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JAL New Livery?  
User currently offlinestaralliance38 From United States of America, joined Jan 2008, 1445 posts, RR: 3
Posted (3 years 9 months 3 weeks 6 days 8 hours ago) and read 20871 times:

Looks like the crane has return to JAL with a new font! Thoughts and opinions?

http://www.airliners.net/photo/Japan...--JAL/Boeing-767-346/ER/1874462/M/

Personally, I like the return of the crane, so I approve. The font is rather boring, but I hope the crane will be used more!


Roar, lion, roar
92 replies: All unread, showing first 25:
 
User currently offlineLAXintl From United States of America, joined May 2000, 26148 posts, RR: 50
Reply 1, posted (3 years 9 months 3 weeks 6 days 8 hours ago) and read 20881 times:

Yes very extensive discussion about it
JAL To Bring Back Crane Logo (by peteryeong Jan 17 2011 in Civil Aviation)



From the desert to the sea, to all of Southern California
User currently offlineVirginFlyer From New Zealand, joined Sep 2000, 4575 posts, RR: 41
Reply 2, posted (3 years 9 months 3 weeks 6 days 7 hours ago) and read 20739 times:

Here are the first images in the database here:


View Large View Medium
Click here for bigger photo!

Photo © Akira Uekawa
View Large View Medium
Click here for bigger photo!

Photo © Akira Uekawa



I think it looks better than the artists impression in the thread LAXintl has linked to, but it still seems a bit bland...

If you want to add photos to your post like this, type (twoid:1874461,1874462), where the numbers are the photo ID, and ( and ) are replaced with greater than and less than signs. If you want to only use one photo, use photoid instead of twoid, and only specify one number. I hope this is useful.

V/F

[Edited 2011-02-27 21:18:54]


"So powerful is the light of unity that it can illuminate the whole earth." - Bahá'u'lláh
User currently offlinekaitak From Ireland, joined Aug 1999, 12594 posts, RR: 34
Reply 3, posted (3 years 9 months 3 weeks 6 days 7 hours ago) and read 20592 times:

Could it be more bland?!

User currently offlinespacecadet From United States of America, joined Sep 2001, 3671 posts, RR: 12
Reply 4, posted (3 years 9 months 3 weeks 6 days 7 hours ago) and read 20579 times:

Quoting kaitak (Reply 3):
Could it be more bland?!

No. It is not even a livery, IMO - it's just the company name in text with a logo on the tail. If it is a livery, it's the bare minimum required to qualify. On the plus side, I guess they saved some money on designing it.

The previous crane livery at least had a secondary logo and a couple of design flourishes near the nose, and the "Japan Airlines" was in a classier font.

This actually looks like one of those white-label store brands.

[Edited 2011-02-27 21:53:19]


I'm tired of being a wanna-be league bowler. I wanna be a league bowler!
User currently offlineiflykpdx From United States of America, joined Mar 2007, 287 posts, RR: 0
Reply 5, posted (3 years 9 months 3 weeks 6 days 7 hours ago) and read 20515 times:

Sadly, I think some militaries have come up with more interesting liveries than this.


Airport Management - UND
User currently offlinejpetekyxmd80 From United States of America, joined Jul 2003, 4391 posts, RR: 26
Reply 6, posted (3 years 9 months 3 weeks 6 days 6 hours ago) and read 20409 times:

If you told me about it on paper, I would hate it, but it looks pretty decent to me... I really like the font and crane. However, much more could have been done. Something like a thin red cheatline below the window and perhaps a bare metal belly like Deltaflot would have looked nice, but that wouldn't translate to 787 and future composite a/c.


The Best Care in the Air, 1984-2009
User currently offlinekulatict From United States of America, joined Mar 2005, 120 posts, RR: 0
Reply 7, posted (3 years 9 months 3 weeks 6 days 6 hours ago) and read 20357 times:

that has to be THE MOST UNINSPIRING rebranding...so white, so bland, so boring...JAL management brings back one of the most iconic logo and THAT's the best they come out with? I hope they are actually towing the plane to apply more paint...

User currently offlineIndianicWorld From Australia, joined Jun 2001, 3028 posts, RR: 0
Reply 8, posted (3 years 9 months 3 weeks 6 days 6 hours ago) and read 20333 times:

Talk about boring.

Not even the engines, or the underside of the aircraft, being painted is abit of a let down.


