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DL Launches Partnership With St. Louis Cardinals.  
User currently offlinebretonrlong From United States of America, joined Dec 2010, 16 posts, RR: 0
Posted (3 years 10 months 2 days 1 hour ago) and read 5154 times:

http://finance.yahoo.com/news/Delta-...ive-prnews-896423525.html?x=0&.v=1

Delta Launches Exclusive Partnership with St. Louis Cardinals
Delta to become official airline of storied St. Louis MLB franchise for 2011 season; will transport the team and staff for all road games

Press Release Source: Delta Air Lines On Monday February 28, 2011, 10:00 am
ST. LOUIS, Feb. 28, 2011 /PRNewswire/ -- Delta Air Lines (NYSE:DAL - News) and the St. Louis Cardinals today announced a partnership that, for the first time, makes Delta the team's official airline.

(Logo: http://photos.prnewswire.com/prnh/20101123/CL04792LOGO )

"As an airline whose service in St. Louis dates to 1934, we're honored to be partnering with the St. Louis Cardinals, a team with one of the richest histories in baseball," said Hank Halter, Delta's senior vice president and chief financial officer. "This new partnership demonstrates Delta's ongoing commitment to St. Louis as we continue to invest in the market."

"We're proud of our new partnership with Delta, which has demonstrated its commitment to St. Louis with its growing presence here," said William DeWitt III, the President of the St. Louis Cardinals. "We look forward to a long and successful partnership with Delta."

As the Official Airline of the St. Louis Cardinals, Delta will be featured on signs and scoreboards at Busch Stadium during Cardinals' home games, and will highlight its partnership with the team and fans on "Delta Day," during the June 23 game against Philadelphia.

The one-year partnership also includes an agreement that names Delta as the Cardinals' exclusive charter airline. Delta is transporting the team and staff on Boeing 757 aircraft for all road games, with a dedicated cabin crew that flies every trip.

Delta is also bringing Cardinal fever to Lambert-St. Louis International Airport, where employees will be sporting Cardinals caps and logos as they serve the airline's customers.

The Cardinals are scheduled to play their first Spring Training exhibition game today against the Florida Marlins at Roger Dean Stadium in Jupiter, Fla.

Delta traces its history in St. Louis to 1934, when Chicago & Southern Air Lines began flights at Lambert Field. Delta merged with C&S in 1953, continuing to serve St. Louis without interruption.

Today, Delta offers 40 peak-day departures from Lambert in its summer schedule, with service to 11 cities, including all seven of its major hubs. Last year, Delta added new nonstop service from St. Louis to LaGuardia Airport in New York, Reagan National Airport in Washington, D.C., and Raleigh-Durham, N.C. Delta also offers nonstop service to Seattle via its codeshare partnership with Alaska Airlines.

34 replies: All unread, showing first 25:
 
User currently offlinejmy007 From United States of America, joined Feb 2004, 598 posts, RR: 2
Reply 1, posted (3 years 10 months 1 day 23 hours ago) and read 5012 times:

All have have to say is Good News, and it's really good that Delta is taking this marketing approach to St.Louis area, via the Cardinals. They need to increase awarness of the Delta brand to St Louis to people who are weary of American.


Cookies are the Gateway pastry. They lead to Éclairs and Bear Claws.
User currently offlineSMPPLNOHoW2FLY From United States of America, joined Apr 2010, 73 posts, RR: 0
Reply 2, posted (3 years 10 months 1 day 23 hours ago) and read 4955 times:

lets see the cardinals, the twins, the braves...why not just be the official airline of the MLB


The beginning is the end is the beginning
User currently offlineLV From United States of America, joined Jun 2001, 2007 posts, RR: 0
Reply 3, posted (3 years 10 months 1 day 23 hours ago) and read 4905 times:

As part of the deal DL will provide the team with a second 757 just for Pujols as part of his greed grab         

