Futureatp From United States of America, joined Feb 2000, 220 posts, RR: 0 Reply 2, posted (12 years 6 months 1 week 6 days 22 hours ago) and read 1480 times:
To awnser the question. It was a very creative way to help pay for thier aircraft. Selling ad space on your airplanes. Fox actually noticed an increase in ratings on thier show the simpsons go up after that logo jet was introduced.
Penguinflies From United States of America, joined Apr 2000, 980 posts, RR: 0 Reply 5, posted (12 years 6 months 1 week 6 days 18 hours ago) and read 1451 times:
the cost of the logo jet was $875,000 plus paint (for a year contract)
mainly it was resorts who advertise
this list is from the last web update of WPAC-
Fox's The Simpsons
Colorado Tech University
Stardust Resort & Casino
Thrifty Car Rental
Pro Rodeo Hall of Fame
Professional Rodeo Cowboys Assoc.
Security Service Federal Credit Union
Sam's Town II
Purgatory Ski Resort
I guess if I had to choose, I like the "Beat the System" one best (WPAC's own version of a logo jet).
It was purely a business move, and they got recognized for it, even though their business plan had failed in the move to DIA, it was and is still talked about.
Matt D From United States of America, joined Nov 1999, 9502 posts, RR: 49 Reply 6, posted (12 years 6 months 1 week 6 days 12 hours ago) and read 1442 times:
The reasons for the LogoJets is correctly stated above. Many people wondered how such a popular airline could've died. Well, it can be summed up in two things:
1. They served too many cities with too few planes. The majority of their cities only had one flight a day (LAX, LAS, PHX, SFO, and the hub of COS I believe were the ONLY cities that had more than one flight a day).
2. They made the fatal move to DEN. That spelled the end of WP, competing against United and Frontier. Interestingly, Frontier and WP had agreed to merge, and the merger was even reflected in a couple of timetables. Exactly who the surviving carrier was going to be was never made clear. But when WP filed for bankruptcy in Oct of 1997, Frontier backed out of the deal.
During 1995-1997, WestPac was definitely my favorite. Mr Penguin listed almost all of the corporate "LogoJets". he omitted the "final" LogoJet, namely the Womacks Casino LogoJet (N962WP), which debuted in fall of 1997, as swell as the "Crested Butte" Logojet. But there were so many additional liveries that made WestPac even more colorful.
First, was the original three in the basic "standard" livery:
How about LogoJet's promoting WestPac itself?
Winter Wonder Plane
Spring Fling Jet
Super Summer Saver Jet
(all three above were N962WP)
Yes, I agree. There was something classy about the Beat The System Logojet. It was simple, yet elegant.
Moving on. There was also what I called the "Billboard" WestPac. It was all white, with HUGE WESTERN PACIFIC titles running the length of the fuselage, in red and blue letters. The tail was blue on one side, and red on the other. Towards the end of WP's life, another plane was painted in a similar livery, but the tail was white, with the original WP logo in red and the blue stripes on the top of the tail.
Anyone remember the "Split Personality" plane? I believe this was WP's original plane (945WP) repainted into a stunning livery reminiscent of old Braniff's Flying Colors. The plane had a blue fuselage and red tail on one side, and a red fuselage with a blue tail on the other. It was quite a sight.
What about "WestPac Willie"?
Anyone remember that one? I believe it went on to become the Crested Butte Logojet. Most WestPac watchers saw this plane and laughed it off as something that wouldn't last more than a few weeks. It went on to be the longest running "temporary" livery that WP had. It was an ex-USAir bird. All silver (stripes removed), with the USAir blue tail (sans stripes), with just the WP logo and usual white stripes. Then, the only other markings on the a/c was the little "WestPac Willie" logo (similar to Valujet's "Critter" on the forward fuselage. That plane was by far the simplest of any of the WestPac liveries. It lasted for almost a year before it was repainted.
Lastly, WestPac introduced a "new" standard livery that was to become standard on its whole fleet. Alas, it never came to fruition. Even though it never was applied to any aircraft, it did appear on their final 2 or 3 timetables. It was not dissimilar to Northwest. It was red, grey, and red.
WestPac was certainly a colorful addition in the skies, and had it not been for the wreckless (mis)management of their second and final CEO, Mr. Robert Peiser, we could still be enjoying Western Pacific today.
Us330 From United States of America, joined Aug 2000, 3811 posts, RR: 14 Reply 7, posted (12 years 6 months 1 week 6 days 8 hours ago) and read 1423 times:
Matt D is right, but I have a small correction: WestPac had three daily's into DFW, and all of their cities had at least twice daily service, and that became a problem, as the aircraft were stretched to thinly.