hub, stating that it is an "ideal gateway" for travel to China, northern Asia, Indonesia and Australia.

"The setting up of Kota Kinabalu as the eastern hub enables us to provide our customers with better flight schedules and connectivity as they would not need to wait for the aircraft to arrive from Kuala Lumpur," says chief executive Azmil Zahruddin.

Malaysia Airlines will base 150 flight crew and 250 cabin crew at the new hub. The airline is already planning services to Tokyo Haneda in November, and flights to Osaka in January.

Its network will also include daily flights to Taipei and Hong Kong, and four-times weekly services to Kaohsiung and Seoul.

Malaysia Airlines says it will align flight schedules from Kota Kinabalu with its MASwings operation to provide better connections. It adds that the new development could improve its bottom line by RM60-100 million ($19-32 million).

A Few Questions:

Good for BKI and MH but I am wondering about basing 150 Flight Crew and 250 Cabin Crew for 6 airplanes? Overkill? Also is this a defensive move as AirAsia seems to be making inroads @ BKI?


"I want to know the voice of God the rest is just details" --A. Einstein
5 replies: All unread, jump to last
 
User currently offlineTreeHillRavens From Malaysia, joined Jun 2007, 391 posts, RR: 1
Reply 1, posted (3 years 10 months 3 weeks 5 days 8 hours ago) and read 2585 times:

Quoting bjorn14 (Thread starter):
Malaysia Airlines says it will develop new international routes from the hub, stating that it is an "ideal gateway" for travel to China, northern Asia, Indonesia and Australia.

I guess PER would be the one they intend to fly to in Australia from BKI ? Anyway, both AK and MH used to fly to Indonesia and they failed miserably. Not sure if MH can pull this one again.

Quoting bjorn14 (Thread starter):
Its network will also include daily flights to Taipei and Hong Kong, and four-times weekly services to Kaohsiung and Seoul.

I noticed that the MAS flights to HKG and ICN are quite empty while KA (to HKG) and KE/OZ (to ICN) are full pretty much all the time. Any idea why is this so ?

Quoting bjorn14 (Thread starter):
Good for BKI and MH but I am wondering about basing 150 Flight Crew and 250 Cabin Crew for 6 airplanes? Overkill? Also is this a defensive move as AirAsia seems to be making inroads @ BKI?

150 Flight Crew and 250 Cabin Crew are indeed a lot for only six aircraft. May be more planes are planned to be based in Kota Kinabalu in the future.

Anyway, as far as i am concerned, 3-4 MAS 734 "sleep" at BKI everynight. Basically it means that it will get another 2 more tenants which is the soon to be delivered brand new 738 with PTV in all classes.


User currently offlineHB-IWC From Greece, joined Sep 2000, 4496 posts, RR: 72
Reply 2, posted (3 years 10 months 3 weeks 5 days 8 hours ago) and read 2550 times:

The KUL hub is already meager in comparison with SQ at SIN, the airline's main competitor. What is the point is spreading out the operation ever further when a more centralized hub with better connectivity is what is really needed. Yet another ill-fated experiment from a carrier that doesn't seem to have a clue on how to tackle increasingly hostile competition, it seems.

User currently offlineTreeHillRavens From Malaysia, joined Jun 2007, 391 posts, RR: 1
Reply 3, posted (3 years 10 months 3 weeks 5 days 7 hours ago) and read 2513 times:

Quoting HB-IWC (Reply 2):
The KUL hub is already meager in comparison with SQ at SIN, the airline's main competitor. What is the point is spreading out the operation ever further when a more centralized hub with better connectivity is what is really needed. Yet another ill-fated experiment from a carrier that doesn't seem to have a clue on how to tackle increasingly hostile competition, it seems.

This is not new actually. BKI has been practically a second hub for MAS for more than 2 decades already. However, instead of operating all the flights from KUL, all the international flights will now originate and stop in BKI only. It claimed that such move can save them about RM60 - RM100 Million a year.

The O&D market is pretty big from BKI to North Asia as proven by the nonstop flights operated by KE, OZ, KA, AK and BI via BWN. I think they just need to work harder on marketing and offer more competitive fares so they can be just as successful as those foreign carriers operating into BKI.


