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Virgin Blue To Introduce New Livery  
User currently offlinewinglets747 From Australia, joined Mar 2007, 85 posts, RR: 0
Posted (3 years 10 months 3 weeks 2 days 4 hours ago) and read 17454 times:
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Well no surprise here given all of the talk from Virgin Blue itself, but it is interesting to note the Creative Director, Hans Hulsbosch, has a long history with Qantas and most recently re-designed the roo so it could fit on the A380. John Borghetti is bringing in a lot of his old (Qantas) mates. Brand unification makes sense. V Australia has suffered and arguably still is from its somewhat obscure name.

I'm open to the new livery as long as it doesn't turn out like Virgin Atlantic's!

Quote:
Virgin Blue has confirmed what it has been wink winking, nudge nudging at for months: it will introduce a new livery.

The carrier says it has hired Hans Hulsbosch as Creative Director who will be tasked with creating the carrier's new livery as well as corporate identity. Virgin Blue has not given a timeline or cost for the project.

While there was no mention of uniting the group's four brands--Virgin Blue, Pacific Blue, Polynesian Blue, and V Australia--Virgin Blue Group CEO John Borghetti has all but confirmed that.

"Even Brett [Godfrey] before me made comment along the lines that it would be a good thing if one day we operated under one brand. And certainly my view is just that," Borghetti said at the carrier's annual results in Sydney last month.
http://www.flightglobal.com/blogs/fl...goodbye-boomerang-virgin-blue.html


Stay hungry. Stay foolish.
44 replies: All unread, showing first 25:
 
User currently offlineDalavia From Australia, joined Feb 2005, 543 posts, RR: 1
Reply 1, posted (3 years 10 months 3 weeks 2 days 4 hours ago) and read 17390 times:

This is very welcome news.

DJ's LCC image is way past its 'use by' date.

Time to use some advanced graphics software this time, rather than MS Word!


User currently offlinesmi0006 From Australia, joined Jan 2008, 1524 posts, RR: 0
Reply 2, posted (3 years 10 months 3 weeks 2 days 3 hours ago) and read 17347 times:

I beg of them NO RED!!!!!!!!!!!! Green, blue, violet, grey, black, gold, beige, silver, white, ashen trope or whatever but no RED, (and maroon and orange are cheating too!!). We already have one airline associated with the colour red and they are a rather major competitor, I hope they are much more creative then they were with VA livery.

I wonder what has been negotiated regarding the Virgin brand?

Quoting winglets747 (Thread starter):
V Australia has suffered and arguably still is from its somewhat obscure name.

When I arrived in LAX recently there was V Australia uniformed GHA walking around calling out for 'Virgin Australia passengers' if their own staff can't get it right, I suppose the insinuated branding overlap from Virgin works.


User currently offlineIndianicWorld From Australia, joined Jun 2001, 2916 posts, RR: 0
Reply 3, posted (3 years 10 months 3 weeks 2 days 2 hours ago) and read 17127 times:

I agree that no red is a good thing. Move away from the QF look alike type scheme and look at the future to differenciate the airlines.

User currently offlineAirlineReporter From United States of America, joined Jun 2010, 78 posts, RR: 0
Reply 4, posted (3 years 10 months 3 weeks 2 days 2 hours ago) and read 17053 times:

Smart move. Most of Virgin's other brands have nice, classy looking liveries. This one looked horrid and way too much red.

David


User currently offlineMCO2BRS From United Kingdom, joined Jan 2007, 539 posts, RR: 0
Reply 5, posted (3 years 10 months 3 weeks 2 days 2 hours ago) and read 16916 times:

Could we perhaps see the Virgin Blue Grp. rebrand to something more akin to Virgin America? From what I understand the VX brand and product style is more in line with VS (and thereby more 'palatable' for SQ to allow Virgin in the branding) than what DJ currently is.

Cheers

MCO 2 BRS


User currently offlinevheca From Australia, joined May 2007, 262 posts, RR: 0
Reply 6, posted (3 years 10 months 3 weeks 2 days 1 hour ago) and read 16782 times:

White body and red tail? Is Borghetti that silly? Too many Qantas links if this is the case of taking on Virgin America or Virgin schemes!

I would have to agree with smi0006 in something a little different. Euro white is aweful!

Cheers

VHECA



Types Flown on - 312,320,722,732,733,73H,73W,742,743,74C,752,762,AB4,D1C,D28,DHT,F27,L11
User currently onlineBMI727 From United States of America, joined Feb 2009, 15715 posts, RR: 26
Reply 7, posted (3 years 10 months 3 weeks 2 days ago) and read 16587 times:

I'd be in favor of something similar to V Australia. That said, if DJ were just going with a variant of that, there wouldn't be much point in getting a creative director.


