Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
NYC, 10/31/2010, 12:15am: 1st United TV AD!  
User currently offlineVC10er From United States of America, joined Feb 2007, 2940 posts, RR: 10
Posted (3 years 11 months 3 weeks 4 days 5 hours ago) and read 4722 times:
Support Airliners.net - become a First Class Member!

At home in Manhattan watching CNN and just saw the FIRST UNITED TV COMMERICAL probably since UA moved out of JFK and moved almost everything to IAD. No company buys media by accident. I see this as the first drop of rain before the storm!
The ad was for UNITED MILEAGE PLUS VISA and for those not interested in a new cedit card, (the "Tri-State" area estimated at 20,000,000 people) it was also clearly a UNITED ad. Ironically, and I know this has been debated to death in a highly emotional way... While it was on the card, the "tulip" filled my giant flat screen TV top to bottom!

If you were a fly on the wall, what do you think the was the strategy behind the ad? And what's next???


The world is missing love, let's use our flights to spread it!
25 replies: All unread, showing first 25:
 
User currently offlineflyguy89 From United States of America, joined Feb 2009, 1967 posts, RR: 21
Reply 1, posted (3 years 11 months 3 weeks 4 days 5 hours ago) and read 4713 times:

Well the new United is poised to become the #1 carrier in NYC out of the EWR hub so it only makes sense that they start pushing the United name around more in the NYC area, I suspect we'll soon see a lot more.

User currently offlineAloha717200 From United States of America, joined Aug 2003, 4515 posts, RR: 15
Reply 2, posted (3 years 11 months 3 weeks 4 days 5 hours ago) and read 4635 times:

Quoting VC10er (Thread starter):
While it was on the card, the "tulip" filled my giant flat screen TV top to bottom!

One can only hope that this is a sign that the Tulip will live on. I havent got my hopes up yet, though.


User currently offlineVC10er From United States of America, joined Feb 2007, 2940 posts, RR: 10
Reply 3, posted (3 years 11 months 3 weeks 4 days 4 hours ago) and read 4561 times:
Support Airliners.net - become a First Class Member!

I was surprised to see how visually powerful tulip was in the ad given it's supposed to be a 1/4 globe from CO. Assuming that they will switch the tulip out at some point, the ad's voice over was all aboit UNITED & UNITED MILEAGE PLUS and not much said about VISA.
CHASE ATM MC are all CO and this town is covered with CONTINENTAL GLOBES and CO is really popular in NY. Also AMEX is very much a CO partner and AMEX is one of NY's anchor companies. This whole UA/MC/ AMEX/VISA with Mileage Plus is not a job I'd like to do. But beside symbol (and I too is a tulip lover) how UA is going to fight DELTA and AMERICAN but the bank and credit card partnerships will be really imteresting. Especially in NYC!



The world is missing love, let's use our flights to spread it!
User currently offlinenyc2theworld From United States of America, joined Mar 2007, 665 posts, RR: 0
Reply 4, posted (3 years 11 months 3 weeks 4 days 4 hours ago) and read 4497 times:

Actually its very simple. AMEX is ending its affilation with CO's President's club as of September 2011 (in fact, come that time, even AMEX's membership rewards won't be transferrable to OnePass/Mileage Pluss/Whatever it will be called.) Since Chase is the issuing bank for both CO and UA, there is no battle.

EDIT: Are we sure that UA is the one that purchased this ad? After all, it could have been Chase. Knowing that UA and CO are merging, and that UA is going to be the surviving name, rather than advertise a card that's going to be rebranded/eliminated in a year; they prob spent their ad money on the UA card. Has this ad aired anywhere else besides the NYC area?

[Edited 2010-10-30 23:12:37]


Always wonderers if this "last and final boarding call" is in fact THE last and final boarding call.
User currently offlineVC10er From United States of America, joined Feb 2007, 2940 posts, RR: 10
Reply 5, posted (3 years 11 months 3 weeks 4 days 3 hours ago) and read 4450 times:
Support Airliners.net - become a First Class Member!

Well you are very right as i just got an AMEX letter saying that they will no longer deposit points into my OnePass acct. But i could use my AMEX points on any carrier.
The ad had a VISA card - altho it just seemed SO UNITED focused as if you couldn't read; my CHASE ATM IS also CO AND MC. My CHASE UNITED CARD IS VISA. Im totally sure you know your stuff. It makes my head spin. Im a graphic designer---i think by visuals!



