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How long to UA/CO Rebrand Planes ?  
User currently offlineBlueman87 From United States of America, joined Aug 2009, 535 posts, RR: 0
Posted (3 years 9 months 1 week 5 days 11 hours ago) and read 13606 times:

How long is it goin to take to Rebrand All CO and UA aircraft when will it be done?


B6 T5 JFK DL T2/3 JFK
40 replies: All unread, showing first 25:
 
User currently offlinedl767captain From United States of America, joined Mar 2007, 2539 posts, RR: 0
Reply 1, posted (3 years 9 months 1 week 5 days 10 hours ago) and read 13369 times:

I'm assuming the CO aircraft will go pretty quick since they have the option to apply United stickers over Continental. It will be interesting to see if they do like Delta and erosive extremely fast or follow the current UA and repaint during maintenance.

User currently offlinezkojh From China, joined Sep 2004, 1659 posts, RR: 1
Reply 2, posted (3 years 9 months 1 week 5 days 10 hours ago) and read 13323 times:

look at the current UA colours, that started about 7 years ago and they still havent finished painting all the planes. so think it could be a while , but like 'dl767captain' says just put a sticker on it - the cheap way. who's going to notice lol. personally think they should have kept the blue bottom of the A/C its going to to be strange seeing a CO globe on the tail of a 744!! come to think of it CO got a sweet deal out of this when it came to the colours..


NZ 787-9 flying between PVG - AKL ! CAN'T WAIT!!
User currently offlineSonomaFlyer From United States of America, joined Apr 2010, 1673 posts, RR: 0
Reply 3, posted (3 years 9 months 1 week 5 days 10 hours ago) and read 13318 times:
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Figure 12-18 months based on statements of UA's new CEO and the size of their fleet. New a/c delivered will of course have the right set up but the rest of the fleet be rotated through based on maintenance cycles. They don't have enough spare a/c to just pull a bunch off the line to repaint.

User currently offlinedl767captain From United States of America, joined Mar 2007, 2539 posts, RR: 0
Reply 4, posted (3 years 9 months 1 week 5 days 10 hours ago) and read 13264 times:

Quoting zkojh (Reply 2):
personally think they should have kept the blue bottom of the A/C

I've seen a couple mockups with the dark blue bottom and engines and it actually looked really nice. I was wondering the other day if for a while they might just paint the tail with the CO globe and erase the Tulip by the title to kind of speed things along until they can be completely repainted.


User currently offlinesmi0006 From Australia, joined Jan 2008, 1524 posts, RR: 0
Reply 5, posted (3 years 9 months 1 week 5 days 9 hours ago) and read 13254 times:

How long before we see a new uniform? Wasn't UA working on a new one pre-merger talk anyway, are they likely to keep that one or will the colour scheme be all wrong?

User currently offlineshuggie From United Kingdom, joined Apr 2007, 120 posts, RR: 0
Reply 6, posted (3 years 9 months 1 week 5 days 4 hours ago) and read 12838 times:

Does anybody know if there are any UA 744's due for heavy maintenance, i.e. when we may see one in the 'new' colours?

User currently offlineAdam T. From United States of America, joined Jun 2000, 957 posts, RR: 6
Reply 7, posted (3 years 9 months 1 week 5 days 1 hour ago) and read 12577 times:

Quoting smi0006 (Reply 5):
How long before we see a new uniform? Wasn't UA working on a new one pre-merger talk anyway, are they likely to keep that one or will the colour scheme be all wrong?

According to a couple of my friends who are FA's for CO the rumor is that UA flight crew will get current CO uniforms. Also, there is apparently some big designer that is working on designing a new uniform for the combined carrier as well. They are hoping that the uniforms will be just as fashion forward as the DL uniforms!


User currently offlineCO767FA From United States of America, joined Aug 2005, 532 posts, RR: 2
Reply 8, posted (3 years 9 months 1 week 5 days 1 hour ago) and read 12505 times:

Quoting Adam T. (Reply 7):
According to a couple of my friends who are FA's for CO the rumor is that UA flight crew will get current CO uniforms.


