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Cool New AA Ad -- An NYC Subway Car  
User currently offlineqqflyboy From United States of America, joined Oct 2003, 2264 posts, RR: 13
Posted (3 years 6 months 3 weeks 2 days 22 hours ago) and read 15029 times:

Check out the link below for pics of an NYC subway car taken over by AA. Inside and out, the car is pretty darn cool. What are other unique and fun airline advertisements you've seen? Share your links!

http://www.scoutingny.com/?p=3297


The views expressed are mine alone and do not necessarily reflect my employer’s views.
31 replies: All unread, showing first 25:
 
User currently offlineEwrkid From United States of America, joined Dec 2008, 594 posts, RR: 0
Reply 1, posted (3 years 6 months 3 weeks 2 days 22 hours ago) and read 15001 times:

AA seems to be doing alot of advertising in the subway system in nyc, I saw about 7 or 8 advertisements in Penn station advertising the new european destinations..

User currently offlinenyc2theworld From United States of America, joined Mar 2007, 662 posts, RR: 0
Reply 2, posted (3 years 6 months 3 weeks 2 days 22 hours ago) and read 14921 times:

This is nothing new. Delta did this on the same shuttle line a couple of years back.


Always wonderers if this "last and final boarding call" is in fact THE last and final boarding call.
User currently offlineasuflyer From United States of America, joined Jan 2007, 135 posts, RR: 0
Reply 3, posted (3 years 6 months 3 weeks 2 days 22 hours ago) and read 14886 times:

There was a Oneworld train too, with all the airlines tails however it was not decorated on the inside.

User currently offlinesxf24 From United States of America, joined Aug 2007, 1257 posts, RR: 0
Reply 4, posted (3 years 6 months 3 weeks 2 days 22 hours ago) and read 14861 times:

Interesting that AA advertises destinations it does not serve on the train.

User currently offlineairportugal310 From Palau, joined Apr 2004, 3579 posts, RR: 2
Reply 5, posted (3 years 6 months 3 weeks 2 days 21 hours ago) and read 14704 times:

Very cool indeed. In particular, I like the flower beds!


I sell airplanes and airplane accessories
User currently offlineluv2fly From United States of America, joined May 2003, 12090 posts, RR: 49
Reply 6, posted (3 years 6 months 3 weeks 2 days 21 hours ago) and read 14638 times:

Quoting sxf24 (Reply 4):
Interesting that AA advertises destinations it does not serve on the train.

They night have received money to promote those destinations via tourist boards, and they most likely code share with BA to those countries.



You can cut the irony with a knife
User currently onlineByrdluvs747 From United States of America, joined Jul 2004, 2348 posts, RR: 1
Reply 7, posted (3 years 6 months 3 weeks 2 days 20 hours ago) and read 14419 times:

I would think a bus would be a better platform to advertise. A train is only seen by those riding the subway, but a bus is seen by anyone walking or driving by at street level or a few stories up.


The 747: The hands who designed it were guided by god.
User currently offlineAA767400 From United States of America, joined Jan 2001, 2332 posts, RR: 26
Reply 8, posted (3 years 6 months 3 weeks 2 days 20 hours ago) and read 14353 times:

Quoting nyc2theworld (Reply 2):
This is nothing new. Delta did this on the same shuttle line a couple of years back.

Yeah, but nowhere near the beautiful design inside.

Outside it's ok. Once inside, you're transported to a variety of colors and patterns from all over Europe! The marble on the seat, and horn laying on flower bed are very cool.

Like the author of the blog said:

"Again – best subway advertisement ever, changing the bland, sterile modern subway car into a collage of pictures, with a minimal amount of actual ads. Wish I could have taken more pictures, but the car filled up as soon as it emptied. Check it out next time you’re in Times Square!"



"The low fares airline."
User currently onlineLONGisland89 From United States of America, joined Jan 2006, 727 posts, RR: 0
Reply 9, posted (3 years 6 months 3 weeks 2 days 20 hours ago) and read 14350 times:

Quoting Byrdluvs747 (Reply 7):
I would think a bus would be a better platform to advertise. A train is only seen by those riding the subway, but a bus is seen by anyone walking or driving by at street level or a few stories up.

It's one half dozen or the other. Over 5 million people use the subway every weekday in NYC. Albeit, the advertisement is only on one train but the Times Square shuttle is very heavily traveled.


