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Red Carpet And Presidents Clubs Rebranded As...  
User currently offlinedutchflyboi From Netherlands, joined Apr 2008, 338 posts, RR: 0
Posted (3 years 9 months 4 weeks 1 day ago) and read 13530 times:

United Club

As per the daily update:

'Beginning in October 2011, we will rebrand UA’s Red Carpet Clubs and CO’s Presidents Clubs as United Club. In addition, we’ll offer customers a common club food and beverage program at the Red Carpet Club and Presidents Club locations beginning in May. As they do today, all club locations will offer complimentary Wi-Fi and alcoholic beverages.

The United Club rebranding is another part of the company’s integration of the two airlines, which will continue throughout 2011 as we standardize our livery, maximize schedule and connecting opportunities and offer new benefits to customers."

Personally I think they could have come up with something better....

[Edited 2010-12-30 15:07:58]

60 replies: All unread, showing first 25:
 
User currently offlinegoldenstate From United States of America, joined Feb 2010, 573 posts, RR: 4
Reply 1, posted (3 years 9 months 4 weeks 1 day ago) and read 13513 times:

As long as the drinks are free I'm fine with it.

User currently offlineDeltaFFinDFW From United States of America, joined Sep 2003, 1445 posts, RR: 0
Reply 2, posted (3 years 9 months 4 weeks 1 day ago) and read 13451 times:

I have no problem with it. At least you can identify the airline with the club name. Good way to continue brand awareness.

User currently offlineukoverlander From United Kingdom, joined May 2010, 375 posts, RR: 0
Reply 3, posted (3 years 9 months 4 weeks 23 hours ago) and read 13395 times:

Not terribly imaginative but it's the service and facilities that matter. I think however it is a good move to take up a new name.

My question is whether that nice complimentary Presdients Club membership that I've received for the last 10 years as an 'overseas' Platimum Elite will continue on to the United Club - let's hope so but I'm not filled with hope.


User currently offlineweb500sjc From United States of America, joined Sep 2009, 749 posts, RR: 0
Reply 4, posted (3 years 9 months 4 weeks 23 hours ago) and read 13335 times:
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United club?!!!

It's almost as bad as the first unification livery- better name please.



Boiler Up!
User currently offlineBOACCunard From United States of America, joined Dec 2009, 864 posts, RR: 1
Reply 5, posted (3 years 9 months 4 weeks 23 hours ago) and read 13207 times:

So will Mileage Plus/OnePass be renamed United Miles?  

It could be worse, but it does sound terribly uninspired. I like Delta's SkyClub rebrand better.



Getting There is Half the Fun!
User currently offlinedl767captain From United States of America, joined Mar 2007, 2539 posts, RR: 0
Reply 6, posted (3 years 9 months 4 weeks 23 hours ago) and read 13111 times:

I guess it works, it's nothing special, almost like a housekeeping change. It's basically the same as the US airways club..... I kind of like the presidents club name better, like Delta's skyclub, it just sounded cool. What's a shame is that Platinum American Express card holders will no longer receive access to CO clubs in September (I think it's september) and can no longer transfer miles to the new UA. Because of tis I'm mostly going to be avoiding the new UA unless I have to fly them since my family loses a lot of perks by flying them.

User currently offlinedutchflyboi From Netherlands, joined Apr 2008, 338 posts, RR: 0
Reply 7, posted (3 years 9 months 4 weeks 23 hours ago) and read 13103 times:

Quoting BOACCunard (Reply 5):
I like Delta's SkyClub rebrand better.

Agree with you!

Quoting BOACCunard (Reply 5):
So will Mileage Plus/OnePass be renamed United Miles?

One would think so...


User currently offlineeinsteinboricua From Puerto Rico, joined Apr 2010, 3185 posts, RR: 8
Reply 8, posted (3 years 9 months 4 weeks 23 hours ago) and read 13036 times:

President's Carpet Club (cause Red President will be either a reference to a GOP politician or a socialist one) sounds better than United Club...almost as bland as US Airways Club. Or keeping with the high titles: Royal Lounge. Or, referencing the tulip: Red and Blue Tulip Room...just my   


"You haven't seen a tree until you've seen its shadow from the sky."
User currently offlinetype-rated From , joined Dec 1969, posts, RR:
Reply 9, posted (3 years 9 months 4 weeks 22 hours ago) and read 12887 times:

I think the reason airlines give clubs names like Admiral's Club, President's Club, Ionisphere Club, etc. is to make the room sound like you're getting something special. United Club doesn't sound all that special to me.

