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New Finnair Identity Revealed  
User currently offlineFunFlying From Finland, joined Jul 2001, 189 posts, RR: 0
Posted (4 years 1 week 23 hours ago) and read 24344 times:

Finnair renews its identity in line with its vision
FINNAIR PLC STOCK EXCHANGE RELEASE 20.12.2010 11.15

Finnair will renew its entire visual and service identity in line with its Vision 2020 plan, which was published last spring. The visual reform covers the company logo, aircraft livery and cabin look as well as uniforms and service areas.

"Our clientele changes continually and expectations of our service and identity change accordingly. We want to enhance our attractiveness as a company not only among our Finnish customers but also in the Asian and Central European markets," says Finnair's President & CEO Mika Vehviläinen.

Finnair's vision is to grow to become number one in the Nordic countries and to be the most desired airline and among the top three in Asian traffic. Finnair's fleet investments and route network development support this growth strategy. Finnair's service offering is based on its own high-quality production and also on a network of carefully selected partners.

"Finnair's growth will come mainly from Europe-Asia traffic. We have studied our level of recognition in the Asian market. Success in this highly competitive international market requires that we stand out positively and boldly both externally and in terms of service content."

The service identity renewal will be launched next January. This will include a reform of service principles from the standpoint of customer expectations, based on individuality and design thinking. Finnair wishes to respond to customer needs and expectations with open-minded and innovative solutions. The travel experience will be developed into an enjoyable, easy and fresh package.

Frequent flyers will be offered reliable and easy-to-use services that make business travel efficient and enjoyable. Leisure travellers will receive a price-competitive product, which can be supplemented by the quality additional services they need.

"All customers are important to us. Our primary target group, however, consists of the passengers who travel in their work between Asia and Europe irrespective of travel class," adds Vehviläinen.

Updating, streamlining and freshening the corporate identity as well as the company's design heritage have guided the renewal of Finnair's entire visual identity. Finnair's new logo has been developed from the present logo. The blue and white colouring has been preserved, but the modern look is lighter than before, with white and silver complementing the distinguished dark blue of the logo.

The Finnair name logotype and F symbol have been an effective combination for decades, but through the identity renewal they have received a more dynamic and modern role as distinct elements. Finnair's partner in the identity renewal has been the advertising agency SEK&Grey.

The cost of the identity renewal is approximately ten million euros, of which a significant portion, such as the redesign of uniforms and aircraft livery, would in any case have taken place in the next few years. Finnair's fleet will be painted according to the new look by 2013, and long-haul aircraft during 2011.

Finnair Plc
Communications
20.12.2010


http://www.finnair.com -> See our new plane

http://www.finnair.com/gallery


Leaving on a Jetplane...
132 replies: All unread, showing first 25:
 
User currently offlineB735 From Denmark, joined Oct 2010, 69 posts, RR: 0
Reply 1, posted (4 years 1 week 23 hours ago) and read 24336 times:

The worst I've seen in a very very long time.... terrible...

User currently offlinevirginblue4 From United Kingdom, joined Jun 2008, 916 posts, RR: 0
Reply 2, posted (4 years 1 week 23 hours ago) and read 24362 times:

So this wasn't an interim livery? It just looks cheap  

Jordan



The amazing tale of flight.
User currently offlinenoelg From , joined Dec 1969, posts, RR:
Reply 3, posted (4 years 1 week 23 hours ago) and read 24327 times:

I don't like it. Too white. The billboard design is quite nice but needs at least some more blue somewhere.

User currently offlineFlyingsottsman From Australia, joined Oct 2010, 567 posts, RR: 0
Reply 4, posted (4 years 1 week 23 hours ago) and read 24303 times:

Please Please Please NO MORE EURO WHITE!!!!!!!!!!!!! looking forward to seeing the new Finnair livery but I hjope its not going to be the one that was shown on here a few weeks ago. I realy hope they put a lot of imagation into this livery. Good luck to Finnair I hope they will be around for decades to come.

User currently offlineB735 From Denmark, joined Oct 2010, 69 posts, RR: 0
Reply 5, posted (4 years 1 week 23 hours ago) and read 24279 times:

Quote:
looking forward to seeing the new Finnair livery but I hjope its not going to be the one that was shown on here a few weeks ago. I realy hope they put a lot of imagation into this livery. Good luck to Finnair I hope they will be around for decades to come.

Dude, this IS the new livery,...


