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Branding Inside Of The Aircraft, But Not The USA  
User currently offlineVC10er From United States of America, joined Feb 2007, 2866 posts, RR: 10
Posted (3 years 9 months 1 week 3 days 12 hours ago) and read 10742 times:
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Many airlines proudly brand the interior of the aircraft like Lufthansa, British Airways, Turkish (I think) and many more international carriers BUT not the big USA airlines. No tulips ever on a bulkhead, no globe in Continental. I haven't been on the new Delta, i know there is a AA logo behind the new C seat, but for arguement sake is LH or BA more proud of their airlines than we Americans are?

I "think" PanAm had a sky blue globe motif but i was reeeeally young! Or is there a practical reason?


The world is missing love, let's use our flights to spread it!
33 replies: All unread, showing first 25:
 
User currently offlineWNCrew From United States of America, joined Jun 2006, 1444 posts, RR: 10
Reply 1, posted (3 years 9 months 1 week 3 days 9 hours ago) and read 10448 times:

WN has an incredibly unique and "branded" interior. We have our own color of seats (unlike anyone else) complete with embossed heart logo on the headrest, as well as the heart logo on both FWD and AFT carpeted bulkheads.


ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
User currently offlinefloridaflyboy From United States of America, joined Jun 2006, 2007 posts, RR: 0
Reply 2, posted (3 years 9 months 1 week 3 days 8 hours ago) and read 10396 times:

NW had the Northwest logo on the bulkhead of most if not all mainline planes, and on a few of the CRJ-200s.


Good goes around!
User currently offlineVasu From United Kingdom, joined Apr 2005, 3860 posts, RR: 0
Reply 3, posted (3 years 9 months 1 week 3 days 8 hours ago) and read 10361 times:

Quoting VC10er (Thread starter):

I really think that this is coincidental... not due to any particular USA-aversion to the idea!


User currently offlinesrbmod From , joined Dec 1969, posts, RR:
Reply 4, posted (3 years 9 months 1 week 3 days 5 hours ago) and read 10024 times:

Quoting WNCrew (Reply 1):
WN has an incredibly unique and "branded" interior.

Which is typical of many US airlines, as most airlines have a unique seat cover design and interior design touches. Delta's Song operation definitely had unique interior:


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Photo © Gregg Stansbery



I guess US airlines think that adding corporate logos and branding inside their a/c on the bulkheads and seats isn't all that necessary (I know DL does put the BusinessElite logo on the headrest of those seats) since one already knows the airline they're flying on.

IIRC, doesn't AirTran have their logo on the clear bulkhead by the boarding door at the front of their Business Class on their 73Gs?

[Edited 2010-10-24 09:53:36]

User currently offlineUltimateDelta From United States of America, joined Sep 2007, 2093 posts, RR: 6
Reply 5, posted (3 years 9 months 1 week 3 days 4 hours ago) and read 9921 times:

TWA did:

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I also think Midwest/Midwest Express did too, in an understated way. I think the logos were the same color as the backgound, and said 'The Best Care in the Air' on them.



Midwest Airlines- 1984-2010
User currently offlineLonghauler From Canada, joined Mar 2004, 4914 posts, RR: 43
Reply 6, posted (3 years 9 months 1 week 3 days 4 hours ago) and read 9908 times:

Air Canada used to have discreet branding with the maple leaf in their cabins:


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I found it very ironic, when flying on this aircraft, almost 20 years after its retirement from Air Canada, the maple leaves were still on all three of the forward bulkheads!

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Never gonna grow up, never gonna slow down .... Barefoot Blue Jean Night
User currently offlinemariner From New Zealand, joined Nov 2001, 25009 posts, RR: 85
Reply 7, posted (3 years 9 months 1 week 3 days 4 hours ago) and read 9868 times:
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Quoting UltimateDelta (Reply 6):
TWA did:

Yes, I was thinking of TWA. It's a really long time ago, but I clearly remember the forward bulkhead was in a dark color with TWA in quite big gold letters - bigger than in the photo.

