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Air New Zealand Commercials - Unbelievable!  
User currently offlineAeroflot777 From Russia, joined Mar 2004, 2993 posts, RR: 27
Posted (3 years 6 months 6 days 19 hours ago) and read 21357 times:

Here is a new campaign Air New Zealand introduced earlier in the month to promote their new 777-300s! Funny stuff, just though I'd share! Made a search and couldn't find anything on this.


http://www.youtube.com/watch?v=BZLBY3lYtsQ

http://www.youtube.com/watch?v=WIUvssYKfzY

Aeroflot777

98 replies: All unread, showing first 25:
 
User currently offline777way From Pakistan, joined Dec 2005, 5716 posts, RR: 4
Reply 1, posted (3 years 6 months 6 days 19 hours ago) and read 21267 times:

That was refreshingly funny.

User currently offlineanstar From United Kingdom, joined Nov 2003, 5080 posts, RR: 6
Reply 2, posted (3 years 6 months 6 days 19 hours ago) and read 21265 times:

See I just see it as crass and childish. Sort of Low Cost Airline advertising - nothing PREMIUM about it at all. Last time I checked NZ were a premium long haul carrier.

User currently offlineClassicLover From Ireland, joined Mar 2004, 4599 posts, RR: 24
Reply 3, posted (3 years 6 months 6 days 17 hours ago) and read 21011 times:

Quoting anstar (Reply 2):
See I just see it as crass and childish. Sort of Low Cost Airline advertising - nothing PREMIUM about it at all. Last time I checked NZ were a premium long haul carrier.

I disagree completely, it's cheeky, cute and funny   I like it!



I do quite enjoy a spot of flying - more so when it's not in Economy!
User currently offlineThunderB From Australia, joined Oct 2010, 39 posts, RR: 0
Reply 4, posted (3 years 6 months 6 days 16 hours ago) and read 20938 times:

Its different, and it also being used as viral advertising, you wont be seeing this on any tv stations.

Enough people on the net, put it on their social media site (plenty of them around) for the cost of filming a 2-3 min piece, uploading it and presto, let the world do the work for you. If they have never heard of the airline, they will now! Untapped market approach!

Welcome to 2010, not 1970, we have definitely moved on !


User currently offlinegasman From New Zealand, joined Mar 2004, 849 posts, RR: 0
Reply 5, posted (3 years 6 months 6 days 16 hours ago) and read 20895 times:

Quoting anstar (Reply 2):
See I just see it as crass and childish

Completely agree. Makes me want to fly with someone else on principal.

It's not the crassness that offends me; it's the fact that Air NZ thinks this infantile and peurile humour will appeal to me on some level, which I find insulting.


User currently offlineManekS From Singapore, joined Oct 2008, 240 posts, RR: 0
Reply 6, posted (3 years 6 months 6 days 16 hours ago) and read 20860 times:

The NZ marketing team are geniuses.. hats off to them  

User currently offlineash185 From New Zealand, joined Apr 2009, 114 posts, RR: 0
Reply 7, posted (3 years 6 months 6 days 16 hours ago) and read 20805 times:

Its great, the team at Air NZ are always coming up with great ideas right across the board from onboard products and services, promo, lounges, websites etc.

Quoting anstar (Reply 2):
Last time I checked NZ were a premium long haul carrier.

NZ is a premium carrier, it just isnt a "luxury"carrier like SQ and EK, or rather it doesnt promote itself as one. NZ is young, fresh, innovative, creative, unconventional...you could say like Virgin Atlantic, but with a real kiwi edge.


User currently offlinekiwiinoz From New Zealand, joined Oct 2005, 2165 posts, RR: 5
Reply 8, posted (3 years 6 months 6 days 16 hours ago) and read 20727 times:

I like it but it does risk alienating some of the stiffer potential customers, (as evidenced by the feedback on this forum).

Is that really a premium economy seat in the first video??