Your friends are ill informed. All front-line employees -with tailored uniforms- will remain in their current uniforms until Cynthia Rowley's new collection is finalized from the input of both UA & CO employee representatives.


User currently offlineglobaldude From United States of America, joined Sep 2001, 237 posts, RR: 0
Reply 9, posted (3 years 9 months 1 week 5 days 1 hour ago) and read 12380 times:

Quoting CO767FA (Reply 8):


Your friends are ill informed. All front-line employees -with tailored uniforms- will remain in their current uniforms until Cynthia Rowley's new collection is finalized from the input of both UA & CO employee representatives.

Not totally uninformed. It has been stated, and I am not sure where I read it, that we the groups with tailored uniforms will be in the same ties and scarves with their current uniform sometime in the near future. That is not to say it will be a current scarf/tie of either carrier or a new one. The Cynthia Rowley uniform is about a year out.


User currently offlinewashingtonian From , joined Dec 1969, posts, RR:
Reply 10, posted (3 years 9 months 1 week 5 days ago) and read 12338 times:

Quoting CO767FA (Reply 8):
All front-line employees -with tailored uniforms- will remain in their current uniforms until Cynthia Rowley's new collection is finalized from the input of both UA & CO employee representatives.

I wonder if Rowley is changing her initial designs based on the merger. Either way, it will be a great way to unify United & Continental employees!!!

Does anybody know about airport and other non-airplane re-branding? Delta did extensive check-in/gate/baggage claim rebranding that looks fantastic.


User currently offlineTSS From United States of America, joined Dec 2006, 3065 posts, RR: 5
Reply 11, posted (3 years 9 months 1 week 4 days 23 hours ago) and read 12134 times:

Quoting Adam T. (Reply 7):
According to a couple of my friends who are FA's for CO the rumor is that UA flight crew will get current CO uniforms.
Quoting CO767FA (Reply 8):
Your friends are ill informed. All front-line employees -with tailored uniforms- will remain in their current uniforms until Cynthia Rowley's new collection is finalized from the input of both UA & CO employee representatives.

So does that mean the (often otherwise very attractive) female CO F/A's are going to be stuck in the navy blue double-breasted potato sack they're currently wearing for a while yet? Those dresses don't appear to be "tailored" in any way...



Able to kill active threads stone dead with a single post!
User currently offlineCO767FA From United States of America, joined Aug 2005, 532 posts, RR: 2
Reply 12, posted (3 years 9 months 1 week 4 days 21 hours ago) and read 11844 times:

Quoting globaldude (Reply 9):
I am not sure where I read it, that we the groups with tailored uniforms will be in the same ties and scarves with their current uniform sometime in the near future.

Are you talking about reading it on CS or FA website? On FA website (including the Fly Together site), there is nothing that mentions that to be occuring; but giving them ties or scarves is not the same as them wearing our uniform. The tie and scarf have the "new" United Logo.


User currently onlinekgaiflyer From United States of America, joined Jul 2008, 4219 posts, RR: 1
Reply 13, posted (3 years 9 months 1 week 4 days 21 hours ago) and read 11789 times:
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Quoting TSS (Reply 11):
So does that mean the (often otherwise very attractive) female CO F/A's are going to be stuck in the navy blue double-breasted potato sack they're currently wearing for a while yet? Those dresses don't appear to be "tailored" in any way...

"Very attractive?"

Are you talking about the two-piece navy pants-suit (with gold trim) I've been looking at for ten years?

I've always thought it was *very manly* -- just what a female first-officer or female captain should be wearing.

[Edited 2010-10-06 10:37:53]

[Edited 2010-10-06 10:38:48]

User currently offlineBlueman87 From United States of America, joined Aug 2009, 535 posts, RR: 0
Reply 14, posted (3 years 9 months 1 week 4 days 17 hours ago) and read 8975 times:

Quoting zkojh (Reply 2):
personally think they should have kept the blue

i thought the blue scheme should of been kept if you ask me to



B6 T5 JFK DL T2/3 JFK
User currently offlinemrskyguy From United States of America, joined Aug 2008, 1214 posts, RR: 3
Reply 15, posted (3 years 9 months 1 week 4 days 16 hours ago) and read 8777 times:

Quoting zkojh (Reply 2):
come to think of it CO got a sweet deal out of this when it came to the colours..