I remember thinking at the time that it looked really good, but maybe my memory is playing tricks on me.

mariner



aeternum nauta
User currently offlineVC10er From United States of America, joined Feb 2007, 2866 posts, RR: 10
Reply 8, posted (3 years 9 months 1 week 3 days 3 hours ago) and read 9042 times:
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I brought it up for one reason.... LH, BA and many more are so pround of their airlines the put there symbol inside. For me, when i board Lufthansa and the big circle and condor in yellow just screams pride. BA having the slug (or whatever that thing is, is back lit on the sconce lights. I thought the new chrome UINITED and tulilp would have looked great in the new interiors. Or a simple AA and eagle on the bulkhead would be a lot better than the 1970's carpet design.
I think kt conveys pride like the golden cutouts of the Singapore swan. I thought maybe ghe FAA
didnt want Delta widgets flying around
and decapatating people!



The world is missing love, let's use our flights to spread it!
User currently offlineDLD9S From United States of America, joined Jun 2006, 260 posts, RR: 0
Reply 9, posted (3 years 9 months 1 week 3 days 3 hours ago) and read 8925 times:

I get what you are saying - it is very easy to spot an LH cabin from a photo. BA is the same, especially in J or F with the pictures hanging on the bulkheads or the lamps.

However, I wouldn't say US carriers don't have branding, it is just more discreet. AA bulkheads have the same wavy red and blue on grey design as their ticket counters and gates. Eagle ERJs have an Eagle plaque attached to the bulkheads. The same could be said of the new US cabin - IIRC, their bulkheads carry the same look as the exterior paint scheme. Not the in your face branding of some carriers, but branding nonetheless.

Not all European airlines throw logos everywhere either. KLM is very fond of a very blue cabin, but I have not seen the crown plastered anywhere inside for quite some time.



717 727 737 747 757 767 777 DC9 DC10 M80 M90 M11 L10 AB6 333 340 319 320 321 ARJ CRJ EM2 EMJ SF3 146 100 BE1...
User currently offlineFlyAA757 From United States of America, joined Jun 1999, 1008 posts, RR: 0
Reply 10, posted (3 years 9 months 1 week 3 days 2 hours ago) and read 8786 times:

Well KLM takes the cake for me.

From the US perspective, with all the consolidation going on, perhaps it's just avoiding a future expense!


User currently offlineKatwspotter From United States of America, joined Feb 2007, 207 posts, RR: 1
Reply 11, posted (3 years 9 months 1 week 3 days 2 hours ago) and read 8694 times:

Quoting floridaflyboy (Reply 2):
NW had the Northwest logo on the bulkhead of most if not all mainline planes, and on a few of the CRJ-200s.

That is correct. Even some of the -200s that have been repainted into Delta Connection colors have the old Northwest logo on the bulk head.



A/C I have worked in ATW - SF340 E145 CRJ2/7/9 DC93/4/5 A319/20 MD83 B738 B752/3 B763/4 A333
User currently offlineOP3000 From United States of America, joined Jun 2009, 1763 posts, RR: 2
Reply 12, posted (3 years 9 months 1 week 3 days 2 hours ago) and read 8694 times:

Quoting DLD9S (Reply 10):

I get what you are saying - it is very easy to spot an LH cabin from a photo. BA is the same, especially in J or F with the pictures hanging on the bulkheads or the lamps.

Interesting topic. It would make sense that if an airline can distinguish itself in terms of on-board service, it would want to maximize its branding presence while the customer is enjoying the service. Due to their extensive long-haul networks dating back to the 60's/70's, BA, LH, LX, KL, AF and even AC have at one point or another in their history prided themselves on their on-board service.

