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Finnair To Get New Logo  
User currently offlinehotplane From , joined Dec 1969, posts, RR:
Posted (4 years 3 months 1 week 1 day 13 hours ago) and read 21502 times:

Just found this. Not a great deal of info at present but no doubt more will appear shortly.

http://twitter.com/airlineroute/statuses/24979472188

22 replies: All unread, jump to last
 
User currently offlineandaman From , joined Dec 1969, posts, RR:
Reply 1, posted (4 years 3 months 1 week 1 day 13 hours ago) and read 21419 times:

Yes they are rebranding, but very little news has leaked out. I have heard the logo, livery, uniforms etc will change, more or less. I heard a rumor their 8th A333 coming in the end of the year would be the first a/c with the new look.

Anyway we'll hardly see any radical changes, the blue color will stay in one form or another  Wink

[Edited 2010-09-20 01:12:02]

User currently offlineGiancavia From Vatican City, joined Feb 2010, 1385 posts, RR: 0
Reply 2, posted (4 years 3 months 1 week 1 day 8 hours ago) and read 20641 times:

Good .. Lets hope they are more creative on the fuselage eh? lol

User currently offlinetraveler_7 From Estonia, joined May 2000, 540 posts, RR: 0
Reply 3, posted (4 years 3 months 1 week 1 day 6 hours ago) and read 20262 times:

What's wrong with their present brand and logo? Their famous white "F" on a blue tail works fine. At least on my opinion.
Why to spend money on rebranding when present brand works fine?

Sven


User currently offlineIBOAviator From Canada, joined Sep 2010, 120 posts, RR: 0
Reply 4, posted (4 years 3 months 1 week 1 day 6 hours ago) and read 20168 times:

Quoting traveler_7 (Reply 3):
Why to spend money on rebranding when present brand works fine?

In some cases, the old is better yes-- but in other cases, people see something new and there is cause to think that something's changed and so the mentality of let's try it out and see if it's better set's in. For airlines, improved or refreshed logos make the public see the airline as undergoing improvement or change in the positive direction so that mentality of seeing what's changed and the curiosity set's in. The bottom line is that more people will try out this newly improved product and that equals more revenue for the airline.

But I can't argue that it's gonna be interesting to see their
Quoting Twitter:
new corporate logo, cabin interior design, product upgrade



Keep Calm and Go Around!
User currently offlinehotplane From , joined Dec 1969, posts, RR:
Reply 5, posted (4 years 3 months 1 week 1 day 6 hours ago) and read 20106 times:

Quoting traveler_7 (Reply 3):
Why to spend money on rebranding when present brand works fine?

Exactly. If it ain't broke and all that. Airbus have just done the same thing too.


User currently onlinelaca773 From United States of America, joined Nov 2004, 4065 posts, RR: 2
Reply 6, posted (4 years 3 months 1 week 1 day 3 hours ago) and read 18935 times:
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I love their "F" tail. It's very classy and modern looking. Perhaps we'll get to see a bit more blue, a cheat line maybe (I can wish.).

What other great changes are coming their way?


User currently offlineMQTmxguy From United States of America, joined Nov 2007, 197 posts, RR: 0
Reply 7, posted (4 years 3 months 1 week 1 day 3 hours ago) and read 18248 times:

I personally have always found Finnair's current livery to be very modern and classy, I think their E-jets are some of the sharpest looking out there. Hope they don't screw it up.


Well at least we can all take comfort in the fact that NW will never retire their DC-9s
User currently offlineVC10er From United States of America, joined Feb 2007, 2989 posts, RR: 13
Reply 8, posted (4 years 3 months 1 week 1 day ago) and read 16034 times:
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Quoting traveler_7 (Reply 3):

To find out "what's wrong" with the current identity you would need to have the qualitative and quantitative research done with their most important clients as well the fliers they are seeking so they can grow. There is plenty of data done by ALL the airlines on their respective identities and their competition. Even data (vast in-market data) that prove how important an airlines identity is. There is much more proof on how important "packaging" of an airline can be if the airline gets it wrong vs right (BA world tails) for example. I personally like Finnair's identity. Perhaps the data says we are wrong- or the data says consumers like it but in it's market it looks TOO cold and TOO cold as many people think (every country has it's cliches- perhaps senior management wishes to have a more universal look?) although, it's often too many times the case where the CEO justs wants to make his mark and he can find a way to spin the research in his/her direction! I do this for a living and it's true if it's an airline or vodka or telecom company!