User currently offlineaviationbuff08 From United States of America, joined Feb 2008, 346 posts, RR: 0
Reply 4, posted (3 years 10 months 1 day 23 hours ago) and read 4864 times:

Not really a surprise to me, I remember reading off this site that STL was going to be an area of interest, dare i say "focus" city for DL post merger. Looking at the May schedule only supports the above statement as they are sending 2 757 from ATL. This is an upgrade since I remember ATL-STL has been MD88 only. Not to mention 4 of 6 from DTW are mainline aircraft as well as 3 of 6 flights to MSP are mainline. Anyone know when the last time DL used 757 aircraft to STL for regularly scheduled flight??

Quoting SMPPLNOHoW2FLY (Reply 2):
lets see the cardinals, the twins, the braves...why not just be the official airline of the MLB



Don't forget the Mets, Yankees, Tigers, Phillies, Giants, Reds... I think i am missing a few more. Delta last season chartered around 20 MLB teams last year. I'd expect that to continue again this year.

Kind of wonder why they don't keep more of the A319 in charter configuration for the MLB teams summer charters. With only 25 players on a MLB roster that would leave 27 additional seats for coaching and support staff, which would seem to be more than enough seats. I remember the TWINS used the A319 alot last summer for their road trips, but don't remember another team that used it regularly.


User currently offlineburnsie28 From United States of America, joined Aug 2004, 7565 posts, RR: 8
Reply 5, posted (3 years 10 months 1 day 22 hours ago) and read 4844 times:

Quoting SMPPLNOHoW2FLY (Reply 2):
lets see the cardinals, the twins, the braves...why not just be the official airline of the MLB

Add in the Yankees, Mets for official airline.

As for the charters DL carries

Seattle Mariners
San Francisco Giants
Anaheim Angels
San Diego Padres
Minnesota Twins
St. Louis Cardinals
Cincinnati Reds
Atlanta Braves
Philadelphia Phillies
Pittsburgh Pirates
New York Mets
New York Yankees
Boston Red Sox
Washington Nationals


Right now only the Twins use the A319 VIP config, everyone else uses 738, 757, and occasionally A320.



"Some People Just Know How To Fly"- Best slogan ever, RIP NW 1926-2009
User currently offlineFWAERJ From United States of America, joined Jun 2006, 3833 posts, RR: 2
Reply 6, posted (3 years 10 months 1 day 22 hours ago) and read 4829 times:

This new deal with Delta replaces a deal the Cardinals had with Southwest Airlines. Prior to WN, I think (but I'm not 100% sure) that TWA was the official airline for many years. Like with the Trans World Dome and the Rams, AA decided not to keep the sponsorship when WN took over.

I also think this might be a sign that Delta is getting ready to turn STL into a full-blown focus city. 40 weekday departures is significant for a dehubbed city like STL.



"Did he really need the triple bypass? Or was it the miles?"
User currently offline1337Delta764 From United States of America, joined Oct 2005, 6649 posts, RR: 2
Reply 7, posted (3 years 10 months 1 day 22 hours ago) and read 4795 times:

Quoting FWAERJ (Reply 6):
This new deal with Delta replaces a deal the Cardinals had with Southwest Airlines. Prior to WN, I think (but I'm not 100% sure) that TWA was the official airline for many years. Like with the Trans World Dome and the Rams, AA decided not to keep the sponsorship when WN took over.

Are you sure WN was the official airline of the Cardinals? This news report says it was AA:
http://www.bizjournals.com/stlouis/n...ouis-cardinals-delta-ink-deal.html



The Pink Delta 767-400ER - The most beautiful aircraft in the sky
User currently offlineTower From United States of America, joined Feb 2011, 107 posts, RR: 0
Reply 8, posted (3 years 10 months 1 day 22 hours ago) and read 4736 times:

Glad to see the Cardinals got a new deal done. And that Delta is helping spread their brand name around town. It will help with the Delta name as Busch Stadium since the Cards draw approx 3 million fans a year! I'm going to try to be in town for that game against the Phillies.  
Quoting FWAERJ (Reply 6):
This new deal with Delta replaces a deal the Cardinals had with Southwest Airlines. Prior to WN, I think (but I'm not 100% sure) that TWA was the official airline for many years. Like with the Trans World Dome and the Rams, AA decided not to keep the sponsorship when WN took over.

