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New AA Ads In NYC- Non-stop To RIO  
User currently offlineVC10er From United States of America, joined Feb 2007, 2855 posts, RR: 10
Posted (3 years 8 months 3 weeks 11 hours ago) and read 9704 times:
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I know it's been talked about many times, but AA is doing a big advertising push for Non-Stop JFK to RIO de JANEIRO. I have seen 3 or 4 taxi tops today.
Personally, since I go to Rio often I would fly TAM. While Both C has angled lie-flats as does,I prefer TAM's service and style. It is also well known that TAM is under going a major new design project with a London firm (same firm as Swiss hired) will TAM have a wildly better F and C than AA? Also, being part of Star a feed from a very premium airline to JJ won't be a step down for high rev or upgraded pax.

Has any design images of the interior been released or leaked? I would love to see it!

It could further knock AA down a peg depending how far and how much JJ pay for the refit.


The world is missing love, let's use our flights to spread it!
12 replies: All unread, jump to last
 
User currently offlineLipeGIG From Brazil, joined May 2005, 11406 posts, RR: 59
Reply 1, posted (3 years 8 months 3 weeks 11 hours ago) and read 9613 times:
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Quoting VC10er (Thread starter):
I know it's been talked about many times, but AA is doing a big advertising push for Non-Stop JFK to RIO de JANEIRO. I have seen 3 or 4 taxi tops today.

Not only on taxis VC10er. If you go thru Astoria or many of the Brazilian business, they start ads with " Chega de Saudade " ( i actually take a pic and will try to upload while in Rio - i'm now in MIA going to GIG where i will be during next week) and they have some promotions going on in the restaurants that will provide trips for some lucky customers.

Quoting VC10er (Thread starter):
Personally, since I go to Rio often I would fly TAM. While Both C has angled lie-flats as does,I prefer TAM's service and style

You and mostly of us... numbers are fact.. GIG-JFK got 91.7% load factor in April.

Quoting VC10er (Thread starter):
It is also well known that TAM is under going a major new design project with a London firm (same firm as Swiss hired) will TAM have a wildly better F and C than AA?

I'm trying to get some info, but so far is almost impossible!



New York + Rio de Janeiro = One of the best combinations !
User currently offlineVC10er From United States of America, joined Feb 2007, 2855 posts, RR: 10
Reply 2, posted (3 years 8 months 3 weeks 10 hours ago) and read 9417 times:
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Quoting LipeGIG (Reply 1):

Who had the 97% load? JJ or the combined carriers.

JJ, as I am sure you have seen have taxi-top ads too. But i haven't seen one in a few weeks (their media contract may have run out or they pulled them due to poor ROI) but I hate to say it: those TAM ads were the WORST! a bad shot of a TAM A-330 cut out and put on a MAROON RED background? The headline was insulting to Brazilians;
FLY NATIVE TO BRAZIL on TAM. First, nobody really knows TAM yet. VARIG still ruminates in American's minds as Brazil's airline. They need to build AWARENESS in the USA. And rather than support old cliches like "Fly Native" ---I get the pun: Fly to Brazil as a Brazilian would and oh! Brazil has a large "Native" population that shoot darts and live almost naked in the rainforest. I would expect a stupid American writing that head line. And I don't mean to knock Americans- thnking Americans are stupid is another cliche!!!
What was next? Our Flight attendants wear bikini's? I am 100% gringo, but I was livid at how bad they were.
A really good agency can capture Brazilian flair, style and beautiful people AND serve to educate the world that Brazil is far, far more than a developing tropical country with a breath taking statue of Christ and Sugar Loaf. TAM could make AA look so ordinary capturing and experiencing one of the worlds most exciting countries on a 777! Ok, that is tonight's venting!
Has United revealed it's EWR to Brazil stratevy? WALL ST to EWR to GRU or GIG is a strong competitive advantage. It's 20 minutes to EWR from WALL ST at 8:30pm. On what may become America's favorite airline (may)!



The world is missing love, let's use our flights to spread it!
User currently offlinejmw99ttu From United States of America, joined Aug 2010, 63 posts, RR: 0
Reply 3, posted (3 years 8 months 3 weeks 8 hours ago) and read 9166 times:

Quoting VC10er (Reply 2):
I get the pun: Fly to Brazil as a Brazilian would and oh! Brazil has a large "Native" population that shoot darts and live almost naked in the rainforest. I would expect a stupid American writing that head line. And I don't mean to knock Americans- thnking Americans are stupid is another cliche!!!

I used to have a sticker on my truck that said "NATIVE TEXAN". It meant that I was born in Texas, not that ran nearly naked across Texas shooting Bison with a bow and arrow. When I hear FLY NATIVE I think fly an airline that is from Brazil, knows Brazil, has the spirit of Brazil, not indigenous tribes in the Amazon. Associating air travel with such tribes would make me NOT want to fly TAM.


