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Direct Air Adds Service To Four Cities From LAL  
User currently offlineKarlB737 From United States of America, joined Mar 2004, 3105 posts, RR: 10
Posted (3 years 5 months 3 weeks 4 days 5 hours ago) and read 4029 times:

Direct Air will begin airline service from Lakeland, FL to four cities starting on June 23, 2011. The four cities will be: Niagara Falls, N.Y., Hagerstown, Md., Springfield, Ill., and Myrtle Beach. Any thoughts on the estimated usage of this service or knowledge of the Lakeland airport would be welcomed.

Courtesy: St. Petersburg Times

Lakeland Airport To Get Scheduled Airline Service

http://www.tampabay.com/news/busines...-scheduled-airline-service/1160667

Related story in: The State Journal-Register - (Springfield, Illinois)

Flights From Springfield To Tampa/Orlando Area To Start In June

http://www.sj-r.com/business/x177082...ld-to-Lakeland-Fla-flights-in-June

[Edited 2011-03-31 07:44:55]

30 replies: All unread, showing first 25:
 
User currently offlinerl757pvd From United States of America, joined Dec 1999, 4674 posts, RR: 11
Reply 1, posted (3 years 5 months 3 weeks 4 days 5 hours ago) and read 3939 times:

I always though LAL had potential for an ULCC to serve both Orlando and Tampa in one shot. I really think if Skybus did LAL from the start they may have had a chance (in the absence of the fuel bubble).

I think LAL is actually closer to Disney and attractions than SFB and you get Orlando/Tampa 2 for 1.



Experience is what you get when what you thought would work out didn't!
User currently offlineBOStonsox From United States of America, joined Dec 2007, 1990 posts, RR: 0
Reply 2, posted (3 years 5 months 3 weeks 4 days 4 hours ago) and read 3840 times:

That's just 25 miles from my grandmother's winter home! If they would add ORH service from there that would we awesome! Fingers crossed that we'll see it in the future...


2013 World Series Champions!
User currently offlineLV From United States of America, joined Jun 2001, 2005 posts, RR: 0
Reply 3, posted (3 years 5 months 3 weeks 4 days 3 hours ago) and read 3788 times:

Any word on who is going to fly this for them? More business for Vision?

User currently offlineItalianFlyer From United States of America, joined Nov 2007, 1099 posts, RR: 2
Reply 4, posted (3 years 5 months 3 weeks 4 days 3 hours ago) and read 3726 times:

WOW...talk about ironic timing...apparently a a downburst or tornado just rolled over LAL, trapping 70 people 0-o

http://news.blogs.cnn.com/2011/03/31...nt-tornado-hits-near-tampa/?hpt=T2


User currently offlinekeagkid101 From Portugal, joined Mar 2010, 306 posts, RR: 0
Reply 5, posted (3 years 5 months 3 weeks 4 days 3 hours ago) and read 3690 times:

Great to see HGR regain commercial air service (with jet aircraft). I'm sure residents are tired of only seeing Cessnas from Cape Air. At least they'll see 734s now!

User currently offlinemetjetceo From United States of America, joined Jun 2007, 412 posts, RR: 1
Reply 6, posted (3 years 5 months 3 weeks 4 days 2 hours ago) and read 3612 times:

Does LAL have a terminal that is TSA ready?

User currently offlineisitsafenow From United States of America, joined Feb 2004, 4984 posts, RR: 23
Reply 7, posted (3 years 5 months 3 weeks 4 days 2 hours ago) and read 3574 times:

That should make the Lakeland city manager happy getting airline service in his burg. I worked with him when he was city manager here in Michigan.
Hi Doug.........
safe



If two people agree on EVERYTHING, then one isn't necessary.
User currently offlineflyinryan99 From United States of America, joined Feb 2001, 2004 posts, RR: 13
Reply 8, posted (3 years 5 months 3 weeks 4 days 2 hours ago) and read 3561 times:

Should add TOL-LAL since G4's SFB service isn't returning in October.

User currently offlinetjwgrr From United States of America, joined Mar 2000, 2444 posts, RR: 2
Reply 9, posted (3 years 5 months 3 weeks 4 days 2 hours ago) and read 3538 times:

Quoting metjetceo (Reply 7):
Does LAL have a terminal that is TSA ready?


Are any terminals in the United States ready for the TSA?

  



Direct KNOBS, maintain 2700' until established on the localizer, cleared ILS runway 26 left approach.
User currently offlinesmoot4208 From United States of America, joined Jan 2010, 1307 posts, RR: 11
Reply 10, posted (3 years 5 months 3 weeks 4 days 1 hour ago) and read 3512 times:

Quoting flyinryan99 (Reply 9):
Should add TOL-LAL since G4's SFB service isn't returning in October.

