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Why Is AA's Online Route Map So Bad?  
User currently offlineBOStonsox From United States of America, joined Dec 2007, 1993 posts, RR: 0
Posted (4 years 1 month 1 week 1 day 23 hours ago) and read 4510 times:

I've been on a number of airline's websites and seen their route maps, and a number of airlines have those new interactive maps that show you where they fly from your home airport and where they offer connections to. UA and CO have those spaghetti maps, but at least I can look at BOS and see where they fly from here (their hubs, of course). Now for AA's route map, not only is not interactive except when zeroing in on your airport, but I can't tell where they fly from anywhere. And even worse, it gets its hub locations wrong! BOS was never a hub, and is now barely a focus city. LGA is not a hub, either. SJU was never shown as a hub even when it was. STL is still shown as a hub, LAX never was. Aside from the adding and subtraction of destinations, this map has not changed since at least 2003 (my trip to Sicily was the first time I'd heard the term "hub" and wondered which airlines have a hub in BOS, I looked up AA's route map and there it was). I don't know how important a route map really is, but I'm sure there is a reason why so many airlines have those nice maps and AA's is just so horrible.


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20 replies: All unread, jump to last
 
User currently offlineSeatback From United States of America, joined Mar 2002, 778 posts, RR: 0
Reply 1, posted (4 years 1 month 1 week 1 day 22 hours ago) and read 4447 times:

I completely agree. It's very behind the times, although I would say that about the entire site. It needs a complete redesign.

User currently onlineLONGisland89 From United States of America, joined Jan 2006, 740 posts, RR: 0
Reply 2, posted (4 years 1 month 1 week 1 day 22 hours ago) and read 4440 times:

It's a bad route map because it's not a route map. It simply is a page that says, "where we fly."

[Edited 2010-10-14 20:20:00]

User currently onlineLONGisland89 From United States of America, joined Jan 2006, 740 posts, RR: 0
Reply 3, posted (4 years 1 month 1 week 1 day 22 hours ago) and read 4406 times:

They call it a route map but it indeed isn't. I fully agree though, it is old and lacking!

User currently offlinecrAAzy From United States of America, joined Jan 2008, 800 posts, RR: 0
Reply 4, posted (4 years 1 month 1 week 1 day 22 hours ago) and read 4389 times:
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Quoting LONGisland89 (Reply 2):
It's a bad route map because it's not a route map. It simply is a page that says, "where we fly."

Nice try but we all know it's AA's attempt at a "route map" and it sucks.

[Edited 2010-10-14 20:26:30]

User currently offlineBOStonsox From United States of America, joined Dec 2007, 1993 posts, RR: 0
Reply 5, posted (4 years 1 month 1 week 1 day 22 hours ago) and read 4381 times:

Quoting LONGisland89 (Reply 2):
It's a bad route map because it's not a route map. It simply is a page that says, "where we fly."

Technically, yes. But on the other hand, that's what is says on other websites, like those of US and B6, and they have much better maps.



2013 World Series Champions!
User currently offlinesccutler From United States of America, joined Jan 2000, 5579 posts, RR: 28
Reply 6, posted (4 years 1 month 1 week 1 day 22 hours ago) and read 4359 times:

I am guessing because, in the overall scheme of things, no one gives a crap... and money's better spent on other, more operationally-relevant matters.


...three miles from BRONS, clear for the ILS one five approach...
User currently offlineBOStonsox From United States of America, joined Dec 2007, 1993 posts, RR: 0
Reply 7, posted (4 years 1 month 1 week 1 day 22 hours ago) and read 4254 times:

Quoting sccutler (Reply 6):
I am guessing because, in the overall scheme of things, no one gives a crap... and money's better spent on other, more operationally-relevant matters.

I'd probably agree, but there is a reason why every other airline has a nicer route map. If I wanted to fly BOS-DUB, for example, I'd probably just put in BOS for the origin, DUB for the destination, click "search", and there I'd see that if I would fly AA, I'd have to change planes at ORD (not that I would do that).



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User currently offlineakizidy214 From Jamaica, joined Sep 2006, 408 posts, RR: 0
Reply 8, posted (4 years 1 month 1 week 1 day 22 hours ago) and read 4242 times:

Yes... I agree.. AA needs a route map like Jet blues.. One that truly shows you where we fly and how you can get there.


DCA
User currently offlinerwSEA From Netherlands, joined Jan 2005, 3118 posts, RR: 2
Reply 9, posted (4 years 1 month 1 week 1 day 18 hours ago) and read 4044 times:

To be honest, of all the US legacies, I think AA is the only one where I've never seen a full-on route map. Must be some sort of aversion to it.

User currently onlineAirNiugini From Australia, joined Mar 2010, 251 posts, RR: 0
Reply 10, posted (4 years 1 month 1 week 1 day 12 hours ago) and read 3832 times:

Hey, it looks like someone has done it... It's much more impressive when you see the dots joining up... I think AA should definitely have something similar on their website...

http://www.airlineroutemaps.com/USA/American_Airlines.shtml



Its time to fly!
User currently offlineBirdwatching From Germany, joined Sep 2003, 3827 posts, RR: 51
Reply 11, posted (4 years 1 month 1 week 1 day 12 hours ago) and read 3781 times:

In my opinion the AA web site is one of the few places on the internet that still feels and looks like the 90s. I sometimes go there for nostalgia, on the old Windows 95 computer with a humming postcard sized monitor that has this anti static screen attached to it, and a dial up modem of course. And I play Ace of Base in the background.

Seriously, even if AA's web site fulfills the basic functions you need, they should bring it to the 2010s.

