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Social Media Campaign To Get KL To MIA  
User currently offlineKFlyer From Sri Lanka, joined Mar 2007, 1226 posts, RR: 0
Posted (3 years 7 months 2 weeks 1 day 15 hours ago) and read 2667 times:

A group of DJs have organized a social media campaign for a AMS-MIA flight during Spring break. It is reported that they've entered into a bet with KL, where if they could prove sufficient demand, KL will fly the MIA route.
http://fly2miami.nl/en


The opinions above are solely my own and do not express those of my employers or clients.
4 replies: All unread, jump to last
 
User currently offlineAesma From France, joined Nov 2009, 6473 posts, RR: 9
Reply 1, posted (3 years 7 months 2 weeks 1 day 13 hours ago) and read 2572 times:

I'm sure some Americans would be interested in the opposite flight !


New Technology is the name we give to stuff that doesn't work yet. Douglas Adams
User currently onlineFWAERJ From United States of America, joined Jun 2006, 3704 posts, RR: 2
Reply 2, posted (3 years 7 months 2 weeks 1 day 9 hours ago) and read 2404 times:

FWA has run several social media campaigns over the past four years, even before social media was a buzzword.

In 2006, FWA ran a "get out the vote" promotion to try to bring FL to FWA after C8 left (and fares were going up). FL was running a contest on where they would go next from ATL. Although PHX won the contest, it also brought FWA to G4's radar screen. More recently, FWA ran a contest where if they went from 800 to 1,000 likes on Facebook, they would donate $1,000 to Community Harvest Food Bank. They flew right past the goal.

Back to MIA-AMS: I wouldn't be surprised if KL starts a year-round MIA-AMS. AMS is far too important of a market for MIA to not have. If DL can fly MIA-LHR and other SkyTeam carriers are building up a presence at MIA, KL needs to fly MIA-AMS year-round. Still, could AA beat KL to the punch on MIA-AMS?



I don't work for FWA, their tenants, or their ad agency. But I still love FWA.
User currently offlinejoost From Netherlands, joined Apr 2005, 3158 posts, RR: 4
Reply 3, posted (3 years 7 months 2 weeks 1 day 9 hours ago) and read 2363 times:

What's the buzz about?? KLM will be starting AMS-MIA on March 27, 2010. 4x weekly using MD-11. There's no word on seasonality or year-round, but given the strong demand for winter holidays to Florido, I would be very surprised it's not year-round.

http://corporate.klm.com/en/newsroom...eleases/archive-2010/service_miami


User currently offlineMAH4546 From Sweden, joined Jan 2001, 32575 posts, RR: 72
Reply 4, posted (3 years 7 months 1 week 6 days 22 hours ago) and read 2129 times:

The campaign was successful. KLM will operate an AMS-MIA flight on March 23rd.

http://www.cisionwire.com/ext/klm/da...ans-fill-an-aircraft-using-twitter

Quoting FWAERJ (Reply 2):
Back to MIA-AMS: I wouldn't be surprised if KL starts a year-round MIA-AMS. AMS is far too important of a market for MIA to not have. If DL can fly MIA-LHR and other SkyTeam carriers are building up a presence at MIA, KL needs to fly MIA-AMS year-round. Still, could AA beat KL to the punch on MIA-AMS?

KLM begins year-round MD11 service between Miami and Amsterdam March 27th, operating MoWeFrSu.



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