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The New UA Stays With Hemispheres Magazine  
User currently offlinesnn2003 From United States of America, joined May 2001, 298 posts, RR: 0
Posted (3 years 7 months 2 days 2 hours ago) and read 8337 times:

Hello everyone!
I just thought I would post a quick note letting everyone know that this is the last month (Jan 2011) for the publishing of Continental Magazine. Next month (Feb 2011) you will all find a copy of Hemispheres Magazine in your seat back pockets! So at least in another small way, a part of the old United will live on. At least they didn't change the name to United Magazine. On a semi-related note, does anyone know what will happen to the writers at The Pohly Company, who published Continental Magazine?

Happy New Year Everyone!
SNN


One way, IAH-RTB please! No return ticket required.
29 replies: All unread, showing first 25:
 
User currently offlinePWMRamper From United States of America, joined Jul 2009, 611 posts, RR: 3
Reply 1, posted (3 years 7 months 2 days 2 hours ago) and read 8338 times:

Big thumbs up, I LOVE Hemispheres. Great in flight magazine.

User currently offlinerj777 From United States of America, joined Dec 2000, 1789 posts, RR: 2
Reply 2, posted (3 years 7 months 2 days ago) and read 8055 times:

Considering the image on the tail, it seems appropriate.

User currently offlineFWAERJ From United States of America, joined Jun 2006, 3722 posts, RR: 2
Reply 3, posted (3 years 7 months 1 day 23 hours ago) and read 8029 times:

Quoting snn2003 (Thread starter):
At least they didn't change the name to United Magazine.

Been there, done that. Before the name change to Hemispheres as part of the post-Allegis "Rededicated" ad campaign, UA's magazine was called "United: The Magazine of the Friendly Skies".

I think UA made the right choice. I've read both Continental Magazine and Hemispheres in the same month on different legs of the same trip, and I have to agree that Hemispheres is the better magazine.



I don't work for FWA, their tenants, or their ad agency. But I still love FWA.
User currently offlineUnited1 From United States of America, joined Oct 2003, 5930 posts, RR: 9
Reply 4, posted (3 years 7 months 1 day 23 hours ago) and read 8013 times:

Quoting FWAERJ (Reply 3):
Been there, done that. Before the name change to Hemispheres as part of the post-Allegis "Rededicated" ad campaign, UA's magazine was called "United: The Magazine of the Friendly Skies".



Missed one ...Vis-a-Vis was the predecessor of Hemispheres.



Semper Fi - PowerPoint makes us stupid.
User currently offlineVC10er From United States of America, joined Feb 2007, 2866 posts, RR: 10
Reply 5, posted (3 years 7 months 1 day 21 hours ago) and read 7819 times:
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Great decision. CO's magazine, over the years became a Botox and dating service magazine. Hemispheres, I hope doesn't go that way. They do have more ads than ever before. The usual content is great!


The world is missing love, let's use our flights to spread it!
User currently offlineSkyTeamTriStar From United States of America, joined Dec 2007, 389 posts, RR: 0
Reply 6, posted (3 years 7 months 1 day 14 hours ago) and read 7428 times:

Get rid of the Cartoonish look. It dates UA in the worst way. Their Inflight Magazine should get an overhaul, too.

User currently offlinevanguard737 From United States of America, joined Aug 2001, 682 posts, RR: 4
Reply 7, posted (3 years 7 months 1 day 12 hours ago) and read 7009 times:
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Quoting SkyTeamTriStar (Reply 6):
Get rid of the Cartoonish look. It dates UA in the worst way. Their Inflight Magazine should get an overhaul, too.

Cartoonish? One of Hemispheres' best attributes is its use of beautiful ARTWORK on the cover. By your estimation, is the Mona Lisa 'cartoonish'?

[Edited 2011-01-01 08:26:40]


320 717 722 732 733 735 737 738 744 752 753 763 772 DC9 DC10 MD80 B1900 S340 E120 ERJ CRJ CR7
User currently offlinedutchflyboi From Netherlands, joined Apr 2008, 333 posts, RR: 0
Reply 8, posted (3 years 7 months 1 day 11 hours ago) and read 6937 times:

Quoting snn2003 (Thread starter):
I just thought I would post a quick note letting everyone know that this is the last month (Jan 2011) for the publishing of Continental Magazine.

How do you know?


