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What Is The Future For VS?  
User currently offlineLondonCity From United Kingdom, joined Nov 2008, 1771 posts, RR: 0
Posted (5 years 6 months 4 weeks 1 day 6 hours ago) and read 5331 times:

Interesting report in today's Daily Telegaph about the fact that Sir Richard Branson, the founder of VS, has hired Deutsche Bank to "examine strategic options for Virgin Atlantic in a move that could eventually see him relinquish control of his airline."

It seems VS is feeling the heat from the big airline alliances and especially on the transatlantic where I imagine VS makes most of its money.


5 replies: All unread, jump to last
User currently offlineSTT757 From United States of America, joined Mar 2000, 17596 posts, RR: 50
Reply 1, posted (5 years 6 months 4 weeks 1 day 5 hours ago) and read 5211 times:

I think the solution lay somewhere in here;

A long-term option remains a merger between Virgin Atlantic and Bmi, another Star member now owned by Lufthansa. Sir Richard has long coveted Bmi's ownership of 10pc of Heathrow slots and its medium-haul network that he could use to feed Virgin's long-haul flights to around 30 destinations.
Talks between the two companies over a deal broke down in 2008 – and have not been rekindled after Lufthansa last year paid a pricey £223m to take control of the loss-making Bmi.
Longer term, however, one deal that remains under consideration would see Sir Richard inject Virgin Atlantic into a new airline company and Lufthansa inject Bmi. While the German carrier would take majority control of the new company, it would use Virgin's brand and its partners in the Star Alliance to take on BA and Oneworld out of Heathrow. Singapore could see its stake diluted or exit

Bringing BMI and VS together in Star Alliance makes the most sense.

Eastern Air lines flt # 701, EWR-MCO Boeing 757
User currently offlineVasu From United Kingdom, joined Apr 2005, 4191 posts, RR: 0
Reply 2, posted (5 years 6 months 4 weeks 1 day 4 hours ago) and read 4994 times:

Quoting STT757 (Reply 1):
Bringing BMI and VS together

Ah, this must be A.net! But yeah, I seriously think this would be great for both airlines involved!

User currently offlineVS11 From United States of America, joined Jul 2001, 1234 posts, RR: 0
Reply 3, posted (5 years 6 months 4 weeks 1 day 3 hours ago) and read 4836 times:

I love this quote: "This remains the big airline deal, if anyone can work out how to do it."

We have certainly discussed all possible outcomes here in the forum, and it appears that the issue has been money - who is willing to give what for what airline....the surprising news is that SRB has hired someone to "evaluate strategic options" - that's an investment banking code for "the owner wants to sell"....intriguing twist....

[Edited 2010-11-05 11:30:49]

User currently offlineDl767captain From United States of America, joined Mar 2007, 2539 posts, RR: 0
Reply 4, posted (5 years 6 months 4 weeks 1 day 3 hours ago) and read 4825 times:

The biggest problem for VS is they're going alone in an alliance centered route network. Their biggest market is the transatlantic market and they're competing against joint ventures and airlines like DL UA CO AA and others that can bring traffic in from other markets using partner airlines. Honestly seeing VS become part of skyteam would be possible

User currently offlinedavid_itl From United Kingdom, joined Jun 2001, 7814 posts, RR: 13
Reply 5, posted (5 years 6 months 4 weeks 1 day 3 hours ago) and read 4770 times:
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Wonder what they are planning ex-MAN as they are going to get their own executive lounge. Not much point if they are focusing on the bucket+spade routes unless they have some medium term plans about the network they plan out of MAN.

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