Why not:

Keep the Red Carpet Club or President's Club name? One or the other.

Gold Circle Club


User currently offlinen7371f From United States of America, joined Jul 2008, 1738 posts, RR: 12
Reply 10, posted (3 years 9 months 4 weeks 22 hours ago) and read 12776 times:
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IMHO both Red Carpet Club & President's Club are sort-of silly...

United Club denotes what it is: a club for United travelers. It's a solid hit on branding. Why make it more confusing? You're a member of the United Club...makes it's pretty simply and clear.


User currently offlineBMI727 From United States of America, joined Feb 2009, 15781 posts, RR: 27
Reply 11, posted (3 years 9 months 4 weeks 22 hours ago) and read 12744 times:

Quoting dutchflyboi (Thread starter):
United Club

I don't like it. They had two great brand names for the lounges to choose from and they had to go with the most boring, dull, and unimaginative option out there?



Why do Aerospace Engineering students have to turn things in on time?
User currently offlineAusA380 From Australia, joined Jan 2009, 310 posts, RR: 0
Reply 12, posted (3 years 9 months 4 weeks 20 hours ago) and read 12563 times:

When Qantas took over Australian Airlines (domestic airline) there were two lounge name - Flight Deck Club (Australian Airlines domestic lounges) and I can not recall the Qantas International Lounge name (possibly just Business Class Lounge), the new merged domestic and international lounge went under the name Qantas Club. I thought is was a nothing of a name at the time, but it seems to have worked well for QF

User currently offlineeinsteinboricua From Puerto Rico, joined Apr 2010, 3185 posts, RR: 8
Reply 13, posted (3 years 9 months 4 weeks 20 hours ago) and read 12431 times:

Quoting type-rated (Reply 9):
Gold Circle Club

I like that...The Global Lounge sounds good too, though this is too much reference to Continental and I would like something referencing United too.



"You haven't seen a tree until you've seen its shadow from the sky."
User currently offlinetrent1000 From Japan, joined Jan 2007, 573 posts, RR: 2
Reply 14, posted (3 years 9 months 4 weeks 20 hours ago) and read 12379 times:

In a usual conversation style, you're probably going to say "Before my flight I went to the United Club", instead of the "President's Carpet Club" or whatever.

For example, how many frequent travellers through BKK say "I'm going to the TG lounge" vs "I'm going to the Royal Orchid Plus Lounge" ?


User currently offlineFWAERJ From United States of America, joined Jun 2006, 3770 posts, RR: 2
Reply 15, posted (3 years 9 months 4 weeks 20 hours ago) and read 12360 times:

Quoting dl767captain (Reply 6):
What's a shame is that Platinum American Express card holders will no longer receive access to CO clubs in September (I think it's september) and can no longer transfer miles to the new UA.

It's likely a result of both UA and CO's deals with Chase. JPMorgan Chase has hired a lot of former American Express executives to head their Chase Card Services division over the past few years. In addition to the UA and CO cards, Chase's Sapphire Preferred card, an AmEx Gold competitor, allows for OnePass redemption (but not Mileage Plus, at least not at this time). And don't forget that Southwest Rapid Rewards was kicked out of AmEx Membership Rewards right after they extended their contract with Chase.

Still, "United Club" is a good way to unify and freshen the lounge brands. The "Red Carpet Club" name dates back to DC-7 transcontinental "Red Carpet Service" in the 1950s, and the "President's Club" brand dates back to the days of Bob Six. A new brand was needed because of the distinct legacy connotations, much like Delta's Sky Clubs.



"Did he really need the triple bypass? Or was it the miles?"
User currently offlineMSPNWA From United States of America, joined Apr 2009, 1969 posts, RR: 2
Reply 16, posted (3 years 9 months 4 weeks 19 hours ago) and read 12227 times:

Not the most imaginative name, but it does flow nicely. And it describes the two "united" airlines. The Red Carpet Club and Presidents Club aren't the easiest things to say, and they're a bit pompous too. As before, all that will matter is what's on the inside.

User currently offlineas739x From United States of America, joined Apr 2003, 6161 posts, RR: 24
Reply 17, posted (3 years 9 months 4 weeks 19 hours ago) and read 12212 times:

Quoting BOACCunard (Reply 5):

We could just bring the Shuttle days back!

Miles by United
Club by United
etc....
  



"Some pilots avoid storm cells and some play connect the dots!"
User currently offlinen7371f From United States of America, joined Jul 2008, 1738 posts, RR: 12
Reply 18, posted (3 years 9 months 4 weeks 19 hours ago) and read 12167 times:
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Quoting MSPNWA (Reply 16):

Not the most imaginative name, but it does flow nicely. And it describes the two "united" airlines. The Red Carpet Club and Presidents Club aren't the easiest things to say, and they're a bit pompous too. As before, all that will matter is what's on the inside.


