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TWA "Blue Chip" Service - LGA-ORD  
User currently offlineJackbr From Australia, joined Dec 2009, 665 posts, RR: 0
Posted (3 years 7 months 3 weeks 4 days 9 hours ago) and read 5118 times:

Did TWA use the 727-100 or -200 on their "Blue Chip" service from LGA-ORD in the late 60s?

Also, was there any particular reason for the name "Blue Chip" service, and the polka-dot paper dresses the Stewardesses wore on these flights at one point (Different to the foreign accent paper uniforms)

8 replies: All unread, jump to last
 
User currently offlineTomassjc From United States of America, joined Jan 2010, 866 posts, RR: 2
Reply 1, posted (3 years 7 months 3 weeks 4 days 4 hours ago) and read 4764 times:
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Happy New Year Jackbr.

TWA's Blue Chip service was hourly with both 727-100s and -200s. Several flights originated west of ORD before continuing on to LGA. The "Blue Chip" trademark came from a Stock Market term:

From Wikipedia:

"According to NYSE, a blue-chip stock is stock in a company with a national reputation for quality, reliability and the ability to operate profitably in good times and bad."

Tomas (Former TWA) SJC



When once you have tasted flight, you will forever walk the Earth with your eyes turned skyward -Leonardo DaVinci
User currently offlineordpark From United States of America, joined Nov 2003, 574 posts, RR: 1
Reply 2, posted (3 years 7 months 3 weeks 4 days 4 hours ago) and read 4755 times:
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If I remember correctly, they used a combination of -100 and -200's...The Blue chip was just a marketing campaign I believe....

This was at a time when UA, AA and TW all ran hourly service between ORD/LGA and each was looking for a way to distinguish themselves....The over capacity was staggering and eventually TWA backed away from the hourly plan


User currently offlinenomadic From United States of America, joined Apr 2004, 429 posts, RR: 0
Reply 3, posted (3 years 7 months 3 weeks 3 days 12 hours ago) and read 4206 times:

Quoting ordpark (Reply 2):
This was at a time when UA, AA and TW all ran hourly service between ORD/LGA and each was looking for a way to distinguish themselves....The over capacity was staggering and eventually TWA backed away from the hourly plan

IIRC TWA also heavily promoted their Chicago schedule as '15 B 4' meaning 8:45am, 9:45am, etc or 15 minutes before the top of the hour when American and United flights departed. TWA avoided the hourly congestion and managed to keep their flights as close to on-time as possible.


User currently offlineCXA330300 From South Africa, joined May 2004, 1561 posts, RR: 2
Reply 4, posted (3 years 7 months 3 weeks 3 days 10 hours ago) and read 4021 times:

Some of the hourly service is still left, UA/DL/AA are essentially hourly for much of the day from LGA...


The sky is the limit as long as you can stay there
User currently offlineckfred From United States of America, joined Apr 2001, 5216 posts, RR: 1
Reply 5, posted (3 years 7 months 3 weeks 3 days 9 hours ago) and read 3509 times:

Quoting nomadic (Reply 3):
IIRC TWA also heavily promoted their Chicago schedule as '15 B 4' meaning 8:45am, 9:45am, etc or 15 minutes before the top of the hour when American and United flights departed. TWA avoided the hourly congestion and managed to keep their flights as close to on-time as possible.

Both ORD and LGA departures were at 15 minutes before the hour. Even back in the 70s, it wasn't unusualy to see 3, 4, or even 5 AA jets pushing back at ORD at the top of any hour, especially during the 6 to 9 and 4 to 7 rush hours. Presumably, UA was doing the same at ORD.

Hence, TWA wanted to avoid the lines of aircraft waiting for take off at ORD.


User currently offlinemilesrich From United States of America, joined Jul 2003, 1995 posts, RR: 6
Reply 6, posted (3 years 7 months 3 weeks 2 days 19 hours ago) and read 3123 times:

TW dropped out of the hourly LGA-ORD competition with AA and UA because, quite frankly, they were just not as strong in the market. AA was #! in O&D in this market, especially in traffic originating at LGA, and UA had the largest feed at ORD from connecting flights. But whatever your choice during this period, the service was very good, steaks for dinner in coach, etc. Most of the flights were operated with 727-22, 727-23, and 727-31 aircraft, with -200 series lead sleds used at peak periods. My first flight on a -200 was on American on this route in 1968.

User currently offlinewashingtonian From , joined Dec 1969, posts, RR:
Reply 7, posted (3 years 7 months 3 weeks 2 days 10 hours ago) and read 2892 times:

What terminals did TW/AA/UA use at ORD during this time?

Scary thought that they were probably using the same terminals and gates at LGA today that they were using then!


User currently offlineckfred From United States of America, joined Apr 2001, 5216 posts, RR: 1
Reply 8, posted (3 years 7 months 3 weeks 2 days 10 hours ago) and read 2818 times:

Quoting washingtonian (Reply 7):
What terminals did TW/AA/UA use at ORD during this time?

UA was in Terminal 2, using Concourses E and F. IIRC, UA had all of E and all but the last two gates on F, which were used by the origianl Ozark.

TW was in Terminal 3, using all of the gates but G1 (AC) on Concourse G.

AA was also in Terminal 3, using H1, H2, and all of Concourse K.


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