They were with AA before Delta. They never had a charter contract with WN.


User currently offlineburnsie28 From United States of America, joined Aug 2004, 7565 posts, RR: 8
Reply 9, posted (3 years 10 months 1 day 20 hours ago) and read 4602 times:

Quoting Tower (Reply 8):
They were with AA before Delta. They never had a charter contract with WN.

No but I think he was stating that WN was the official airline of the Cardinals, as most of the time the "Official Airline" and actualy carrying carrier of quite different. Such as Air Tran being the official airline of the Colts which for a long time had used NW and now Delta for their actual charter flights, etc.



"Some People Just Know How To Fly"- Best slogan ever, RIP NW 1926-2009
User currently offlineslcdeltarumd11 From United States of America, joined Jan 2004, 3640 posts, RR: 0
Reply 10, posted (3 years 10 months 1 day 19 hours ago) and read 4519 times:

The DL LAX cheerleaders blew the staples center deal way out of proportion This wasnt exclusive to LAX but more a new marketing strategy in large markets. Delta isn't building a hub in STL that i promise you its advertising and a way to gain a few more flyers not a sign of a hub being built like the LAX people want to think it is.

User currently offlineTower From United States of America, joined Feb 2011, 107 posts, RR: 0
Reply 11, posted (3 years 10 months 1 day 19 hours ago) and read 4511 times:

Quoting burnsie28 (Reply 9):
No but I think he was stating that WN was the official airline of the Cardinals, as most of the time the "Official Airline" and actualy carrying carrier of quite different. Such as Air Tran being the official airline of the Colts which for a long time had used NW and now Delta for their actual charter flights, etc.

Oh okay. That makes more sense. I don't ever recall seeing any WN signage at the stadium, but then again now that i'm thinking about it, I can't remember AA either. But I wasn't as Busch last year sadly.


User currently offlinestlgph From United States of America, joined Oct 2004, 9518 posts, RR: 26
Reply 12, posted (3 years 10 months 1 day 18 hours ago) and read 4415 times:

yes, Southwest Airlines was the *official* airline of the St. Louis Cardinals.
and there was signage at the stadium.

TWA went barking up the Rams route, and AA took over that endorsement after they took over TWA.



if assumptions could fly, airliners.net would be the world's busiest airport
User currently offlineFWAERJ From United States of America, joined Jun 2006, 3833 posts, RR: 2
Reply 13, posted (3 years 10 months 1 day 18 hours ago) and read 4400 times:

Quoting stlgph (Reply 12):
yes, Southwest Airlines was the *official* airline of the St. Louis Cardinals.
and there was signage at the stadium.

I thought I remembered seeing Southwest Airlines signage at Busch Stadium on Cardinals telecasts. Guess I was right.



"Did he really need the triple bypass? Or was it the miles?"
User currently offlineslcdeltarumd11 From United States of America, joined Jan 2004, 3640 posts, RR: 0
Reply 14, posted (3 years 10 months 1 day 17 hours ago) and read 4308 times:

Im really just kidding around with my lax similar situation post. Please don't delete it I'm not trying to start a new delta is building a lax hub typical argument on here.   I would go to delta day if I were in the area!

User currently offlineCV880 From United States of America, joined Mar 2007, 1137 posts, RR: 2
Reply 15, posted (3 years 10 months 1 day 16 hours ago) and read 4247 times:

Quoting burnsie28 (Reply 5):
Right now only the Twins use the A319 VIP config, everyone else uses 738, 757, and occasionally A320.

With the Giants using the 744 during the World Series, DL needs to have the 744 mods completed by the next Series and have a Hub established @ SFO.   Screw LAX.