Why do Aerospace Engineering students have to turn things in on time?
User currently offlineIndianicWorld From Australia, joined Jun 2001, 2916 posts, RR: 0
Reply 8, posted (3 years 10 months 3 weeks 2 days ago) and read 16566 times:

Quoting BMI727 (Reply 7):
I'd be in favor of something similar to V Australia. That said, if DJ were just going with a variant of that, there wouldn't be much point in getting a creative director.

Totally agree. A Creaditive Directior would not be needed if they plan on using an existing Virgin livery (Atlantic, America. VAustralia). I can see a vastly different look, inside and out.


User currently offlinejetfuel From Australia, joined Jan 2005, 2204 posts, RR: 0
Reply 9, posted (3 years 10 months 3 weeks 2 days ago) and read 16554 times:

We need a name first   


Where's the passion gone out of the airline industry? The smell of jetfuel and the romance of taking a flight....
User currently offlineANstar From United Kingdom, joined Nov 2003, 5161 posts, RR: 6
Reply 10, posted (3 years 10 months 3 weeks 2 days ago) and read 16502 times:

Quoting IndianicWorld (Reply 8):
Totally agree. A Creaditive Directior would not be needed if they plan on using an existing Virgin livery (Atlantic, America. VAustralia). I can see a vastly different look, inside and out.

You would still need a creative director. Heck this is the company that just re hashed the QF logo....


User currently offlinewinglets747 From Australia, joined Mar 2007, 85 posts, RR: 0
Reply 11, posted (3 years 10 months 3 weeks 2 days ago) and read 16477 times:
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Quoting smi0006 (Reply 2):
When I arrived in LAX recently there was V Australia uniformed GHA walking around calling out for 'Virgin Australia passengers' if their own staff can't get it right, I suppose the insinuated branding overlap from Virgin works.

Heck, some Virgin Blue execs have even slipped and said Virgin Australia  
Quoting ANstar (Reply 10):
You would still need a creative director. Heck this is the company that just re hashed the QF logo....

Sorry I'm confused. You're saying VB rehashed the QF logo?



Stay hungry. Stay foolish.
User currently offlineIndianicWorld From Australia, joined Jun 2001, 2916 posts, RR: 0
Reply 12, posted (3 years 10 months 3 weeks 2 days ago) and read 16431 times:

Quoting ANstar (Reply 10):
You would still need a creative director. Heck this is the company that just re hashed the QF logo....

Yes, but that required a redesign of the logo and font used.

In this case, if they were just going to use an existing Vigin template, they would just use it.

Quoting winglets747 (Reply 11):
Sorry I'm confused. You're saying VB rehashed the QF logo?

No he means Hans Hulsbosch did 


User currently offlineKappel From Suriname, joined Jul 2005, 3533 posts, RR: 17
Reply 13, posted (3 years 10 months 3 weeks 2 days ago) and read 16397 times:

Quoting IndianicWorld (Reply 3):
I agree that no red is a good thing.

Here's a crazy idea, how about more blue? Especially if the Virgin Blue name remains...

I never got why an airline named Virgin Blue would have primarily red airplanes. OTOH, JetBlue's aircraft are mostly white...



L1011,733,734,73G,738,743,744,752,763,772,77W,DC855,DC863,DC930,DC950,MD11,MD88,306,319,320,321,343,346,ARJ85,CR7,E195
User currently offlinevhtje From United Kingdom, joined Jan 2009, 365 posts, RR: 0
Reply 14, posted (3 years 10 months 3 weeks 1 day 23 hours ago) and read 16316 times:
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Quoting Kappel (Reply 13):
I never got why an airline named Virgin Blue would have primarily red airplanes

It's an Australian thing. 'Bluey' is an old knickname given to redheads. Hence 'Virgin Blue' name and red aircraft.

As a nickname it is very outmoded now though, so yes, time for change.

If they do change their name, what will happen with their IATA code? Will they keep DJ? Will they perhaps unify all their codes?

But then 'DJ' does not relate to Virgin Blue anyway, so maybe they don't need to change that. Unification of the codes would be less confusing for passengers though.


User currently offlinemariner From New Zealand, joined Nov 2001, 25004 posts, RR: 85
Reply 15, posted (3 years 10 months 3 weeks 1 day 23 hours ago) and read 16213 times:
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Quoting vhtje (Reply 14):
It's an Australian thing. 'Bluey' is an old knickname given to redheads. Hence 'Virgin Blue' name and red aircraft.

