tdscanuck From Canada, joined Jan 2006, 12709 posts, RR: 80 Reply 4, posted (2 years 8 months 5 days 13 hours ago) and read 21253 times:
Quoting na (Reply 1): The grey 3D-background looks dirty, the whole logo somewhat dull in colour.
I wonder if they'll keep the 2-colour logo for use on liveries...this one seems like it would be very difficult to paint (I suppose they'll use a decal), and even harder to have it look clean.
I do like the new text though...enough difference to look fresh, but recognizable roots to the original.
KFlyer From Sri Lanka, joined Mar 2007, 1208 posts, RR: 0 Reply 5, posted (2 years 8 months 5 days 13 hours ago) and read 21220 times:
IMHO, doesn't this font look more retro than futuristic ? The new trend of branding is simplicity, not complexity. I'm a fan of both A & B. But B's logo looks better than this to me.
Nothing wrong with the logo. A refresh is always a good thing.
The opinions above are solely my own and do not express those of my employers or clients.
"Airbus unveiled a new branding today which retains the original ball-shaped symbol that denotes its expertise as world-leading aircraft manufacturer, while incorporating the modernised typeface adopted by the company’s EADS corporate parent."
next up: YYC, SFO, SYD, AKL, WLG, CMB, BKK, SIN, FRA, VCE, JFK
FWAERJ From United States of America, joined Jun 2006, 3172 posts, RR: 1 Reply 8, posted (2 years 8 months 5 days 12 hours ago) and read 20815 times:
Quoting tdscanuck (Reply 4): I wonder if they'll keep the 2-colour logo for use on liveries...this one seems like it would be very difficult to paint (I suppose they'll use a decal), and even harder to have it look clean.
With the new typeface, I think they will keep the 2-color logo for airplane liveries. Case in point: General Electric, makers of light bulbs to GEnx jet engines, has a 3D version of the GE monogram logo used in advertising and on certain products. Yet GE also uses a 2-color blue and white version of the GE monogram logo for airplane engine decals.
Overall, Airbus's logo is a pleasant logo refresh. Glad they didn't drop the basic jet fan logo they've used for 41 years - everyone knows both it and the Boeing Stratotype font (unchanged since 1947, I believe?). Dropping either would be heresy.
Aesma From France, joined Nov 2009, 4783 posts, RR: 9 Reply 9, posted (2 years 8 months 5 days 12 hours ago) and read 20759 times:
I didn't realize EADS already had its new identity, with a new logo (actually without a logo, just EADS "logoized").
I find the new airbus logo quite strange, I'd prefer only having the lines, without the background (like the old logo). Also, the font is the same as the EADS one, but the EADS logo is in grey, not blue. If the idea is to create a global identity, using the same color would seem more logical.
On EADS homepage AIRBUS is actually in grey, with the other divisions, each having a logo in the same "grey ball".
New Technology is the name we give to stuff that doesn't work yet. Douglas Adams
VC10er From United States of America, joined Feb 2007, 2425 posts, RR: 9 Reply 11, posted (2 years 8 months 5 days 11 hours ago) and read 20336 times:
With all due respect to the thread starter...that's not a new logo. It's a re-rendering of the current. It also doest do much to offset the horrible name "AirBUS" does anyone know what year "Airbus" was created. And the washing machine logo inspired by looking in an engine.
But then again.. No company in this space has a kick- ass identity. I recall the "Frankenstein" logo for Boeing after the MD merger. Now it looks like an emblem on buck Rogers space suit. ( ok, I do love L O C K H E E D)
Embraer: the little airplane/ arrow thing .... I lead the project to change all the look of Embraer, but Marcelo Boetelho begged, TOLD me not to touch the logo. While it was a bad logo, as logos go, it never stopped the sale of one airplane.
Odd, with such a great catagory: aerospace, there are no knock your socks off logos or design system. It's all about the widget!
R
The world is missing love, let's use our flights to spread it!
BMI727 From United States of America, joined Feb 2009, 14323 posts, RR: 26 Reply 12, posted (2 years 8 months 5 days 11 hours ago) and read 20143 times:
I like the new look myself.
Quoting VC10er (Reply 11): While it was a bad logo, as logos go, it never stopped the sale of one airplane.
And that is probably the point of this whole discussion.
Why do Aerospace Engineering students have to turn things in on time?
Nice. I am one ot those who like change, at least if it is not too radical. And this smal step change is something I like. I agree with those who feel the gray shade migt make it look dirty, but at the same time the logo looks mote up to date.
Quoting tdscanuck (Reply 4): I do like the new text though...enough difference to look fresh, but recognizable roots to the original.
I absolutely agree
Dream no small dream; it lacks magic. Dream large, then go make that dream real - Donald Douglas
einsteinboricua From Puerto Rico, joined Apr 2010, 2043 posts, RR: 6 Reply 14, posted (2 years 8 months 5 days 10 hours ago) and read 19743 times:
Not really a new logo. More like a new font. New logo would be CO switching from the meatball to the globe. Still, very clean, sophisticated, professional. I like it. Kudos to Airbus!
"You haven't seen a tree until you've seen its shadow from the sky."
silentbob From Vatican City, joined Aug 2006, 1639 posts, RR: 1 Reply 15, posted (2 years 8 months 5 days 10 hours ago) and read 19669 times:
The correct term is "wordmark"
I like it, but I couldn't tell you what the other one looked like. Makes sense that they want every division using a common font, shows some continuity within a larger organization.