User currently offlineLambertman From United States of America, joined Aug 2003, 2081 posts, RR: 36
Reply 16, posted (3 years 10 months 1 day 16 hours ago) and read 4205 times:

Quoting slcdeltarumd11 (Reply 10):
The DL LAX cheerleaders blew the staples center deal way out of proportion This wasnt exclusive to LAX but more a new marketing strategy in large markets. Delta isn't building a hub in STL that i promise you its advertising and a way to gain a few more flyers not a sign of a hub being built like the LAX people want to think it is.

Nobody thinks that Delta is building a hub in St. Louis. Am I missing something?

Quoting FWAERJ (Reply 6):
I also think this might be a sign that Delta is getting ready to turn STL into a full-blown focus city. 40 weekday departures is significant for a dehubbed city like STL.

There isn't much left to capture in St. Louis, save for routes like STL-SAT/JAX/AUS, but those routes are too long for utilization flying and probably don't command enough traffic to have Delta start them on their own. Perhaps they try LAX as a token flight to a city that is emerging as slightly more than a blip on their radar. But........

Its quite possible that if the economy continues to improve and if fuel stabilizes that we'll see a STL-AMS/CDG/LHR route launched by Delta (one of those destinations). St. Louis certainly has the critical mass needed for one such route, its a matter of providing the proper incentive package.

Some may say I'm out of my mind, but consider that when AA was king here it was painfully obvious they had no intention of helping or fostering their relationship with the City of St. Louis. There was very little incentive for the city to try and consummate a deal with AA when they would clearly be over a barrel in any such deal. With Delta emerging and seeing St. Louis as a small priority for them, its quite possible they would be open to a fair deal (unlike AA who I thought wouldn't ever consider it).

Flame away if you want, but its something to keep an eye on. Just my .02.


User currently offlineerj170 From United States of America, joined Apr 2004, 6791 posts, RR: 17
Reply 17, posted (3 years 10 months 1 day 16 hours ago) and read 4171 times:

So, does anyone know where one can find the list of corporate or athletic partnership DL has? I'm wondering if DL is the official airline of the ACC as it seems they do fly most of the ones (at least in NC)...


Aiming High and going far..
User currently offlineCubsrule From United States of America, joined May 2004, 23308 posts, RR: 20
Reply 18, posted (3 years 10 months 1 day 16 hours ago) and read 4141 times:

Quoting Lambertman (Reply 16):
With Delta emerging and seeing St. Louis as a small priority for them, its quite possible they would be open to a fair deal (unlike AA who I thought wouldn't ever consider it).

I think with respect to TATL flying, that might change. After all, BA has been open to fair deals in the States for years, like at BWI.



I can't decide whether I miss the tulip or the bowling shoe more
User currently offlineLambertman From United States of America, joined Aug 2003, 2081 posts, RR: 36
Reply 19, posted (3 years 10 months 1 day 13 hours ago) and read 3994 times:

Quoting Cubsrule (Reply 18):

I think with respect to TATL flying, that might change. After all, BA has been open to fair deals in the States for years, like at BWI.

BWI is my home airport these days although that may change; the fares on WN and the soon to be combined WN/FL really aren't that good. I may as well fly out of Reagan. I haven't traveled abroad yet but from what I've been told by colleagues the BA option out of BWI is cost-effective and hassle-free.

Back to St. Louis, though. Quite frankly I'm not sure whats in it for City Hall to, for the sake of argument, cover losses, in its first year or two of operations. If the flight fails and BA pulls out, its basically a couple million dollars down the drain. At least with Delta your thinking that it may lead to more flights down the road (even thought it won't) and that at worst you've entered into a partnership with the best hope for adding flights at your airport.