I believe that was only cut for Sept/Oct. The schedule isn't open past that but I'm sure TOL-SFB will resume


User currently offlineflyinryan99 From United States of America, joined Feb 2001, 2004 posts, RR: 13
Reply 11, posted (3 years 5 months 3 weeks 4 days 1 hour ago) and read 3443 times:

Quoting smoot4208 (Reply 11):
I believe that was only cut for Sept/Oct. The schedule isn't open past that but I'm sure TOL-SFB will resume

Over the past 6 years that Allegiant has been here, they resumed TOL flying in the beginning of October. The schedule is out through mid November. I heard through the rumor mill that something wasn't returning, and this must be it.


User currently offlinePI4EVER From United States of America, joined May 2009, 680 posts, RR: 2
Reply 12, posted (3 years 5 months 3 weeks 4 days ago) and read 3363 times:
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I seriously doubt this service will ultimately operate. The cost of fuel for such a large airplane to fly such obscure markets does not spell success potential. Factor in that Lakeland is half-way between Tampa and Orlando and considering the airline service choices offered by TPA/PIE/MCO/SFB and throw in SRQ and RSW down the road, the market headcount for Lakeland/Polk County would be rather limited to these cities. The introductory $79 fares must be purchased by this Saturday so with fares at higher and comparable levels to WN, FL, G4, B6 and NK, why battle I-4 to get to Lakeland Linder for a flight?
I may be proven wrong but clients we have in Lakeland and Winter Haven will not consider this service as they're motivated by loyalty programs, good fares and service they have experienced with their traditional choices from TPA or MCO.



watch what you want. you may get it.
User currently offlineLV From United States of America, joined Jun 2001, 2005 posts, RR: 0
Reply 13, posted (3 years 5 months 3 weeks 3 days 23 hours ago) and read 3317 times:

Quoting PI4EVER (Reply 13):
I may be proven wrong but clients we have in Lakeland and Winter Haven will not consider this service as they're motivated by loyalty programs, good fares and service they have experienced with their traditional choices from TPA or MCO

Direct Air isn't trying to get locals from Lakeland, they are trying to get vacationers from up north that will be vacation packages... and at an airport they can market packages to Tampa or Orlando.... I give it an average chance of working out unless oil jumps through the roof... which it looks like it will.


User currently offlinePlainplane From United States of America, joined Mar 2008, 844 posts, RR: 1
Reply 14, posted (3 years 5 months 3 weeks 3 days 22 hours ago) and read 3203 times:

It makes perfect sense to me since DirectAir has been leasing some aircraft from Sky King, which is now based in LAL.

User currently offlinesmoot4208 From United States of America, joined Jan 2010, 1307 posts, RR: 11
Reply 15, posted (3 years 5 months 3 weeks 3 days 21 hours ago) and read 3176 times:

Quoting flyinryan99 (Reply 11):
I heard through the rumor mill that something wasn't returning, and this must be it

Surely they wouldn't just keep TOL-PIE


User currently offlineJA From United States of America, joined Dec 2004, 564 posts, RR: 1
Reply 16, posted (3 years 5 months 3 weeks 3 days 18 hours ago) and read 3036 times:

TOL-PIE resumes in mid-October, so G4 seems to be keeping it.

Someone here suggested LAL as a good base. We are about to find out if it is the case.


User currently offlineflyinryan99 From United States of America, joined Feb 2001, 2004 posts, RR: 13
Reply 17, posted (3 years 5 months 3 weeks 3 days 6 hours ago) and read 2827 times:

Quoting smoot4208 (Reply 15):
Surely they wouldn't just keep TOL-PIE
Quoting smoot4208 (Reply 15):
TOL-PIE resumes in mid-October, so G4 seems to be keeping it.

For Q3 2010 The average fare from TOL to SFB was $91.79. From TOL to PIE it was $100.23. I think G4 is playing it safe since they don't know what Southwest is going to do when they take over AirTran and what they are going to do in the DTW-MCO market.

Quoting JA (Reply 16):
Someone here suggested LAL as a good base. We are about to find out if it is the case.

Yup...should be interesting. You never know until ya try. SFB was pretty much the same way, right? Someone took a chance and look how well that place has flourished.


User currently offlinemetjetceo From United States of America, joined Jun 2007, 412 posts, RR: 1
Reply 18, posted (3 years 5 months 3 weeks 3 days 6 hours ago) and read 2828 times:

I am still not sure how security will work. Coming down you can fly from a sterile/secure area into LAL, but how will security work for passengers going northbound? Without TSA they can only operate into an FBO, right...or is there security at LAL?

