I think it looks better than the artists impression in the thread LAXintl has linked to, but it still seems a bit bland...
If you want to add photos to your post like this, type (twoid:1874461,1874462), where the numbers are the photo ID, and ( and ) are replaced with greater than and less than signs. If you want to only use one photo, use photoid instead of twoid, and only specify one number. I hope this is useful.
[Edited 2011-02-27 21:18:54]
"So powerful is the light of unity that it can illuminate the whole earth." - Bahá'u'lláh
No. It is not even a livery, IMO - it's just the company name in text with a logo on the tail. If it is a livery, it's the bare minimum required to qualify. On the plus side, I guess they saved some money on designing it.
The previous crane livery at least had a secondary logo and a couple of design flourishes near the nose, and the "Japan Airlines" was in a classier font.
This actually looks like one of those white-label store brands.
[Edited 2011-02-27 21:53:19]
I'm tired of being a wanna-be league bowler. I wanna be a league bowler!
jpetekyxmd80 From United States of America, joined Jul 2003, 4391 posts, RR: 26
Reply 6, posted (3 years 9 months 3 weeks 6 days 6 hours ago) and read 20409 times:
If you told me about it on paper, I would hate it, but it looks pretty decent to me... I really like the font and crane. However, much more could have been done. Something like a thin red cheatline below the window and perhaps a bare metal belly like Deltaflot would have looked nice, but that wouldn't translate to 787 and future composite a/c.
kulatict From United States of America, joined Mar 2005, 120 posts, RR: 0
Reply 7, posted (3 years 9 months 3 weeks 6 days 6 hours ago) and read 20357 times:
that has to be THE MOST UNINSPIRING rebranding...so white, so bland, so boring...JAL management brings back one of the most iconic logo and THAT's the best they come out with? I hope they are actually towing the plane to apply more paint...
flyorski From United States of America, joined Dec 2004, 997 posts, RR: 1
Reply 9, posted (3 years 9 months 3 weeks 6 days 6 hours ago) and read 20333 times:
I guess this new 'livery' will save JAL lots of $ at least. The design probably cost next to nothing. Perhaps when they exit bk they can come out with a new paint scheme, one more inspiring that also retains the crane.
"None are more hopelessly enslaved, than those who falsly believe they are free" -Goethe
kiwiandrew From New Zealand, joined Jun 2005, 8625 posts, RR: 13
Reply 11, posted (3 years 9 months 3 weeks 6 days 5 hours ago) and read 20236 times:
Quoting OP3000 (Reply 10): My personal low-cost alternative would have been the silver look, a la their now liquidated cargo fleet:
nice idea , but not sure how it would work with the 787s coming into the fleet . ( something AA will have to think about if they ever get around to turning all their talk about ordering the 787 into action .)
Moderation in all things ... including moderation ;-)
OP3000 From United States of America, joined Jun 2009, 1785 posts, RR: 2
Reply 13, posted (3 years 9 months 3 weeks 6 days 5 hours ago) and read 20068 times:
Quoting kiwiandrew (Reply 11): nice idea , but not sure how it would work with the 787s coming into the fleet . ( something AA will have to think about if they ever get around to turning all their talk about ordering the 787 into action .)
Point well taken. This is totally talking what if scenarios, but for the plane's first 5 years I would have a unique livery for the 787. If they want it somewhat similar then use a light silver mica type base. After that I would consider a new livery for the entire fleet.
Though frankly speaking, almost anything is more appealing than their current choice:
FlyNWA727 From United States of America, joined Jan 2010, 305 posts, RR: 0
Reply 14, posted (3 years 9 months 3 weeks 6 days 5 hours ago) and read 20013 times:
Lord, I nearly lapsed into a coma when I saw that tragically boring 767. I was so hoping that JAL would have been forced to rethink this abomination, after I saw the original thread with the artist depiction. This is handsdown, my LEAST favorite livery of any major air carrier. I mean, it couldn't have taken JAL more than five minutes tops to whip up this mess. They probably did it over a short bathroom break during a long board meeting. The thing is, there are a ton of minor things that could have been added, that could have saved this livery. Adding a different color belly (everything below the windows and down); adding a cheatline of some sort; altering the font to look less generic and like some temporary takeover branding; adding a splash of color somewhere... any of those things. They bring back the iconic Tsuru, but they completely destroy the rest of the livery. If this was the compromise for bringing back the Tsuru, then the Tsuru could have stayed dead.
[Edited 2011-02-28 00:07:36]
First flight aboard a Northwest B727-251ADV out of BWI Thurgood Marshall Airport, my hometown airport.
brightcedars From Belgium, joined Nov 2004, 1290 posts, RR: 2
Reply 19, posted (3 years 9 months 3 weeks 6 days 3 hours ago) and read 19732 times:
They should have returned to the livery that marked most of the 90's then, it was so classy. What is this horrible font and text? No problem with the crane logo although I would not repeat the JAL in it. I hope this is temporary. What happened to the airline that was making my eyes sparkle when I was a little kid?!
Owleye From Netherlands, joined Feb 2006, 962 posts, RR: 2
Reply 24, posted (3 years 9 months 3 weeks 5 days 23 hours ago) and read 19728 times:
Poor choice of JAL though great to see the return of the JAL bird. With a little more creativity the new livery could have looked much better. A modest red or black cheatline/belly/rooftop would have been very welcome.