User currently offlineCubsrule From United States of America, joined May 2004, 23308 posts, RR: 20
Reply 20, posted (3 years 10 months 1 day 13 hours ago) and read 3975 times:

Quoting Lambertman (Reply 19):
At least with Delta your thinking that it may lead to more flights down the road (even thought it won't) and that at worst you've entered into a partnership with the best hope for adding flights at your airport.

What's different between AA and BA? AA has - and will have for the foreseeable future - a much larger FF base, so if anything, the chances of added service because of a successful TATL flight are higher with AA.



I can't decide whether I miss the tulip or the bowling shoe more
User currently offlineLambertman From United States of America, joined Aug 2003, 2081 posts, RR: 36
Reply 21, posted (3 years 10 months 1 day 12 hours ago) and read 3922 times:

Quoting Cubsrule (Reply 20):
What's different between AA and BA? AA has - and will have for the foreseeable future - a much larger FF base, so if anything, the chances of added service because of a successful TATL flight are higher with AA.

American made it clear in the Post-Dispatch that they had no interest in adding a European link ex-STL. American, at least in my opinion, always had a "You need us more than we need you" attitude. I don't have any first hand knowledge but their news clippings and actions proved they never wanted anything to do with the St. Louis market. They fled at first convenience.

My point is that I'd wager the relationship was strained with AA from the beginning. Neither party probably saw much reason to hammer out a deal to see if one would work. Point being, St. Louis will have to offer an incentive package to entice an airline and why bother when you know the answer?

That's my interpretation of the situation.


User currently offlineTUSdawg23 From United States of America, joined May 2010, 148 posts, RR: 0
Reply 22, posted (3 years 10 months 1 day 11 hours ago) and read 3858 times:

Quoting Lambertman (Reply 16):
Its quite possible that if the economy continues to improve and if fuel stabilizes that we'll see a STL-AMS/CDG/LHR route launched by Delta (one of those destinations). St. Louis certainly has the critical mass needed for one such route, its a matter of providing the proper incentive package.


Thanks for the laugh, but honestly what in your right mind makes you think this could work? I cant think of the top of my head of a lot of British, French or Dutch families who are sitting around thinking to themselves, "Oh honey, Ive always wanted to go visit St. Louis, Missouri. The Gateway arch, the big American beer factory, their wonderful cricket...I mean baseball team, thats what they call it right? Oh darling, it just sounds breathtaking."  


User currently offlineBMI727 From United States of America, joined Feb 2009, 15839 posts, RR: 27
Reply 23, posted (3 years 10 months 1 day 11 hours ago) and read 3824 times:

Quoting LV (Reply 3):

As part of the deal DL will provide the team with a second 757 just for Pujols as part of his greed grab

...and a beat up pickup truck for the cretins who think Pujols owes them something.

Quoting Lambertman (Reply 16):
St. Louis certainly has the critical mass needed for one such route, its a matter of providing the proper incentive package.

If they have critical mass, why would they need an incentive package? Furthermore, where would anyone in St. Louis have to money to put together such a package?

Quoting Cubsrule (Reply 20):
What's different between AA and BA? AA has - and will have for the foreseeable future - a much larger FF base, so if anything, the chances of added service because of a successful TATL flight are higher with AA.

I think a London flight could have succeeded, but I also think that ship has sailed. I have to think that with no American, there is no flight to London. Maybe AAdvantage members hanging around could help, but I'm not optimistic.

Quoting Lambertman (Reply 21):
American, at least in my opinion, always had a "You need us more than we need you" attitude.

You can't say they were wrong.

Quoting Lambertman (Reply 21):
They fled at first convenience.

Let's see. First traffic drops off a cliff, then another one of their hubs constructs a new runway to relieve capacity problems, and then there was an oil spike followed by a global recession. I'd have fled too, and probably even faster.

Quoting TUSdawg23 (Reply 22):
Thanks for the laugh, but honestly what in your right mind makes you think this could work?

The number of large companies that have large offices or headquarters in St. Louis, quite a few of which are financial services companies. But, like I said above, I think that ship has sailed for good.



