virginblue4 From United Kingdom, joined Jun 2008, 831 posts, RR: 0 Posted (2 years 9 months 3 days 2 hours ago) and read 9651 times:
With the whole court case about on time performance etc have we heard anymore about the rebranding of Easyjet? Is it going to happen? What is it about the 90 days?
GT4EZY From United Kingdom, joined Dec 2007, 1724 posts, RR: 4 Reply 3, posted (2 years 9 months 2 days 21 hours ago) and read 8900 times:
Quoting virginblue4 (Thread starter): With the whole court case about on time performance etc have we heard anymore about the rebranding of Easyjet? Is it going to happen? What is it about the 90 days?
The court case is nothing to do with on time performance. The dispute is about the amount of revenue easyjet makes from ancillary revenue. i.e car hire, speedy boarding etc. Stelios argues that the airline makes more than 25% of total revenue from these streams and that this is not allowed under the licence agreement.
The board at Easyjet are well aware of how unpredictable Stelios can be and under the circumstances it is only prudent for them to prepare a new brand identity. This has been developed and in the eventuality that a re-brand is required, it will have to be rolled out in 90 days......a feat in itself.
Stelios is unhappy at the way the airline is being run.... well all know that. He disagrees with the expansion aswell as other developments that makes easyjet different than what it was 10 years ago. The company is about to reassess turnaround times specific to each destination to give greater integrity to the schedule but when this has been raised as an idea before, the founder is steadfast in his assertion that 20 minutes is all it should take to turn an aircraft. This is just about possible on an A319 at some destinations but at others it can be impossible. The A320's are generally scheduled extra time.
Being the airline industry, rumours are always flying about. The latest is that Stelios would revoke the brand licence and start Easyjet again but this is probably a myth. Either way, Stelios would gain nothing from forcing a rebrand but again he can be a volatile and unpredictable figure.
OyKIE From Norway, joined Jan 2006, 2575 posts, RR: 4 Reply 4, posted (2 years 9 months 2 days 19 hours ago) and read 8592 times:
Quoting GT4EZY (Reply 3): Stelios would gain nothing from forcing a rebrand but again he can be a volatile and unpredictable figure.
I believe that Steilos would loose a lot of money if he kills of this airlines right to use the Easy name. Easyjet is easily the best known brands of the companies within the Easygroup.
One could only dream Sir Richard Branson would look at the oportunity to take over Stelios stock, and rebrand Easyjet to Virgin Europe, or as others have joked about EasyVirgin...
Dream no small dream; it lacks magic. Dream large, then go make that dream real - Donald Douglas
GT4EZY From United Kingdom, joined Dec 2007, 1724 posts, RR: 4 Reply 6, posted (2 years 9 months 2 days 19 hours ago) and read 8508 times:
The whole revoking the brand name over on time performance was purely a blank shot IMO, the court case however is a different matter. Plus OTP is now improving towards something more akin to a busy Summer.
Timboflier215 From United Kingdom, joined May 2005, 1238 posts, RR: 1 Reply 7, posted (2 years 9 months 2 days 17 hours ago) and read 8326 times:
Quoting speedbird9 (Reply 2): 90 days to improve on time record or he will stop letting them use the easy brand
I believe he said they had 90 days to improve or he would look at revoking the rights to the name and that (god awful) orange. It doesn't mean the U2 have 90 days to improve or they will have to stop using the brand on the 91st day. Frankly, I'd love to see something a little easier on the eye than what they have currently, but with easyjet being such a well known name, the board will fight tooth and nail to be able to carry on using it.
richardw From United Kingdom, joined May 2001, 3709 posts, RR: 0 Reply 11, posted (2 years 9 months 2 days 3 hours ago) and read 5064 times:
easyJet is gaining a bad reputation for cancellations due to lack of crew and the blatant fiction its customer service people spout in response to reasonable requests for information, to negate paying compensation under EC261/2004, It is easy to understand why Sir Stelios appears to be livid.
U2 already owns Go-Fly, GB Airways and the brand of the swiss charter company it took over.
vv701 From United Kingdom, joined Aug 2005, 6620 posts, RR: 17 Reply 13, posted (2 years 9 months 2 days 2 hours ago) and read 4664 times:
Quoting OyKIE (Reply 10): He is in his right to express concerns about how management does things, but this should usually be taken through board.
He was a lone voice on the board. He resigned his directorship so that he was no longer bound by the board's decisions through collective responsibility. So now he cannot raise matters at board level. Instead he has take to writing to the CEO and publishing his letters throuhgh the media. But I think this may be far ffrom wise as he is in dangr of damaging both the airline in which he is the major shareholder and his 'easy' brand.
Quoting richardw (Reply 11): to negate paying compensation under EC261/2004
richardw From United Kingdom, joined May 2001, 3709 posts, RR: 0 Reply 14, posted (2 years 9 months 2 days 1 hour ago) and read 4512 times:
It is just plain and simply stupid to have an airline with not enough crews to operate those expensive things called Airliners in a business critically important season called summer, the easyJet board should have never let it happen.
It's like a supermarket closing before christmas because it didn't have enough staff.
MillwallSean From Brunei, joined Apr 2008, 1115 posts, RR: 5 Reply 15, posted (2 years 9 months 1 day 23 hours ago) and read 4376 times:
But wait a second.
Stelios critique is bang on the money.