Whereas most of the US legacies left (AA, UA, DL, CO) started out as largely domestic operators, where on-board service was not as strong a factor for the customer. Unlike Pan Am, TWA, and possibly Braniff, they never really focused on the on-board as much. And when they entered the long-haul market in the 80's, the era of on-board service being a prime attraction was over - de-regulation had come into play and the airlines that previously had more of a service culture like Pan Am and TWA were in trouble. So at that point it no longer mattered as much competitively, and the cost structure was such that the bean counting mentality in terms of service had begun.


User currently offlineburnsie28 From United States of America, joined Aug 2004, 7531 posts, RR: 8
Reply 13, posted (3 years 9 months 1 week 3 days 1 hour ago) and read 8105 times:

Yes, NW definately had the N within the compass logo on all planes built prior to the new livery.


"Some People Just Know How To Fly"- Best slogan ever, RIP NW 1926-2009
User currently offlineJBo From Sweden, joined Jan 2005, 2313 posts, RR: 0
Reply 14, posted (3 years 9 months 1 week 3 days 1 hour ago) and read 8052 times:

Midwest in its prime had unique bulkhead designs and let's not forget the brown leather seats:


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I'd take the awe of understanding over the awe of ignorance any day.
User currently offlineFWAERJ From United States of America, joined Jun 2006, 3722 posts, RR: 2
Reply 15, posted (3 years 9 months 1 week 3 days 1 hour ago) and read 7905 times:

Quoting burnsie28 (Reply 13):

Yes, NW definately had the N within the compass logo on all planes built prior to the new livery.

Did DL replace or remove it?



I don't work for FWA, their tenants, or their ad agency. But I still love FWA.
User currently offlinenwa757boy From United States of America, joined Aug 2005, 676 posts, RR: 4
Reply 16, posted (3 years 9 months 1 week 3 days 1 hour ago) and read 7782 times:

Quoting FWAERJ (Reply 15):
Did DL replace or remove it?

The 5500 757s still have them on the First Class bulkhead as well as the dc940s.


User currently offlineFURUREFA From United States of America, joined Feb 2004, 801 posts, RR: 2
Reply 17, posted (3 years 9 months 1 week 3 days ago) and read 7517 times:

Quoting OP3000 (Reply 12):

Whereas most of the US legacies left (AA, UA, DL, CO) started out as largely domestic operators, where on-board service was not as strong a factor for the customer.

I wouldn't necessarily agree with that. In the '90s (really up until 9/11), AA's International Flagship Service was one world's best international premium cabin products. Perhaps not at SQ's level, but certainly competitive with, and if not better than, the European majors.

On another note, American Eagle aircraft have a "metal", brass-looking eagle logo on the bulkheads.


User currently offlinehp2us From United States of America, joined Mar 2006, 58 posts, RR: 0
Reply 18, posted (3 years 9 months 1 week 3 days ago) and read 7383 times:

HP had the AW design on the bulkheads and the cloth seats they had...so did the Mesa planes operating there flights...


Giggity
User currently offlinecschleic From United States of America, joined Feb 2002, 1246 posts, RR: 0
Reply 19, posted (3 years 9 months 1 week 2 days 23 hours ago) and read 6804 times:

Quoting nwa757boy (Reply 16):
The 5500 757s still have them on the First Class bulkhead as well as the dc940s.

Yes, I was on a DC-9 recently. DL on the outside, still had the N on the bulkhead in F.


User currently offlineqqflyboy From United States of America, joined Oct 2003, 2266 posts, RR: 13
Reply 20, posted (3 years 9 months 1 week 2 days 22 hours ago) and read 6634 times:

Quoting VC10er (Thread starter):
i know there is a AA logo behind the new C seat

AA has the Eagle logo on every a/c in the entry area (usually on a galley wall facing the entry door) with the exception of the 75Ds that have not been reconfigured.

Does anyone remember QQ's bulkheads? Simply the best, if you ask me. But then I might be a little partial. Too bad there isn't a photo of one here.



