Allegiant introduced a price match policy today: their "Low-Price Pledge". If one finds a better package deal from the same airport with the same hotel within seven days (as opposed to the normal 24 hours of most airline and travel sites) of booking a G4 package (excluding taxes/fees), their next flight to the same G4 destination from the same G4 city is free (i.e. if you fly FWA-SFB, you can't use the free ticket between SBN-LAS or FWA-PIE). Very creative marketing, and I like the 7-day window.

The sunburst logo also got a refresh on the site, to match the sunburst and colors of the new 757 livery. And G4 also launched a new slogan today: "Travel is our deal."

Thoughts?