User currently offlineKGRB From United States of America, joined Sep 2010, 705 posts, RR: 1
Reply 9, posted (3 years 7 months 1 day 11 hours ago) and read 6913 times:

Does anyone know if Hemispheres can be bought outside of UA flights? I know I've seen DL's Sky Magazine at Borders.

Quoting snn2003 (Thread starter):
At least they didn't change the name to United Magazine.

Haha that's exactly what I was going to say!

Quoting vanguard737 (Reply 7):
One of Hemispheres' best attributes is its use of beautiful ARTWORK on the cover.

   Unfortuanetly, it will probably be replaced with ugly, powerpont-style graphics like what's used in CO's ad campaigns.



Δ D E L T A: Keep Climbing
User currently offlinesnn2003 From United States of America, joined May 2001, 298 posts, RR: 0
Reply 10, posted (3 years 7 months 1 day 10 hours ago) and read 6449 times:

Quoting dutchflyboi (Reply 8):

It's in Jeffs' intro in the January magazine. I am gonna get a stack of copies to save.
SNN



One way, IAH-RTB please! No return ticket required.
User currently offlineFWAERJ From United States of America, joined Jun 2006, 3722 posts, RR: 2
Reply 11, posted (3 years 7 months 1 day 8 hours ago) and read 6013 times:

Quoting KGRB (Reply 9):

Does anyone know if Hemispheres can be bought outside of UA flights? I know I've seen DL's Sky Magazine at Borders.

Not in paper form. However, free downloadable e-copies (registration required) of Hemispheres in PDF format (great for a laptop or iPad) is available here.

On a related note, AA offers subscriptions to American Way.



I don't work for FWA, their tenants, or their ad agency. But I still love FWA.
User currently offlineUSXguy From United States of America, joined Jan 2006, 1010 posts, RR: 5
Reply 12, posted (3 years 7 months 1 day 8 hours ago) and read 5994 times:

Doesn't PACE publications handle both the United & Continental magazines?


xx
User currently offlineFWAERJ From United States of America, joined Jun 2006, 3722 posts, RR: 2
Reply 13, posted (3 years 7 months 1 day 8 hours ago) and read 5959 times:

Quoting USXguy (Reply 12):

Doesn't PACE publications handle both the United & Continental magazines?

No.

Ink Publishing, based in London (UK), publishes UA's Hemispheres. As mentioned earlier in the thread, The Pohly Company's Custom Publications Division (BOS) handled Continental magazine.



I don't work for FWA, their tenants, or their ad agency. But I still love FWA.
User currently offlineoa260 From Ireland, joined Nov 2006, 26854 posts, RR: 58
Reply 14, posted (3 years 7 months 1 day 8 hours ago) and read 5909 times:

Quoting PWMRamper (Reply 1):
Big thumbs up, I LOVE Hemispheres. Great in flight magazine

Im glad also its a good read and the name is nice so good news its remaining   


User currently offlineGoldenJet707 From United States of America, joined Sep 2008, 83 posts, RR: 0
Reply 15, posted (3 years 7 months 1 day 6 hours ago) and read 5536 times:

Continental's inflight magazine, before being called Continental magazine, was named Hemispheres. This was before the rebranding in the early nineties. Along with "Golden Marquee Theatre" and the whole "Proud Bird" attributes.
Happy New Year to all !!!


User currently offlineFlyASAGuy2005 From United States of America, joined Sep 2007, 7004 posts, RR: 11
Reply 16, posted (3 years 7 months 1 day 5 hours ago) and read 5348 times:

Quoting SkyTeamTriStar (Reply 6):
Get rid of the Cartoonish look. It dates UA in the worst way. Their Inflight Magazine should get an overhaul, too.



Have you seen a UA commercial ? Rhapsody is endearing and one of the best out there...



What gets measured gets done.
User currently offlinevgnatl747 From United States of America, joined Apr 2001, 1513 posts, RR: 2
Reply 17, posted (3 years 7 months 1 day 4 hours ago) and read 5005 times:

Quoting SkyTeamTriStar (Reply 6):

Get rid of the Cartoonish look. It dates UA in the worst way. Their Inflight Magazine should get an overhaul, too.

Agreed. Don't feel bad that you will get flamed for pointing out the childish look and the hideous music. I get flamed every time I say I don't like it too. I'll stand tall with you on this one... the animated cartoons have to go.



Work Hard. Fly Right. Continental Airlines
User currently offlinefun2fly From United States of America, joined Dec 2006, 1025 posts, RR: 1
Reply 18, posted (3 years 7 months 1 day 3 hours ago) and read 4928 times:

I just read both Dec issues on the way to DEN yesterday. No thanks to either of them with the exception of the 3 perfect days section. Both are adverstiement rags.