User currently offlineMillwallSean From Singapore, joined Apr 2008, 1234 posts, RR: 6
Reply 4, posted (3 years 10 months 3 weeks 5 days 7 hours ago) and read 2465 times:

Have a look and see how many of these routes that actually are new or even changed?
I dont really see much of a change to be honest. Haneda flight sure thats a fresh new one but...

Kaohsiung I was on that route in 2004 if my memory serves me right was 3 times per week back then. Seoul, well Korean and Asiana already on it and MAS used to stop in BKI on its way from KUL to ICN.
Haneda will be new but Japan wont because Narita is being closed as Haneda starts.
HongKong been there done that. I am sure they will list Cebu as well.
Osaka always used to have a stop on the KUL service.

In short there are no new destinations announced. new airport Haneda yes but no new destinations.

Call it a hub, make the Sabahan politicians happy.
But any changes nah. same same.

In regards to routes
Australian failed when they tried KK with twice weekly.
I doubt MH will be foolish enough to launch Australia from BKI.
Its a small market and faces fierce competition from Royal Brunei. Royal Brunei is cheap, very cheap indeed and if people want to pay more they have a onestop through KUL or SIN to choose from.

Talking about BKI, lots of tourists from Korea these days. Asiana, Korean and sometimes some lowcost as well (Not sure of that one is scheduled or just adhoc charter)
Dragonair increased the size of their plane to HongKong.
China Southern started not that long ago to Guangzhou.

Air Asia, flies to Manilla, Jakarta, Taipei, Shenzhen, HongKong, Singapore and Brunei.

Some other Chinese carrier I see regularly, is it Shenzhen as well, think so.

The Singaporean lowcosts started strong but got cold feet. Wasnt such a great market for the likes of Jetstar and Tiger as they first thought. Weve seen reductions. Going up against Air Asia in BKI wasn't easy.
Silkair is still going strong though.

What I am trying to say is that MH is rather late to the game and its not an easy place to step into and with this announcement they are stepping anywhere.
there is smoke but no fire.



No One Likes Us - We Dont Care.
User currently offlineTreeHillRavens From Malaysia, joined Jun 2007, 391 posts, RR: 1
Reply 5, posted (3 years 10 months 3 weeks 5 days 5 hours ago) and read 2361 times:

Quoting MillwallSean (Reply 4):
Kaohsiung I was on that route in 2004 if my memory serves me right was 3 times per week back then.

It was a daily flight back then. The flight to KHH was reduced to only 5x weekly last year or early this year (couldn't recall and there is no printed timetable to refer to anymore)

Quoting MillwallSean (Reply 4):
Seoul, well Korean and Asiana already on it and MAS used to stop in BKI on its way from KUL to ICN.

They still do actually which is on MH65 and MH64 twice weekly. OZ flies to BKI 5x weekly while KE 4x weekly (sometimes only 2x weekly). In a few months time, MAS will be replacing the 333 on this route to the 738 and the flight frequency will be increased to 4x weekly. This route is getting really crowded.

Quoting MillwallSean (Reply 4):
I am sure they will list Cebu as well.

Yeah. They could be resuming CBU one day too along with MNL. Just a guess of course. MAS used to from BKI to CBU and MNL thrice weekly respectively.

Quoting MillwallSean (Reply 4):
Osaka always used to have a stop on the KUL service.

This route started back in 2004 if my memory serves me correctly and it was initially served by 332. KUL-BKI-KIX was canceled in late 2008. KIX-BKI-KUL remains in service today and is served by the 333 at the moment.

Quoting MillwallSean (Reply 4):
Australian failed when they tried KK with twice weekly.

Was that in the 90s ? Can't remember them ever serving the Australian market from BKI. They used to fly between KCH/PER in the 90s up till 2008 if i'm not mistaken.

Quoting MillwallSean (Reply 4):
Dragonair increased the size of their plane to HongKong.

320 is the one they usually send to BKI. BKI used to get the larger 321 more frequently many years ago. They still fly in the 321 every now and then but not quite a frequent. 333 remains a frequent visitor during peak seasons.

Quoting MillwallSean (Reply 4):
Some other Chinese carrier I see regularly, is it Shenzhen as well, think so.

China Southern Airlines is still flying to BKI but not Shenzhen Airlines. Not anymore anyway.


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