Agreed


User currently offlineBNE From Australia, joined Mar 2000, 3187 posts, RR: 12
Reply 19, posted (3 years 9 months 4 weeks 19 hours ago) and read 12071 times:

Quoting n7371f (Reply 10):
United Club denotes what it is: a club for United travelers. It's a solid hit on branding. Why make it more confusing? You're a member of the United Club...makes it's pretty simply and clear.

United Club doesn't sound too bad.

Quoting trent1000 (Reply 14):
In a usual conversation style, you're probably going to say "Before my flight I went to the United Club", instead of the "President's Carpet Club" or whatever.

For example, how many frequent travellers through BKK say "I'm going to the TG lounge" vs "I'm going to the Royal Orchid Plus Lounge" ?

I think the discussion between the groups and I wouldn't be surprised if they came up with this as a name, why over complicate things.

Quoting BOACCunard (Reply 5):
So will Mileage Plus/OnePass be renamed United Miles?

I am hoping they end up with something like United OnePass but chances are good it could just be United Miles.



Why fly non stop when you can connect
User currently offlinesdexplorer00 From United States of America, joined Dec 2007, 156 posts, RR: 0
Reply 20, posted (3 years 9 months 4 weeks 18 hours ago) and read 12045 times:

Just as Delta used Sky Club which tied in well with Skyteam, I think Star Lounge or Star Club would have worked well. Milage program could then be Star Miles.

User currently offlinetullamarine From Australia, joined Aug 1999, 1601 posts, RR: 0
Reply 21, posted (3 years 9 months 4 weeks 16 hours ago) and read 11516 times:

Quoting AusA380 (Reply 12):

Qantas' lounge before they took over Australian Airlines was called the Captains Club

Some airlines are quite imaginative with their club names I always loved Ansett"s Golden Wing unfortunately a lot of airlines show little or no creativity and UA seems to gave chosen this route.



717,721/2,732/3/4/5/7/8/9,742/3/4,752/3,762/3,772,W,310,320/1,332/3,388,DC9,DC10,F28,F100,142,143,E90,CR2,D82/3/4,SF3,AT
User currently offlinezrs70 From United States of America, joined Dec 2000, 3182 posts, RR: 9
Reply 22, posted (3 years 9 months 4 weeks 15 hours ago) and read 11177 times:

I think they should have branded the regular clubs as RCC's and the first class lounges as Presidents Clubs.


14 year airliners.net vet! 2000-2013
User currently offlinetymnbalewne From Bermuda, joined Mar 2005, 951 posts, RR: 1
Reply 23, posted (3 years 9 months 4 weeks 15 hours ago) and read 11128 times:

How 'bout the Commander's Club...but they'd have to buy the name from Trans Global Airlines.  


Dewmanair...begins with Dew
User currently offlineBOACCunard From United States of America, joined Dec 2009, 864 posts, RR: 1
Reply 24, posted (3 years 9 months 4 weeks 15 hours ago) and read 10977 times:

Quoting sdexplorer00 (Reply 20):
Just as Delta used Sky Club which tied in well with Skyteam, I think Star Lounge or Star Club would have worked well. Milage program could then be Star Miles.

I think Sky Club comes from SkyMiles, not SkyTeam (and SkyMiles is by far the older brand). Crown Room Club brand sounded dated IMHO, so Sky Club made perfect sense unless they were to keep both WorldPerks and WorldClub.

I think Red Carpet Club sounds dated, just like Crown Room Club, while President's Club just sounds generic (if anything, less distinctive than United Club, which is at least easily identifiable if boring).

On the other hand, I don't think AA's Admiral's Club sounds dated, and it is the oldest lounge name out there.

My all-time favorite must be EA's Ionosphere Lounge, though. Now that is a name.