The views expressed are mine alone and do not necessarily reflect my employer’s views.
User currently offlineDL_Mech From United States of America, joined Feb 2000, 1926 posts, RR: 9
Reply 21, posted (3 years 9 months 1 week 2 days 22 hours ago) and read 6454 times:

Quoting mariner (Reply 7):
Yes, I was thinking of TWA. It's a really long time ago, but I clearly remember the forward bulkhead was in a dark color with TWA in quite big gold letters - bigger than in the photo.

I remember thinking at the time that it looked really good, but maybe my memory is playing tricks on me.

You might be thinking of the dark blue bulkheads with the twin mirrored stripes on them. One of the mirrors had a frontal silhouette view of a 727 and the TWA logo below it. I cannot recall if the 707s ever had them, but I know the 727, 747 and L-1011s wore them in the late 70s to the mid 80s.



This plane is built to withstand anything... except a bad pilot.
User currently offlinebohica From United States of America, joined Feb 2004, 2671 posts, RR: 0
Reply 22, posted (3 years 9 months 1 week 2 days 22 hours ago) and read 6426 times:

Independence Air had their logo in the back of their CRJ's.


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User currently offlinemariner From New Zealand, joined Nov 2001, 25009 posts, RR: 85
Reply 23, posted (3 years 9 months 1 week 2 days 21 hours ago) and read 6206 times:
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Quoting DL_Mech (Reply 21):
You might be thinking of the dark blue bulkheads with the twin mirrored stripes on them. One of the mirrors had a frontal silhouette view of a 727 and the TWA logo below it.

That sounds very familiar, thanks. Whatever it was looked very classy and has stuck in my mind all these years.

The more I think about it, it may have been on one of the TWA 727's in Germany, in the days when they were flying to Berlin.

mariner



aeternum nauta
User currently offlineydmine03 From United States of America, joined Jun 2005, 27 posts, RR: 0
Reply 24, posted (3 years 9 months 1 week 2 days 21 hours ago) and read 6196 times:

AA has the curves theme on the bulkhead of their 757's, 767's and 777's. Its looks a bit tired but branding nevertheless.

http://www.airliners.net/photo/Ameri...d=8dce2c68e59abc5610dac2c9438ce931

http://www.airliners.net/photo/Ameri...d=8dce2c68e59abc5610dac2c9438ce931

http://www.airliners.net/photo/Ameri...d=8dce2c68e59abc5610dac2c9438ce931

[Edited 2010-10-24 17:05:49]

[Edited 2010-10-24 17:06:16]

25 FlyAA757 : I flew 5503 JAX-ATL the week before last in F, an there was no trace of NW - definitely not on the bulkhead.
26 OP3000 : Hard product and food service maybe, soft product (staff disposition, styling, panache) not really - considering its mostly the same FAs you get toda
27 nwa757boy : Sure it was 5503 and "no trace of NWA" no cloth seating? drab cabin lighting? I worked 5503 last month, it still had the N logo at the blulkhead so u
28 Post contains links Lufthansa411 : But are those two examples really branding? I mean, I have flown AA several times and that "curved theme" as you call it does not make me think of AA
29 AnsettB727 : I like the interior branding. Ansett Australia branded the interior of their A320s. I do remember the shooting star livery on a carpeted forward bulkh
30 Burkhard : Maybe the huge bumber of Express Airlines, which change the same aircraft really frequently between the brands, leads to a more subtile form of brandi
31 Antoniemey : Um, up until the takeover by Texas International, CO put a HUGE emphasis on inflight service. Hot meals and all. Also, I seem to remember flying them
32 Viscount724 : I was on 4 KL flights last weekend (737-400, E-190, Fokker 70, 737-700) and I'm almost certain they all had the KL name and logo on the forward bulkh
33 OP3000 : Huge emphasis for the standards of what was a domestic USA carrier back then. Though back then hot meals was not exactly unique to CO, even in the st
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