snn2003 From United States of America, joined May 2001, 297 posts, RR: 0 Posted (2 years 4 months 3 weeks 1 day 18 hours ago) and read 7272 times:
Hello everyone!
I just thought I would post a quick note letting everyone know that this is the last month (Jan 2011) for the publishing of Continental Magazine. Next month (Feb 2011) you will all find a copy of Hemispheres Magazine in your seat back pockets! So at least in another small way, a part of the old United will live on. At least they didn't change the name to United Magazine. On a semi-related note, does anyone know what will happen to the writers at The Pohly Company, who published Continental Magazine?
Happy New Year Everyone!
SNN
One way, IAH-RTB please! No return ticket required.
PWMRamper From United States of America, joined Jul 2009, 574 posts, RR: 3 Reply 1, posted (2 years 4 months 3 weeks 1 day 18 hours ago) and read 7273 times:
Big thumbs up, I LOVE Hemispheres. Great in flight magazine.
rj777 From United States of America, joined Dec 2000, 1471 posts, RR: 2 Reply 2, posted (2 years 4 months 3 weeks 1 day 16 hours ago) and read 6990 times:
Considering the image on the tail, it seems appropriate.
FWAERJ From United States of America, joined Jun 2006, 3172 posts, RR: 1 Reply 3, posted (2 years 4 months 3 weeks 1 day 16 hours ago) and read 6964 times:
Quoting snn2003 (Thread starter): At least they didn't change the name to United Magazine.
Been there, done that. Before the name change to Hemispheres as part of the post-Allegis "Rededicated" ad campaign, UA's magazine was called "United: The Magazine of the Friendly Skies".
I think UA made the right choice. I've read both Continental Magazine and Hemispheres in the same month on different legs of the same trip, and I have to agree that Hemispheres is the better magazine.
United1 From United States of America, joined Oct 2003, 5337 posts, RR: 8 Reply 4, posted (2 years 4 months 3 weeks 1 day 16 hours ago) and read 6948 times:
Quoting FWAERJ (Reply 3): Been there, done that. Before the name change to Hemispheres as part of the post-Allegis "Rededicated" ad campaign, UA's magazine was called "United: The Magazine of the Friendly Skies".
Missed one ...Vis-a-Vis was the predecessor of Hemispheres.
VC10er From United States of America, joined Feb 2007, 2426 posts, RR: 9 Reply 5, posted (2 years 4 months 3 weeks 1 day 13 hours ago) and read 6754 times:
Great decision. CO's magazine, over the years became a Botox and dating service magazine. Hemispheres, I hope doesn't go that way. They do have more ads than ever before. The usual content is great!
The world is missing love, let's use our flights to spread it!
SkyTeamTriStar From United States of America, joined Dec 2007, 333 posts, RR: 0 Reply 6, posted (2 years 4 months 3 weeks 1 day 6 hours ago) and read 6363 times:
Get rid of the Cartoonish look. It dates UA in the worst way. Their Inflight Magazine should get an overhaul, too.
vanguard737 From United States of America, joined Aug 2001, 674 posts, RR: 5 Reply 7, posted (2 years 4 months 3 weeks 1 day 4 hours ago) and read 5944 times:
Quoting SkyTeamTriStar (Reply 6): Get rid of the Cartoonish look. It dates UA in the worst way. Their Inflight Magazine should get an overhaul, too.
Cartoonish? One of Hemispheres' best attributes is its use of beautiful ARTWORK on the cover. By your estimation, is the Mona Lisa 'cartoonish'?
dutchflyboi From Netherlands, joined Apr 2008, 333 posts, RR: 0 Reply 8, posted (2 years 4 months 3 weeks 1 day 4 hours ago) and read 5872 times:
Quoting snn2003 (Thread starter): I just thought I would post a quick note letting everyone know that this is the last month (Jan 2011) for the publishing of Continental Magazine.
KGRB From United States of America, joined Sep 2010, 614 posts, RR: 1 Reply 9, posted (2 years 4 months 3 weeks 1 day 4 hours ago) and read 5848 times:
Does anyone know if Hemispheres can be bought outside of UA flights? I know I've seen DL's Sky Magazine at Borders.
Quoting snn2003 (Thread starter): At least they didn't change the name to United Magazine.
Haha that's exactly what I was going to say!
Quoting vanguard737 (Reply 7): One of Hemispheres' best attributes is its use of beautiful ARTWORK on the cover.
Unfortuanetly, it will probably be replaced with ugly, powerpont-style graphics like what's used in CO's ad campaigns.
snn2003 From United States of America, joined May 2001, 297 posts, RR: 0 Reply 10, posted (2 years 4 months 3 weeks 1 day 2 hours ago) and read 5384 times:
FWAERJ From United States of America, joined Jun 2006, 3172 posts, RR: 1 Reply 11, posted (2 years 4 months 3 weeks 1 day ago) and read 4948 times:
Quoting KGRB (Reply 9):
Does anyone know if Hemispheres can be bought outside of UA flights? I know I've seen DL's Sky Magazine at Borders.
Not in paper form. However, free downloadable e-copies (registration required) of Hemispheres in PDF format (great for a laptop or iPad) is available here.
On a related note, AA offers subscriptions to American Way.
FWAERJ From United States of America, joined Jun 2006, 3172 posts, RR: 1 Reply 13, posted (2 years 4 months 3 weeks 1 day ago) and read 4894 times:
Quoting USXguy (Reply 12):
Doesn't PACE publications handle both the United & Continental magazines?
No.
Ink Publishing, based in London (UK), publishes UA's Hemispheres. As mentioned earlier in the thread, The Pohly Company's Custom Publications Division (BOS) handled Continental magazine.