User currently offlineNimish From India, joined Feb 2005, 3171 posts, RR: 9
Reply 9, posted (3 years 6 months 6 days 16 hours ago) and read 20693 times:

Brilliant fit for the target market - spot on I'd say!


Latest Trip Report - GoAir BLR-BOM-BLR
User currently offlineaerokiwi From New Zealand, joined Jul 2000, 2634 posts, RR: 4
Reply 10, posted (3 years 6 months 6 days 15 hours ago) and read 20644 times:

Quoting Nimish (Reply 10):
Brilliant fit for the target market - spot on I'd say!

Target market? 8 year old school boys? I know kids have more disposable cash these days but...


User currently offlinechootie From Germany, joined May 2007, 284 posts, RR: 0
Reply 11, posted (3 years 6 months 6 days 15 hours ago) and read 20616 times:

I applaude the FRESH and NEW marketing approach of NZ.

To those who find it childish, and or offensive, The term of being anal-retentive comes to mind     



chootie
User currently offlineNZ107 From New Zealand, joined Jul 2005, 6336 posts, RR: 39
Reply 12, posted (3 years 6 months 6 days 15 hours ago) and read 20571 times:

Quoting kiwiinoz (Reply 9):
Is that really a premium economy seat in the first video??

Yep.. Sure is. Don't tell me you haven't seen it before! Looks great, huh. It feels pretty nice to sit in as well!
www.futuretakingflight.co.nz


I also wonder if there's any reason why he has no upcoming videos in J.. Maybe it's because the target market of what Rico was set up for lies in Y and Y+? They have to do something to differentiate their product to those marginal to flying on NZ over any other carrier. And although it maybe rather distasteful to some, there could easily be a bigger market to capture. Now I just hope they don't end up making a video clip of him in J and I might be proven right..  Wink

[Edited 2010-10-15 03:11:30]


It's all about the destination AND the journey.
User currently offlineaerokiwi From New Zealand, joined Jul 2000, 2634 posts, RR: 4
Reply 13, posted (3 years 6 months 6 days 15 hours ago) and read 20519 times:

Quoting chootie (Reply 12):
To those who find it childish, and or offensive, The term of being anal-retentive comes to mind

Then by all means explain how this campaign targets the type of people who are going to fork out 80-100% more for a premium economy seat (the product looks amazing, by the way).

Yes it is "fresh" and "new" - doesn't make it particularly effective.


User currently offlineClassicLover From Ireland, joined Mar 2004, 4599 posts, RR: 24
Reply 14, posted (3 years 6 months 6 days 15 hours ago) and read 20471 times:

Quoting aerokiwi (Reply 14):
Then by all means explain how this campaign targets the type of people who are going to fork out 80-100% more for a premium economy seat (the product looks amazing, by the way).

Yes it is "fresh" and "new" - doesn't make it particularly effective.

You think that people with money suddenly don't have a sense of humour? I fly premium economy when I can afford it (which is when I can't afford Business) and I think it's great. I'd be surprised if people didn't think it was great. It's very appealing to me - and I'm Australian!



I do quite enjoy a spot of flying - more so when it's not in Economy!
User currently offlinechootie From Germany, joined May 2007, 284 posts, RR: 0
Reply 15, posted (3 years 6 months 6 days 14 hours ago) and read 20427 times:

.......So, I suppose the usual just showing the hard product, and perhaps a business executive in a suit, would be WAY more effective.

It´s about time we all started taking ourselves less serious, and started N-joying life more.

Laughter is the best medicine and it might do alot of people some good!

Targeting those that know how to enjoy life, may just be exactly the ones who are willing to pay 80-100% more, not to mention the great standard economy product.
        



chootie
User currently offlinejohruk From United Kingdom, joined Jan 2008, 170 posts, RR: 0
Reply 16, posted (3 years 6 months 6 days 14 hours ago) and read 20368 times:

Quoting aerokiwi (Reply 14):
Then by all means explain how this campaign targets the type of people who are going to fork out 80-100% more for a premium economy seat (the product looks amazing, by the way).