Why do Aerospace Engineering students have to turn things in on time?
User currently offlineLambertman From United States of America, joined Aug 2003, 2081 posts, RR: 36
Reply 24, posted (3 years 10 months 16 hours ago) and read 3555 times:

Quoting TUSdawg23 (Reply 22):
Thanks for the laugh, but honestly what in your right mind makes you think this could work? I cant think of the top of my head of a lot of British, French or Dutch families who are sitting around thinking to themselves, "Oh honey, Ive always wanted to go visit St. Louis, Missouri. The Gateway arch, the big American beer factory, their wonderful cricket...I mean baseball team, thats what they call it right? Oh darling, it just sounds breathtaking."

Ugh. I hope you realize that international routes aren't built on families going to ballgames, although from the sounds of it maybe I shouldn't put it past you. International traffic capitalizes on moving cargo, moving business passengers, and making due in coach in an ideal world. Besides, there's nearly 3 million people on the other end who may choose Europe as a destination of their own.

And I'm sure Pittsburgh draws people from Paris to go see the Steelers? :/

Next.

Quoting BMI727 (Reply 23):
If they have critical mass, why would they need an incentive package? Furthermore, where would anyone in St. Louis have to money to put together such a package?

If you ever have the chance to sit in on a business deal negotiation, you would understand that each party with skin in the game are considering propositions on a risk-reward basis. Delta will not consider such a flight without having their risk mitigated to a significant degree, partially because their likely reward will be moderate at best.

DL's options for starting a route without incentives are:

A. Re-position an aircraft from one marginal route to another that performs slightly better, leading to what is probably a negligible gain
B. Lose money not only by flying a route that is performing worse than the other one, but also losing on the opportunity cost of the other flight's revenue the a/c would have been devoted to.

With an incentive package that would cover losses in the first two years of the flight, it is probably enough to convince DL to give it a try. From City Hall's perspective, if your confident in the market, those losses should probably not materialize if conditions are right anyway. The worst that can happen is that DL cancels the route, is still whole, and the City endures marginal losses that is offset by an economic impact in the 10's of millions over 2 years.

The money to fund the package would come from City Hall and local businesses. A public-private venture to put the incentive package together makes all the sense in the world. I highly doubt City Hall would ever be proactive enough to consider such a measure though; the current administration is tepid and doesn't have the stones to try anything.

Quoting BMI727 (Reply 23):
Let's see. First traffic drops off a cliff, then another one of their hubs constructs a new runway to relieve capacity problems, and then there was an oil spike followed by a global recession. I'd have fled too, and probably even faster.

Traffic fell off a cliff in '01. The '03 reductions were totally necessary. In 2008 they had no intentions of hearing a business proposition from City Hall about keeping the hub, which says enough in its own right.


25 NASCARAirforce : Tigers have their own plane - a DC-9-50. Although maybe they do charter Delta when the Redwings are using it.
26 Cubsrule : You're probably right about City Hall, but what about the County? They tend to be more proactive and have quite a few business interests that would l
27 jmy007 : This is the point I think is lost in the discussion about STL growth in domestic and international operations. The approach taken now, it seems, is a
28 burnsie28 : I believe at the end of this Red Wings season the plane is being retired.
29 777STL : I agree. The City of STL's mismanagement of KSTL is borderline negligent. People love to villify AA for leaving STL, however I think the City is just
30 bobnwa : Please explain What you mean.
31 71Zulu : Don't know about any master list, but DL is the official airline of LSU football and they do transport the team as well.
32 Post contains images Lambertman : Not sure about the county. I can't really speak to their clout in the area. I do know that City Hall, who operates the airport, is more concerned abo
33 Cubsrule : What do you mean by clout? Anyone can write a check. It doesn't take clout. And if the County and business community make it happen, the City won't s
34 Lambertman : Perhaps I shouldn't have used clout, maybe pull was the better wording. I basically mean how much influence does the powers that be at St. Louis Coun
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