Yes, it is that, but it is also a play on "True Blue" - meaning a real Australian, a dinky-di Australian.

http://www.johnwilliamson.com.au/music/true_blue_21.html

I'd be sorry to see it go. It makes Virgin Blue one of the few airlines with a sense of humor about itself.

mariner



aeternum nauta
User currently offlineSXDFC From United States of America, joined Dec 2007, 2296 posts, RR: 19
Reply 16, posted (3 years 10 months 3 weeks 1 day 22 hours ago) and read 15696 times:

Is there a time frame in which we will see these new colors?


ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
User currently offlineRyanairGuru From Australia, joined Oct 2006, 5177 posts, RR: 4
Reply 17, posted (3 years 10 months 3 weeks 1 day 22 hours ago) and read 15453 times:

Quoting vhtje (Reply 14):
Will they keep DJ? Will they perhaps unify all their codes?

But then 'DJ' does not relate to Virgin Blue anyway, so maybe they don't need to change that

I could see VA sticking and DJ being dropped quietly by the way side. Obviously Virgin Australia and V Australia (if selected) would make VA the obvious choice, but even if it was Virgin *Anything* then VA would still fit better than DJ since having at least one letter in common would still create a better sense of brand continuity. (Virgin Atlantic is VS and Virgin America is VX)

Actually looking at that a question which has never occurred to me before has just popped into my head: since Atlantic and America predated VAus, why was VA not already taken???

Quoting mariner (Reply 15):
it is also a play on "True Blue" - meaning a real Australian

Thinking about it that way the Virgin Blue brand actually works quite well: if you disassociate it from its ranga connotations then there is something innately Australian about the brand "Blue". White planes with some form of mid-blue tail would actually look all right (albeit B6-esque).

Dumping the bright red would make the brand more classy 100-fold and I don't think that the Virgin Blue brand is so badly tarnished by its LCC routes that it is actually necessary to change it.



Worked Hard, Flew Right
User currently offlineKappel From Suriname, joined Jul 2005, 3533 posts, RR: 17
Reply 18, posted (3 years 10 months 3 weeks 1 day 21 hours ago) and read 14968 times:

Quoting vhtje (Reply 14):
'Bluey' is an old knickname given to redheads. Hence 'Virgin Blue' name and red aircraft.

Aha, thanks for the explanation. Must be an Aussie thing, naming a redhead bluey, LOL...



L1011,733,734,73G,738,743,744,752,763,772,77W,DC855,DC863,DC930,DC950,MD11,MD88,306,319,320,321,343,346,ARJ85,CR7,E195
User currently offlinena From Germany, joined Dec 1999, 10645 posts, RR: 9
Reply 19, posted (3 years 10 months 3 weeks 1 day 21 hours ago) and read 14937 times:

As long its Virgin red of some sort its nice.
Please no Blue as main colour - its so me-too! Oh, I forgot its in the name 


User currently offlinemariner From New Zealand, joined Nov 2001, 25004 posts, RR: 85
Reply 20, posted (3 years 10 months 3 weeks 1 day 20 hours ago) and read 14769 times:
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Quoting Kappel (Reply 18):
Aha, thanks for the explanation. Must be an Aussie thing, naming a redhead bluey, LOL...

For the same reason a short bloke is called Lofty or Stretch.  

mariner



aeternum nauta
User currently offlineKappel From Suriname, joined Jul 2005, 3533 posts, RR: 17
Reply 21, posted (3 years 10 months 3 weeks 1 day 20 hours ago) and read 14529 times:

Quoting na (Reply 19):
Please no Blue as main colour - its so me-too!

I really like this one:

View Large View Medium
Click here for bigger photo!

Photo © Jan Heistermann

Quoting mariner (Reply 20):
For the same reason a short bloke is called Lofty or Stretch.

Haha, I get it...



L1011,733,734,73G,738,743,744,752,763,772,77W,DC855,DC863,DC930,DC950,MD11,MD88,306,319,320,321,343,346,ARJ85,CR7,E195
User currently offlineallrite From Australia, joined Aug 2007, 2003 posts, RR: 4
Reply 22, posted (3 years 10 months 3 weeks 1 day 20 hours ago) and read 14459 times:

Judging from the comments about our very-recently-reappointed prime minister it seems as if calling redheads "blue" is out and "ranga" or "ginger" (with hard "g"s) is in. So perhaps they could incorporate those terms in the name.  