User currently offlinegardermoen From Australia, joined Jul 1999, 1523 posts, RR: 1
Reply 6, posted (4 years 1 week 23 hours ago) and read 24265 times:

This is what...their third update in 10 years? The current (ie: now previous) livery with the stylised "F" with the Midnight sun blue background was the best of the lot - very professional and classy.

The move to Euro white is tasteless. They now look like a charter outfit trying to go upmarket.


User currently offlineFlyingsottsman From Australia, joined Oct 2010, 567 posts, RR: 0
Reply 7, posted (4 years 1 week 23 hours ago) and read 24190 times:

Well B735 what a let down my friend at least they could have put some Blue on the tail or in the body of the aircraft I agree with gardermoen their last livery was very classy indeed, this one just looks so cheap.

User currently offlineVasu From United Kingdom, joined Apr 2005, 3985 posts, RR: 0
Reply 8, posted (4 years 1 week 22 hours ago) and read 24020 times:

Oh god that looks horrible... how utterly BORING! The current(/old) one is a hell of a lot better!

User currently offlineHBGDS From , joined Dec 1969, posts, RR:
Reply 9, posted (4 years 1 week 22 hours ago) and read 24003 times:

The thread already existed here, with illustration...

Finished With Finnair? Is It Out Of Control? (by Jana Dec 2 2010 in Civil Aviation)


User currently offlineA520 From Switzerland, joined Jun 2006, 125 posts, RR: 0
Reply 10, posted (4 years 1 week 22 hours ago) and read 23985 times:

I don't agree with previous comments: very stylish and lean, fits marvelously with the A330!
Congratulation


User currently offlineFunFlying From Finland, joined Jul 2001, 189 posts, RR: 0
Reply 11, posted (4 years 1 week 22 hours ago) and read 23950 times:

Quoting HBGDS (Reply 9):
The thread already existed here, with illustration...

Finished With Finnair? Is It Out Of Control? (

Yes, true. Maybe the part regarding the new identity could be integrated into this thread? I did not find the previous title suitable for this topic.



Leaving on a Jetplane...
User currently offlineBA319-131 From United Kingdom, joined Jan 2001, 8596 posts, RR: 54
Reply 12, posted (4 years 1 week 22 hours ago) and read 23905 times:
Support Airliners.net - become a First Class Member!

What on earth are they thinking? - It's as dull as dishwater, lacks any imagination.

Visually you'll never miss it, but I'd rather have something worth looking at than these bland billboard titles.

A real shame.



111,732,3,4,5,7,8,BBJ,741,742,743,744,752,762,763,764,772,77L,773,77W,L15,D10,30,40,AB3,AB6,A312.313,319,320,321,332,333
User currently offlineogre727 From UK - England, joined Feb 2005, 726 posts, RR: 2
Reply 13, posted (4 years 1 week 22 hours ago) and read 23886 times:

Once again, all A-netters hating a new livery... it´s so predictable.

Me? I love it... yes it is too white, yes some people were bound to find it boring, but I find it very stylish and better than the previous one.

My opinion.



Sigh
User currently offlineslz396 From , joined Dec 1969, posts, RR:
Reply 14, posted (4 years 1 week 22 hours ago) and read 23802 times:

It's definitely too white: they should have added some colour, for instance by conserving their current very nice tail livery. The new Finnair livery looks like something you'd come up with for a wetleased plane.

Besides, it immediately made me think of PAN AM's last livery: all white, huge blue billboard letters across the fuselage, nothing but a blue logo on an all white tail. Definitely no need for any advertising agency for this!

One advantage: SWISS officially no longer has the most boaring all-white livery out there any longer...
In this context, it is interesting to note that the 2 people that are liking the livery, are actually from... switzerland.
Seems you can actually get used to all-white liveries!

Now it's just waiting for an airline to go the full lenght and present us a livery completely white (including the tail) but for their name! I guess a advertising company able to come up with a credible story behind this ridiculous idea can make millions from it too...The hardest thing to do these days is not to come up with a nice looking livery, but to brew a credible marketeers story to go with whatever dull idea you may try to sell.

[Edited 2010-12-20 04:12:21]

User currently offlineSAS A340 From Sweden, joined Jul 2000, 788 posts, RR: 0
Reply 15, posted (4 years 1 week 22 hours ago) and read 23743 times:

O please,take it away....i liked the older one much better......


It's not what u do,it's how u do it!
User currently offlineCrimsonNL From Netherlands, joined Dec 2007, 1908 posts, RR: 42
Reply 16, posted (4 years 1 week 21 hours ago) and read 23681 times:
AIRLINERS.NET CREW
CHAT OPERATOR

I gotta say I like the big letters. But that's it, they should have included a cheatline or anything to make the plane less "white". I think it looks like a half finished job..