Yes it is "fresh" and "new" - doesn't make it particularly effective.

But one question I would ask....is it something that you will talk to your mates about down the pub??..."have you seen that NZ ad? isn't it great/bad etc etc.." Its a good talking point and is so much better to have a giggle now and again, than your boring we have the best suites, lie flat seats blah blah blah, that is the norm... I would say they were targeting the same market that Sony, Nintendo or Apple go for...

Reminds me very much of what someone like VS might do.

I think you would be suprised by the amount of Premium travellers who would actually like this type of advertising regardless of their age or in fact gender...

Just my own 2p's worth!


User currently offlinekosmonaute From United States of America, joined Sep 2003, 89 posts, RR: 1
Reply 17, posted (3 years 6 months 6 days 14 hours ago) and read 20336 times:

I like them. Reminds me of Harry from the DSB adverts.


Burning airlines give you so much more.
User currently offlineaerokiwi From New Zealand, joined Jul 2000, 2634 posts, RR: 4
Reply 18, posted (3 years 6 months 6 days 13 hours ago) and read 20270 times:

Quoting johruk (Reply 17):
Reminds me very much of what someone like VS might do.

It reminds you of something they MIGHT do? But VS haven't done it, right?  
Quoting johruk (Reply 17):
I think you would be suprised by the amount of Premium travellers who would actually like this type of advertising regardless of their age or in fact gender...

Yeah, I probably would. Perhaps it's a cultural thing, but peurile humour has its place for me... and its not here.

Quoting johruk (Reply 17):
But one question I would ask....is it something that you will talk to your mates about down the pub??..."have you seen that NZ ad?

Nope.

Quoting ClassicLover (Reply 15):
You think that people with money suddenly don't have a sense of humour?

I think most people have a sense of humour. Just one that goes beyond "boobs and willy" jokes.

Quoting johruk (Reply 17):
Its a good talking point and is so much better to have a giggle now and again, than your boring we have the best suites, lie flat seats blah blah blah, that is the norm...

I think the product is probably good enough to speak for itself. I know marketing peeps who would regard this entire debate as a positive - look, people are discussing it! (Marketing takes credit for an awful lot, unwarranted, in my opinion.) But no one's really discussing the product itself.


User currently offlineManekS From Singapore, joined Oct 2008, 240 posts, RR: 0
Reply 19, posted (3 years 6 months 6 days 13 hours ago) and read 20240 times:

This ad is not going to be aired on TV. It's more of a way for people to hear about Air New Zealand through a viral video (like the nothing to hide campaign which definitely increased NZ's brand awareness). I guess they're also trying to show a fun aspect of flying through Rico, who may become popular enough to become their mascot one day!

[Edited 2010-10-15 04:45:22]

User currently offlineanstar From United Kingdom, joined Nov 2003, 5080 posts, RR: 6
Reply 20, posted (3 years 6 months 6 days 13 hours ago) and read 20159 times:

Quoting johruk (Reply 17):
Reminds me very much of what someone like VS might do.

VS would probably do it with a bit more style. The are fun and cheeky - but in a more upmarket kind of way. Just look at their new ad for example. Sexy and sleek. Or their ad for upper class witht he 2 guys - very effective and clever.

I just dont see school boy humour and a puppet to be a winner.


User currently offlineClassicLover From Ireland, joined Mar 2004, 4599 posts, RR: 24
Reply 21, posted (3 years 6 months 6 days 13 hours ago) and read 20122 times:

Quoting aerokiwi (Reply 19):
I think most people have a sense of humour. Just one that goes beyond "boobs and willy" jokes.

Of course, however it's well executed and you don't see this kind of thing too often in advertising so it has more impact.