I don't like the current bright red/dark blue scheme. They are toy colours, not classy. I think a nice and original colour scheme would be to use red ochre and eucalyptus/khaki green, maybe sky blue as well, highlights on a white background, continuing the scholar scheme into the interior (eucalyptus green seats, ochre carpet and sky blue bulkheads).



Applying insanity to normality
User currently offlinePA515 From New Zealand, joined Nov 2007, 868 posts, RR: 0
Reply 23, posted (3 years 10 months 3 weeks 1 day 19 hours ago) and read 14078 times:

Quoting RyanairGuru (Reply 17):
Actually looking at that a question which has never occurred to me before has just popped into my head: since Atlantic and America predated VAus, why was VA not already taken???

IATA Code VA was used by the Venezuelan airline VIASA which ceased in 1997. In theory it was available when Virgin Blue commenced, however I believe IATA do not release codes for use by another carrier for several years, probably not until well after all trace of the previous identity has run it's course in the IATA accounting systems.

After Air New Zealand (TE) and NAC (NZ) were merged in 1978 the respective IATA Codes were used for international and domestic flights for several years until the decision to use NZ for all flights. There were agents in the US who kept issuing tickets with the TE code instead of NZ for years afterwards. TE was not issued to another carrier for quite some time. The same happened with TN, now used by Air Tahiti Nui.

PA515


User currently offlinewinglets747 From Australia, joined Mar 2007, 85 posts, RR: 0
Reply 24, posted (3 years 10 months 3 weeks 1 day 18 hours ago) and read 13393 times:
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Quoting SXDFC (Reply 16):
Is there a time frame in which we will see these new colors?

Virgin Blue isn't naming a time line right now, but expect months. I would be surprised if it was unveiled this year.



Stay hungry. Stay foolish.
25 Post contains links and images Braybuddy : View Large View MediumPhoto © Yunjin Lee - Korea Aero Photos Pardon my ignorance, but where's the boomerang?
26 Post contains links ivo : They will be getting 2x A330-200 ? Where are they coming from? Etihad? Someone with more info please? http://blog.seattlepi.com/worldairlinenews/index
27 azjubilee : I think the obvious and least disruptive for the brand and passengers is clearly Virgin Australia. The whole point is to build upon the terrific Virgi
28 Post contains links and images mariner : Much as I love the PM, I don't worship follow and I'll stand up for old Aussie slang anytime. I don't like to see Australia become Americanized, as i
29 TWACaptain : I just flew over BFI and their latest 737, fresh from the paint shop, is in the current color scheme.
30 RyanairGuru : They are leasing them from (somewhat ironically) Emirates. Admittedly these will be used on domestic flights so they will be of no benefit to EY and
31 Drewski2112 : Unlike most here, I rather enjoy the all red airplanes that Virgin Blue has. As a spotter at Boeing Field, I can't think of any other airline (that se
32 Post contains links and images winglets747 : Good point. The boomerang isn't on the aircraft but is part of the logo elsewhere. See the logo on their website: http://www.virginblue.com.au/ BOC i
33 NZ1 : It's not as far away as you may think. NZ1
34 eta unknown : If you've been attentive and flown Emirates, you'll have noticed the bulkheads have faint images of dunes. Check the Emirates cabin views database- d
35 Post contains links and images smi0006 : Here is the current EK A332 product, I think it would be very competitive on a PER-SYD/MEL route! There appears to be two J seats one hard shelled the
36 RyanairGuru : Either on this thread, Australia Aviation #39 (maybe #38), or the one discussing the VA-EY alliance. Now I think about it I thinks it's the latter. T
37 Rotation : Am I the only person who actually likes the red on DJ aircraft? I agree it used to look a little more tacky when they had the livery with the phone nu
38 Owleye : It would be better brandwise that all Virgin airline brands get the same layout as the latest virgin atlantic: though, when legally necessary, with th
39 RyanairGuru : This would obviously be the most obvious colour scheme if they wanted to create a homogenous Virgin group of airlines. However I'm not sure that's th
40 dynamicsguy : I had always thought that that was meant to be the nose of an airplane. The pointy ends aren't boomerang-like.
41 JetMech : If a person is the quiet type who keeps to themselves, we call them rowdy. Regards, JetMech
42 Post contains links vhtje : smh.com.au are reporting that the proposed V Australia/DL JV on the Australia-US route has been knocked back: http://www.smh.com.au/business/world...h
43 ANstar : Settle for a code share relationship with DL??
44 Post contains images Rotation : I always thought it resembled the nose of a 737 - given that it's the major (and at the time of its inception, the only) aircraft in their fleet. Eve
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