That's about all they got..



"The strength of the turbulence is directly proportional to the temperature of your coffee." -- Gunter's 2nd Law of Air
User currently offlinedavs5032 From United States of America, joined Sep 2010, 385 posts, RR: 0
Reply 16, posted (3 years 9 months 1 week 4 days 16 hours ago) and read 8534 times:

I wouldn't be surprised to see UA do a completely redesigned livery in the next 5 years or so. Personally, I had thought that they would choose to do this right away, as this would be a nice way to get some attention and announce to the public the forming of a new giant airline. This would have been a good marketing move as it would quickly reintroduce the company as a cohesive, strong entity to be reckoned with, while simply merging the liveries seems to prevent them from evolving beyond the "2 Large Airlines That Are Now Merged" image that is given to the consumer now.

Having said that, I certainly understand their reasoning for keeping the livery similar for now, The Continental colors will preserve the legacy of CO, and will help the CO people to adjust and still feel that pride when working for UA, as well as keeping the planes recognizable for the customers so they won't risk alienating the base.

As for costs, it makes sense to make minimal changes, but like I said, assuming that they're going to come out with an all new livery in the next 3~5~7 years, this could have been a good time to take care of it.


-Have any of you amateur livery designers messed around with any cool designs that could be used in the future? It wouldn't be too hard to make a good one, as blue and gold go really well together IMO.


User currently offlineN623JB From United States of America, joined Sep 2007, 703 posts, RR: 0
Reply 17, posted (3 years 9 months 1 week 4 days 16 hours ago) and read 8354 times:

I wish they could keep United's Tulip design. It would look so much nicer.


Bring JetBlue To Mexico City! (TLC and/or MEX would be great)
User currently offline7673mech From United States of America, joined Mar 2004, 707 posts, RR: 0
Reply 18, posted (3 years 9 months 1 week 4 days 15 hours ago) and read 8025 times:
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Quoting dl767captain (Reply 1):
I'm assuming the CO aircraft will go pretty quick since they have the option to apply United stickers over Continental.

It is not stickers, there are pictures on this site that show the new titles are printed.

Also - it is not that easy as some aircraft are coming due for natural paint - 5-7 years depending on the carrier, so they will be painted in time also.


User currently offlineL1011 From United States of America, joined May 1999, 1665 posts, RR: 9
Reply 19, posted (3 years 9 months 1 week 4 days 15 hours ago) and read 7665 times:
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I saw a 737-800 in the new color scheme on Tuesday at Houston. It was parked right next to the 757-300 that I was on. I pointed it out to the flight attendants and it was the first one that any of them had seen. One of them feigned tears of sadness. I didn't really like it. The UNITED appeared too plain. They should have put it in the current Continental font, in my opinion. Does anyone know if they will standardize on Continental's fabric seats or United's leather seats?

Bob Bradley
Richmond, VA



Fly Eastern's Golden Falcon DC-7B
User currently offlinedl767captain From United States of America, joined Mar 2007, 2539 posts, RR: 0
Reply 20, posted (3 years 9 months 1 week 4 days 14 hours ago) and read 7433 times:

Quoting 7673mech (Reply 18):
t is not stickers, there are pictures on this site that show the new titles are printed.

I was just saying that they have the option to apply stickers to the existing CO aircraft until they can go in for a full repaint.


User currently offlineKCmike From United States of America, joined Jul 2004, 537 posts, RR: 0
Reply 21, posted (3 years 9 months 1 week 4 days 13 hours ago) and read 6592 times:

Is there a website anywhere that is tracking the progress of the transition to the new colors? I know for Delta and Northwest MSPspotters have a great website that post what aircraft are in what livery, making it interesting to follow the progress.