User currently offlineflyorski From United States of America, joined Dec 2004, 997 posts, RR: 1
Reply 9, posted (3 years 9 months 3 weeks 6 days 6 hours ago) and read 20333 times:

I guess this new 'livery' will save JAL lots of $ at least. The design probably cost next to nothing. Perhaps when they exit bk they can come out with a new paint scheme, one more inspiring that also retains the crane.


"None are more hopelessly enslaved, than those who falsly believe they are free" -Goethe
User currently offlineOP3000 From United States of America, joined Jun 2009, 1785 posts, RR: 2
Reply 10, posted (3 years 9 months 3 weeks 6 days 5 hours ago) and read 20280 times:

I know they are trying to cut costs, but this looks like a quick and dirty design made for a wet-leased frame.

My personal low-cost alternative would have been the silver look, a la their now liquidated cargo fleet:



Incidentally, what better way to commemorate their strengthened alliance with AA?  







[Edited 2011-02-27 23:22:21]

User currently offlinekiwiandrew From New Zealand, joined Jun 2005, 8625 posts, RR: 13
Reply 11, posted (3 years 9 months 3 weeks 6 days 5 hours ago) and read 20236 times:
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Quoting OP3000 (Reply 10):
My personal low-cost alternative would have been the silver look, a la their now liquidated cargo fleet:

nice idea , but not sure how it would work with the 787s coming into the fleet . ( something AA will have to think about if they ever get around to turning all their talk about ordering the 787 into action .)



Moderation in all things ... including moderation ;-)
User currently offlineGarpd From UK - Scotland, joined Aug 2005, 2716 posts, RR: 4
Reply 12, posted (3 years 9 months 3 weeks 6 days 5 hours ago) and read 20123 times:

Quoting flyorski (Reply 9):
The design probably cost next to nothing

Don't count on it. Less = More in design houses.
Finnair spent millions on their new "livery".

JAL probably paid someone a lot of money to come up with this.

[Edited 2011-02-27 23:39:50]


arpdesign.wordpress.com
User currently offlineOP3000 From United States of America, joined Jun 2009, 1785 posts, RR: 2
Reply 13, posted (3 years 9 months 3 weeks 6 days 5 hours ago) and read 20068 times:

Quoting kiwiandrew (Reply 11):
nice idea , but not sure how it would work with the 787s coming into the fleet . ( something AA will have to think about if they ever get around to turning all their talk about ordering the 787 into action .)

Point well taken. This is totally talking what if scenarios, but for the plane's first 5 years I would have a unique livery for the 787. If they want it somewhat similar then use a light silver mica type base. After that I would consider a new livery for the entire fleet.

Though frankly speaking, almost anything is more appealing than their current choice:

(Courtesy: CamSim blog - http://pages.infinit.net/camsim/ags787)



User currently offlineFlyNWA727 From United States of America, joined Jan 2010, 305 posts, RR: 0
Reply 14, posted (3 years 9 months 3 weeks 6 days 5 hours ago) and read 20013 times:

Lord, I nearly lapsed into a coma when I saw that tragically boring 767. I was so hoping that JAL would have been forced to rethink this abomination, after I saw the original thread with the artist depiction. This is handsdown, my LEAST favorite livery of any major air carrier. I mean, it couldn't have taken JAL more than five minutes tops to whip up this mess. They probably did it over a short bathroom break during a long board meeting. The thing is, there are a ton of minor things that could have been added, that could have saved this livery. Adding a different color belly (everything below the windows and down); adding a cheatline of some sort; altering the font to look less generic and like some temporary takeover branding; adding a splash of color somewhere... any of those things. They bring back the iconic Tsuru, but they completely destroy the rest of the livery. If this was the compromise for bringing back the Tsuru, then the Tsuru could have stayed dead.

[Edited 2011-02-28 00:07:36]


First flight aboard a Northwest B727-251ADV out of BWI Thurgood Marshall Airport, my hometown airport.
User currently offlinecarpethead From Japan, joined Aug 2004, 2977 posts, RR: 3
Reply 15, posted (3 years 9 months 3 weeks 6 days 4 hours ago) and read 19952 times:

At least in a few months or so, we will be having a thread on how dirty the JL planes are.

As some have noted, personnally, this is the most uninspiring livery ever. Makes the AF & LH paint scheme colorful.


User currently offlineAAIL86 From Finland, joined Feb 2011, 428 posts, RR: 3
Reply 16, posted (3 years 9 months 3 weeks 6 days 4 hours ago) and read 19925 times:

Love the crane, but it seems JL has fallen into the same white-hole that AY did...