User currently offlineFriendlySkies From United States of America, joined Aug 2004, 4105 posts, RR: 5
Reply 19, posted (3 years 7 months 1 day 3 hours ago) and read 4875 times:

Quoting vgnatl747 (Reply 17):
Agreed. Don't feel bad that you will get flamed for pointing out the childish look and the hideous music. I get flamed every time I say I don't like it too. I'll stand tall with you on this one... the animated cartoons have to go.

I'm sorry that you feel one of America's greatest composers' music is "hideous."

Personally, I find UA's use of artwork to have quite the opposite effect...it appears more creative and distinguished.


User currently offlineVC10er From United States of America, joined Feb 2007, 2866 posts, RR: 10
Reply 20, posted (3 years 7 months 1 day 3 hours ago) and read 4865 times:
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Quoting vgnatl747 (Reply 17):

Stand tall together!!! Just don't go into advertising, design or music and you 2 should be ok!



The world is missing love, let's use our flights to spread it!
User currently offlineLAXintl From United States of America, joined May 2000, 24883 posts, RR: 46
Reply 21, posted (3 years 7 months 1 day 3 hours ago) and read 4813 times:

Quoting vgnatl747 (Reply 17):
the animated cartoons have to go.

Everyone has personal taste, however I hope you realize, United has won world acclaim and matter of fact several awards for its advertising in recent years.

In general folks find the adds not only creative, but quite beautiful and clever.

Quoting VC10er (Reply 20):
Just don't go into advertising, design or music and you 2 should be ok!

   Amen to that.



From the desert to the sea, to all of Southern California
User currently offlineabq707 From United States of America, joined Sep 2010, 67 posts, RR: 0
Reply 22, posted (3 years 7 months 1 day ago) and read 4590 times:

I have always thought UA's mag really the best of the US airlines. And, I always enjoyed Rhapsody in Blue playing while boarding (when it happened) and as you walked through the tunnel at ORD. Just felt classy and somewhat elegant...even if the overall UA experience didn't live up to it.


First flight TWA 707 ABQ to BWI 1964
User currently offlinevgnatl747 From United States of America, joined Apr 2001, 1513 posts, RR: 2
Reply 23, posted (3 years 7 months 14 hours ago) and read 4350 times:

Quoting LAXintl (Reply 21):
Everyone has personal taste, however I hope you realize, United has won world acclaim and matter of fact several awards for its advertising in recent years.

Yes, United has had world acclaim for the campaign. While it had its place, it is now dated; I'm sorry. While many are quick to point out that the new brand isn't incredibly creative, it is a new brand. The music is one of the biggest staples of the legacy United, and thus must be replaced to re-brand the company. Whether it happens now or in the future, the advertising and on board experience must reflect the new company. I'm sorry, but the current video of Jeff speaking on top of Rhapsody in Blue doesn't promote the merger. It reads as the legacy United forcing that little piece of its past into the new brand. Whether I like it or not is a mute point, from a brand perspective it needs to be updated.



Work Hard. Fly Right. Continental Airlines
User currently offlineLAXintl From United States of America, joined May 2000, 24883 posts, RR: 46
Reply 24, posted (3 years 7 months 4 hours ago) and read 4132 times:

Quoting vgnatl747 (Reply 23):
from a brand perspective it needs to be updated.

A company does not dump something just for the sake that it has been around for a while.

The Gershwin tune is timeless and adds a nice classy touch to things. Its value was recognized very early on in the merger when it was decided the song would remain part of the branding for the merged company.

The song actually is rather apt for travel, helping inspirationally evoke while painting a majestic picture.



From the desert to the sea, to all of Southern California
25 DLD9S : It will be a very sad day if UA replaces Rhapsody in Blue for some canned jingle from an ad agency. *thinking of that horrible "do do do" that AA roll
26 FWAERJ : Or worse, the current Continental music.
27 iaherj : Continental already has Rhapsody in Blue on the planes. I often turn up the "PA" volume in my earpiece on the flightdeck and listen to that part of th
28 CuriousFlyer : I was reading Continental Magazine today and noticed it was the last one. I thought I would keep it as a collector, but after reading it, I decided no
29 Post contains images aznmadsci : I miss whistling to the old CO music though I do love Rhapsody in Blue.
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