The world is missing love, let's use our flights to spread it!
User currently offlineQANTAS747-438 From United States of America, joined Jan 2001, 1969 posts, RR: 2
Reply 6, posted (3 years 11 months 3 weeks 4 days 3 hours ago) and read 4373 times:

Quoting VC10er (Thread starter):
probably since UA moved out of JFK and moved almost everything to IAD.

I'm not familiar with this... I've always known UA to be HUGE in JFK, have they cut back? How much, why, and when?



My posts/replies are strictly my opinion and not that of any company, organization, or Southwest Airlines.
User currently offlinehiflyer From United States of America, joined Nov 2004, 2175 posts, RR: 3
Reply 7, posted (3 years 11 months 3 weeks 4 days 2 hours ago) and read 4363 times:

If the ad had the tulip then you can suspect it was produced pre-merger as all branding post merger has the United name but with the CO globe.

User currently offlineUnited1 From United States of America, joined Oct 2003, 6002 posts, RR: 9
Reply 8, posted (3 years 11 months 3 weeks 4 days 2 hours ago) and read 4348 times:

Quoting QANTAS747-438 (Reply 6):
I'm not familiar with this... I've always known UA to be HUGE in JFK, have they cut back? How much, why, and when?

UA flies a little less then 20 flights a day out of JFK....they cut back in BK but I don't think I would ever have described UAs presence in JFK as huge.

Quoting nyc2theworld (Reply 4):
After all, it could have been Chase.

I can almost guarantee that this was a Chase commercial...they have been pushing Millage Plus and OnePass very hard lately. I'm sure as part of the Chase/United agreements that Chase has the right to use UAs logo in its ads.



Semper Fi - PowerPoint makes us stupid.
User currently offlineVC10er From United States of America, joined Feb 2007, 2940 posts, RR: 10
Reply 9, posted (3 years 11 months 3 weeks 2 days 12 hours ago) and read 3739 times:
Support Airliners.net - become a First Class Member!

Quoting QANTAS747-438 (Reply 6):

UA was fairly big out of JFK, some would say huge however!
Cutting back started 9/11 but after 9/11 it was basically used for LA, SF, IAD. But once upon a time there were 747's to Tokyo, Hong Kong (launched with much fanfare as it was the longest flight in the world) also 767's to Sao Paulo/ Rio, Buenos Aires, Heathrow 3 times a day (including a 9 am), Miami, Puerto Rico, Chicago, Denver, and i think Frankfurt and maybe more cities in europe. So, while not a hub, there were a lot of UA tails sticking up from the highway as you drove into Terminal 6 and 7. The HK 747 was built special order for that flight. I will never forget the chrome on the engines were so shiny it would blind you. I LOVED THAT 727 TO MIAMI--IT WAS A PARTY FLIGHT AS SOUTH BEACH WAS AT IT's PEAK. Also, the crew out of JFK rocked!!



The world is missing love, let's use our flights to spread it!
User currently offlineBlueman87 From United States of America, joined Aug 2009, 535 posts, RR: 0
Reply 10, posted (3 years 11 months 3 weeks 2 days 11 hours ago) and read 3674 times:

wheres the youtube video


B6 T5 JFK DL T2/3 JFK
User currently offlinejfklganyc From United States of America, joined Jan 2004, 3534 posts, RR: 5
Reply 11, posted (3 years 11 months 3 weeks 2 days 6 hours ago) and read 3365 times:

"I'm not familiar with this... I've always known UA to be HUGE in JFK, have they cut back? How much, why, and when?"

Prior to merging with CO last month, UA had just a token presence left at JFK, LGA, and EWR.


User currently offlinewashingtonian From , joined Dec 1969, posts, RR:
Reply 12, posted (3 years 11 months 3 weeks 2 days 6 hours ago) and read 3321 times:

Quoting jfklganyc (Reply 11):
Prior to merging with CO last month, UA had just a token presence left at JFK, LGA, and EWR.

I wouldn't say token presence at LGA. They operate a schedule comparable to Continental and Northwest back in the day...Multiple daily flights to their hubs.

While their JFK service was reduced greatly over the years, PS was still an important United product.


User currently offlineTWFirst From Vatican City, joined Apr 2000, 6346 posts, RR: 52
Reply 13, posted (3 years 11 months 3 weeks 2 days 5 hours ago) and read 3202 times:

As noted, Continental is ending it's relationship with Amex due to the relationship with Chase.