User currently offlineJA From United States of America, joined Dec 2004, 564 posts, RR: 1
Reply 19, posted (3 years 5 months 3 weeks 3 days 5 hours ago) and read 2762 times:

Quoting metjetceo (Reply 18):
Coming down you can fly from a sterile/secure area into LAL, but how will security work for passengers going northbound? Without TSA they can only operate into an FBO, right...or is there security at LAL?

I don't think getting TSA at LAL will be that hard.

Quoting flyinryan99 (Reply 17):
I think G4 is playing it safe since they don't know what Southwest is going to do when they take over AirTran and what they are going to do in the DTW-MCO market.

If I were to hypothetically do Orlando, I would have to do it daily from TOL. DTW is simply too close to run less than daily at a useful fare. Considering the fact that Southwest's lowest fares have gone up $20-30 in the last three months, NK and G4 might have more traffic coming to them.


User currently offlineKarlB737 From United States of America, joined Mar 2004, 3105 posts, RR: 10
Reply 20, posted (3 years 5 months 3 weeks 3 days 4 hours ago) and read 2728 times:

Quoting LV (Reply 3):
Any word on who is going to fly this for them?

Courtesy: The Ledger
Sky King Brings Jets to Lakeland

http://www.theledger.com/article/20101111/NEWS/11115062&tc=ix

Quoting metjetceo (Reply 6):
Does LAL have a terminal that is TSA ready?
Quoting metjetceo (Reply 18):
but how will security work for passengers going northbound? Without TSA they can only operate into an FBO, right...or is there security at LAL?

Your questions on the security thing are good ones. Did some digging:

Courtesy: The Ledger
Lakeland Linder Airport Unveils Expansion Plans

"Baggage claim, ticketing and a security area for Transportation Security Administration officials will be added for the new airline, said Gene Conrad, airport director."

http://www.theledger.com/article/20100924/NEWS/9245053&tc=ix

Quoting LV (Reply 13):
Direct Air isn't trying to get locals from Lakeland, they are trying to get vacationers from up north that will be vacation packages...

Courtesy: The Ledger
Direct Air Expects Lakeland Linder to Become a Hub of Tourism

"They described Lakeland as a "gateway to Florida" and said they have high hopes for the airport.

The Myrtle Beach airline is betting that people from Central Illinois, upper New York, the Washington D.C. area and South Carolina will fly to Lakeland Linder because of low prices and convenience."

http://www.theledger.com/article/201...-Linder-to-Become-a-Hub-of-Tourism


User currently offlinemetjetceo From United States of America, joined Jun 2007, 412 posts, RR: 1
Reply 21, posted (3 years 5 months 3 weeks 3 days 3 hours ago) and read 2651 times:

Quoting KarlB737 (Reply 20):
The Myrtle Beach airline

surprised this terminology was used. Using "airline" in Part 380 releases is sort of a big no no.


User currently offlinecelltower From United States of America, joined Apr 2011, 10 posts, RR: 0
Reply 22, posted (3 years 5 months 3 weeks 3 days 3 hours ago) and read 2645 times:

How is Direct Air's MLB flight working out? They're back for year 2 now I think...

User currently offlineflyinryan99 From United States of America, joined Feb 2001, 2004 posts, RR: 13
Reply 23, posted (3 years 5 months 3 weeks 3 days 2 hours ago) and read 2586 times:

Quoting JA (Reply 19):
If I were to hypothetically do Orlando, I would have to do it daily from TOL. DTW is simply too close to run less than daily at a useful fare. Considering the fact that Southwest's lowest fares have gone up $20-30 in the last three months, NK and G4 might have more traffic coming to them.

Doesn't seem like they are betting on that though.

Quoting metjetceo (Reply 21):
surprised this terminology was used. Using "airline" in Part 380 releases is sort of a big no no.

Unless I'm reading it wrong, I thought this was the paper's writing, not Direct Air's


User currently offlinemetjetceo From United States of America, joined Jun 2007, 412 posts, RR: 1
Reply 24, posted (3 years 5 months 3 weeks 3 days 2 hours ago) and read 2582 times:

Quoting flyinryan99 (Reply 23):
Unless I'm reading it wrong, I thought this was the paper's writing, not Direct Air's

You are correct. My bad.


25 bjorn14 : Good for LAL. I wish them the best of luck. Could be the new ULFC for Central FL.
26 Post contains links KarlB737 : Did a little more digging to find out a little more on security preparations: Courtesy: BayNews 9 Lakeland To Begin Commercial Flights "Lakeland Lind
27 LGA777 : I grew up about 25 miles from Lakeland (Zephyrhills) and in recent years I always thought the most logical service for the LAL market would be either
28 Skywatcher : Where did the $8 million come from?
29 sunking737 : FAA - DOT - TSA, I would imagine.
30 NASCARAirforce : Closer, cheaper and less traffic. I don't know the exact mileage, but LAL is somewhat closer I believe than SFB. It definitely is cheaper because the
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