Easyjet have expanded to fast. they cant fly their routes, they have had to wetlease 5 planes, cancel umpteen flights and delays have been more common then ontime arrivals.
Management have failed to deliver what they promised. thousands of holidaymakers have had their plans disrupted, thousands of people that trusted Easyjet will now be sceptical about them.
Stelios is right to be concerned. Easyjet live on its brand and its trust.
Stelios advice is to slow expansion and since they don't have enough pilots nor planes to fly the routes they sell at present it seems like a pretty reasonable advice to me.
Further on the Stelios family owns 38% of the airline so its not just a loudmouth talking. Its a big owner talking.
Nah the board needs the wake up call they think their strategy is right yet the summer has shown that the organisations is functioning worse than it ever has.
I say Stelios should by another 12& of the share and kick them all out.
GT4EZY From United Kingdom, joined Dec 2007, 1724 posts, RR: 4 Reply 17, posted (2 years 9 months 1 day 20 hours ago) and read 4104 times:
Quoting richardw (Reply 11): easyJet is gaining a bad reputation for cancellations due to lack of crew
Whilst the situation in the last couple of months was beyond a joke, to the credit of the new CEO, the integrity of the schedule is much improved of late. Most bases were actually largely unaffected by the debacle.
Don't be fooled. Stelios can also be a millstone around the airlines neck. For years, 20/25 minute turnarounds have been very tight for an A319 at many of the airports to which they fly. On the board he was steadfast in his assertion that this is the way it should be. In actual fact, it's these turnarounds that can compound any ATC, Weather and indeed staffing problems.
No mistake about it, the board has made mistakes in the last couple of years but IMO Stelios would hold the company back. Much of Stelios' low cost ideology simply doesn't work these days, and especially on many of the routes that Easyjet now fly.
I think under the new CEO there will be some changes to the way things are done. Whether or not Selios changes his tune....we'll see.
richardw From United Kingdom, joined May 2001, 3709 posts, RR: 0 Reply 18, posted (2 years 9 months 1 day 19 hours ago) and read 4045 times:
Quoting GT4EZY (Reply 17): Whilst the situation in the last couple of months was beyond a joke, to the credit of the new CEO, the integrity of the schedule is much improved of late. Most bases were actually largely unaffected by the debacle.
But the situation at LGW has been extremely bad, CEOs and crews don't see passengers go in to stress melt down when their flights are cancellled!
Andy H was a board member and U2 should investigate fully what board decisions were made to cause this.
U2 benefitted tremendously from crew from GOE and GT, shame the board let things go bad.
GT4EZY From United Kingdom, joined Dec 2007, 1724 posts, RR: 4 Reply 19, posted (2 years 9 months 1 day 19 hours ago) and read 4008 times:
Quoting richardw (Reply 18): But the situation at LGW has been extremely bad, CEOs and crews don't see passengers go in to stress melt down when their flights are cancellled!
I agree....... thats why i called it a debacle. It was scandalous even but now the dust has settled, it is clear that this was mainly a SXF and LGW problem. Unfortunately, even as a PLC there will be no public style inquiry.
The new CEO has implimented "fire breaks" and these will continue as a permanant measure aswell as a review on turnaround times so that they can be tailored to each station. Incidentally, Stelios would likely object to this.
Finally, crews most certainly do see the stress and consequences that cancellations and long delays cause.
MillwallSean From Brunei, joined Apr 2008, 1115 posts, RR: 5 Reply 23, posted (2 years 9 months 1 day 2 hours ago) and read 3496 times:
Quoting GT4EZY (Reply 17):
No mistake about it, the board has made mistakes in the last couple of years but IMO Stelios would hold the company back. Much of Stelios' low cost ideology simply doesn't work these days, and especially on many of the routes that Easyjet now fly.
I disagree. I think the worst an airline like Easyjet can do is try to move towards higher cost higher fares. Then they have no niche and will eventually not make it.
They need to keep pushing the lowcost mission every second to stay competitive.
Also the Stelios family have 38% of the shares in the company. Its not that difficult for them to get the management they want. If they aren't happy just get a new one in.
SR4ever From Luxembourg, joined Mar 2010, 765 posts, RR: 1 Reply 24, posted (2 years 9 months 1 day 2 hours ago) and read 3444 times:
Quoting GT4EZY (Reply 17): Much of Stelios' low cost ideology simply doesn't work these days, and especially on many of the routes that Easyjet now fly.
Could you expand on this please? Looks very interesting indeed.
25 GT4EZY: The major one is turning an aircraft round in 20 minutes at some of Europes busiest airports. He is apparently insistent that this should be achieved
26 Bennett123: The problem with Stelios's argument is this. He does not want to slow growth to resolve the quality issues. He wants to do so to pay dividends to shar
27 SR4ever: Legacies should jump on that opportunity I believe...
28 GT4EZY: The quality issue to me is the reliability. Set that aside and there is no real issue with quality..............it's an LCC afterall. There are some i
Sponsor Message: 
From United Kingdom, joined Jun 2008, 831 posts, 
From UK - England, joined Jul 2009, 193 posts, 
From Norway, joined Jan 2006, 2575 posts, 
I believe that Steilos would loose a lot of money if he kills of this airlines right to use the Easy name. Easyjet is easily the best known brands of the companies within the Easygroup.
From , joined Dec 1969, posts, 
From Brunei, joined Apr 2008, 1115 posts, 
From Luxembourg, joined Mar 2010, 765 posts, 
Printer friendly format 