User currently offlineVC10er From United States of America, joined Feb 2007, 2855 posts, RR: 10
Reply 4, posted (3 years 8 months 3 weeks 2 hours ago) and read 8336 times:
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Quoting jmw99ttu (Reply 3):

Please allow me to re-articulate.....My point is that naturally you are a "native Texan" and I am a "native New Yorker" and there was a very BIG song called "Native New Yorker". There is no "pun" about native Americans.

Their headline is clearly "Fly to Brazil like a native" IS. The difference is, in my opinion, there is a double message or "pun" about the indgenous people of Brazil. A play on the word "native" when Brazil is so, so much more than that today. In many ways Brazil is filled with natural wonders( Amazon and Pantanal and Iguacu etc) but very cosmopolitan cities and restaurants, wonderful people, FOOTBALL, breathtaking beaches, daring archetecture and, yes, National Geograghic worthy indigenous people, carnaval, girls and all the othe cleches in place but crime dropping and the economy growing at a globally astounding rate, 5 star hotels and a new robust Brazil to do business with. Including EMBRAER!

My opinion is TAM's chance is now to be a top tier carrier from a country used to have a bad rap, and not play off of bad puns. Be the SQ or QF of LATAM.

I was livid as i felt it perpetuated my dad's image on Brazil and not the global dynamo she is becoming! No offense to anyone but a plug for Brazil and a dream to see TAM be a worthy ambassador for BRAZIL!



The world is missing love, let's use our flights to spread it!
User currently offlinejfklganyc From United States of America, joined Jan 2004, 3354 posts, RR: 5
Reply 5, posted (3 years 8 months 2 weeks 6 days 20 hours ago) and read 7262 times:

"Has United revealed it's EWR to Brazil stratevy? WALL ST to EWR to GRU or GIG is a strong competitive advantage. It's 20 minutes to EWR from WALL ST at 8:30pm. On what may become America's favorite airline (may)!"

Lived in NYC my whole life . . . it's 20 minutes in a Jetsons Mobile.

The unpredictability of Tunnel traffic can make crossing through the tunnel a 10 minute ordeal or a 1 hour ordeal. From Jersey City on the other side its 20 minutes.

You have to get to Jersey City first.


User currently offlineAA767400 From United States of America, joined Jan 2001, 2332 posts, RR: 26
Reply 6, posted (3 years 8 months 2 weeks 6 days 16 hours ago) and read 6211 times:

Quoting VC10er (Thread starter):
It could further knock AA down a peg depending how far and how much JJ pay for the refit.

What exactly is this thread about? Is is about AA's NYC advertising, or how you feel about their product?



"The low fares airline."
User currently offlineVC10er From United States of America, joined Feb 2007, 2855 posts, RR: 10
Reply 7, posted (3 years 8 months 2 weeks 6 days 14 hours ago) and read 5745 times:
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Quoting AA767400 (Reply 6):

AA advertising. But also JJ ads in contrast. Also ads lead people to their brand. While AA and JJ are near par, we know JJ has hired Priestmam-Goode, who do great work (See Swiss) my only point being it "could" depending on what JJ goes for pull ahead of AA "if" JJ moves fast. So with both Advertising non stops to Rio (and in my opinion AA doing a much better job on the ads) JJ's product could be better than AA.

AA isnt my favorite airiline, but i dont hate it. Id like to see AA with a better C product. Seeing your from NY, dont you agree the demand for Brazil out of NYC growing like crazy!?

Quoting jfklganyc (Reply 5):



The world is missing love, let's use our flights to spread it!
User currently offlineb707forever From United States of America, joined Dec 2007, 459 posts, RR: 0
Reply 8, posted (3 years 8 months 2 weeks 6 days 13 hours ago) and read 5533 times:

For the record, back in the 80's the premier airline was Varig. For service, from check-in to arrival was amazing. I remember being served a full dinner on Rosenthal China with full sized cutlery, glass with real ice cubes, etc in economy out of JFK on a DC-10. Their seat pitch made the 9+ hour journey easy and their crews were truly delightful. They had tremendous pride that they part owned the airline.

In other words, let's not forget that TAM is not the first Brazilian carrier to up the game, Varig had the ORIGINAL game way back when. Their demise is something that still hurts to think about, considering they were such a tremendous airline.


User currently offlinepar13del From Bahamas, joined Dec 2005, 6971 posts, RR: 8
Reply 9, posted (3 years 8 months 2 weeks 6 days 13 hours ago) and read 5460 times:

AA has a pretty big frequent flyer base, to some extent they can start up routes with that traffic as a base, their ATI with BA also means there is another well of pax demand to draw from.
Local traffic for TAM in the NYC area will remain, switching may occur if a product declines or a fare war breaks out, all in all lets hope for an increase in traffic which should benefit both nations.