User currently offlineetherealsky From United States of America, joined Apr 2010, 328 posts, RR: 0
Reply 10, posted (3 years 6 months 3 weeks 2 days 19 hours ago) and read 14239 times:

From the outside it reminds me of Amtrak more than AA, but that interior is fantastic  
Quoting qqflyboy (Thread starter):
What are other unique and fun airline advertisements you've seen?

I think the best airline marketing I've seen was this little guy (also by AA - note the chocks  ):


(Sorry for not embedding the photo; it doesn't seem to be in the database anymore..)



"And that's why you always leave a note..."
User currently offlinePacificClipper From United States of America, joined Aug 2009, 312 posts, RR: 0
Reply 11, posted (3 years 6 months 3 weeks 2 days 19 hours ago) and read 14226 times:

Very clever indeed! Hats off and kudos to their creative and media planning agencies.


Fly Beautiful :: 747
User currently offlineHPAEAA From United States of America, joined May 2006, 1024 posts, RR: 1
Reply 12, posted (3 years 6 months 3 weeks 2 days 18 hours ago) and read 13328 times:

Yeah - I've seen this one, I think CO had that train a few months back... should have gotten some pictures. I must admit, AA's really been stepping up their ads here in the city.


Why do I fly???
User currently offlinejetblue777 From Canada, joined Jul 2009, 1451 posts, RR: 1
Reply 13, posted (3 years 6 months 3 weeks 2 days 18 hours ago) and read 13153 times:

WOAHH! It looks cool! I see it's the "S" train, I'll purposely go to Times Sq tomorrow after school, depending on my mood lol and check this out for myself. Pretty neat, I love how they turned the seats into "benches"!

I hardly see any AA Ads in the subway, it's ALWAYSSSS Delta, Continental and JetBlue, but mostly DL. I also saw some Icelandair ad on the 7 train.

[Edited 2011-01-03 19:37:34]


It's a cultural thing.
User currently offlineHNLPointShoot From United States of America, joined Feb 2007, 319 posts, RR: 0
Reply 14, posted (3 years 6 months 3 weeks 2 days 17 hours ago) and read 12602 times:

I wonder how much AA had to pay the MTA to do that to a subway car?  

User currently offlinemalaysia From United States of America, joined Nov 1999, 3330 posts, RR: 0
Reply 15, posted (3 years 6 months 3 weeks 2 days 17 hours ago) and read 12539 times:

Quoting etherealsky (Reply 10):

I think the best airline marketing I've seen was this little guy (also by AA - note the chocks  

DL also had a VW promo bug as well years ago



There Are Those Who Believe That There May Yet Be Other Airlines Who Even Now Fight To Survive Beyond The Heavens
User currently onlineMir From United States of America, joined Jan 2004, 21512 posts, RR: 55
Reply 16, posted (3 years 6 months 3 weeks 2 days 16 hours ago) and read 12356 times:

KLM did this with a train as well a while ago:

http://magazine.istopover.com/2010/03/03/new-york-subway-goes-dutch/

-Mir



7 billion, one nation, imagination...it's a beautiful day
User currently offlineha763 From United States of America, joined Jan 2003, 3633 posts, RR: 5
Reply 17, posted (3 years 6 months 3 weeks 2 days 15 hours ago) and read 11721 times:
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Quoting luv2fly (Reply 6):
Quoting sxf24 (Reply 4):
Interesting that AA advertises destinations it does not serve on the train.

They night have received money to promote those destinations via tourist boards, and they most likely code share with BA to those countries.

Actually, it looks like this is to advertise the AA-BA-IB JV. All the ads inside the car have the 3 airlines listed. Obviously AA has the top billing since this is in the U.S.


User currently offlineFRAspotter From United States of America, joined May 2004, 2341 posts, RR: 9
Reply 18, posted (3 years 6 months 3 weeks 2 days 11 hours ago) and read 10617 times:

Back in the Summer of 2005 while walking through Washington D.C. I saw a pickup truck with Independence Air colors and logos. The bed of the truck also had what was supposed to be a miniature vertical stabilizer to make the truck look like an Independence Air aircraft... Pretty cool to see it just cruise by.


