1337Delta764 From United States of America, joined Oct 2005, 6233 posts, RR: 2 Posted (2 years 10 months 4 weeks 1 day 21 hours ago) and read 5311 times:
I was wondering, is there any particular reason why DL hasn't introduced any special liveries on any PMNW aircraft? All of DL's special liveries so far seem to be on PMDL aircraft.
I personally think DL should come up with a red Coca-Cola livery A332. The tail and belly would be painted red (similar to the pink on the Pink BCRF 767-400ER), and there would be a Coca-Cola logo below the titles on the front of the aircraft.
So, how come there have been no PMNW aircraft painted in special liveries?
The Pink Delta 767-400ER - The most beautiful aircraft in the sky
Advertisement for a commercial enterprise painted on an aircraft of a legacy carrier? Not classy in my opinion. I am very supportive of liveries or stickers promoting non-profit organizations (American Cancer Society, BreastCancerAwareness in the case of DL) or cultural events (Salvador Dalí exhibition), though.
[Edited 2011-01-11 12:49:24]
'He resembled a pilot, which to a seaman is trustworthiness personified.' Joseph Conrad
luv2fly From United States of America, joined May 2003, 12016 posts, RR: 50 Reply 2, posted (2 years 10 months 4 weeks 1 day 20 hours ago) and read 5190 times:
If DL was to do a "coke" flying billboard I think it would have more to do with coke wanting to pay to promote the brand then DL tossing them a bone and just going ahead and doing it. Also in the past airlines that have done a pay to advertise on its planes have been low cost and really did not fly for long periods of time.
goldenstate From United States of America, joined Feb 2010, 550 posts, RR: 4 Reply 3, posted (2 years 10 months 4 weeks 1 day 20 hours ago) and read 5175 times:
It's all the Delta fleet now. I don't think there is a specific reason, as in "this is why we will not do any PMNW special liveries." The key focus on the PMNW fleet has been getting it repainted to Delta colors.
Why would Delta do a Coca-Cola special livery in particular. Do you think they should also do special liveries with other major suppliers or business partners such as Boeing, Airbus, American Express, Ford, GateGourmet, etc?
Instead of a flying billboard for some other brand, I'd rather see a 777 in the legacy DL Widget livery or something like that.
PSU.DTW.SCE From United States of America, joined Jan 2002, 7179 posts, RR: 29 Reply 4, posted (2 years 10 months 4 weeks 1 day 19 hours ago) and read 5098 times:
There are rumors of some type of retro-livery (potentially NW) coming out later this year. Speculation is that one of the the PMNW 757s coming out of the desert may sport some type of retro/heritage/legacy livery.
They did, but only on PMNW planes from the merger close until August 2009. This was done to honor NW's contract with PepsiCo and so that both Delta and PepsiCo could hammer out a contract exit strategy.
In the end, the remaining portion of the NW Pepsi-Cola contract was later swapped for a snack contract with Frito-Lay (PepsiCo owns Frito-Lay). Hence why Delta serves Frito-Lay drink snacks and offers Lay's and Miss Vickie's chips with BOB sandwiches.
I don't work for FWA, their tenants, or their ad agency. But I still love FWA.
No idea, and I've wondered why for a long time. No SkyTeam, no "good cause" liveries, nothing. Since the fleet had to be painted anyway, it's really strange that nothing special was applied when the best opportunity existed. Hopefully the rumors are true and we'll see something new soon. Currently the special schemes rarely make appearances in former NW hubs.
gunsontheroof From United States of America, joined Jan 2006, 3480 posts, RR: 10 Reply 12, posted (2 years 10 months 4 weeks 1 day 15 hours ago) and read 4609 times:
Quoting goldenstate (Reply 3): Why would Delta do a Coca-Cola special livery in particular. Do you think they should also do special liveries with other major suppliers or business partners such as Boeing, Airbus, American Express, Ford, GateGourmet, etc?
Or maybe just Atlanta companies...a big, orange Home Depot A333 would look pretty sweet!
I'm definitely in agreement with those who say ad-based special liveries are pretty tacky. Coca-Cola, for that matter, already has their logo on many, many airplanes...they just don't happen to be flying anymore.
catiii From United States of America, joined Mar 2008, 2528 posts, RR: 3 Reply 21, posted (2 years 10 months 4 weeks 1 day 13 hours ago) and read 4402 times:
Quoting 1337Delta764 (Reply 14): The same argument can be made for AF's Pepsi livery Concorde. I don't see what is the big difference here.
AF didn't do it out of the goodness of their hearts. It was part of a $500M rebranding project for Pepsi, they approached both BA and AF with the proposal, awarded it to AF (what they paid AF was undisclosed) and the airplane only flew 16 flights in that paint scheme. So I guess my point is that unless it is something that Coca-Cola wants to do, and is willing to pay DL to do, why would DL just voluntarily do it for no cost?
Haha, excellent point. What I meant to say was it's an aluminum silver can, much like an unpainted airplane...
I think following a legacy model like USAir would be a good thing. Take the 757's and paint one each: Northeast, Western, C&S, North Central, Southern, Hughes Airwest, an then the different variations on the Northwest and Delta liveries throughout the years.
mayor From United States of America, joined Mar 2008, 9628 posts, RR: 14 Reply 22, posted (2 years 10 months 4 weeks 1 day 11 hours ago) and read 4311 times:
Quoting catiii (Reply 21): I think following a legacy model like USAir would be a good thing. Take the 757's and paint one each: Northeast, Western, C&S, North Central, Southern, Hughes Airwest, an then the different variations on the Northwest and Delta liveries throughout the years.
Don't forget to paint something in the "Duster" paint scheme!!
"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen