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Southwest's Fares Creeping Upward Almost Daily  
User currently onlineflaps30 From United States of America, joined May 2009, 289 posts, RR: 0
Posted (3 years 9 months 3 weeks 2 days 5 hours ago) and read 10522 times:

I am a loyal WN flyer and have noticed, with a bit of disgust, that there "anytime" fares are creeping upward every few days. I know that all the airlines usually follow each other with their fare raises but WN used to be somewhat conservative when raising fares. Nowadays they seem to be a little out of control. On the frequent routes that I travel with them, the fares are spiralling out of control. Anyone else notice this from WN?


every day is a good day to fly
55 replies: All unread, showing first 25:
 
User currently offlineFly2HMO From , joined Dec 1969, posts, RR:
Reply 1, posted (3 years 9 months 3 weeks 2 days 5 hours ago) and read 10497 times:

Been going on for quite some time. I just don't even bother searching with them anymore. I get much better luck using Kayak and picking a major carrier, even when far in advance.

User currently offlineredflyer From United States of America, joined Feb 2005, 4376 posts, RR: 28
Reply 2, posted (3 years 9 months 3 weeks 2 days 5 hours ago) and read 10491 times:

Have you noticed the price of oil has gone up by a considerable amount lately?


My other home is a Piper Cherokee 180C
User currently offlineFlytravel From United States of America, joined Dec 2009, 873 posts, RR: 0
Reply 3, posted (3 years 9 months 3 weeks 2 days 5 hours ago) and read 10479 times:

Well, I noticed last week PHL-RDU was $94 one-way a month or more ahead, but today, it's $69 one-way (lowest Web Only fare). I'd check their site often.

[Edited 2011-02-28 13:40:09]

User currently onlineflaps30 From United States of America, joined May 2009, 289 posts, RR: 0
Reply 4, posted (3 years 9 months 3 weeks 2 days 4 hours ago) and read 10440 times:

Quoting Flytravel (Reply 3):
it's $69 one-way.

Whas that their "anytime" fare or "gotta get away". I was referring mainly to the "anytime" fares



every day is a good day to fly
User currently onlineflaps30 From United States of America, joined May 2009, 289 posts, RR: 0
Reply 5, posted (3 years 9 months 3 weeks 2 days 4 hours ago) and read 10412 times:

Quoting redflyer (Reply 2):
Have you noticed the price of oil has gone up by a considerable amount lately?

Of course I have, but even with the price of oil, they were usually a little slower at raising fares.



every day is a good day to fly
User currently offlineouboy79 From United States of America, joined Nov 2001, 4615 posts, RR: 23
Reply 6, posted (3 years 9 months 3 weeks 2 days 4 hours ago) and read 10387 times:

People that continue to think Southwest is always the lowest fare are always going to be taken for a ride. Yes they may be a bit more stable in pricing, but any trips I've needed to take...they were always much higher than a legacy or other LCC.

User currently offlineAv8tor From United States of America, joined Dec 2007, 143 posts, RR: 0
Reply 7, posted (3 years 9 months 3 weeks 2 days 4 hours ago) and read 10362 times:

It cracks me up that everyone gets mad when the airline industry raises fares so as to cover their increase in costs. Every other business does this and no one blinks an eye. When fuel prices go up, so should ticket prices.

User currently offlineAaron747 From Japan, joined Aug 2003, 8277 posts, RR: 26
Reply 8, posted (3 years 9 months 3 weeks 2 days 4 hours ago) and read 10313 times:

Quoting Av8tor (Reply 7):
It cracks me up that everyone gets mad when the airline industry raises fares so as to cover their increase in costs. Every other business does this and no one blinks an eye. When fuel prices go up, so should ticket prices.

Same here. Where's the griping about paying $10 for Made in China ziploc containers? Where's the griping over breakfast cereals priced 20% higher than 10 years ago? This outright expectation that airline seats should always be as cheap as possible is just ludicrous.