Aither From South Korea, joined Oct 2004, 789 posts, RR: 0 Reply 16, posted (2 years 8 months 5 days 9 hours ago) and read 19460 times:
I wonder how people at Airbus or Eurocopter feel about that : in the world of aviation people are often proud of their company. Now it's like if the E.U. was asking the member countries to change their flags to reflect they are just part of an organisation many would still just define as "something".
r2rho From Germany, joined Feb 2007, 2248 posts, RR: 1 Reply 17, posted (2 years 8 months 5 days 8 hours ago) and read 18835 times:
I don't like it. The old logo was clean and pleasant to the eye.
The reason behind the change is indeed the homogeneization of logos in all the EADS Divisions. However, of those divisions, only Airbus had a widely recognized logo, and to a lesser extent, Eurocopter (the font, not the logo). Therefore, logic dictates that the widely recognized logo - Airbus - should have inspired the rest of the divisions. Instead, the other divisions get an improved logo (or even a logo at all) at the expense of worsening - IMO - the Airbus one.
It's like when United Technologies homogeneized the logos across their divisions, only to end up having PW coming back to the good ol', widely recognized Pratt&Whitney logo. Perhaps the same will happen at EADS / Airbus after a while?
Viscount724 From Switzerland, joined Oct 2006, 21465 posts, RR: 24 Reply 19, posted (2 years 8 months 5 days 5 hours ago) and read 18163 times:
Quoting VC10er (Reply 11): does anyone know what year "Airbus" was created.
1970 officially, although the name "airbus" had been used generically for several large aircraft studies going back to the 1960s.
As a sidenote, "Airbus" was used for many years as a brand for a shuttle service between Calgary and Edmonton's city center YXD airport operated by Canadian regional carrier Pacific Western Airlines (which acquired CP Air in 1987 to create Canadian Airlines). That service started in 1963. Ironically, in later years that "Airbus" was operated exclusively by Boeing 737-200s with service almost hourly. The brand "Airbus" for that service was very well known and it was common to hear people say, e.g. "I'm taking the Airbus to Calgary."
I went to the EADS website to find a better resolution but going to http://www.eads.com/ always automatically redirect me to another page displaying "It seems you have landed on our old pages." !
How can such a large corporation be so unprofessional in term of communication/design?
KGRB From United States of America, joined Sep 2010, 614 posts, RR: 1 Reply 21, posted (2 years 8 months 5 days 5 hours ago) and read 17913 times:
I think this is a nice change; not a day-and-night difference, but more of a retooling of an already recognizable logo. I think this makes the Airbus logo more distinct and the fact that it fits in with the rest of the EADS identity is a bonus.
Quoting Viscount724 (Reply 19): 1970 officially, although the name "airbus" had been used generically for several large aircraft studies going back to the 1960s.
I remember reading somewhere that the partners that make up Airbus actually thought of naming the A320 something different during the design phases, but in the end, decided to give it the Airbus "brand" and A3-- designation. I wasn't around then, but it seems to me that in the 1970s/80s, "Airbus" wasn't really considered the manufacturer of the A300/A310, but more the name of that family of aircraft. Of course, I could be mistaken.... A question for the Airbus historians, I guess.
alwaysontherun From Netherlands Antilles, joined Jan 2010, 464 posts, RR: 0 Reply 22, posted (2 years 8 months 5 days 4 hours ago) and read 17380 times:
Quoting Aither (Reply 20): How can such a large corporation be so unprofessional in term of communication/design?
It´s all hands on deck to get the A350 up in the air………..
###"I´m always on the Run"###
"Failure is not an option, it comes standard in any Windows product" - an anonymous MAC owner.
contrails15 From United States of America, joined Oct 2008, 1181 posts, RR: 0 Reply 23, posted (2 years 8 months 5 days 3 hours ago) and read 16449 times:
I'm all for change but I like the old logo better.
pnwtraveler From Canada, joined Jun 2007, 2046 posts, RR: 12 Reply 24, posted (2 years 8 months 5 days 2 hours ago) and read 15632 times:
A logo or wordmark is the complete image, colour, graphics, symbols and typography. Change anything and you have a new logo with new instructions for graphic artists, printers, ad agencies etc. You can play with semantics and say it is a refresh but that isn't accurate.
As an advertising guy, the logo does nothing for me. It is ok. The rationale to have everything under EADS branded similarly is reasonable. Exciting and fresh it isn't. But the brief may have called for it to look staid, dependable and solid. Without knowing what the branding was supposed to do it is all just subjective opinion as to likes or dislikes. I am MEH.
25 kennyone: Seems futuristic - I guess that's the kind of image the company wants to sell. I actually like it...
26 tropical77W: This is as new a logo to Airbus as the New AF one is to AF.
27 BAKJet: Personally, I hate the " Faux 3D" logos. I think they looked bad when 6th graders in the 90s put them in Powepoints, and I think they look bad when a
28 tdscanuck: That's not all that unusual...most companies don't want other people displaying their logo without permission. Posting high resolution images is a re
29 plunaaircanada: Ewwwwwww The message you were about to post is too short and probably not of any higher value to the topic at hand. You should think long and hard bef
30 IBOAviator: I like the old one wayyyy better. The old logo has a certain sophistication about it that this new one just doesn't have. It's like Airbus hired some
31 DocLightning: Well, that's disappointing. A new font and a shading behind the old logo? They really needed a new logo. Boeing's is pretty cool.
32 KFlyer: This is the other logo I didn't post it at first since there is no confirmation that this is an official work. It was found on Wikipedia, and cannot b
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