Getting There is Half the Fun!
25 United1 : While "United Club" certainly isn't all that inspiring of a name it does fit with Uniteds branding ie United First, United Business, United Economy ec
26 DocLightning : That and even if you're from some remote place, it's obvious whose club it is. "Red Carpet" could be anyone. In fact, it sounds vaguely Asian, now th
27 BD338 : I wonder how much United paid some branding consultant to come up with that name? I guess it gets the message across about the name but as many state
28 Pilot21 : Already used by Aer Lingus. (although they don't use the word Club) Pilot21
29 MadameConcorde : Boring. Just as boring as the Jeff (Smisek) and Continental. United Club sounds cheap. More like Manchester United - a football fan club membership.
30 luv2fly : I like it, says exactly what it is.
31 deltairlines : Delta's big branding identity is Sky(blank). Yes, it started with SkyMiles and Sky Magazine and went on to SkyTeam, but look at what else is out ther
32 jetblue777 : I agree. But I have to say i like the name "United Club" It's simple but it says its point - that it is United's Lounge. But I think "United Club" wo
33 FWAERJ : That name would still sound fresh today, whether EA was alive or not. Does UA/CO still own the Ionosphere Lounge trademark as part of Lorenzo's const
34 Post contains images VC10er : UNITED CLUB is great, so long as the airline is. Look on the bright side it could have been called CLUB PLUS
35 einsteinboricua : What about "United Lounge"? IMO, sounds more classy than United Club.
36 panova98 : United and Uninspiring sort of go together. Actually, what do the brand names "United" and "Continental" connote? Not much, except for some, memories
37 milesrich : As a Life Time Red Carpet member, (I purchased the life time membership in 1973 for $250.00 when a one year membership went from being free to costing
38 AeroWesty : The problem with the name United Club is that there's no brand identity to it like "The Friendly Skies", "Red Carpet", etc. Back in the day, the word
39 SkyPriorityDTW : Look at my username... just an example of the "Sky" branding for Delta. It flows very well with the whole brand and gives the passengers a sense of c
40 Post contains images RP TPA : Granted, "United Club" is kinda unimaginative, but at least it beats what the Tea Party would have come up with.....a combination of both names....."T
41 Post contains links MadameConcorde : I remember the old days of Pan Am and the Clipper Class. People did not go flying wearing jeans and sweatshirts. The ladies would wear dresses/skirts
42 GoldenJet707 : It is funny people will bring up class in regard to airline lounges. Yes, there used to be class in these establishments a long time ago. Like Madame
43 nomadic : I always liked that one too but my favorite was the TWA Ambassador Club. That always projected an image of class
44 luv2fly : The days of class and travel are long gone. Call it what it is, a club. The only thing you get is a free drinks and hopefully a quieter place to wait
45 EBGflyer : As far as I know this is not the case. I'm a Star Alliance Gold Member with SAS and we don't get complimentary Wi-Fi at Red Carpet Club lounges, but
46 BrianDromey : Im BD*G and did receive free WiFi at the RCC in SFO a few weeks back. I was asked at the check-in desk if I required it or not. The RCC's are not bad
47 Coairman : Those were the days. Now we see guys wearing tank tops, flip flops and shorts showing off their tattoos.....real classy. How about the WN markets to
48 CALPSAFltSkeds : While United Club sounds OK, I think a name like the "Hemispheres Club" may relate more to global travel and the Globe icon. It would match the magaz
49 zippyjet : For now how about Unental? Just joking. I like the President's Club Red carpet reminds me of flying carpets and an activity thats quite popular with g
50 Post contains images TOMMY767 : United Club? Can this airline get any more BLAND? I feel like Continental is literally sucking the creativity out of United
51 nuggetsyl : Lets just call the the club what it is. My new name for the club. The Free Food Liquor Internet club AKA the FLI club
52 Post contains images FWAERJ : With a $375-$475 annual fee or $50 one-time pass (both can also be paid in frequent-flyer miles). Seriously, I remember the days when NW WorldClub me
53 nuggetsyl : how many miles does it cost?
54 skymiler : Many years ago in the last days of Eastern they offered a lifetime Ionosphere club membership. A few of us bought them, and they became lifetime Pres
55 macsog6 : IMHO, the creativity left UA a LONG time ago. But then, it pretty much left all the carriers about the same time. Airline clubs are nothing special a
56 ikramerica : Give me a break. I don't experience any of this. The loudest I ever heard anyone talk in any club was at the Crown Room in Atlanta T. And that was th
57 GALLEYSTEW : I think I would rather go for "FIVE STAR CLUB" Continental being the 5th airline to join the "UNITED" family Actually, that is not true..... The FOUR
58 cslusarc : I think that the new UA could reuse the "President's Club" brand in a similar fashion to how CX calls its elite program the "Marco Polo Club". Everyda
59 Coal : Funny, the first thing I thought of when I read the name United Club was the Qantas Club at Melbourne and their decent breakfasts. For me, the name m
60 PacificClipper : Not a dime. The same genius that came up with the 'new' livery said don't spend a dollar on any rebranding. Photoshop, PowerPoint, free sound tracks
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