User currently offlineVC10er From United States of America, joined Feb 2007, 2855 posts, RR: 10
Reply 10, posted (3 years 8 months 2 weeks 1 day 7 hours ago) and read 4590 times:
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Quoting b707forever (Reply 8):

I was lucky enough to fly VARIG in business in 1992. It was before the trouble started. It was a 743 I think. A friend from work was sitting next to me. I liked him but he was SUCH A SNOB and was the judge of all things COOL. He was a Brittish guy from COOL design firms in London. I actually hired him as each design firm needs a design primadonnas. He wasn't happy flying a "3rd world" ( him not me) airline. Hell an American airline was bad enough!!

After take off he asked for a coffee. It came in the coolest Oscar Neimeyer esspresso cup. Which he stole i think. Naturally he'd walk 10 blocks from the office to go to the "real" coffee bar because he was a coffee expert too. HE FLIPPED OUT OVER THE COFFEE!! We both admired the 60's Brazilian retro imteriors. By the time we landed he was a VARIG freak. Our company, ironically, first updated VARIG a couple years later. '96 i think. I shed a tear for the old one but RG needed to look up to date as they entered Star ( god I feel old ) but I too love VARIG and miss her. It was like a death - i really do still mourn her.

She did give it one last shot when she got her 2 new 777's, which were beautiful ( there are awesome shots on A.net!) It wasnt enough!
I know my friend AL is reading this and is laughing- he was at Landor too.

So now its time to push fof TAM, and she better start kicking ass and using the Star Alliance feeds not to mention..the World Cup and Olympics. TAM IF YOUR READING:
New Flag carrier of BRASIL livery ( sorry current looks like a charter) a new website please!!!! Use the Embraer agency, amazing interiors and lie flat seats and a massive advertising push in NA. American's dont like flying airlines they never heard of! I think they should advertise their F and C in all H.Stern shops!



The world is missing love, let's use our flights to spread it!
User currently offlineLipeGIG From Brazil, joined May 2005, 11406 posts, RR: 59
Reply 11, posted (3 years 8 months 2 weeks 22 hours ago) and read 4423 times:
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As a note, AA in Brazil says that they already obtained 75% average LF for the next months on the new JFK-GIG service, with more 3 weeks of advance bookings ahead. Expected to reach 82-85% soon and 90% in January.

Quoting VC10er (Reply 2):
Who had the 97% load? JJ or the combined carriers.

91.7% in fact, TAM JFK-GIG service. Source is DOT.

Quoting VC10er (Reply 2):
What was next? Our Flight attendants wear bikini's? I am 100% gringo, but I was livid at how bad they were.

I agree with you and use to see that JJ does not use so well all the advantages of Brazil. Embratur (the national tourism bureau) is using in a much better way the country.
In my view, JJ needs to establish themselves as the Olympic / World Cup partner (don't know if EK already have the status of the World Cup 2014 official airline) and begin to use it in a smart move. You can advertise two with one spot... i remember how they put the olympics into Copacabana beach sands during the Host city decision October 3, 2009... what a great add it could be for JJ.... or Fifa world cup 2014 into Sao Paulo business district, or mixing.... Sao Paulo landmark new bridge, into Salvador's Pelourinho, with the Sugar Loaf taking to the high of an oil rig, where someone can have the olympic flame. All with a lot of foreigners with their suits and soccer shirts...
Bikinis ? No way! Leave them for the 100% beach destinations.

Quoting b707forever (Reply 8):
For the record, back in the 80's the premier airline was Varig. For service, from check-in to arrival was amazing. I remember being served a full dinner on Rosenthal China with full sized cutlery, glass with real ice cubes, etc in economy out of JFK on a DC-10. Their seat pitch made the 9+ hour journey easy and their crews were truly delightful. They had tremendous pride that they part owned the airline.

There's an empty spot for a premium airline between Brazil and the World right now. TAM decided to fight Gol and made their planes overcrowded, umconfortable and with less service. I flew CGH-SDU and GIG-SDU this week and all i saw was that the food (a small hot sandwich) was even smaller than 1 year ago. Looking to international service, except for their excelent First Class, the business seats are not so great, and Y is joke for a 10h trip.



New York + Rio de Janeiro = One of the best combinations !
User currently offlineincitatus From Brazil, joined Feb 2005, 3994 posts, RR: 13
Reply 12, posted (3 years 8 months 2 weeks 21 hours ago) and read 4397 times:

Quoting VC10er (Reply 10):
New Flag carrier of BRASIL livery ( sorry current looks like a charter)
Quoting LipeGIG (Reply 11):
There's an empty spot for a premium airline between Brazil and the World right now.

TAM has a long way to way to take the spot Varig had and paint is one of the smallest problems. Even the name - while it has national recognition - sucks. LATAM even worse, it will become LATAO (big tin) immediately.

TAM was a small competent airline that had the domestic handed to them as mature carriers self-destroyed. It has done some things right. Their inability to do advertising right traces back to their provincial roots in Marilia.


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