FunFlying From Finland, joined Jul 2001, 189 posts, RR: 0 Posted (5 years 5 months 1 week 4 days 21 hours ago) and read 25087 times:
Finnair renews its identity in line with its vision
FINNAIR PLC STOCK EXCHANGE RELEASE 20.12.2010 11.15
Finnair will renew its entire visual and service identity in line with its Vision 2020 plan, which was published last spring. The visual reform covers the company logo, aircraft livery and cabin look as well as uniforms and service areas.
"Our clientele changes continually and expectations of our service and identity change accordingly. We want to enhance our attractiveness as a company not only among our Finnish customers but also in the Asian and Central European markets," says Finnair's President & CEO Mika Vehviläinen.
Finnair's vision is to grow to become number one in the Nordic countries and to be the most desired airline and among the top three in Asian traffic. Finnair's fleet investments and route network development support this growth strategy. Finnair's service offering is based on its own high-quality production and also on a network of carefully selected partners.
"Finnair's growth will come mainly from Europe-Asia traffic. We have studied our level of recognition in the Asian market. Success in this highly competitive international market requires that we stand out positively and boldly both externally and in terms of service content."
The service identity renewal will be launched next January. This will include a reform of service principles from the standpoint of customer expectations, based on individuality and design thinking. Finnair wishes to respond to customer needs and expectations with open-minded and innovative solutions. The travel experience will be developed into an enjoyable, easy and fresh package.
Frequent flyers will be offered reliable and easy-to-use services that make business travel efficient and enjoyable. Leisure travellers will receive a price-competitive product, which can be supplemented by the quality additional services they need.
"All customers are important to us. Our primary target group, however, consists of the passengers who travel in their work between Asia and Europe irrespective of travel class," adds Vehviläinen.
Updating, streamlining and freshening the corporate identity as well as the company's design heritage have guided the renewal of Finnair's entire visual identity. Finnair's new logo has been developed from the present logo. The blue and white colouring has been preserved, but the modern look is lighter than before, with white and silver complementing the distinguished dark blue of the logo.
The Finnair name logotype and F symbol have been an effective combination for decades, but through the identity renewal they have received a more dynamic and modern role as distinct elements. Finnair's partner in the identity renewal has been the advertising agency SEK&Grey.
The cost of the identity renewal is approximately ten million euros, of which a significant portion, such as the redesign of uniforms and aircraft livery, would in any case have taken place in the next few years. Finnair's fleet will be painted according to the new look by 2013, and long-haul aircraft during 2011.
Flyingsottsman From Australia, joined Oct 2010, 750 posts, RR: 0
Reply 4, posted (5 years 5 months 1 week 4 days 20 hours ago) and read 25046 times:
Please Please Please NO MORE EURO WHITE!!!!!!!!!!!!! looking forward to seeing the new Finnair livery but I hjope its not going to be the one that was shown on here a few weeks ago. I realy hope they put a lot of imagation into this livery. Good luck to Finnair I hope they will be around for decades to come.
B735 From Estonia, joined Oct 2010, 79 posts, RR: 0
Reply 5, posted (5 years 5 months 1 week 4 days 20 hours ago) and read 25022 times:
Quote: looking forward to seeing the new Finnair livery but I hjope its not going to be the one that was shown on here a few weeks ago. I realy hope they put a lot of imagation into this livery. Good luck to Finnair I hope they will be around for decades to come.
Flyingsottsman From Australia, joined Oct 2010, 750 posts, RR: 0
Reply 7, posted (5 years 5 months 1 week 4 days 20 hours ago) and read 24933 times:
Well B735 what a let down my friend at least they could have put some Blue on the tail or in the body of the aircraft I agree with gardermoen their last livery was very classy indeed, this one just looks so cheap.
slz396 From , joined Dec 1969, posts, RR:
Reply 14, posted (5 years 5 months 1 week 4 days 19 hours ago) and read 24545 times:
It's definitely too white: they should have added some colour, for instance by conserving their current very nice tail livery. The new Finnair livery looks like something you'd come up with for a wetleased plane.
Besides, it immediately made me think of PAN AM's last livery: all white, huge blue billboard letters across the fuselage, nothing but a blue logo on an all white tail. Definitely no need for any advertising agency for this!
One advantage: SWISS officially no longer has the most boaring all-white livery out there any longer...
In this context, it is interesting to note that the 2 people that are liking the livery, are actually from... switzerland.
Seems you can actually get used to all-white liveries!
Now it's just waiting for an airline to go the full lenght and present us a livery completely white (including the tail) but for their name! I guess a advertising company able to come up with a credible story behind this ridiculous idea can make millions from it too...The hardest thing to do these days is not to come up with a nice looking livery, but to brew a credible marketeers story to go with whatever dull idea you may try to sell.
Asturias From Spain, joined Apr 2006, 2169 posts, RR: 16
Reply 20, posted (5 years 5 months 1 week 4 days 18 hours ago) and read 24160 times:
I'm not crazy about it, but it's not that bad either. I don't mind the white, in fact white is very nice! It's the logotype... I'm seriously dampens my excitement. But for Finnair, this is a good look in all other respects. Clean, minimalistic and cold.
Jana From Antigua and Barbuda, joined Sep 2009, 110 posts, RR: 0
Reply 23, posted (5 years 5 months 1 week 4 days 18 hours ago) and read 23991 times:
At least that Sabena livery was creative with the large bill board sized font in pale blue beneath the small full blue titles. The new Finnair fuselage titles are a bit overdone and positioned too much foreward where it starts to battle with the cockpit. The titles, which bend over the roof, are figurally and litterally over the top... Not my taste.