winglets747 From Australia, joined Mar 2007, 81 posts, RR: 0 Posted (2 years 9 months 2 weeks 3 days 1 hour ago) and read 16021 times:
Well no surprise here given all of the talk from Virgin Blue itself, but it is interesting to note the Creative Director, Hans Hulsbosch, has a long history with Qantas and most recently re-designed the roo so it could fit on the A380. John Borghetti is bringing in a lot of his old (Qantas) mates. Brand unification makes sense. V Australia has suffered and arguably still is from its somewhat obscure name.
I'm open to the new livery as long as it doesn't turn out like Virgin Atlantic's!
Quote: Virgin Blue has confirmed what it has been wink winking, nudge nudging at for months: it will introduce a new livery.
The carrier says it has hired Hans Hulsbosch as Creative Director who will be tasked with creating the carrier's new livery as well as corporate identity. Virgin Blue has not given a timeline or cost for the project.
While there was no mention of uniting the group's four brands--Virgin Blue, Pacific Blue, Polynesian Blue, and V Australia--Virgin Blue Group CEO John Borghetti has all but confirmed that.
"Even Brett [Godfrey] before me made comment along the lines that it would be a good thing if one day we operated under one brand. And certainly my view is just that," Borghetti said at the carrier's annual results in Sydney last month.
Dalavia From United States of America, joined Feb 2005, 398 posts, RR: 1 Reply 1, posted (2 years 9 months 2 weeks 3 days 1 hour ago) and read 15957 times:
This is very welcome news.
DJ's LCC image is way past its 'use by' date.
Time to use some advanced graphics software this time, rather than MS Word!
smi0006 From Australia, joined Jan 2008, 1407 posts, RR: 0 Reply 2, posted (2 years 9 months 2 weeks 3 days 1 hour ago) and read 15914 times:
I beg of them NO RED!!!!!!!!!!!! Green, blue, violet, grey, black, gold, beige, silver, white, ashen trope or whatever but no RED, (and maroon and orange are cheating too!!). We already have one airline associated with the colour red and they are a rather major competitor, I hope they are much more creative then they were with VA livery.
I wonder what has been negotiated regarding the Virgin brand?
Quoting winglets747 (Thread starter): V Australia has suffered and arguably still is from its somewhat obscure name.
When I arrived in LAX recently there was V Australia uniformed GHA walking around calling out for 'Virgin Australia passengers' if their own staff can't get it right, I suppose the insinuated branding overlap from Virgin works.
AirlineReporter From United States of America, joined Jun 2010, 78 posts, RR: 0 Reply 4, posted (2 years 9 months 2 weeks 2 days 23 hours ago) and read 15620 times:
Smart move. Most of Virgin's other brands have nice, classy looking liveries. This one looked horrid and way too much red.
MCO2BRS From United Kingdom, joined Jan 2007, 521 posts, RR: 0 Reply 5, posted (2 years 9 months 2 weeks 2 days 23 hours ago) and read 15483 times:
Could we perhaps see the Virgin Blue Grp. rebrand to something more akin to Virgin America? From what I understand the VX brand and product style is more in line with VS (and thereby more 'palatable' for SQ to allow Virgin in the branding) than what DJ currently is.
BMI727 From United States of America, joined Feb 2009, 14415 posts, RR: 26 Reply 7, posted (2 years 9 months 2 weeks 2 days 21 hours ago) and read 15154 times:
I'd be in favor of something similar to V Australia. That said, if DJ were just going with a variant of that, there wouldn't be much point in getting a creative director.
Why do Aerospace Engineering students have to turn things in on time?
IndianicWorld From Australia, joined Jun 2001, 2405 posts, RR: 0 Reply 8, posted (2 years 9 months 2 weeks 2 days 21 hours ago) and read 15133 times:
Quoting BMI727 (Reply 7): I'd be in favor of something similar to V Australia. That said, if DJ were just going with a variant of that, there wouldn't be much point in getting a creative director.