Quoting scl767 (Reply 15):
I think it represents the current trend with most carriers, less paint equal less weight!

Perhaps, but show some creativity ....



Next
User currently offlineFlying Belgian From Belgium, joined Jun 2001, 2399 posts, RR: 9
Reply 17, posted (3 years 9 months 3 weeks 6 days 4 hours ago) and read 19861 times:
Support Airliners.net - become a First Class Member!

AY now JL... Very sad to see such boring liveries !!!

The crane is OK of course. But I really love the previous livery, it was modern, striking and elegant.

 



Life is great at 41.000 feet...
User currently offlinePM From Germany, joined Feb 2005, 7000 posts, RR: 63
Reply 18, posted (3 years 9 months 3 weeks 6 days 4 hours ago) and read 19798 times:

The tail's OK. The white's OK. But the bland black font...?

The 'livery' that wasn't...  


User currently offlinebrightcedars From Belgium, joined Nov 2004, 1290 posts, RR: 2
Reply 19, posted (3 years 9 months 3 weeks 6 days 3 hours ago) and read 19732 times:

They should have returned to the livery that marked most of the 90's then, it was so classy. What is this horrible font and text? No problem with the crane logo although I would not repeat the JAL in it. I hope this is temporary. What happened to the airline that was making my eyes sparkle when I was a little kid?!


I want the European Union flag on airliners.net!
User currently offlineVirginFlyer From New Zealand, joined Sep 2000, 4575 posts, RR: 41
Reply 20, posted (3 years 9 months 3 weeks 6 days 2 hours ago) and read 19545 times:

It really looks like they've taken the font styling cues from the 1970s/80s livery:


View Large View Medium
Click here for bigger photo!

Photo © Alastair T. Gardiner - WorldAirImages
View Large View Medium
Click here for bigger photo!

Photo © Akira Uekawa



V/F



"So powerful is the light of unity that it can illuminate the whole earth." - Bahá'u'lláh
User currently offlineplaneguy727 From United States of America, joined Mar 2007, 1257 posts, RR: 1
Reply 21, posted (3 years 9 months 3 weeks 6 days ago) and read 19291 times:

My reaction: livery designers aren't even trying anymore.

Paint white, choose a font from the MS Word drop down menu, put symbolic "logo" on tail, claim it as a "clean" and "cost-effective" design, pay me big $$ for my expertise.



I want to live in an old and converted 727...
User currently offlinena From Germany, joined Dec 1999, 10817 posts, RR: 9
Reply 22, posted (3 years 9 months 3 weeks 6 days ago) and read 19551 times:

Quoting staralliance38 (Thread starter):
s:
Looks like the crane has return to JAL with a new font! Thoughts and opinions?

Thats not a livery, thats desparation! As if they want to say "we aren´t going to fly those planes long anymore anyway".

Poor, very poor, even the shortlived red sun livery was much better.


User currently offlineIrishpower From United States of America, joined Aug 2003, 386 posts, RR: 0
Reply 23, posted (3 years 9 months 3 weeks 5 days 23 hours ago) and read 19505 times:

If it was 1985 I would say it was great BUT it is 2011 and I think the new livery looks extremely dated.

User currently offlineOwleye From Netherlands, joined Feb 2006, 962 posts, RR: 2
Reply 24, posted (3 years 9 months 3 weeks 5 days 23 hours ago) and read 19728 times:

Poor choice of JAL though great to see the return of the JAL bird. With a little more creativity the new livery could have looked much better. A modest red or black cheatline/belly/rooftop would have been very welcome.

Quoting planeguy727 (Reply 24):
My reaction: livery designers aren't even trying anymore.

Some aren't, most are asked by customers to follow the trend, the best designers convince their customers not to follow trends but to head for originality.