GoldenJet707 From United States of America, joined Sep 2008, 71 posts, RR: 0 Reply 15, posted (2 years 4 months 3 weeks 22 hours ago) and read 4471 times:
Continental's inflight magazine, before being called Continental magazine, was named Hemispheres. This was before the rebranding in the early nineties. Along with "Golden Marquee Theatre" and the whole "Proud Bird" attributes.
Happy New Year to all !!!
FlyASAGuy2005 From United States of America, joined Sep 2007, 6519 posts, RR: 11 Reply 16, posted (2 years 4 months 3 weeks 22 hours ago) and read 4283 times:
Quoting SkyTeamTriStar (Reply 6): Get rid of the Cartoonish look. It dates UA in the worst way. Their Inflight Magazine should get an overhaul, too.
Have you seen a UA commercial ? Rhapsody is endearing and one of the best out there...
CAM2:"Lightning coming out of that one." CAM1: "What?"
vgnatl747 From United States of America, joined Apr 2001, 1492 posts, RR: 2 Reply 17, posted (2 years 4 months 3 weeks 20 hours ago) and read 3940 times:
Quoting SkyTeamTriStar (Reply 6):
Get rid of the Cartoonish look. It dates UA in the worst way. Their Inflight Magazine should get an overhaul, too.
Agreed. Don't feel bad that you will get flamed for pointing out the childish look and the hideous music. I get flamed every time I say I don't like it too. I'll stand tall with you on this one... the animated cartoons have to go.
fun2fly From United States of America, joined Dec 2006, 839 posts, RR: 1 Reply 18, posted (2 years 4 months 3 weeks 20 hours ago) and read 3863 times:
I just read both Dec issues on the way to DEN yesterday. No thanks to either of them with the exception of the 3 perfect days section. Both are adverstiement rags.
FriendlySkies From United States of America, joined Aug 2004, 4004 posts, RR: 6 Reply 19, posted (2 years 4 months 3 weeks 19 hours ago) and read 3810 times:
Quoting vgnatl747 (Reply 17): Agreed. Don't feel bad that you will get flamed for pointing out the childish look and the hideous music. I get flamed every time I say I don't like it too. I'll stand tall with you on this one... the animated cartoons have to go.
I'm sorry that you feel one of America's greatest composers' music is "hideous."
Personally, I find UA's use of artwork to have quite the opposite effect...it appears more creative and distinguished.
LAXintl From United States of America, joined May 2000, 22030 posts, RR: 51 Reply 21, posted (2 years 4 months 3 weeks 19 hours ago) and read 3748 times:
Everyone has personal taste, however I hope you realize, United has won world acclaim and matter of fact several awards for its advertising in recent years.
In general folks find the adds not only creative, but quite beautiful and clever.
Quoting VC10er (Reply 20): Just don't go into advertising, design or music and you 2 should be ok!
Amen to that.
From the desert to the sea, to all of Southern California
abq707 From United States of America, joined Sep 2010, 67 posts, RR: 0 Reply 22, posted (2 years 4 months 3 weeks 17 hours ago) and read 3525 times:
I have always thought UA's mag really the best of the US airlines. And, I always enjoyed Rhapsody in Blue playing while boarding (when it happened) and as you walked through the tunnel at ORD. Just felt classy and somewhat elegant...even if the overall UA experience didn't live up to it.
vgnatl747 From United States of America, joined Apr 2001, 1492 posts, RR: 2 Reply 23, posted (2 years 4 months 3 weeks 6 hours ago) and read 3285 times:
Quoting LAXintl (Reply 21): Everyone has personal taste, however I hope you realize, United has won world acclaim and matter of fact several awards for its advertising in recent years.
Yes, United has had world acclaim for the campaign. While it had its place, it is now dated; I'm sorry. While many are quick to point out that the new brand isn't incredibly creative, it is a new brand. The music is one of the biggest staples of the legacy United, and thus must be replaced to re-brand the company. Whether it happens now or in the future, the advertising and on board experience must reflect the new company. I'm sorry, but the current video of Jeff speaking on top of Rhapsody in Blue doesn't promote the merger. It reads as the legacy United forcing that little piece of its past into the new brand. Whether I like it or not is a mute point, from a brand perspective it needs to be updated.
LAXintl From United States of America, joined May 2000, 22030 posts, RR: 51 Reply 24, posted (2 years 4 months 2 weeks 6 days 21 hours ago) and read 3067 times:
Quoting vgnatl747 (Reply 23): from a brand perspective it needs to be updated.
A company does not dump something just for the sake that it has been around for a while.
The Gershwin tune is timeless and adds a nice classy touch to things. Its value was recognized very early on in the merger when it was decided the song would remain part of the branding for the merged company.
The song actually is rather apt for travel, helping inspirationally evoke while painting a majestic picture.
From the desert to the sea, to all of Southern California
25 DLD9S: It will be a very sad day if UA replaces Rhapsody in Blue for some canned jingle from an ad agency. *thinking of that horrible "do do do" that AA roll
26 FWAERJ: Or worse, the current Continental music.
27 iaherj: Continental already has Rhapsody in Blue on the planes. I often turn up the "PA" volume in my earpiece on the flightdeck and listen to that part of th
28 CuriousFlyer: I was reading Continental Magazine today and noticed it was the last one. I thought I would keep it as a collector, but after reading it, I decided no
29 aznmadsci: I miss whistling to the old CO music though I do love Rhapsody in Blue.
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From United States of America, joined May 2001, 297 posts, 
From Netherlands, joined Apr 2008, 333 posts, 
Unfortuanetly, it will probably be replaced with ugly, powerpont-style graphics like what's used in CO's ad campaigns.
From Ireland, joined Nov 2006, 24897 posts, 
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