If you need someone to blame / throw a rock in the air / you'll hit someone guilty
User currently onlineflaps30 From United States of America, joined May 2009, 289 posts, RR: 0
Reply 9, posted (3 years 9 months 3 weeks 2 days 4 hours ago) and read 10286 times:

Quoting ouboy79 (Reply 6):
People that continue to think Southwest is always the lowest fare are always going to be taken for a ride

Not necessarily. The fact that they dont charge for bags (up to 2) and dont penalize you for changing a reservation with a change fee, make up for most fare hikes and will keep me coming back. I may be miffed about the fare hikes, but I can live with that. What I cant live with is being nickel and dimed to death with fees from all the majors for every little thing.



every day is a good day to fly
User currently offlinen471wn From United States of America, joined Dec 2003, 1601 posts, RR: 2
Reply 10, posted (3 years 9 months 3 weeks 2 days 4 hours ago) and read 10238 times:
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Been on 8 SWA flights in the last two weeks---all were sold out or had just had a couple of seats open------most flyers are using the low fare option by ordering 21 days in advance-----I spoke to some of my contacts and they say that SWA is even surprised at how high their load factors have become and that they are slowing down retiring as many 300's as they thought they would as a result..........all in all SWA is apparently booming right now--perhaps the other carriers are as well but we will have to see the February numbers to really know. SWA had January traffc for the record books---RPM's up over 13%!!

User currently offlineBirdwatching From Germany, joined Sep 2003, 3836 posts, RR: 51
Reply 11, posted (3 years 9 months 3 weeks 2 days 4 hours ago) and read 10237 times:

What the?!
Southwest is a company following the laws of supply and demand.
They can set their prices to whatever they want. Feel free to take the competition.

I can't understand how people are always complaining, yet the ONLY things that have not become more expensive in the last half century are communications and air travel.

Enjoy it! And please stop complaining.

Soren   



All the things you probably hate about travelling are warm reminders that I'm home
User currently onlineflaps30 From United States of America, joined May 2009, 289 posts, RR: 0
Reply 12, posted (3 years 9 months 3 weeks 2 days 4 hours ago) and read 10189 times:

Quoting Birdwatching (Reply 11):
And please stop complaining.

Let the record show that I am not complaining about the fare hikes. I am just making an observation. I understand the economics of supply and demand.



every day is a good day to fly
User currently offlinetozairport From United States of America, joined Oct 2005, 686 posts, RR: 1
Reply 13, posted (3 years 9 months 3 weeks 2 days 4 hours ago) and read 10103 times:

Quoting flaps30 (Thread starter):
I am a loyal WN flyer and have noticed, with a bit of disgust, that there "anytime" fares are creeping upward every few days. I know that all the airlines usually follow each other with their fare raises but WN used to be somewhat conservative when raising fares. Nowadays they seem to be a little out of control. On the frequent routes that I travel with them, the fares are spiralling out of control.

Yeah, that doesn't sound like complaining at all. I don't know how anyone could have misinterpreted you. Like many others have said, fuel is 25% higher now than it was in December. Since fuel is the biggest cost for all airlines, this will make your plane ticket more expensive. Let's try to think on a smaller scale for you. Would it have cost you more or less to drive to the airport yesterday than it would have in December. That might answer your "non-complaint".



Meet the new boss, same as the old boss.
User currently offlineFlighty From United States of America, joined Apr 2007, 8759 posts, RR: 3
Reply 14, posted (3 years 9 months 3 weeks 2 days 4 hours ago) and read 10101 times:

After all these mergers, including WN / Airtran, why would they offer cheap fares... they own the USA now. If you want to fly, you must pay whatever the top 5 airlines say.

User currently offlineFlyASAGuy2005 From United States of America, joined Sep 2007, 7004 posts, RR: 7
Reply 15, posted (3 years 9 months 3 weeks 2 days 4 hours ago) and read 9959 times:

Quoting redflyer (Reply 2):
Have you noticed the price of oil has gone up by a considerable amount lately?



Fares have been rising steadily over the past 6 months or so. No one seemed to report the latest fare hike that took place several weeks ago.

Quoting ouboy79 (Reply 6):
People that continue to think Southwest is always the lowest fare are always going to be taken for a ride.