The world is missing love, let's use our flights to spread it!
User currently offlinenclmedic From United Kingdom, joined Oct 2009, 345 posts, RR: 0
Reply 9, posted (4 years 3 months 1 week 23 hours ago) and read 15627 times:

Can anyone hazard a guess at how much the total rebrand is going to cost? Presumably you've got to repaint every aircraft in reasonable time (apart from those being retired), change all the uniforms (or at least components of it), then all of the copy rebranding (airports, printed material, website) and then some sort of advertising campaign as well.

I agree that the logo and brand are fine, and pretty strong. Recent advertising was powerful and their image seems to be on the up. Possibly spending money on a better hard product, upgraded inflight services etc would have been more powerful. Some rebrands have been less than encouraging (MON's new logo is vile, but agree they needed to update, 9W possibly could have pushed it a bit further....)

AF's clearly didn't change much because that branding is as old as the company, and I'm wondering whether AY will be doing something similar....


User currently offlineandaman From , joined Dec 1969, posts, RR:
Reply 10, posted (4 years 3 months 1 week 22 hours ago) and read 15075 times:

Quoting nclmedic (Reply 9):
AF's clearly didn't change much because that branding is as old as the company, and I'm wondering whether AY will be doing something similar....

I expect something similar than AF did. Finnair's "F" is from 1960s originally and has just been modernized few times.




The current look is around ten years old.



(Finnair)


User currently offlineJana From Antigua and Barbuda, joined Sep 2009, 110 posts, RR: 0
Reply 11, posted (4 years 3 months 1 week 21 hours ago) and read 14608 times:

Since that Finnair dropped its Finnish flag off the tail, the Finnish never got used to the current branding. They find the F-logo more a fork rather than that it is representing Finland. I'm really looking forward what Finnair is creating at this moment.

User currently offlineGiancavia From Vatican City, joined Feb 2010, 1385 posts, RR: 0
Reply 12, posted (4 years 3 months 1 week 8 hours ago) and read 11498 times:

Quoting Jana (Reply 11):
Since that Finnair dropped its Finnish flag off the tail, the Finnish never got used to the current branding. They find the F-logo more a fork rather than that it is representing Finland
. I'm really looking forward what Finnair is creating at this moment.

Maybe they can incorporate the Finnish flag down the fuselage in some artistic way. BMI and the way they did their planes springs to mind. I dont mind the logo i just hate the white crap. Maybe they can give the planes an icey blue belly or blah blah .. so many ideas other then white.


User currently offlineVC10er From United States of America, joined Feb 2007, 2989 posts, RR: 13
Reply 13, posted (4 years 3 months 6 days 17 hours ago) and read 11042 times:
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Identity changes are very expensive, but when done right the return in investment is a 1000x or even almost priceless. Could you give FedEx a Billion dollars to change their logo- no way. If Singapore has scheduled flight to a city on the moon, I bet that swan will be on the livery of that space craft.

Spending $200,000,000 + on Delta had to be done. But AF spending all that money for that tweek was just crazy. But when Cathy Pacific made their BIG change WOW that was worth it.

AND TAM'S CHANCE IS NOW!!!! It would cost less too as it's not established globally yet and have 200,000 check in counters to re- do

Finnair does not look like a fork. If you want to "F"-up research, just call out stuff that could be positive or negatiive and use them as negatives ....use those virbatims like some jerk in Geneva (nothing against Geneve-I like Geneva) says it looks like a giant bottle of isopropyl alcohol all blue and white therefore sterile, cold and the kiss of death.......generic.

I like Finnair's identity: strong, heritage/legacy airline and looks safe and trustworthy. Contmporary wihout trying too hard to be futuristic! Is her last PAX MD11 gone now??



The world is missing love, let's use our flights to spread it!
User currently offlineFinnaviation From Finland, joined Mar 2007, 255 posts, RR: 0
Reply 14, posted (4 years 3 months 6 days 16 hours ago) and read 10986 times:

Quoting VC10er (Reply 13):
Is her last PAX MD11 gone now??

It was in March 2009.