Soren   



All the things you probably hate about travelling are warm reminders that I'm home
User currently offlinetxjim From United States of America, joined May 2008, 247 posts, RR: 0
Reply 12, posted (4 years 1 month 1 week 1 day 12 hours ago) and read 3766 times:

Quoting AirNiugini (Reply 10):
Hey, it looks like someone has done it... It's much more impressive when you see the dots joining up... I think AA should definitely have something similar on their website...

Thanks for the link. It does, however, show the downside of this type of map. Using flights from DFW as an example, I mostly see a spider-web of blue lines with no way to determine if there is indeed a direct connection to most of the cities between DFW and the northeast US, simply too much clutter. That's probably the reason that AA went to a "Cities Served" approach in their in-flight mag.

First reasonable interactive map I remember was on the Southwest website where a mouseover brings up destinations from any particular city. Very useful. UA's map was mentioned above, it seems bulky by comparison.

Not a major issue in the grand scheme of things but I'm one of those people who, in my youth, spent too much time reading OAGs and airline mag maps.


User currently offlinessides From United States of America, joined Feb 2001, 4059 posts, RR: 21
Reply 13, posted (4 years 1 month 1 week 1 day 11 hours ago) and read 3743 times:

Quoting sccutler (Reply 6):
I am guessing because, in the overall scheme of things, no one gives a crap... and money's better spent on other, more operationally-relevant matters.

This.



"Lose" is not spelled with two o's!!!!
User currently offlineDfwRevolution From United States of America, joined Jan 2010, 997 posts, RR: 51
Reply 14, posted (4 years 1 month 1 week 1 day 11 hours ago) and read 3702 times:

Quoting sccutler (Reply 6):
I am guessing because, in the overall scheme of things, no one gives a crap... and money's better spent on other, more operationally-relevant matters.

It's clear AA doesn't give a crap, but the website of any business is hardly an operationally-irrelevant matter.


User currently offlineIrishAyes From United States of America, joined Jan 2008, 2229 posts, RR: 15
Reply 15, posted (4 years 1 month 1 week 1 day 11 hours ago) and read 3677 times:

Quoting sccutler (Reply 6):
I am guessing because, in the overall scheme of things, no one gives a crap... and money's better spent on other, more operationally-relevant matters.

Yes, it is trivial, but if the likes of US Airways is able to do it, why can't AA? Frankly, the whole, "nobody gives a crap" mentality is kind of what has plagued AA and led it to become what it is today. The story tells itself from there going forward.

Quoting AirNiugini (Reply 10):
Hey, it looks like someone has done it... It's much more impressive when you see the dots joining up... I think AA should definitely have something similar on their website...

http://www.airlineroutemaps.com/USA/...shtml

Yeah...this thing is not up-to-date nor accurate. Right off the bat you can tell when it shows a flight from DFW-MDW, which was discontinued as far back as 2006. So it is at least four years old. Still cool to look at.



next flights: jfk-icn, icn-hkg-bkk-cdg, cdg-phl-msp
User currently offlineEnviroTO From Canada, joined Aug 2004, 828 posts, RR: 0
Reply 16, posted (4 years 1 month 1 week 1 day 2 hours ago) and read 3359 times:

I always use the oneworld route map. If the allowed normal bookings on the oneworld website I don't think I would go to AA's website much.

User currently offlinejmw99ttu From United States of America, joined Aug 2010, 71 posts, RR: 0
Reply 17, posted (4 years 1 month 6 days 1 hour ago) and read 2993 times:

Because something that looks like this doesn't make any sense.

http://images.delta.com.edgesuite.net/delta/pdfs/US_11_10.pdf
or
http://images.delta.com.edgesuite.net/delta/pdfs/Europe11_10.pdf

Large US carriers route maps are so extensive that you can't really tell anything by looking at them.


User currently offlinerduddji From Lesotho, joined Jun 2004, 1525 posts, RR: 3
Reply 18, posted (4 years 1 month 6 days 1 hour ago) and read 2942 times:

Quoting Seatback (Reply 1):
I completely agree. It's very behind the times, although I would say that about the entire site. It needs a complete redesign.

I'd say that about the whole airline!



Sometimes we don't realize the good times when we're in them
User currently offlineCIDflyer From United States of America, joined Apr 2005, 2349 posts, RR: 3
Reply 19, posted (4 years 1 month 6 days ago) and read 2910 times:

the online route map as well as the one in the American Way magazine are very bland, they have no lines or routes drawn to the hubs/cities served. While I know people say that can become a jumbled mess, i still love those kinds of maps just because they are so dynamic looking. For AA's route map to the one world website, its more impressive and has the route lines extending from the hubs.

User currently offlineAirport From , joined Dec 1969, posts, RR:
Reply 20, posted (4 years 1 month 6 days ago) and read 2879 times:

Quoting jmw99ttu (Reply 17):
Because something that looks like this doesn't make any sense.

I think its purpose is more to leave the impression that DL has a huge amount of transatlantic flights, rather than as a way to honestly show where they fly.

Plus, it is helpful. Customers spend hours on a flight, and chances are at some point they will read the magazine. They may open it up, and find that DL flies from SEA-AMS; a surprising fact they didn't know... so maybe they'll book a ticket on them next time.

I think those who think things like route maps don't matter and serve zero purpose aren't looking enough at the big picture. These things may be small, but with so many people seeing them, there's bound to be more than a few who might find something they didn't know about an airline, and will be more likely to book at ticket on them.

And not only that, but I think people in general find the maps fairly interesting. I know I've seen a lot of passengers sitting next to me spend quite a bit of time gazing the route map, and seeing where the airline flies. The customer's eyeballs are focusing on the product... which is never a bad thing.

And besides, if they really were totally insignificant and a waste of money, then why does nearly every single airline have one?

Cheers!
Anthony/Airport


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