snn2003 From United States of America, joined May 2001, 297 posts, RR: 0 Posted (2 years 4 months 3 weeks 1 day 18 hours ago) and read 7272 times:
I just thought I would post a quick note letting everyone know that this is the last month (Jan 2011) for the publishing of Continental Magazine. Next month (Feb 2011) you will all find a copy of Hemispheres Magazine in your seat back pockets! So at least in another small way, a part of the old United will live on. At least they didn't change the name to United Magazine. On a semi-related note, does anyone know what will happen to the writers at The Pohly Company, who published Continental Magazine?
Happy New Year Everyone!
One way, IAH-RTB please! No return ticket required.
United1 From United States of America, joined Oct 2003, 5337 posts, RR: 8 Reply 4, posted (2 years 4 months 3 weeks 1 day 16 hours ago) and read 6948 times:
Quoting FWAERJ (Reply 3): Been there, done that. Before the name change to Hemispheres as part of the post-Allegis "Rededicated" ad campaign, UA's magazine was called "United: The Magazine of the Friendly Skies".
Missed one ...Vis-a-Vis was the predecessor of Hemispheres.
GoldenJet707 From United States of America, joined Sep 2008, 71 posts, RR: 0 Reply 15, posted (2 years 4 months 3 weeks 22 hours ago) and read 4471 times:
Continental's inflight magazine, before being called Continental magazine, was named Hemispheres. This was before the rebranding in the early nineties. Along with "Golden Marquee Theatre" and the whole "Proud Bird" attributes.
Happy New Year to all !!!
vgnatl747 From United States of America, joined Apr 2001, 1492 posts, RR: 2 Reply 17, posted (2 years 4 months 3 weeks 20 hours ago) and read 3940 times:
Quoting SkyTeamTriStar (Reply 6):
Get rid of the Cartoonish look. It dates UA in the worst way. Their Inflight Magazine should get an overhaul, too.
Agreed. Don't feel bad that you will get flamed for pointing out the childish look and the hideous music. I get flamed every time I say I don't like it too. I'll stand tall with you on this one... the animated cartoons have to go.
FriendlySkies From United States of America, joined Aug 2004, 4004 posts, RR: 6 Reply 19, posted (2 years 4 months 3 weeks 19 hours ago) and read 3810 times:
Quoting vgnatl747 (Reply 17): Agreed. Don't feel bad that you will get flamed for pointing out the childish look and the hideous music. I get flamed every time I say I don't like it too. I'll stand tall with you on this one... the animated cartoons have to go.
I'm sorry that you feel one of America's greatest composers' music is "hideous."
Personally, I find UA's use of artwork to have quite the opposite effect...it appears more creative and distinguished.
abq707 From United States of America, joined Sep 2010, 67 posts, RR: 0 Reply 22, posted (2 years 4 months 3 weeks 17 hours ago) and read 3525 times:
I have always thought UA's mag really the best of the US airlines. And, I always enjoyed Rhapsody in Blue playing while boarding (when it happened) and as you walked through the tunnel at ORD. Just felt classy and somewhat elegant...even if the overall UA experience didn't live up to it.
vgnatl747 From United States of America, joined Apr 2001, 1492 posts, RR: 2 Reply 23, posted (2 years 4 months 3 weeks 6 hours ago) and read 3285 times:
Quoting LAXintl (Reply 21): Everyone has personal taste, however I hope you realize, United has won world acclaim and matter of fact several awards for its advertising in recent years.
Yes, United has had world acclaim for the campaign. While it had its place, it is now dated; I'm sorry. While many are quick to point out that the new brand isn't incredibly creative, it is a new brand. The music is one of the biggest staples of the legacy United, and thus must be replaced to re-brand the company. Whether it happens now or in the future, the advertising and on board experience must reflect the new company. I'm sorry, but the current video of Jeff speaking on top of Rhapsody in Blue doesn't promote the merger. It reads as the legacy United forcing that little piece of its past into the new brand. Whether I like it or not is a mute point, from a brand perspective it needs to be updated.
A company does not dump something just for the sake that it has been around for a while.
The Gershwin tune is timeless and adds a nice classy touch to things. Its value was recognized very early on in the merger when it was decided the song would remain part of the branding for the merged company.
The song actually is rather apt for travel, helping inspirationally evoke while painting a majestic picture.
From the desert to the sea, to all of Southern California
25 DLD9S: It will be a very sad day if UA replaces Rhapsody in Blue for some canned jingle from an ad agency. *thinking of that horrible "do do do" that AA roll
26 FWAERJ: Or worse, the current Continental music.
27 iaherj: Continental already has Rhapsody in Blue on the planes. I often turn up the "PA" volume in my earpiece on the flightdeck and listen to that part of th
28 CuriousFlyer: I was reading Continental Magazine today and noticed it was the last one. I thought I would keep it as a collector, but after reading it, I decided no
29 aznmadsci: I miss whistling to the old CO music though I do love Rhapsody in Blue.