     

Quoting Flighty (Reply 14):
After all these mergers, including WN / Airtran, why would they offer cheap fares... they own the USA now. If you want to fly, you must pay whatever the top 5 airlines say.



      As shrewd as it is, it's business. Once everything settles, I only hope the airlines start to charge what it actually costs to run their businesses. The race to the bottom nonsense needs to stop.



What gets measured gets done.
User currently offlinemacsog6 From United States of America, joined Jan 2010, 539 posts, RR: 0
Reply 16, posted (3 years 9 months 3 weeks 2 days 4 hours ago) and read 9920 times:
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Quoting Flytravel (Reply 3):
Well, I noticed last week PHL-RDU was $94 one-way a month or more ahead, but today, it's $69 one-way (lowest Web Only fare). I'd check their site often.

Seems to me that raise them up, then have a fare sale where they lower tham back to where they started. Yes, oil has gone up, but WN was bragging a few months back about how well they did fuel-hedging too. They should be impacted by this less than others based upon their assertions that they had this pegged.



Sixty Plus Years of Flying! "I fly because it releases my mind from the tyranny of petty things." - Saint Ex
User currently offlineSPREE34 From United States of America, joined Jun 2004, 2264 posts, RR: 9
Reply 17, posted (3 years 9 months 3 weeks 2 days 3 hours ago) and read 9836 times:

Quoting FlyASAGuy2005 (Reply 15):
As shrewd as it is, it's business. Once everything settles, I only hope the airlines start to charge what it actually costs to run their businesses. The race to the bottom nonsense needs to stop.

^^^^^^^THIS!


I'm of the belief that the cheap ride is about over. The nickel and dimming routine has started to illustrate, in some cases, the cost of doing business.



I don't understand everything I don't know about this.
User currently offlineAsiaflyer From Singapore, joined May 2007, 1162 posts, RR: 0
Reply 18, posted (3 years 9 months 3 weeks 2 days 1 hour ago) and read 9459 times:

Quoting macsog6 (Reply 16):
Yes, oil has gone up, but WN was bragging a few months back about how well they did fuel-hedging too. They should be impacted by this less than others based upon their assertions that they had this pegged.


They wont pass the benefit of favorable fuel hedging straigth over to customers.
Supply and demand sets the ticket price, and extra profits from fuel hedging goes into the companys pocket.



SQ,MI,MH,CX,KA,CA,CZ,MU,KE,OZ,QF,NZ,FD,JQ,3K,5J,IT,AI,IC,QR,SK,LF,KL,AF,LH,LX,OS,SR,BA,SN,FR,WF,1I,5T,VZ,VX,AC,NW,UA,US,
User currently offlineswa4life From United States of America, joined Jul 2009, 388 posts, RR: 1
Reply 19, posted (3 years 9 months 3 weeks 2 days 1 hour ago) and read 9368 times:

Why is Southwest singled out? Are their fare hikes disproportionately higher than other airlines' increases? As has been pointed out, oil is high right now.. Don't blame the airlines. Believe me, the flying public has been getting a free lunch for YEARS with these fares that have gone DOWN not UP over the past 20 years despite higher costs! Should they just eat the increased fuel prices as well? Maybe they could just operate at a loss so that you can fly 1,000 miles for $59. Let's get real.

User currently offlinechrisair From United States of America, joined Sep 2000, 2182 posts, RR: 3
Reply 20, posted (3 years 9 months 3 weeks 2 days ago) and read 9133 times:

Quoting swa4life (Reply 19):
Maybe they could just operate at a loss so that you can fly 1,000 miles for $59.

I think this would be a great idea! I'm sure everyone else would think so too (except the accountants!)  


User currently offlinesmoot4208 From United States of America, joined Jan 2010, 1322 posts, RR: 12
Reply 21, posted (3 years 9 months 3 weeks 1 day 23 hours ago) and read 8988 times:

Quoting redflyer (Reply 2):
Have you noticed the price of oil has gone up by a considerable amount lately?

Yeah it's a darn shame that WN has to actually pay the same cost of oil now as other airlines.

Quoting ouboy79 (Reply 6):
People that continue to think Southwest is always the lowest fare are always going to be taken for a ride.

