winglets747 From Australia, joined Mar 2007, 85 posts, RR: 0 Posted (3 years 11 months 3 weeks 6 days 16 hours ago) and read 17519 times:
Well no surprise here given all of the talk from Virgin Blue itself, but it is interesting to note the Creative Director, Hans Hulsbosch, has a long history with Qantas and most recently re-designed the roo so it could fit on the A380. John Borghetti is bringing in a lot of his old (Qantas) mates. Brand unification makes sense. V Australia has suffered and arguably still is from its somewhat obscure name.
I'm open to the new livery as long as it doesn't turn out like Virgin Atlantic's!
Quote: Virgin Blue has confirmed what it has been wink winking, nudge nudging at for months: it will introduce a new livery.
The carrier says it has hired Hans Hulsbosch as Creative Director who will be tasked with creating the carrier's new livery as well as corporate identity. Virgin Blue has not given a timeline or cost for the project.
While there was no mention of uniting the group's four brands--Virgin Blue, Pacific Blue, Polynesian Blue, and V Australia--Virgin Blue Group CEO John Borghetti has all but confirmed that.
"Even Brett [Godfrey] before me made comment along the lines that it would be a good thing if one day we operated under one brand. And certainly my view is just that," Borghetti said at the carrier's annual results in Sydney last month.
smi0006 From Australia, joined Jan 2008, 1531 posts, RR: 0
Reply 2, posted (3 years 11 months 3 weeks 6 days 16 hours ago) and read 17412 times:
I beg of them NO RED!!!!!!!!!!!! Green, blue, violet, grey, black, gold, beige, silver, white, ashen trope or whatever but no RED, (and maroon and orange are cheating too!!). We already have one airline associated with the colour red and they are a rather major competitor, I hope they are much more creative then they were with VA livery.
I wonder what has been negotiated regarding the Virgin brand?
When I arrived in LAX recently there was V Australia uniformed GHA walking around calling out for 'Virgin Australia passengers' if their own staff can't get it right, I suppose the insinuated branding overlap from Virgin works.
MCO2BRS From United Kingdom, joined Jan 2007, 539 posts, RR: 0
Reply 5, posted (3 years 11 months 3 weeks 6 days 14 hours ago) and read 16981 times:
Could we perhaps see the Virgin Blue Grp. rebrand to something more akin to Virgin America? From what I understand the VX brand and product style is more in line with VS (and thereby more 'palatable' for SQ to allow Virgin in the branding) than what DJ currently is.
ANstar From United Kingdom, joined Nov 2003, 5190 posts, RR: 6
Reply 10, posted (3 years 11 months 3 weeks 6 days 12 hours ago) and read 16567 times:
Quoting IndianicWorld (Reply 8): Totally agree. A Creaditive Directior would not be needed if they plan on using an existing Virgin livery (Atlantic, America. VAustralia). I can see a vastly different look, inside and out.
You would still need a creative director. Heck this is the company that just re hashed the QF logo....
winglets747 From Australia, joined Mar 2007, 85 posts, RR: 0
Reply 11, posted (3 years 11 months 3 weeks 6 days 12 hours ago) and read 16542 times:
Quoting smi0006 (Reply 2): When I arrived in LAX recently there was V Australia uniformed GHA walking around calling out for 'Virgin Australia passengers' if their own staff can't get it right, I suppose the insinuated branding overlap from Virgin works.
Heck, some Virgin Blue execs have even slipped and said Virgin Australia
Quoting ANstar (Reply 10): You would still need a creative director. Heck this is the company that just re hashed the QF logo....
Sorry I'm confused. You're saying VB rehashed the QF logo?
RyanairGuru From Australia, joined Oct 2006, 5449 posts, RR: 5
Reply 17, posted (3 years 11 months 3 weeks 6 days 10 hours ago) and read 15518 times:
Quoting vhtje (Reply 14): Will they keep DJ? Will they perhaps unify all their codes?
But then 'DJ' does not relate to Virgin Blue anyway, so maybe they don't need to change that
I could see VA sticking and DJ being dropped quietly by the way side. Obviously Virgin Australia and V Australia (if selected) would make VA the obvious choice, but even if it was Virgin *Anything* then VA would still fit better than DJ since having at least one letter in common would still create a better sense of brand continuity. (Virgin Atlantic is VS and Virgin America is VX)
Actually looking at that a question which has never occurred to me before has just popped into my head: since Atlantic and America predated VAus, why was VA not already taken???
Quoting mariner (Reply 15): it is also a play on "True Blue" - meaning a real Australian
Thinking about it that way the Virgin Blue brand actually works quite well: if you disassociate it from its ranga connotations then there is something innately Australian about the brand "Blue". White planes with some form of mid-blue tail would actually look all right (albeit B6-esque).
Dumping the bright red would make the brand more classy 100-fold and I don't think that the Virgin Blue brand is so badly tarnished by its LCC routes that it is actually necessary to change it.
allrite From Australia, joined Aug 2007, 2057 posts, RR: 4
Reply 22, posted (3 years 11 months 3 weeks 6 days 8 hours ago) and read 14524 times:
Judging from the comments about our very-recently-reappointed prime minister it seems as if calling redheads "blue" is out and "ranga" or "ginger" (with hard "g"s) is in. So perhaps they could incorporate those terms in the name.
I don't like the current bright red/dark blue scheme. They are toy colours, not classy. I think a nice and original colour scheme would be to use red ochre and eucalyptus/khaki green, maybe sky blue as well, highlights on a white background, continuing the scholar scheme into the interior (eucalyptus green seats, ochre carpet and sky blue bulkheads).
PA515 From New Zealand, joined Nov 2007, 877 posts, RR: 0
Reply 23, posted (3 years 11 months 3 weeks 6 days 7 hours ago) and read 14143 times:
Quoting RyanairGuru (Reply 17): Actually looking at that a question which has never occurred to me before has just popped into my head: since Atlantic and America predated VAus, why was VA not already taken???
IATA Code VA was used by the Venezuelan airline VIASA which ceased in 1997. In theory it was available when Virgin Blue commenced, however I believe IATA do not release codes for use by another carrier for several years, probably not until well after all trace of the previous identity has run it's course in the IATA accounting systems.
After Air New Zealand (TE) and NAC (NZ) were merged in 1978 the respective IATA Codes were used for international and domestic flights for several years until the decision to use NZ for all flights. There were agents in the US who kept issuing tickets with the TE code instead of NZ for years afterwards. TE was not issued to another carrier for quite some time. The same happened with TN, now used by Air Tahiti Nui.