I do quite enjoy a spot of flying - more so when it's not in Economy!
User currently offlineshankly From United Kingdom, joined Jan 2000, 1528 posts, RR: 1
Reply 22, posted (3 years 6 months 6 days 13 hours ago) and read 20116 times:

Brilliant. Just like the muppets, the kids will love the puppet and the adults will love the jokes. Well done ANZ.


L1011 - P F M
User currently offlinechepos From Puerto Rico, joined Dec 2000, 6177 posts, RR: 11
Reply 23, posted (3 years 6 months 6 days 13 hours ago) and read 20059 times:

I loved it, very cute commercial. In this day and age most airline comercials look so sterile and stuffy, but this one actually sticks out. This type of commercial gets people talking and gets the name of the airline out there. Kudos to NZ, Good Job!

Regards,

Chepos



Fly the Flag!!!!
User currently offlineBNE From Australia, joined Mar 2000, 3169 posts, RR: 12
Reply 24, posted (3 years 6 months 6 days 12 hours ago) and read 20206 times:

Quoting ThunderB (Reply 5):
Enough people on the net, put it on their social media site (plenty of them around) for the cost of filming a 2-3 min piece, uploading it and presto, let the world do the work for you. If they have never heard of the airline, they will now! Untapped market approach!

And then we start a thread about it on a.net.  

It is something different but once the plane is operating then I think it needs to be toned down a bit. I find that puppet(Rico) annoying.

What springs to mind for me is "Find an annoying seat mate and it could be 12 hours of hell."

Still it's different.