Because WN has advertised like none other for their "bags fly free", when oil goes up, they have no other place to help increase their revenues but to raise the ticket price. I really hope this goes to bite them in the behind for not charging for bags earlier.

Quoting FlyASAGuy2005 (Reply 15):
As shrewd as it is, it's business. Once everything settles, I only hope the airlines start to charge what it actually costs to run their businesses. The race to the bottom nonsense needs to stop.

I actually posted this in another thread, that in the last decade, airlines have lost more than $30 Billion as an industry. I agree, the race for being the cheapest needs to end.


User currently onlineMSPNWA From United States of America, joined Apr 2009, 2021 posts, RR: 2
Reply 22, posted (3 years 9 months 3 weeks 1 day 23 hours ago) and read 8941 times:

I've been looking for a few weeks at fares for a few routes about two months ahead. WN's prices haven't changed (and have usually been the cheapest, too). What does matter though is when you search. Fares are higher on the weekends.

User currently offlineairportugal310 From United States of America, joined Apr 2004, 3717 posts, RR: 2
Reply 23, posted (3 years 9 months 3 weeks 1 day 23 hours ago) and read 8939 times:

Quoting smoot4208 (Reply 21):
I actually posted this in another thread, that in the last decade, airlines have lost more than $30 Billion as an industry. I agree, the race for being the cheapest needs to end.

And the airlines themselves have no one to blame but the consumer? Hardly. They have themselves to blame as well. Solely? Of course not, but to imply that the airlines lose money because they price too cheaply is a business practice attributed to them.

Passengers want the frequency of A and B, and the airline gladly gives it to them...

I am by no means implying that they don't have the right to raise prices as they see fit, but some airlines need to show some restraint as well.

The flip side of the coin, as is being largely ignored, is that raising the prices too much starts to alienate some of the flying public. Good or bad is up to you to decide...



I sell airplanes and airplane accessories
User currently offlinesmoot4208 From United States of America, joined Jan 2010, 1322 posts, RR: 12
Reply 24, posted (3 years 9 months 3 weeks 1 day 23 hours ago) and read 8852 times:

Quoting airportugal310 (Reply 23):
The flip side of the coin, as is being largely ignored, is that raising the prices too much starts to alienate some of the flying public. Good or bad is up to you to decide...

Flying should not be left only for the elites, but also one way tickets under $100 should never have existed.

Quoting airportugal310 (Reply 23):
And the airlines themselves have no one to blame but the consumer?

Absolutely not. Every business makes bad decisions that negatively affect the bottom line. However, consumers determine the price. I could develop some grand item that cost me $1000 to make and you really like the item. However you may only think its worth about $500. I as the business, have to decide whether I can cut my costs down to below $500, or not make the product at all.

The reason I blame consumers is for two reasons; one, for the most part they simply don't understand the economics of the industry. I buy a new computer every 2 years about, but I still can't honestly tell you I understand the laptop market and economics behind it. Consumers see WN and others advertise $59 fares and assume that the airlines are making money at that price. Then when prices rise to say $169 for a ticket, consumers say I'm not paying that when 6 months ago I flew the same route for $59. Most consumers don't now how much oil costs affect the bottom line. I know for one particular airline in the United States, the that each $1 increase in oil adds an additional $11 + million in costs to the bottom line. If oil stays at the current price for the remainder of 2011, that's an increase in about $20 per barrel from the end of 2010, so we talking about a minimum of about $200 million in additional costs for just oil. But again, how many consumers actually know that? If they did, they would understand (obviously not like though) why WN and others have had several fare increases in the past 2 months.