25 Post contains images windshear : Wow this is the worst "new" colors I have ever seen! Ok so maybe there is not so much in the livery so that I can say its the worst I have ever seen,
26 EK413 : My opinion and thoughts go out to the employees working for an airline which has taken a step back into the 1970's!!! Terrible move if you ask me! EK
27 Post contains links igomarch : looks like a leased aircraft.. like this aeromexico one http://www.airliners.net/photo/AeroM...d=ab8cc97b4a719068dfbd80aee3bb5de9
28 LAXtoATL : I have to agree with most here that this livery is not very appealing. It really looks like it is incomplete to my eye, just seems like something else
29 CF-CPI : I thought the new Finnair look was bland, but it looks positively inspired after this. JAL could do alot by toning down the black font, and adding a n
30 NWADC9 : At least a gray belly would be nice! SOMETHING to fill that white void!
31 EK413 : That's one small step for man, one giant leap backwards for JAL!!! EK413
32 tjm321 : I'm sorry if this comment reveals my cultural naivete, but is it at all possible that this livery is meant to reflect a sense of humility after all of
33 na : Haha, very well said. Thats so depressingly poor from JAL, it looks like a halfdone mix of surrender and stupidity, as if they´re in their final day
34 MCO2BRS : Its great to see the Tsuru back, however thats about all that can be said about this livery. I would say it looks "plain" "boring" and "bland" but to
35 ORDFan : Oh no, JAL. Not what I was hoping to see from an airline trying to execute a turn-around and an image refresh to match. This is very retro, but in a b
36 Giancavia : Finnair and JAL = Major Identity FAIL. Both of them could have simply added lines or something down the fuselage to negate the bare white bland dullne
37 Post contains links and images spacecadet : For reference, this is the previous crane livery: View Large View MediumPhoto © Tony C. Y. Li Already a teeny bit bland, but at least it had a wordma
38 UAL777UK : It looks like somebody wheeled it out of the paint shop before they had finsihed! Very poor indeed, another disappointing colour scheme comes to the s
39 Post contains images na : I think the word "colour" in your otherwise correct verdict is wrong The "cigarette stick" was an absolute thriller compared to the "despair" scheme
40 Sparkingwave : Whoa... and I thought the United Airlines rebranding was bad. That Eurowhite doesn't help at all. So plain Jane. I guess JAL is using the same strateg
41 Post contains images Owleye : This is what I would advise JAL to add and change to the new 2011 livery: adding a thin red line and mirroring the crane bird (facing forward) at righ
42 picturethis : I like the font. In relation to this particular livery, I'm don't understand how anyone would have been employed to design this. If they was then I'd
43 na : Sure such crap is easily done, but you forget the hundreds and thousands of man hours wasted in meetings to come to such a "solution". Usually its no
44 Giancavia : Interesting now that i can see it i dissagree with the point I made earlier about all it needs is a red line.. still looks horrible to me, Maybe its
45 spacecadet : I wouldn't be surprised if that is exactly what happened. "Designers?? Why waste money on designers?? We don't need no stinkin' designers! I've got o
46 Airport : Exactly. Having directly seen how many of these redesigns happen I can almost guarantee this was management coming forward with a specific sketch or
47 FRAspotter : I like that they brought back the Crane tail but wish they could have done more with the body... IMO what they SHOULD have done was keep the body sche
48 Post contains images Garpd : 5 minutes with no real thought process other than to add a slight splash of colour and make JAL look less.... well... cheap.
49 Giancavia : Yeah thats why i put Logo, I just hate airlines with letters as their logo. Like when easyjet started they had a little plane on the tail. Then they
50 dean : I just cannot believe that livery is finished. Also cannot believe that someone actually said "Okay, now we repaint all of our A/C to this"... Shame
51 Post contains links and images spacecadet : Well, this is one quirk of their various minor "tweaks" that I mentioned, and I guess I see your point. Originally, ANA's livery was this: View Large
52 rbgso : To quote the Fedex Office ad......."I'm yawning...I'm yawning some more....and ZZZZZZZZ"
53 CapEd388 : Im excited that they brought back the crane, but I think they should have incorporated a more modern font and maybe some type of cheat line. This live
54 Post contains images bohica : Eurowhite. That's all it is. Nothing else. BORRRRRING!
55 Post contains links and images Cargolex : I have to agree with popular sentiment here. It's just too plain. It reminds me of some of the planes in the waning days of Air Afrique: View Large Vi
56 HorizonGirl : Personally, I am just so happy, and relieved to see the crane back! I can't wait to see how they incorporate it into other elements. It is unfortunate
57 kanban : come on now... do you only buy things because they have a pretty wrapper... I think not unless you're as shallow as the posts... bet most of you don't
