Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
BHX Rebrands & Removes "International" From Name.  
User currently offlinegilesdavies From United Kingdom, joined Dec 2003, 3037 posts, RR: 2
Posted (3 years 11 months 3 weeks 9 hours ago) and read 3252 times:

BHX has today begun to rebrand the airport and with a new logo, corporate branding and remove "International" from their name to be simply known as Birmingham Airport...

The move seems to follow, as the airport is combining both terminals 1 and 2 to create one large terminal complex....

The rebranding seems to be very much focusing on them becoming a major international gateway and offering flights all over the world... It seems to be a move to attract major long haul carriers to the airport and with the new runway extension taking place this will offer the airport non-stop capabilities to major cities in Asia, Western USA, etc...

If airlines want to fly to these destinations from BHX is another question?!

With dominant carriers like EK already serving the airport twice daily with 77W, and offering world wide connections, airlines will be brave to compete against them!

But wish the airport luck!

http://www.birminghamairport.co.uk/m.../2010/11/rebrand-news-article.aspx

Promotional Video they have placed on Facebook:
http://www.facebook.com/video/video.php?v=159390967432206&ref=mf

5 replies: All unread, jump to last
 
User currently offlinegarpd From UK - Scotland, joined Aug 2005, 2686 posts, RR: 4
Reply 1, posted (3 years 11 months 3 weeks 9 hours ago) and read 3252 times:

I like the logo. Clean and simple.


arpdesign.wordpress.com
User currently offlineacelanzarote From Spain, joined Nov 2005, 843 posts, RR: 0
Reply 2, posted (3 years 11 months 3 weeks 9 hours ago) and read 3210 times:

When is the work to connect the two terminals airside due to be finished? Glad to see the 'International' bit disappear.


from the Island with sun and great photo's.. Why not visit Lanzarote
User currently offlinecgnnrw From Germany, joined May 2005, 1164 posts, RR: 2
Reply 3, posted (3 years 11 months 3 weeks 9 hours ago) and read 3135 times:

I think it's sort of ironic they dropped "international" from its name while at the same time promoting itself as gateway to the world. Then you have airports in the USA inserting "international" into their names when in reality they have maybe just one destination outside the States, usually being in Canada or the Caribbean.


A330 man.
User currently offlineAIH757 From United Kingdom, joined Oct 2010, 22 posts, RR: 0
Reply 4, posted (3 years 11 months 3 weeks 5 hours ago) and read 2713 times:

The font style for the "Birmingham Airport" reminds me of a previous Manchester Airport logo font.

Big version: Width: 200 Height: 200 File size: 5kb


The new BHX website looks good though.

[Edited 2010-11-04 09:59:45]

User currently offlinenoelg From , joined Dec 1969, posts, RR:
Reply 5, posted (3 years 11 months 3 weeks 2 hours ago) and read 2384 times:

I don't like it. Reminds me too much of bus station signage, especially with the black background. I liked the previous logo as it almost "glammed up" the airport, but this just looks grubby to me.

I like the idea of removing the "International" though.


Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
AR May Fly International From AEP posted Sat Jan 23 2010 13:32:02 by Hardiwv
Could Delta Fly International From LGA? posted Mon Oct 5 2009 16:42:06 by NYCAdvantage
Qantas Removes F Class From Three Key Routes posted Fri May 22 2009 04:00:48 by LondonCity
Syrianair Removes 747SP From Service posted Mon Apr 7 2008 00:37:24 by Revo
LH To Operate International From MXP? posted Mon Feb 4 2008 04:36:40 by Stevesdream69
DL International From DTW? posted Tue Oct 16 2007 17:34:06 by Falstaff
Delta To Fly International From SLC posted Mon Oct 17 2005 05:05:06 by OOer
International From Dresden And Leipzig? posted Mon Mar 28 2005 01:00:29 by Orion737
Will United Ever Fly International From Denver? posted Sun Mar 7 2004 04:38:24 by Cjuniel
International From MDW posted Sun Feb 29 2004 22:48:49 by B757capt