Nothing's worse then flying the same registration twice, except flying it 4 times..
User currently offlinePacific From Hong Kong, joined Mar 2000, 1077 posts, RR: 0
Reply 17, posted (4 years 1 week 21 hours ago) and read 23653 times:

Lacks colour. At least AC did the toothpaste which we all hated at first, yet works great in the snow and makes it differentiated from the rest.

The current (old) livery is also rather white but at least it had some shades and colours. I don't find the "new" livery attractive at all.

Quoting ogre727 (Reply 13):
Once again, all A-netters hating a new livery... it´s so predictable.

I think a lot of Anutters liked the new NWA, UAL and Aeroflot schemes when they came out!


User currently offlineSevernaya From Russia, joined Jan 2009, 1433 posts, RR: 1
Reply 18, posted (4 years 1 week 21 hours ago) and read 23614 times:

I like the livery quite a lot, it resembles Finland quite well, cold, blue and simple.

Quoting CrimsonNL (Reply 16):
they should have included a cheatline or anything to make the plane less "white".

Yes, I agree with that.



Всяк глядит, да не всяк видит.
User currently offlinebaguy From Australia, joined Mar 2006, 546 posts, RR: 1
Reply 19, posted (4 years 1 week 21 hours ago) and read 23450 times:

What happened to the cowling 'F' detail that was on the A340 on the other thread? I really liked that!

I don't think it's that bad! - It's quite retro and I like that.

BAguy


User currently offlineAsturias From Spain, joined Apr 2006, 2156 posts, RR: 16
Reply 20, posted (4 years 1 week 21 hours ago) and read 23417 times:

I'm not crazy about it, but it's not that bad either. I don't mind the white, in fact white is very nice! It's the logotype... I'm seriously dampens my excitement. But for Finnair, this is a good look in all other respects. Clean, minimalistic and cold.

Sort of like Finland  

asturias



Tonight we fly
User currently offlineFunFlying From Finland, joined Jul 2001, 189 posts, RR: 0
Reply 21, posted (4 years 1 week 21 hours ago) and read 23396 times:

Here's the new look on YouTube:

http://www.youtube.com/watch?v=9Uwq33RtE-I
http://www.youtube.com/watch?v=scT-k-vXC14
http://www.youtube.com/watch?v=2kKJjNRRkIA



Leaving on a Jetplane...
User currently offlineslz396 From , joined Dec 1969, posts, RR:
Reply 22, posted (4 years 1 week 21 hours ago) and read 23361 times:

Quoting Asturias (Reply 20):
But for Finnair, this is a good look in all other respects

That's true, the livery before the one with the darkblue midnight sun was very dull too... they seem to have a tradition of very boaring liveries and they sure keep up with this one.

Another almost all white livery that springs to mind when seeing this AY version, and one that didn't stay around for long either, is this one:


View Large View Medium
Click here for bigger photo!

Photo © Felix Sieder



in fact, it was even more minimalistic, as the billboard letters were in very light gray....

[Edited 2010-12-20 05:10:01]

User currently offlineJana From Antigua and Barbuda, joined Sep 2009, 110 posts, RR: 0
Reply 23, posted (4 years 1 week 20 hours ago) and read 23248 times:

At least that Sabena livery was creative with the large bill board sized font in pale blue beneath the small full blue titles. The new Finnair fuselage titles are a bit overdone and positioned too much foreward where it starts to battle with the cockpit. The titles, which bend over the roof, are figurally and litterally over the top... Not my taste.

[Edited 2010-12-20 05:21:13]

User currently offlineicebird757 From United States of America, joined Feb 2001, 668 posts, RR: 2
Reply 24, posted (4 years 1 week 20 hours ago) and read 23243 times:

And I thought that Finnair had more creativity than this.......


