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BHX Rebrands & Removes "International" From Name.  
User currently offlinegilesdavies From United Kingdom, joined Dec 2003, 3198 posts, RR: 1
Posted (5 years 5 months 3 weeks 6 days 7 hours ago) and read 3788 times:

BHX has today begun to rebrand the airport and with a new logo, corporate branding and remove "International" from their name to be simply known as Birmingham Airport...

The move seems to follow, as the airport is combining both terminals 1 and 2 to create one large terminal complex....

The rebranding seems to be very much focusing on them becoming a major international gateway and offering flights all over the world... It seems to be a move to attract major long haul carriers to the airport and with the new runway extension taking place this will offer the airport non-stop capabilities to major cities in Asia, Western USA, etc...

If airlines want to fly to these destinations from BHX is another question?!

With dominant carriers like EK already serving the airport twice daily with 77W, and offering world wide connections, airlines will be brave to compete against them!

But wish the airport luck!


Promotional Video they have placed on Facebook:

5 replies: All unread, jump to last
User currently offlinegarpd From UK - Scotland, joined Aug 2005, 2888 posts, RR: 4
Reply 1, posted (5 years 5 months 3 weeks 6 days 7 hours ago) and read 3788 times:

I like the logo. Clean and simple.

User currently offlineacelanzarote From Spain, joined Nov 2005, 883 posts, RR: 0
Reply 2, posted (5 years 5 months 3 weeks 6 days 7 hours ago) and read 3746 times:

When is the work to connect the two terminals airside due to be finished? Glad to see the 'International' bit disappear.

from the Island with sun and great photo's.. Why not visit Lanzarote
User currently offlinecgnnrw From Germany, joined May 2005, 1203 posts, RR: 2
Reply 3, posted (5 years 5 months 3 weeks 6 days 7 hours ago) and read 3671 times:

I think it's sort of ironic they dropped "international" from its name while at the same time promoting itself as gateway to the world. Then you have airports in the USA inserting "international" into their names when in reality they have maybe just one destination outside the States, usually being in Canada or the Caribbean.

A330 man.
User currently offlineAIH757 From United Kingdom, joined Oct 2010, 22 posts, RR: 0
Reply 4, posted (5 years 5 months 3 weeks 6 days 3 hours ago) and read 3249 times:

The font style for the "Birmingham Airport" reminds me of a previous Manchester Airport logo font.

Big version: Width: 200 Height: 200 File size: 5kb

The new BHX website looks good though.

[Edited 2010-11-04 09:59:45]

User currently offlinenoelg From , joined Dec 1969, posts, RR:
Reply 5, posted (5 years 5 months 3 weeks 6 days ago) and read 2920 times:

I don't like it. Reminds me too much of bus station signage, especially with the black background. I liked the previous logo as it almost "glammed up" the airport, but this just looks grubby to me.

I like the idea of removing the "International" though.

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