This could be a national media buy, and there could be a couple of reasons why it's being seen in NYC. Don't read too much into it. Continental would not have relaunched it's signature, benefit-rich cobrand card (One Pass Plus) with Chase after the merger was announced (was relaunched in June) if it was going away in a few months.



An unexamined life isn't worth living.
User currently offlineEA CO AS From United States of America, joined Nov 2001, 13634 posts, RR: 62
Reply 14, posted (3 years 11 months 3 weeks 2 days 2 hours ago) and read 3115 times:
Support Airliners.net - become a First Class Member!

Quoting VC10er (Reply 9):
I LOVED THAT 727 TO MIAMI--IT WAS A PARTY FLIGHT AS SOUTH BEACH WAS AT IT's PEAK. Also, the crew out of JFK rocked!!

Is there a timetable or schedule referencing this? I don't recall UA ever operating JFK-MIA.



"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan
User currently offlinenyc2theworld From United States of America, joined Mar 2007, 665 posts, RR: 0
Reply 15, posted (3 years 11 months 3 weeks 1 day 16 hours ago) and read 2886 times:

Quoting TWFirst (Reply 13):
As noted, Continental is ending it's relationship with Amex due to the relationship with Chase.This could be a national media buy, and there could be a couple of reasons why it's being seen in NYC. Don't read too much into it. Continental would not have relaunched it's signature, benefit-rich cobrand card (One Pass Plus) with Chase after the merger was announced (was relaunched in June) if it was going away in a few months.

OnePass Pluss is not the signature card for CO. The premier CO branded card is Presidental Plus which gives you a membership to the lounge.



Always wonderers if this "last and final boarding call" is in fact THE last and final boarding call.
User currently offlinecatiii From United States of America, joined Mar 2008, 3045 posts, RR: 4
Reply 16, posted (3 years 11 months 3 weeks 1 day 16 hours ago) and read 2870 times:

Quoting VC10er (Thread starter):

If you were a fly on the wall, what do you think the was the strategy behind the ad? And what's next???
Quoting nyc2theworld (Reply 4):
Are we sure that UA is the one that purchased this ad? After all, it could have been Chase. Knowing that UA and CO are merging, and that UA is going to be the surviving name, rather than advertise a card that's going to be rebranded/eliminated in a year; they prob spent their ad money on the UA card. Has this ad aired anywhere else besides the NYC area?

I live in NYC and I have seen this commercial a number of times (always on cable) over the past month and a half or two. I don't think it's their "first" ad.  


User currently offlineTWFirst From Vatican City, joined Apr 2000, 6346 posts, RR: 52
Reply 17, posted (3 years 11 months 3 weeks 1 day 15 hours ago) and read 2806 times:

Quoting nyc2theworld (Reply 15):
OnePass Pluss is not the signature card for CO. The premier CO branded card is Presidental Plus which gives you a membership to the lounge.




You just contradicted yourself. It is their signature card, and Pres. Plus is their premier card. Both are very benefit rich compared to the competition. Anyway, relaunching both after the merger was announced is a very strong indicator to me (and my company - I work in the card industry) that OnePass and Presidents Club will be staying. And it's co-branded... as in dually branded...not the airline code CO.



An unexamined life isn't worth living.
User currently offlineAADC10 From United States of America, joined Nov 2004, 2098 posts, RR: 0
Reply 18, posted (3 years 11 months 3 weeks 1 day 15 hours ago) and read 2724 times:

They may have utilized the Saul Bass tulip in the ad as part of an indication of the merger of the two carriers. It may also be that as I suspect, the tulip will reappear a few years after the merger is complete. I also suspect that we will never see the entire UA fleet painted in CO livery. The UA tulip (and the CO meatball) was designed by a legendary graphic artist and those kinds of things are not quickly discarded. NBC spent millions to replace the peacock but in the end it came back.

Does anyone have a link to it on YouTube?


User currently offlineTOMMY767 From United States of America, joined Aug 2003, 6657 posts, RR: 9
Reply 19, posted (3 years 11 months 3 weeks 1 day 14 hours ago) and read 2672 times:

Not necessarily the biggest deal in the world. I would think this is more or less an ad for Chase. I also recall some radio ad's for UA mileage plus visa a few months ago in LA.