Totally agree. A Creaditive Directior would not be needed if they plan on using an existing Virgin livery (Atlantic, America. VAustralia). I can see a vastly different look, inside and out.
ANstar From Netherlands, joined Nov 2003, 4872 posts, RR: 6 Reply 10, posted (2 years 9 months 2 weeks 2 days 21 hours ago) and read 15069 times:
Quoting IndianicWorld (Reply 8): Totally agree. A Creaditive Directior would not be needed if they plan on using an existing Virgin livery (Atlantic, America. VAustralia). I can see a vastly different look, inside and out.
You would still need a creative director. Heck this is the company that just re hashed the QF logo....
winglets747 From Australia, joined Mar 2007, 81 posts, RR: 0 Reply 11, posted (2 years 9 months 2 weeks 2 days 21 hours ago) and read 15044 times:
Quoting smi0006 (Reply 2): When I arrived in LAX recently there was V Australia uniformed GHA walking around calling out for 'Virgin Australia passengers' if their own staff can't get it right, I suppose the insinuated branding overlap from Virgin works.
Heck, some Virgin Blue execs have even slipped and said Virgin Australia
Quoting ANstar (Reply 10): You would still need a creative director. Heck this is the company that just re hashed the QF logo....
Sorry I'm confused. You're saying VB rehashed the QF logo?
vhtje From United Kingdom, joined Jan 2009, 307 posts, RR: 0 Reply 14, posted (2 years 9 months 2 weeks 2 days 20 hours ago) and read 14883 times:
Quoting Kappel (Reply 13): I never got why an airline named Virgin Blue would have primarily red airplanes
It's an Australian thing. 'Bluey' is an old knickname given to redheads. Hence 'Virgin Blue' name and red aircraft.
As a nickname it is very outmoded now though, so yes, time for change.
If they do change their name, what will happen with their IATA code? Will they keep DJ? Will they perhaps unify all their codes?
But then 'DJ' does not relate to Virgin Blue anyway, so maybe they don't need to change that. Unification of the codes would be less confusing for passengers though.
SXDFC From United States of America, joined Dec 2007, 2043 posts, RR: 19 Reply 16, posted (2 years 9 months 2 weeks 2 days 19 hours ago) and read 14263 times:
Is there a time frame in which we will see these new colors?
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
RyanairGuru From Australia, joined Oct 2006, 2674 posts, RR: 2 Reply 17, posted (2 years 9 months 2 weeks 2 days 19 hours ago) and read 14020 times:
Quoting vhtje (Reply 14): Will they keep DJ? Will they perhaps unify all their codes?
But then 'DJ' does not relate to Virgin Blue anyway, so maybe they don't need to change that
I could see VA sticking and DJ being dropped quietly by the way side. Obviously Virgin Australia and V Australia (if selected) would make VA the obvious choice, but even if it was Virgin *Anything* then VA would still fit better than DJ since having at least one letter in common would still create a better sense of brand continuity. (Virgin Atlantic is VS and Virgin America is VX)
Actually looking at that a question which has never occurred to me before has just popped into my head: since Atlantic and America predated VAus, why was VA not already taken???
Quoting mariner (Reply 15): it is also a play on "True Blue" - meaning a real Australian
Thinking about it that way the Virgin Blue brand actually works quite well: if you disassociate it from its ranga connotations then there is something innately Australian about the brand "Blue". White planes with some form of mid-blue tail would actually look all right (albeit B6-esque).
Dumping the bright red would make the brand more classy 100-fold and I don't think that the Virgin Blue brand is so badly tarnished by its LCC routes that it is actually necessary to change it.
allrite From Australia, joined Aug 2007, 1427 posts, RR: 3 Reply 22, posted (2 years 9 months 2 weeks 2 days 17 hours ago) and read 13026 times:
Judging from the comments about our very-recently-reappointed prime minister it seems as if calling redheads "blue" is out and "ranga" or "ginger" (with hard "g"s) is in. So perhaps they could incorporate those terms in the name.
