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GOL And Varig  
User currently offlinevarig_dc10 From United Kingdom, joined Aug 2001, 360 posts, RR: 0
Posted (4 years 1 month 6 days ago) and read 3283 times:

I recently took a domestic flight in Brasil with GOL. The aircraft which operated the flight was actually in the Varig livery.

It got me wondering why GOL continue to operate some aircraft in Varig colours, is there some contractual reason for it?
It is a pity GOL couldn't just repaint the whole fleet in Varig colours. That livery looks so much smarter.

Can anyone shed any light on the reasons why GOL continue to operate two brands?

Regards,
varig_dc10.

7 replies: All unread, jump to last
 
User currently offlineC010T3 From Brazil, joined Jul 2006, 3728 posts, RR: 19
Reply 1, posted (4 years 1 month 6 days ago) and read 3217 times:

Quoting varig_dc10 (Thread starter):
Can anyone shed any light on the reasons why GOL continue to operate two brands?

Because they don't know what to do with the VARIG brand, so they just kept it tagging along. When they board a flight, it is almost always announced as a Gol-Varig flight. Gol-Varig this, Gol-Varig that... Funny enough, for fiscal reasons, Gol was the company that was folded into New Varig, not the other way around.


User currently offlinevarig_dc10 From United Kingdom, joined Aug 2001, 360 posts, RR: 0
Reply 2, posted (4 years 1 month 5 days 23 hours ago) and read 3174 times:

Like I said in my original post, the Varig livery looks so much smarter than GOL.
It is also a more recognisable brand.

Why don't they just phase out GOL and bring Varig back?
Not that I'm biased.

varig_dc10.


User currently onlineglobalflyer From United States of America, joined Dec 2005, 940 posts, RR: 3
Reply 3, posted (4 years 1 month 5 days 23 hours ago) and read 3163 times:

I agree. I always loved the RG brand and now the new livery. The old RG service was special. Really high class. I still hope that they will combine and operate a two class airline with Varig brand and then join SkyTeam!  


Landing on every Continent almost on an annual basis!
User currently offlineViscount724 From Switzerland, joined Oct 2006, 25848 posts, RR: 22
Reply 4, posted (4 years 1 month 5 days 21 hours ago) and read 3038 times:

Quoting globalflyer (Reply 3):
I always loved the RG brand and now the new livery. The old RG service was special. Really high class. I still hope that they will combine and operate a two class airline with Varig brand and then join SkyTeam

The problem is that the Varig brand had become seriously tarnished in their final years as they headed towards bankruptcy. Their service had declined and many flights were delayed or cancelled as aircraft were grounded due to lack of funds for maintenance etc. Bringing back a brand with all that baggage would be a mistake in my opinion.

In their prime in the 1970s/80s and earlier, there were very few carriers that could match Varig's service.


User currently onlineEddieDude From Mexico, joined Nov 2003, 7616 posts, RR: 42
Reply 5, posted (4 years 1 month 5 days 15 hours ago) and read 2861 times:

Quoting C010T3 (Reply 1):
Funny enough, for fiscal reasons, Gol was the company that was folded into New Varig, not the other way around.

Net operating losses carryforwards I suppose?

Quoting C010T3 (Reply 1):
hey don't know what to do with the VARIG brand,
Quoting Viscount724 (Reply 4):
Bringing back a brand with all that baggage would be a mistake in my opinion.

So, there is no equity/goodwill left in the brand? If that's the case, Gol should just rebrand its Varig-liveried planes as Gol and forget about the Varig name for good.



Next flights: MEX-GRU (AM 77E), GRU-GIG (JJ A320), SDU-CGH (G3 73H), GRU-MEX (JJ A332).
User currently offlineLipeGIG From Brazil, joined May 2005, 11458 posts, RR: 58
Reply 6, posted (4 years 1 month 5 days 8 hours ago) and read 2711 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Quoting EddieDude (Reply 5):
Net operating losses carryforwards I suppose?

Exactly Eddie, they have a lot of tax credits they are using.

Quoting EddieDude (Reply 5):
So, there is no equity/goodwill left in the brand? If that's the case, Gol should just rebrand its Varig-liveried planes as Gol and forget about the Varig name for good.

Nothing today reminds of the old Varig... they're gone! But of course, Gol could use the brand to try to focus on quality at least on international flights, but they decided to be 100% Gol. It's not good in regular times, but now, with very strong demand, even Gol is getting better LF's



New York + Rio de Janeiro = One of the best combinations !
User currently onlineEddieDude From Mexico, joined Nov 2003, 7616 posts, RR: 42
Reply 7, posted (4 years 1 month 5 days 3 hours ago) and read 2510 times:

I risk sounding like an armchair CEO, but I say Gol would be better off if all of their planes had the Gol livery (although something a little smarter would not hurt) and they reconfigured all or part of their fleet to a 2-class cabin (with a proper short haul business class product).


Next flights: MEX-GRU (AM 77E), GRU-GIG (JJ A320), SDU-CGH (G3 73H), GRU-MEX (JJ A332).
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