LGB....where you can watch the grass grow because the traffic is so slow.
25 morvious : I think the problem is that FinnAir tested it on the A330 model and thought... This doesn't look to bad! The problem with the A330 is that almost anyt
26 Post contains links and images Jana : That's why Air Finland recently went to the Netherlands for a livery improvement... View Large View MediumPhoto © Jussi Kettunen
27 airevents : And that new Air Finland livery is indeed a big improvement while Finnair´s... Don´t know. Will take some time of getting used to. Billboard titles
28 AA777223 : I very much like it. The font has a retro kind of cool to it. I think it looks great. Perhaps a cheatline would be nice, but in general I think it loo
29 Post contains images solnabo : So it wasn´t a cruel joke after all... I´m lost for words //Mike
30 okay : What can I say, a sad day in Finnish aviation. Planes with new livery will look like as if the text and F-logo were lingering in air as the planes tax
31 us330 : As I said in the thread when this livery was only thought to be temporary: it looks like someone took a sharpie and just scribbled on an airplane.
32 Delta777Jet : Horrible , horrible , horrible ! The current one looks so much better , this looks like a subleased A-330 operating for Finnair without a real colors!
33 The777Man : Reminds me of Pan Am's final livery. I much prefer the current one but it's not too bad.It could have been worse. The777Man
34 ManekS : I was looking forward to spotting Finnair's beautiful A340's approaching SIN starting next year - not anymore. I'm extremely disappointed to say the l
35 Giancavia : lol@it being stylish.. we all have our own opions thats fair. This is simply a white plane with LARGE BLUE weird font down the side of it. It cant be
36 Post contains images macsog6 : They must have a shortage of blue paint in Finland! Only reason I can think of for a design that is this bland. Also, they'll have a problem finding t
37 Giancavia : Its the best summary of this livery. Simple as that for me.
38 CO 757-300 : i kinda like it. it's very simple and bold, and with something very retro about it.
39 ABQopsHP : It appears the consensus is, that it's a bland scheme. Im so over the "Billboard" look. Its so 90's. Heaven forbid that an airline spend any money on
40 jetMARC : Wish they would just be honest about it... nothing to do about new or fresh. Short of simply being black and white, this new paint scheme was probably
41 FatmirJusufi : First off I thought they were doing some tests with that livery design! This livery is cheap -- welcome to the 80's.
42 Post contains images jetblue777 : Oh well, what can we do about it? It's boring, plain and too white but it's not that bad. It just looks like a charter airline. Other than that, why d
43 Post contains images Goblin211 : What is Finnair doing to itself? Ugh!
44 Post contains links and images SXDFC : Maybe the snow is hiding all the good parts to the livery? View Large View MediumPhoto © Mikko Gustafsson
45 aerdingus : Eh it looks kinda like LOs livery...which is fine...but even that livery itself is really old.
46 Giancavia : Heh it depends about "whats inside that matters" .. alot of ppl will agree and others who are photographers or enthusiasts will look at the outside a
47 Post contains images Aloha717200 : Guess they lied to us when they told us the interim livery was only "temporary".
48 sandroZRH : Oh come on, why couldn't they follow their competitors Blue1 and Air Finland and come up with something nice? That's so disappointing.
49 Viper911 : boooooring... I love the old Finnair livery, yes you need to refresh your product from time to time, but god, don't turn it into something generic and
50 nclmedic : Absolutely disgusting cheap looking livery. The previous livery was almost iconic, and very attractive. This now looks similar to Adria.
51 KPDX : Exactly... I think with the F on the engine cowlings it looked decent.. at least on the A340. Without it? It seems much more white with that void.
52 Eagleboy : Really a downward revision....... Typical marketing spin...
53 AirCalSNA : I like the billboard titles, but the tail leaves something to be desired. How about a "U" after the "F"?
54 Aeroflot777 : I totally disagree. I think the new livery is fresh, crisp and clean. I really like the way it looks - and I think the white is actually very fitting
55 Post contains images Giancavia : Im having some of what he is drinking^
56 Post contains links and images MIAspotter : OMG, disgusting, horrid, boring, tasteless.... way to go AY! I prefer the current one. Reminds me of.... View Large View MediumPhoto © Gerard Helmer
57 jmbarros12 : What a disaster!!! It looks terrible!! The older one was way prettier... A poor job, indeed.
58 Post contains images virginblue4 : Haha, made my day! Seriously though, it will be sad to see the Finnair livery to go
59 Post contains images HOONS90 : Well, I certainly hope that the livery suffers the same fate as these:
60 Palmjet : awful update from AY. What's wrong with the current scheme - it has aged very well and still looks very classy and fresh. Uggh, this new scheme is hor
61 ardian : I definitely feel sad. This new design doesn't reflect anything with Finland whatsoever. I don't think it's hideous, infact I even like it, but it's d