User currently offlineandaman From , joined Dec 1969, posts, RR:
Reply 15, posted (4 years 3 months 6 days 16 hours ago) and read 10931 times:

Quoting Jana (Reply 11):
Since that Finnair dropped its Finnish flag off the tail, the Finnish never got used to the current branding.

Not really.. I remember some people missing the flag logo in the beginning, but it turned to be a successful change. The logo still look modern, I hope they don't spoil it. Curious to see if their next A333 has something new to show, I dont expect anything radical changes though.

Quoting VC10er (Reply 13):
Is her last PAX MD11 gone now??
Quoting Finnaviation (Reply 14):
It was in March 2009.

Actually 2010, last scheduled flight was 22nd Feb DEL-HEL.


User currently offlineFinnaviation From Finland, joined Mar 2007, 255 posts, RR: 0
Reply 16, posted (4 years 3 months 6 days 15 hours ago) and read 10904 times:

Quoting andaman (Reply 15):
Actually 2010, last scheduled flight was 22nd Feb DEL-HEL.

Yes and the last pax flight was AY7054 YVR-HEL 2nd March 2010.

Quoting VC10er (Reply 13):
Is her last PAX MD11 gone now??


[Edited 2010-09-21 22:53:37]

User currently offlineandaman From , joined Dec 1969, posts, RR:
Reply 17, posted (4 years 3 months 6 days 15 hours ago) and read 10891 times:

[quote=Finnaviation,reply=16]Yes and the last pax flight was AY7054 YVR-HEL 2nd March 2009.
[/quot

Still 2010   The Vancouver Olympics were in Feb this year.


User currently offlineFinnaviation From Finland, joined Mar 2007, 255 posts, RR: 0
Reply 18, posted (4 years 3 months 6 days 15 hours ago) and read 10879 times:

Yeah, 3/2010 would be right.  

User currently offlinePM From Germany, joined Feb 2005, 7007 posts, RR: 63
Reply 19, posted (4 years 3 months 6 days 14 hours ago) and read 10783 times:

I seem to be in a minority here but I find the Finnair identity hopeless. The font is uninspired and the F on the tail (port side) looks, well, amateurish. The kind of logo you get when you don't get a professional to do it. And the backwards F on the starboard side is just embarrassing.

I know that others feel differently and that's fine but I, for one, would be delighted with a radical overhaul.


User currently offlineMH017 From Netherlands, joined Apr 2005, 1692 posts, RR: 30
Reply 20, posted (4 years 3 months 6 days 14 hours ago) and read 10717 times:

Quoting PM (Reply 19):
And the backwards F on the starboard side is just embarrassing.

Exactly !!!

Hope they will do away with the all-white fuselage, like Blue1 did (personally, I really do like there new colours !!!)



don't throw away tomorrow !
User currently onlineokay From Finland, joined Dec 2006, 672 posts, RR: 0
Reply 21, posted (4 years 3 months 6 days 10 hours ago) and read 10532 times:

I do not think we will see major changes in the logo. I'm sure The 1968-logo that was retouched in the 2000-make-over will stay one way or the other.

I, for one, like the F. It represents the company well, it is the first letter of the company as well as the first letter of the name of Finland in English. Before the make-over in 2000, the logo used to be more defined, and also used to look a lot more like an aeroplane, which was also the original idea. Of course, one can argue that we lost a little bit of this cleverness of the logo in 2000 when the "fuselage" part of the logo was dropped. Also, I remember people critisising the location of the F on the circle. It was said that when the old logo went across the whole "World", signaling that Finnair would be present globally. Even if this was not the case, it was considered bad, that in the new logo the F-letter was positioned to the South-East "corner", giving the impression Finnair would be operating in Australia. These are just a few memories I have about the discussion during the time the stylished logo was introduced.

I would personally change the font of the name. I do not think it is correct to mix capital letters and small letters, as it is done in the present name (FInnAIR). I know it is supposed to be artistic, but I do not like it personally!  

okAY


User currently offlineOwleye From Netherlands, joined Feb 2006, 962 posts, RR: 2
Reply 22, posted (4 years 3 months 6 days 8 hours ago) and read 10277 times:

Quoting hotplane (Thread starter):
Why to spend money on rebranding when present brand works fine?

When they are really busy with changing the logo design and others than it might be the case that the present brand design doesn't work well anymore or that Finnair just to want give the airline a new elan. Changing a logo and other brand assets is indeed an costly brand system wide operation.


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