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Ex-Aer Lingus CEO Now At Royal Brunei  
User currently offlinefauzi From Brunei, joined Jul 2005, 219 posts, RR: 0
Posted (3 years 6 months 1 week 2 days 9 hours ago) and read 3506 times:

Hey guys. The former CEO of Aer Lingus has been at Royal Brunei for a few months now, serving as Deputy Chairman. What do you think this guy will bring to the airline? Looking back at his past performances, I'm not too optimistic actually.


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5 replies: All unread, jump to last
 
User currently offlinegosimeon From Ireland, joined Jan 2008, 663 posts, RR: 0
Reply 1, posted (3 years 6 months 1 week 2 days 9 hours ago) and read 3478 times:

I'm sure someone from the Irish thread with more knowledge than me will have more info for you, but Dermot Mannion basically didn't get the airline anywhere. He was in charge at a time of incredible growth in the Irish economy and still couldn't make some routes work (West Coast of America, Middle East). Also, starting a base in Gatwick was an odd decision that did not pay off. I think he missed and wasted a lot of opportunities when with Aer Lingus.

User currently offlinefauzi From Brunei, joined Jul 2005, 219 posts, RR: 0
Reply 2, posted (3 years 6 months 1 week 2 days 9 hours ago) and read 3457 times:

Quoting gosimeon (Reply 1):
Also, starting a base in Gatwick was an odd decision that did not pay off. I think he missed and wasted a lot of opportunities when with Aer Lingus.

Exactly. IIRC Aer Lingus also faced consecutive losses under him, and I remember he did try to blame it on the Shannon-rule (which is still ridiculous)...



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User currently offlineBrianDromey From Ireland, joined Dec 2006, 3919 posts, RR: 9
Reply 3, posted (3 years 6 months 1 week 2 days 3 hours ago) and read 3190 times:

This guy had a decent strategic vision, couldn't communicate or implement the vision in any way. He needs a practical, capable team with know-how to be any good. I don't know if that type of team is in place at Royal Brueni.


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User currently offlineEagleboy From Niue, joined Dec 2009, 1799 posts, RR: 2
Reply 4, posted (3 years 6 months 1 week 1 day 16 hours ago) and read 2865 times:
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Quoting fauzi (Thread starter):
the former CEO of Aer Lingus has been at Royal Brunei for a few months now, serving as Deputy Chairman. What do you think this guy will bring to the airline?

Nothing but another exec to give bonuses to.

He was hired at EI specifically to look at eastwards expansion. His DUB-DXB route was terrible (reduced service levels, no codeshare onwards, bad hard product and inconvinient scheduling for onwards travel) and ended after 2 years I think. He entered a premium market as a bad quality low cost carrier at the high of the Irish economic expansion/splurge and manages to mess it up. Look what EY are now doing out of DUB with a quality product. 10 flights a week and hoping for 14 within the year. Could they have done this with EI already established on the route, maybe, but it shows how much EI lost out on there.

Quoting gosimeon (Reply 1):
He was in charge at a time of incredible growth in the Irish economy and still couldn't make some routes work (West Coast of America, Middle East). Also, starting a base in Gatwick was an odd decision that did not pay off. I think he missed and wasted a lot of opportunities when with Aer Lingus.

I would go further and say he hobbled EI precisely at the opportunity for expansion which would have matured by now and been sustainable. I think the LGW base was a good idea but not at the leave they invested in it. There were plans for 8 A320 there for Summer 2010. Instead there are now 2-3 A320 there.

He got a large costsaving program passed in 2007 (Something along the lines of E60M annualised savings) and then proceeded to squander it on bad hedging, exec bonuses, legal fees and the LGW base.

He also presided over the FR takeover bid and spent E33M on legal fees to fight it off, as apparently this option was not planned for before the stock floatation. The dogs in the street suspected FR would try this, but not Mr.Mannion. (He got a E900K bonus for his 'performance' that year)

Quoting BrianDromey (Reply 3):
this guy had a decent strategic vision, couldn't communicate or implement the vision in any way. He needs a practical, capable team with know-how to be any good.

maybe he did however he accepted the team in place in EI (essentially the Willie Walsh B team) rather than bringing in his own people to actually make the plan work. He should have introduced a few new faces to act as a catalyst for growth in EI.

I would strongly argue against his strategic vision. it seems that he looked at FR and tried to ape whatever worked for them. He blindly went down the LCC route not realising that he would never beat FR in their own game.
The current CEO reconginses this fact and is pursuing the middle of the road market.


User currently offlinefauzi From Brunei, joined Jul 2005, 219 posts, RR: 0
Reply 5, posted (3 years 6 months 1 week 2 hours ago) and read 2569 times:

Quoting Eagleboy (Reply 4):
I would strongly argue against his strategic vision. it seems that he looked at FR and tried to ape whatever worked for them. He blindly went down the LCC route not realising that he would never beat FR in their own game.

Exactly the point. The interesting bit is, what is RBA trying to go for? They've got an ex-SQ guy as the CEO, and Mr Mannion spent some time with Emirates.



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