62 Post contains images klmd11l : I for one loved the new liveries of Air India, Kenya Airways, TAAG, TAM, TAP, Thai, etc... and I don't recall a significant number of a.netters bashi
63 Post contains links and images BOACCunard : I don't think it's bad. I don't love it, but I don't hate it either. Blue on white is, after all, the color of the Finnish flag. I think on the previo
64 rikkus67 : Amazing what a difference just a slight bit of colour does. The AC toothpaste fuselage always stands out in a sea of white. I agree with the majority
65 braynfeeble : Sorry, Finnair - but as soon as I saw this photo, I immediately added it to my "Ugly Ducklings" airliners.net album.
66 matthew11 : I am one of the very few that think that it is actually I nice bold livery. I like it a lot, very nice, simple, strong branding. Very Finnish.
67 Braybuddy : I'm not one of the a.netters who automatically hates any new livery introduced -- I've probably approved of most -- but I'm afraid I'm with the majori
68 Post contains images chootie : ....what a shame to waste 10million euros for a kindergarten/child care poster.........
69 NoUFO : I usually do like "eurowhite" concepts, as other liveries often appear too colorful in my book. This, however, is just a flying billboard, isn't it? T
70 Lightbug : Not sure if it is cheaper than the old livery to maintain, but the new livery looks cheaper when you compare the two. When Finnair, and in their atte
71 BOACCunard : It certainly should be (fewer colors). The old tail looks rather expensive to me.
72 Post contains images jetblue777 : On the positive side, 8 or 10 years from now, they'll introduce a new livery (hopefully) and hopefully it'll be a better one!
73 Giancavia : damn I hope it doesnt take them that long to realize what a pathetic decision they have made. To bad the staff didnt do what the LOT staff did over t
74 planemanofnz : This is utterly disgusting. It looks like some charter airline gone wrong.
75 WROORD : My thoughts exactly. Another photo shop livery - no style and no brand recognition...
76 faro : Soul-less, drab and over-white; an albino of a livery, God only knows what was going through the minds of management when they settled on this... Faro
77 Giancavia : "Wonder whats for dinner tonight" .. coz it sure wasnt .. "lets make something stunning to represent our company".
78 Post contains images FlyNWA727 : Wow, I nearly fell asleep looking at this mess... after I nearly threw up in utter disgust. Yet another airline moving from a great or acceptable liv
79 Post contains images 7673mech : I said the same thing in the last thread. (May have thrown the word nerd around -- didn't mean to hurt anyone's feelings)
80 caleb1 : There are no words to convey just how horrible this new livery is! I'm speechless.
81 pylon101 : SAS livery is superior. White on white with additiional blue and red. Maybe FINNAIR wanted to distance itself from troubled SAS?
82 Oshkosh1 : Since there wasn't music in the background during the video...I've attatched my own...The "losers" theme from "The Price is Right"!... Shockingly bori
83 Post contains images IndianicWorld : Im dissapointed the grey colour wasnt kept on the bottom atleast. It looks much better than plain white, with a splash of blue. This scheme is minimal
84 Post contains images smi0006 : When will we see their new uniforms, look at the livery they maybe on the tad bland side. I must say I don't find this livery to offensive or bad. Bit
85 Post contains links and images slz396 : I see many people in Finland are shocked after seeing this new livery too!?! Why don't you guys start an online petition or something to try to convin
86 AirGabon : AY livery looks like a cheap ACMI contract for the Hajj ! Why they decided to change their current identity which was perfect? Elegant, design, warm a
87 Post contains images navigator : This is the worst I have seen for a while. Why those too large letters? Imagine when this one gets a bit dirty
88 Post contains images teme82 : They had help
89 Garpd : The design agency have the cheek to call this a modern and dynamic livery. Perhaps if this was 1994 then yes. But Billboard only titles are as old fas
90 Owleye : The basic, "minimalism" idea is good (less is more) but the performance on the aircraft (too, too, too large titles) is not good. A lot of Finnair PR-
91 Garpd : Spot on Norbert. We should put our heads together and form a rescue package.
92 CHRISBA777ER : You lot make me laugh. Its not about a livery - AY do not really care what their planes actually look like - its a CORPORATE IDENTITY. That means the
93 Garpd : I have to disagree. This is about image and the image their aircraft will convey to the mass public in this livery is one of "Cheap". LCCs have flood
94 CHRISBA777ER : Who cares what the planes look like? And who makes the judgement that the livery looks low cost or like a LoCo airline? You think it looks cheap but
95 Garpd : The airline should. Their aircraft represent their company and its values. The travelling public, rightly or wrongly, also form opinions on airlines
96 Post contains images columba : I have to say that livery reminds me a lot on Pan Am