Secondly, consumers vote with their mouths and then act with their wallets. For a business in any industry, that's really hard to handle


25 Post contains images L410Turbolet : Why would anyone wish that? IMHO, they (and B6) should be given credit for not jumping the "let's charge arm and leg for checked baggage" bandwagon.
26 smoot4208 : They were not paying the same cost of fuel initially when the rest of the airlines started charging for checked bags. B6 has not advertised it nearly
27 Post contains images swa4life : ............What?.. Because they advertise it, you wish ill will on them? Does the fact not remain that they do not charge for bags and that they do
28 redflyer : The advantage those hedges offered them started expiring a long time ago. I suspect if they have raised their prices dramatically recently as the OP
29 smoot4208 : It was a smart move on their part. That I'm not arguing. What I'm saying is that now that they are paying the same price for fuel, you will see them
30 KHPN : Also, it could depend on the time of day and day of the week you were looking. Carriers can change prices up to 3 times during the week and once on we
31 OyKIE : The 737-800 will come at a crucial time for WN. They want to grow to about 100 737-800. It will help WN's cost structure and expand their capasity. La
32 Burkhard : Prices are not made by a company. They are the result of offer and demand. If an increased price leads to less demand, it will go down very fast agai
33 goblin211 : when i checked WN's website i got a Wanna Get Away fare for $200 and on orbitz it was 189 round trip. taking the price of fuel i think this is very re
34 qualitydr : I think maybe Southwest's oil hedging strategy isn't as long-term, nor as deep, as it once was. (I remember reading somewhere recently about how hedg
35 FlyPNS1 : But does that really matter? If WN can make a solid profit without charging for bags, then why should they follow the herd and charge for bags? And h
36 enilria : I do agree with the posters who state that WN is no longer the cheapest option in many cases. I think the problem with that is that they have built t
37 wwtraveler99 : I suppose no one notice that UA tried to raise prices $30 each way about 2 weeks ago. This was preceeded by a $10 increase that UA added in matching
38 Post contains images par13del : I hope that this is not a case of WN management paying too much attention to all the noise in the market place about them being an Oil Company first
39 Post contains images PHLBOS : I'm assuming that Orbitz fare you quoted involved carrier(s) other than WN. To this day, WN has made it a point that they do not sell tickets via Orb
40 AirNZ : I'm a little perplexed at what the actual 'griping' here is about. Firstly, what difference is where something's made, so I don't see the relevance o
41 flaps30 : Yes, I apologize, I did contradict myself with this thread. I started by saying that WN was raising fares with regularity and I was a little miffed.
42 ORDFan : Flaps is right, WN fares are losing their competitiveness. I started flying WN with regularity last fall, but I've noticed that once you add in early
43 tockeyhockey : my rule of thumb: if it's the same timezone, WN is best. two time zones is usually a tie. three timezones or more and the legacies usually win. for me
44 tozairport : I couldn't agree more. As soon as oil is below $15/bbl then all fuel surcharges should be removed. After all, when adjusted for inflation, airfares r
45 dlflynhayn : I think they are basically an oil company,or was an oil company.Now that there fuel hedges are not like they use to be now they can't undercut everyo
46 keagkid101 : Southwest has lost my business the past two times I have traveled. I just landed at BOS last night from BWI on B6 because Southwest was a lot more exp
47 deltaflyertoo : Its misleading advertising. They run an annual multi million dollar national campaign that constantly speaks to low fares and the "freedom to move ab
48 Flytravel : Check again now. I'm seeing $49 Wanna Get Away fare for PVD-BWI on June 14. Their site may have not been updated or something else (like fuel uncerta
49 keagkid101 : Thanks! Now I just need a $49 on the way back. I need to return near July 4, and thats when all of the fares are over $100. And I would hate to fly o
50 redflyer : I guess it depends on which business travelers you talk to. If you were to ask me, well, from my previous posts you would know what my answer would b
51 Post contains links RmTrice : http://www.bizjournals.com/dayton/ne...-airtran-resist-fare-increase.html According to this news article, WN, FL, and B6 resisted the latest $20 fare
52 wwtraveler99 : I do not know what you mean when you say there are "not enough direct flights". Do you even know the what a direct flight is? WN relies mainly on dir
53 PI767 : That would be like me saying: "In short haul routes where they have no competition, all of the OTHER major airlines are $800 roundtrip." Sure, advanc
54 ScottB : That's not any different from other airlines which tout low fares. If you need to fly BWI-ROC on short notice on AirTran, it will cost you $320 round
55 EWRandMDW : I live just outside Chicago and have the opportunity of choice when I fly anywhere. Over the past 8+ years I've chosen to fly WN more often than the c
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