"Drunks run stop signs. Stoners wait for them to turn green."
User currently offlineCO777DAL From United States of America, joined Feb 2007, 598 posts, RR: 0
Reply 19, posted (3 years 6 months 3 weeks 2 days 10 hours ago) and read 10387 times:

Nice job by AA on the subway car, but Continental beat them to it by a few years. Here is a Continental Airlines subway car. Think they own a rail company with all those ads. http://www.youtube.com/watch?v=r1av6tcJGlY


Worked Hard. Flew Right. Farewell, Continental. Thanks for the memories.
User currently offlinenyc2theworld From United States of America, joined Mar 2007, 662 posts, RR: 0
Reply 20, posted (3 years 6 months 3 weeks 2 days 10 hours ago) and read 10206 times:

Quoting CO777DAL (Reply 22):
Nice job by AA on the subway car, but Continental beat them to it by a few years. Here is a Continental Airlines subway car. Think they own a rail company with all those ads. http://www.youtube.com/watch?v=r1av6...cJGlY

While I love CO, I must give credit where credit is due. The AA campaign covers nearly ever surface of the subway car, not just the normal ad space like the CO ads. I would be interested to see if at the time CO ran that ad campaign if the MTA even offered the wraps for the car or that was the best they could do.



Always wonderers if this "last and final boarding call" is in fact THE last and final boarding call.
User currently offlinegilesdavies From United Kingdom, joined Dec 2003, 3001 posts, RR: 2
Reply 21, posted (3 years 6 months 3 weeks 2 days 8 hours ago) and read 9803 times:

Nice advertising, I have seen this sort of thing on the London Underground too.

Only one major problem I see is the list of destinations they are advertising on the train. They imply they fly to Prague and Edinburgh, but they don't send aircraft there according to the route map I have just looked at.

http://www.americanairlines.co.uk/i1...travelInformation/where_we_fly.jsp

They also have pictures of Swiss or Austrian horny blowers, and they don't operate to these countries either! It could be argued they operate to them via One World hubs in Europe, but I think this is very misleading!


User currently offlineaajfksjubklyn From United States of America, joined exactly 7 years ago today! , 901 posts, RR: 1
Reply 22, posted (3 years 6 months 3 weeks 2 days 8 hours ago) and read 9658 times:

The train is gone.........It was there for a month....Its now an adverstisement for a new TV show. It was cool, as I would take a flight to Grand Central every morning  

User currently offlineqqflyboy From United States of America, joined Oct 2003, 2264 posts, RR: 13
Reply 23, posted (3 years 6 months 3 weeks 2 days 7 hours ago) and read 9261 times:

Quoting gilesdavies (Reply 24):
They also have pictures of Swiss or Austrian horny blowers, and they don't operate to these countries either! It could be argued they operate to them via One World hubs in Europe, but I think this is very misleading!

If you look carefully at the signs over the doorways, all three JV partners are listed: AA, BA and IB. So, while AA is most prominent, as others have stated the car is advertising all three and what they offer New Yorkers. And BTW, AA serves ZRH daily from JFK.

I realize this kind of advertising on subway cars has been done before, but this is the first time I've seen the entire car taken over, inside and out. I hope you all are enjoying the photos as much as I have, and I look forward to more links of other airlines/advertising campaigns. It's fun to see the creativity combined with technology that provides something new and exciting, especially when it features our favorite thing -- aviation!



The views expressed are mine alone and do not necessarily reflect my employer’s views.
User currently offlineCAETravlr From United States of America, joined Oct 2000, 908 posts, RR: 1
Reply 24, posted (3 years 6 months 3 weeks 2 days 4 hours ago) and read 7550 times:

I can't find any pics of it anywhere, but I want to say that UA did this a few years ago with one in Chicago as well. It was in the battleship grey livery if I remember correctly. Not sure if they did anything to the interior or not.


A woman drove me to drink and I didn't have the decency to thank her. - W.C. Fields
25 willd : Both DL (in the past) and EK currently have taking over all the Gatwick Express Trains with adverts.
26 ckfred : No pictures, but AA has done the same with CTA rapid transit trains in Chicago. Remember that besides the subway, Chciago has the Elevated (EL or L) i
27 UAL777UK : It looks great, Kudo to AA, although I would have stuck to places they actually send their metal to. UA painted a full London Tube on the Piccadilly L
28 0NEWAIR0 : Personally, I think Delta's mini coopers are the best (Google Delta Mini Cooper if you haven't seen any of them)
29 isitsafenow : Post one, seventh photo from the top, I could swear I heard......"REEECOLAAA..." safe
30 contrails15 : Surprised I haven't seen a story about the subway cars on the local news. There big on doing stories about stuff like this especially with the MTA get
31 blink182 : I'm not sure its all that rare and newsworthy. I know AA is not the first to do this, as this past summer, I saw an S train covered in the same fashi
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