Mike



Dustoff
User currently offlinecaptainstefan From United States of America, joined May 2007, 426 posts, RR: 0
Reply 22, posted (3 years 9 months 1 week 4 days 12 hours ago) and read 6446 times:

Quoting CO767FA (Reply 8):
They are hoping that the uniforms will be just as fashion forward as the DL uniforms!

I hope you're not referring to their cheap clip-on ties, are you?   



Long Live the Tulip!
User currently offlinelaca773 From United States of America, joined Nov 2004, 4002 posts, RR: 2
Reply 23, posted (3 years 9 months 1 week 4 days 3 hours ago) and read 5651 times:
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Quoting L1011 (Reply 19):
saw a 737-800 in the new color scheme on Tuesday at Houston. It was parked right next to the 757-300 that I was on. I pointed it out to the flight attendants and it was the first one that any of them had seen. One of them feigned tears of sadness. I didn't really like it. The UNITED appeared too plain. They should have put it in the current Continental font, in my opinion. Does anyone know if they will standardize on Continental's fabric seats or United's leather seats?

I don't think we'll see the seats changed right away since most are rather new unless they decide to place AVOD on UA's narrowbody A319/A320/757s.


User currently offlineadambrau From United States of America, joined Mar 2007, 78 posts, RR: 0
Reply 24, posted (3 years 9 months 1 week 4 days ago) and read 5452 times:

I thought that at United, re-paints are not done during scheduled maintenance, but based on a natural repaint cycle depending on when the last one was. I've read it in many posts I think here and on FT from UA pilots.

Agree it would be interesting for a new thread to include progress on the repaints, and see when the first UA planes are due to be repainted, especially the first 747.


25 CharlieNoble : If I were running the show, I would do this: 1) design a new combined airline livery NOW, and apply it to any aircraft (PMUA or PMCO) coming due for a
26 Post contains links yeogeo : United Existing Fleet Upgrade Status (by United787 Jun 1 2010 in Civil Aviation) No need to go to another web site! >go to post 114 of above link.
27 flyPBA : I believe CO stated that all CO aircraft will be branded UA by the end of NOV or DEC 1. not financially wise at this point, nevermind that the merged
28 CharlieNoble : Fair enough. I guess I just don't really believe that the Continental livery with "U N I T E D" pasted on it will be the long-term branding decision,
29 Antoniemey : Maybe they will... But even so, the employee goodwill generated with the current CO employee groups and CO's current group of loyal customers by doin
30 AADC10 : I saw an employee memo that said a committee would be formed to redesign the uniforms and the previously planned UA uniform change would be dropped.
31 LouieP2186 : We as front line employee's expect to know something by late summer.
32 iaherj : I've been told that the front line agents and FA's will be wearing black uniforms. Don't know details about the design except that it will be a black,
33 LouieP2186 : XJT A/C for paint in SLW: Ship #135 (4930 tomorrow to SLW) Continental A/C in AMA for paint: B737-800: Ship #238 (ETR 10/11/10) Ship #212 (ETR 10/9/10
34 captainstefan : I hope you're not referring to their cheap clip-on ties, are you? My mistake CO767, hit the wrong Quote button.
35 Post contains images FlyASAGuy2005 : Yes, DL hit the mark with the new frontline ACS uniforms and F/A uniforms. Even the Soviet wings and hat badges on the pilot uniforms have grown on m
36 VC10er : Today's launched Franenstein livery AND house style will be made original. They wont want Americans thinking this is a merged airline for very long. A
37 Pbb152 : Huh?
38 kiwiandrew : Is anyone able to translate this into English for me ? I tried putting it through Babelfish but since I couldn't work out what the original language
39 VC10er : Snotty, but lacking humor. "frankensteining" in design, for those who may not understand branding and design refers to taking one or more elements fr
40 VC10er : daves5032, I have 30 years experience in brand design and an Executive Creative Director at Landor. I have been a creative person at Landor for 20 ye
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