A UA/CO ad in the New York Market will hopefully debut sooner or later. It's about time they get the word on out on the branding.



"KEEP CLIMBING" -- DELTA
User currently offlineTWFirst From Vatican City, joined Apr 2000, 6346 posts, RR: 52
Reply 20, posted (3 years 11 months 3 weeks 1 day 13 hours ago) and read 2550 times:

Quoting AADC10 (Reply 18):
They may have utilized the Saul Bass tulip in the ad as part of an indication of the merger of the two carriers

The tulip appeared on the screen because it's card art! You can't advertise the card without showing the card. You all are reading way too much into this.

Quoting TOMMY767 (Reply 19):
Not necessarily the biggest deal in the world. I would think this is more or less an ad for Chase

It's not more or less and ad for Chase... it IS an ad for Chase. It's a Chase product. Chase does the media buy.



An unexamined life isn't worth living.
User currently offlinejunction From United States of America, joined Mar 2005, 769 posts, RR: 0
Reply 21, posted (3 years 11 months 3 weeks 1 day 13 hours ago) and read 2449 times:

I am thinking when the OnePass and Mileage Plus frequent flyer programs are merged it will be know as OnePass Plus.

User currently offlineTWFirst From Vatican City, joined Apr 2000, 6346 posts, RR: 52
Reply 22, posted (3 years 11 months 3 weeks 1 day 13 hours ago) and read 2442 times:

Quoting junction (Reply 21):
I am thinking when the OnePass and Mileage Plus frequent flyer programs are merged it will be know as OnePass Plus.

  



An unexamined life isn't worth living.
User currently offlinehnl-jack From United States of America, joined Mar 2001, 820 posts, RR: 0
Reply 23, posted (3 years 11 months 3 weeks 1 day 12 hours ago) and read 2368 times:

Quoting TOMMY767 (Reply 19):
A UA/CO ad in the New York Market will hopefully debut sooner or later. It's about time they get the word on out on the branding.

I doubt you'll see much in the way of advertising for the "new" UA until we get closer to the joint operating certificate. For the moment they are two distinct brands with equally loyal customer bases. Once the swapping of equipment and a more consistant inflight product is developed, they'll likely do little except to begin the process of letting the public know it is coming.



Grew up in the business and continued the family tradition.
User currently offlineAADC10 From United States of America, joined Nov 2004, 2098 posts, RR: 0
Reply 24, posted (3 years 11 months 3 weeks 1 day 11 hours ago) and read 2297 times:

Quoting TWFirst (Reply 20):
The tulip appeared on the screen because it's card art! You can't advertise the card without showing the card. You all are reading way too much into this.

Well, among other things, I have not actually seen it not living in New York. I only know of it from the description in this thread. I imagine that Chase will be changing the card logo soon.


User currently offlineburnsie28 From United States of America, joined Aug 2004, 7553 posts, RR: 8
Reply 25, posted (3 years 11 months 3 weeks 15 hours ago) and read 2047 times:

Sounds like the same AD I see in GFK.. where UA doesn't even fly.


"Some People Just Know How To Fly"- Best slogan ever, RIP NW 1926-2009
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Mystery 747SP Over Michigan On 10/25/2010 posted Wed Oct 27 2010 17:52:27 by KDTWflyer
OAG Changes 10/29/2010:AA/AC/AM/CO/UA/DL/FL/US/WN posted Tue Oct 26 2010 12:32:10 by enilria
OAG Changes 10/22/2010:9K/AA/AM/AS/B6/CO/DL/F9/UA posted Tue Oct 19 2010 07:41:00 by enilria
WN Slogan In TV Ad....conflict With DL? posted Mon Sep 14 2009 09:17:00 by Mayor
Virgin Atlantic "25 Yrs" TV Ad posted Wed Jun 17 2009 12:34:50 by BMIFlyer
Air NZ's New TV Ad: Staff Almost Bare All posted Fri May 8 2009 01:40:50 by 777ER
Parody Of Qantas TV Ad posted Fri Mar 30 2007 00:09:38 by Aussie_
Boeing Orders For 10/31/06 posted Thu Nov 2 2006 16:31:57 by NYC777
MyTravel A330 @ ZRH 10/31 posted Tue Oct 31 2006 13:58:08 by Rw774477
Etihad Flies N/s To NYC 10/26? posted Thu Oct 26 2006 04:56:53 by Solnabo