I don't like the current bright red/dark blue scheme. They are toy colours, not classy. I think a nice and original colour scheme would be to use red ochre and eucalyptus/khaki green, maybe sky blue as well, highlights on a white background, continuing the scholar scheme into the interior (eucalyptus green seats, ochre carpet and sky blue bulkheads).
PA515 From New Zealand, joined Nov 2007, 700 posts, RR: 0 Reply 23, posted (2 years 9 months 2 weeks 2 days 16 hours ago) and read 12645 times:
Quoting RyanairGuru (Reply 17): Actually looking at that a question which has never occurred to me before has just popped into my head: since Atlantic and America predated VAus, why was VA not already taken???
IATA Code VA was used by the Venezuelan airline VIASA which ceased in 1997. In theory it was available when Virgin Blue commenced, however I believe IATA do not release codes for use by another carrier for several years, probably not until well after all trace of the previous identity has run it's course in the IATA accounting systems.
After Air New Zealand (TE) and NAC (NZ) were merged in 1978 the respective IATA Codes were used for international and domestic flights for several years until the decision to use NZ for all flights. There were agents in the US who kept issuing tickets with the TE code instead of NZ for years afterwards. TE was not issued to another carrier for quite some time. The same happened with TN, now used by Air Tahiti Nui.
26 ivo: They will be getting 2x A330-200 ? Where are they coming from? Etihad? Someone with more info please? http://blog.seattlepi.com/worldairlinenews/index
27 azjubilee: I think the obvious and least disruptive for the brand and passengers is clearly Virgin Australia. The whole point is to build upon the terrific Virgi
28 mariner: Much as I love the PM, I don't worship follow and I'll stand up for old Aussie slang anytime. I don't like to see Australia become Americanized, as i
29 TWACaptain: I just flew over BFI and their latest 737, fresh from the paint shop, is in the current color scheme.
30 RyanairGuru: They are leasing them from (somewhat ironically) Emirates. Admittedly these will be used on domestic flights so they will be of no benefit to EY and
31 Drewski2112: Unlike most here, I rather enjoy the all red airplanes that Virgin Blue has. As a spotter at Boeing Field, I can't think of any other airline (that se
32 winglets747: Good point. The boomerang isn't on the aircraft but is part of the logo elsewhere. See the logo on their website: http://www.virginblue.com.au/ BOC i
33 NZ1: It's not as far away as you may think. NZ1
34 eta unknown: If you've been attentive and flown Emirates, you'll have noticed the bulkheads have faint images of dunes. Check the Emirates cabin views database- d
35 smi0006: Here is the current EK A332 product, I think it would be very competitive on a PER-SYD/MEL route! There appears to be two J seats one hard shelled the
36 RyanairGuru: Either on this thread, Australia Aviation #39 (maybe #38), or the one discussing the VA-EY alliance. Now I think about it I thinks it's the latter. T
37 Rotation: Am I the only person who actually likes the red on DJ aircraft? I agree it used to look a little more tacky when they had the livery with the phone nu
38 Owleye: It would be better brandwise that all Virgin airline brands get the same layout as the latest virgin atlantic: though, when legally necessary, with th
39 RyanairGuru: This would obviously be the most obvious colour scheme if they wanted to create a homogenous Virgin group of airlines. However I'm not sure that's th
40 dynamicsguy: I had always thought that that was meant to be the nose of an airplane. The pointy ends aren't boomerang-like.
41 JetMech: If a person is the quiet type who keeps to themselves, we call them rowdy. Regards, JetMech
42 vhtje: smh.com.au are reporting that the proposed V Australia/DL JV on the Australia-US route has been knocked back: http://www.smh.com.au/business/world...h
43 ANstar: Settle for a code share relationship with DL??
44 Rotation: I always thought it resembled the nose of a 737 - given that it's the major (and at the time of its inception, the only) aircraft in their fleet. Eve
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