Why fly non stop when you can connect
25 johruk : And your point is?? I said might, because they have not done it...yet. I am not sure if you have seen the Ad Virgin put together for their 25th (?) I
26 Post contains images aerorobnz : funny you should say that, cos guess where he came from...
27 SeeTheWorld : Anything that makes me laugh out loud is enjoyable and efffective ... and this did ... I would say the target market includes people who like funny cl
28 Lufthansa : okay this is very very smart marketing. Anything that makes people talk and say the companies name, is generally effective provided that the majority
29 Numero4 : I find it childish and idiotic too. Not because I'm anal-retentive, but rather because I find their soft-core humor quite bad. If you're going to do
30 Post contains images aerokiwi : Ha! Semantics - nothing can remind you of something someone else might do. You can only be reminded of something someone has done. Picky eh? On that
31 Vasu : I have to say I agree with this statement... but overall I really think it'll be an effective marketing tool for a lot of people! (Notice that I did
32 Post contains images johruk : Hey we can all have our own thought and comments...Makes this place a bit more interesting and there are probably lots of other things we would agree
33 Goblin211 : Those commercials were HILARIOUS! I wound up watching them each three or four times before watching the other commercials on the suggested list. Why d
34 AirCalSNA : I didn't even crack a smile. I guess I'm not susceptible to the charms of recycled double entendres. But it did make me wonder which nationality NZ ha
35 ORDFan : That's okay, some people are jolted by every pebble in the road, others laugh at the bumpy ride; to each their own. But in regards to the puppet, tha
36 mariner : Is it? They surely grab attention - the goal of any marketer - but I don't know how they persuade anyone to fly the airline - the goal of the custome
37 anstar : Life's a Beach springs to mind... But I dont think it is clever... You can do cheeky and clever... this is just childish and amateur. The second vido
38 Knid : I think it is, it does nothing for me, but clearly many people do like it, just not many with NZ flags by their user names. Air NZ has always been cr
39 ORDFan : Actually, the visuals (particularly in the first video) are quite impressive, and let's face it, I didn't even know ANZ offered a premium economy spa
40 mariner : Then we would have different views on that. "Funny" is subjective. I've heard all those jokes before and groaned when they came up. Generally, in dra
41 bevisisback : "lying on a White sandy biiiiiiitch..." funniest viral ad I've seen in a long while. Well done NZ!
42 anstar : Similar to the cougar ads that were pulled for being offensive? Perhaps the marketing team need some more women on board to balance things out lol
43 PlanesNTrains : I may be in the minority, but what I was bothered by was the guy's reaction to the food offering. I wanted to know what the shocked/amazed look was on
44 SeeTheWorld : Never underestimate the hilarity of a wet fart ... in some circumstances, of course ...
45 Post contains images mariner : Oh, believe me, I don't. I was once involved with a movie that was a comedy set in a VD clinic. Everyone said it had to be the most offensive movie e
46 Post contains links 737DAB320 : These commercials are very good however this is much better: http://www.youtube.com/watch?v=1HLxzevh3NQ
47 anstar : Agreed - alittle cheeky, sexy and classy. Very Bond. And very thought through. I dont disagree with the path air nz are going down, I just think itis
48 anstar : Agreed - alittle cheeky, sexy and classy. Very Bond. And very thought through. I dont disagree with the path air nz are going down, I just think itis
49 rameshksm : There is no one safe way to market anything...depends on your perspective. Your definition of classy might be someone else' definition of stuffy. And
50 Post contains images chootie : I dont disagree with the path air nz are going down, I just think itis a bit tactless and since when is taking fun of an ethnic accent a selling point
51 Post contains images Numero4 : Well, I am with you on that. I didn't get that part. My interpretation after watching again was that the man seemed almost seduced by the male flight
52 PITrules : I got a bit of a chuckle from the Air NZ ad. But it doesn't make me want to fly ANZ any more than I did in the past. And I only had a desire to watch
53 Post contains images mariner : Is that "politically correct"? I don't mind funny jokes with foreign accents - as long as the jokes are funny. I didn't find these jokes funny. Speed
54 Post contains links PITrules : At first I thought he was just happy to have his conversation interrupted by the FA. But the more I think about it, he looks exactly like one of the
55 chootie : Speedy Gonzalez has a thick Mexican accent - and he makes me laugh. And I am sure all the employees of AM/MX are in your corner of the ring......
56 mariner : I hope so. Speedy Gonzales was a fun Mexican hero. We laughed with him, we enjoyed his triumphs. My concern here would be if people are laughing at R
57 AirCalSNA : Now that was impressive!
58 HOOB747 : Their Premium Economy service is quite nice, and a nice bridge between Economy and Business. The best thing, besides your own menu? The exquisite per
59 Post contains images ORDFan : Well, you can argue about subjectivity until you're blue in the face, but the bottom line is, it is a humorous attempt at a commercial -- surely, you
60 TravellerPlus : I can't stand the new Virgin advert. I found the new VS advert sexist and demeaning. The mincing steward in the x-ray and the stewardess pulling her b