97 Owleye : I agree with this line. The new logo is very okay, I have faith in it aswell. Though the livery does not meet this qualification. Titles are way too
98 Post contains links and images ardian : According to FlightGlobal, this is the new interiour and the new uniforms: Source
99 ABQopsHP : Yikes! That is certain to wake you up. At least the uniforms are dark so you wont see how messy it gets, and you can spot the crew amid all that white
100 Garpd : Lufthansa's new interior just became colourful!
101 Giancavia : I dont get it... thread after thread of new livery discussions people come on and say who cares. Its baffling .. this is an aviation photography webs
102 airlittoralguy : Great livery. Simple, extremely elegant, and at least in my view this represents much more Finland than the current finnair livery.
103 EnviroTO : The focus on the stylized F makes sense to me as it looks very classy. The revised ribbon font is goofy, especially larger than life on the fuselage.
104 cgnnrw : With all the posts about their new livery (I agree it's terrible) nobody noticed this little bit of "airlinespeak"......... meaning AY is going to sta
105 toobz : as somebody that just came back to Finland for the holidays off an AY flight....i have to say YUCK!! its not per se hiddeous but just blah. i so much
106 toobz : omj...this just gets worse
107 Lightbug : That is so correct. Millions are spent every year on image and branding. This is the primary way any company would promote their product to the publi
108 legoguy : Simple and effective. Those that travel remember the airline by the service they receive on board, not by the colour on the exterior. From an aviation
109 Rafabozzolla : It's been said before, but what the heck!!! Sabena anyone? That was well over 10 years ago, and they are still going for it?
110 Post contains links slz396 : Those uniforms are also very old fashioned: just shapeless blue aprons, with white sholders... Welcome back to the 60s even! Ironically, Wikipedia is
111 Owleye : In fact there is nothing wrong with it. It is even encouraging to bring back elements from the golden jet age but than the new Finnair fleet livery d
112 slz396 : If you're trying to be retro, you need to do it in a measured, precise and homogenous way... Their latest corporate image is a missmash of 1990s live
113 hotplane : Finnair have lost the plot.
114 okay : The joke going around about the new uniform and livery is "nuns working for Ryanair" !!! I hope so much Finnair revises this decision to introduce thi
115 rlwynn : Looks nice. Nothing wrong with it.
116 Post contains images Garpd : Quick and dirty alternative: Doesn't completely match what we have now seen of the new corporate identity, but I drew this up the day the first photo
117 Post contains images Braybuddy : Superb! It's everything that the new livery is not: elegant, tasteful and smart. Love the addition of the muted colours. If Finnair had any sense the
118 Giancavia : Maybe a different shade for the tail but thats more like it! Creativity .. colours and a clean font.. well done.
119 Lightbug : Feel free to go to Airlinequality.com or Carsurvey.org (under aviation reviews) and browse through people's travel experiences. You will quickly real
120 rlwynn : Exactly, and 99.9% of the flying public who do catch a glimps of the plane while walking down the jetway will see a shiny new paint job with a big Fi
121 Lightbug : Possibly not....but I am not as 99.9% sure as you are. I am merely pointing out that livery is a part of public perception, and that the traveling pu
122 rlwynn : Realistically, who in the world would look at that plane had have a negative reaction thus lowering thier thoughts about Finnair? Nobody but a few peo
123 Giancavia : Not a few.. The LARGE majority of people here and since its an aviation photography website .. colourschemes matter to some ppl here, Hence the mocke
124 Lightbug : In my opinion the looks of the outside of an aircraft is a prelude to what a passenger can expect to receive on the inside. It either heightens or lo
125 Owleye : Brand image is important for the brand recognition, loyalty and brand bonding. Branding is extremely important and need to communicate the message of
126 Post contains images Garpd : A splash of colour for the interior in line with my livery idea.
127 777way : Defintely inspired by Pan Am, I myself have though up the look for a few other airlines, so I say good thinking on the designers part, glad to note ad
128 NoUFO : Don't wish to be rude, but your colors won't work, as Finnair would most likely want only one color, and that is exactly the blue in Finland's flag (
129 Garpd : Clearly not as they have gone out of their way to avoid all colour!
130 trauha : Rlwynn: Do you not enjoy driving a good looking car? or enjoy being seen with a good looking lady? Seriously though, what is happening with Finnair i
131 Post contains links trauha : This is what a competent ad agency would have offered. If the font has to have the angular Honda Civic stance to appeal to the Asian customer, this is
132 babybus : It's not good when a new livery looks like a temporary livery. It needs more colour.
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