58 VC10er : First, it was JAL who wanted the crane gone. I am close friends with the designer of the giant red circle cropped on the tail. Walter LANDOR did what
59 LuisKMIA : When I first saw it, I thought JAL was starting a retro commemoration like other airlines have done. It seems to be missing something in my opinion. L
60 tymnbalewne : Besides it being as dull as all get-out, it really annoys me that the words say, "Japan Airlines" but the crane says "JAL." At least have the fuselage
61 woodsboy : Do we really have verification that this is a new livery? It really does look, as has been suggested, a wet leased aircraft with the most basic applic
62 teme82 : I do like that look what you created. The current livery looks like it's missing something ...
63 nonimaus : I don't think anyone's seriously suggesting that they wouldn't fly an airline purely based on their livery, especially given all the other factors in
64 Post contains links and images Owleye : Yes, I think we really have...almost...but not 100% sure. According JAL's official press release the Boeing 767-300ER with the new JAL livery has cho
65 WROORD : Happy to see the crane back on the tail instead of whatever they currently have, but they should add some color to the fuselage. Even the lines across
66 Viscount724 : Their legal name is Japan Airlines ("Airlines" one word, not "Air Lines"?
67 Post contains images mattdell : That looks SO MUCH BETTER!!
68 kanban : bah... you're trying to introduce western design concepts onto an eastern bird... yes it is subtle and spare, but it is un Japanese...
69 OP3000 : LOL. I think just about anything looks good with that shot of Mt. Fuji.
70 teme82 : is the current one then more Japenese style ??
71 Garpd : And this new one is? Please detail exactly what makes a livery "Japanese" and how my admitedly rushed and unresearched design does not qualify. All I
72 Post contains links and images ha763 : I don't see any reason not to think it isn't the new livery. It is exactly what was depicted in the drawing back in the press release in January. htt
73 Owleye : Thanks for sharing this new paper scan. It must be the new livery then. But what's up with April 1? Why did they already introduce this new livery...
74 nonimaus : They look so...happy. Don't CEOs usually take this kind of opportunity to put on a showbiz front for the cameras, or is that more of a western thing?
75 ImperialEagle : Yes, and the red in the old cheat line did a lot for it too. They could just do a thin red stripe below the window line and it would be better than n
76 VC10er : That and 10 hours of Photoshop. I'd even look good flapping my arms in the air too in the same shot. Yes the ac looks beautiful - too bad it looks li
77 junction : Think how easy it will be to apply decals on the model kit.
78 manfredj : Amazing! You really have a talented eye.....and this would be free of charge to JAL...hope they are listening. This isn't an attempt at rebranding, t
79 VC10er : As a graphic designer i can tell you there is a "Japanese school of design" as there is in Switzerland. Swiss Airlines is a shining example of "Swiss
80 Post contains links and images gunsontheroof : These are both much better looking! Personally, I think the 787 is the first airplane the old livery looked really good on (if we're not counting the
81 KLM777300ER : I never in my wildest dreams thought I'd say Lufthansa and Air France had incredibly interesting and colorful schemes. Then Finnair and JAL rebranded.
82 SESGDL : Well having a Japanese design is not something that is a prerequisite for consideration to be a Japanese airline livery. NH's livery is as "Western"
83 kiwiandrew : Perhaps the new livery has a practical aspect . If the "new" JL prospers there will be minimal paint jobs required if they acquire extra aircraft for
84 spacecadet : There are things that are more common in Japan and vice versa, but a) design in Japan changes just as quickly as design elsewhere, so what you think
85 CF-CPI : Today marks the first flight of a Boeing 787 in JAL livery. It's in the (now) older livery and one wonders whether it will be repainted prior to servi
86 Viscount724 : The JAS llivery in your 2nd photo was the Airbus corporate livery at the time. JAS liked it so much they adopted it for their entire fleet (presumabl
87 VC10er : You are correct. I was really referring to much more traditional Japanese design, which I love. But in most of Japan (and I am most familiar with Tok
88 Post contains links and images ha763 : Start of the new fiscal year for JAL. Western thing. The Japanese don't smile in these kinds of pictures. I wish they would have done that as well. H
89 Rafabozzolla : If the idea is cost cutting, why even bother changing? Wouldn't it be cheaper to just do nothing? Even such a boring livery brings about the cost of
90 kulatict : looks like the older gentleman (CEO?) bored to sleep by the boring livery if that curve thing at the A symbolize a samurai sword, at that time it mig
91 CHRISBA777ER : Are we sure it's not a retro scheme?
92 Post contains links Owleye : For those who want to study the JAL's re-vitalized tailfin image very closely, here is a close up picture: http://www.airlinereporter.com/wp-co...R_Cr
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