61 gasman : Totally agree. Not clever at all. Nothing to do with "political correctness" (I'm the most un-PC person out there), or needing to "lighten up" - it's
62 retrolivery : What you have to remember is that viral marketing campaigns such as these target younger users who are more likely to respond to the irony behind the
63 Vanguard737 : I think they are both very funny and maybe even cute. However, I don't think they are effective in any way and certainly do not move me to want to fly
64 mariner : Commercials can be "drama." Comedy is just one of the two faces of drama, the other is tragedy and I wouldn't expect commercials about road accidents
65 ChopChop767 : I've never seen that Virgin Atlantic commercial! That was really great! As for the NZ add, it was a 'chuckle'. Maybe it's just the airline nut in me,
66 AirCalSNA : As someone once said, no one ever went broke underestimating the intelligence of the American public. Maybe now we can add the New Zealand public too
67 Post contains images gasman : Brilliant! And yes, definitely.
68 b707forever : Well, I'm sure they market tested in many times with many focus groups and it must have appealed to the target group. I found it OK but not over the t
69 MD-90 : Now this is a brilliant ad. I especially like the ending. As for the Air NZ commercials...I just don't find them to be all that funny. The one with t
70 Oshkosh1 : It's a freakin commercial...Some here are taking this Waaaaaaaaaaaaaaay too seriously. I find it JUST as humurous that a person would not fly NZ just
71 qantasguy : I liked the Nothing to hide campaign - very clever, but not this. There's an "ICK" factor. Not classy. It shows discomfort- from the man, not ideal in
72 Post contains images AirCalSNA : Are you sure you want to put it like that??? [Edited 2010-10-15 20:15:47]
73 kiwiandrew : sorry for going OT but I take it you haven't flown on them for a quite a while , NZ hasn't been TE for a long time , in fact after being retired by N
74 Post contains links CO777DAL : I don't know about airlines, but if making fun of accents gets to you then you would drop dead if you see the Metro PCS ads that are run in the USA f
75 SHAQ : It is so funny !! Especially this part. " This is a lifee , all we need know is a nice Kiwi BEach " HAHAHAHH ! And those " bushes" Continue like that
76 gasman : I rest my case.
77 AY104 : Hilarious! It is cute, funny and unique all at the same time. Wow! Those Premium Economy seats look more comfortable than a lot of Bus. Class seats I
78 flyorski : NICE!! I like them a lot! Really creative, bringing NZ to the top of peoples minds.
79 Post contains links jreuschl : http://www.facebook.com/rico Rico has a Facebook fan site now!
80 anstar : Of course he does - it is all part of the social media strategy for this campaign.
81 FlyLonghaul : The Y+ product looks amazing. I may have to try it out next year for a trip to Europe or the states. Will be interesting to see how it compares with t
82 rampart : OK, I finally looked at it. Definitely cheezy, but I cracked (!) a smile. I doubt a U.S. airline could attempt such an ad, even on Youtube, too many w
83 Post contains links Qazar : Did anyone see this one? Air New Zealand loves Rugby! http://www.youtube.com/watch?v=9f1awn9vBZE&NR=1 Cheers!
84 Post contains links anstar : Here is the cougar one... http://www.youtube.com/watch?v=j4qtuGmyZoI
85 Post contains images Aeroflot777 : This one is great! Saw it on a SYD-AKL flight on the debut day and the All Blacks flew with us on the flight Quite memorable. Aeroflot777
86 Post contains links gasman : I wouldn't put money on it. Back in the late 90's I was asked to participate in some formal market research for Air NZ, involving a 1:1 interview aft
87 Mr AirNZ : Did I read the same article?
88 DavidByrne : Hmmm, I'm no fan at all of smutty innuendo so I watched these ads with some trepidation. Overall, pretty bland compared with some of what you see on p
89 Post contains images mariner : Put Paris Hilton in a slinky dress showing off her whats-it in the same airline seat and you'd probably get great brand recognition, too. But is that
90 gasman : Mariner, don't give them ideas. By this time tomorrow they'll have incorporated Paris into the Rico ads, along with the devilishly cunning and totally
91 sunrisevalley : It seems to me that NZ'ers have a tolerance for these sort of ads. I would consider certain of the Toyota ads of a few years ago for their utes as a b
92 pugsley : I think this is a fantastic marketing campaign. These add are certinly not aimed at current AirNZ flyers, as current NZ flyers know about the great p
93 gasman : Interesting theory Pugsley - however an airline's marketing dollar is a precious resource, and tends to be distributed towards people who are likely
94 agent99nzboi : "One can also envisage a retrograde career step for the 5'6" BMW M3 driving ex Auckland grammar boy that dreamed this up." Well this is also the targe
95 Mr AirNZ : Spot on and as a poster referred to earlier, this is just the kind of category much of Generation Y is starting to fall into especially when you cons
96 Post contains images mariner : This pink dollar didn't get that. mariner
97 Post contains images gasman : So the emerging concensus is that this is a targeted niche-marketing campaign aimed at fun loving, wealthy, homosexual teenage males. You guys might
98 pugsley : I completly agree, but it is also important for airlines to try and create some form of brand loyalty going forward. As it currently stands, the next
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