Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Virgin Blue Nearing 'Virgin Australia' Re-brand  
User currently offlinewinglets747 From Australia, joined Mar 2007, 85 posts, RR: 0
Posted (3 years 2 weeks 3 days 9 hours ago) and read 11616 times:
Support Airliners.net - become a First Class Member!

Well folks it seems the long-running rumours have panned out. The Virgin Group successfully re-obtained the rights to the name Virgin Australia and the website virginaustralia.com.au

The Virgin Australia logo has been applied internally in select circumstances and current Virgin Blue executives have been appointed company officeholders of companies including Virgin Australia Airlines and Virgin Australia Holdings.

Quote:
The court ordered the Victorian company, Virgin Australia Pty Limited, to legally change its name and be restrained from using the Virgin Australia name. On 24 February the company changed its name and Virgin Enterprises then reserved the Virgin Australia name.
...
Virgin Blue is understood to have already taken the Virgin Australia name, stylised to resemble Virgin Atlantic's logo, and apply it internally in select circumstances.
...
The Virgin Group has established holding companies including Virgin Australia Holdings Pty Limited, registered in 2000, and Virgin Australia Airlines, registered in 2007. Virgin Blue executives have recently been listed with both organisations as company officeholders. Sean Donohue, group executive operations, was most recently added on 23 March, according to the ASIC.

Full article: http://www.flightglobal.com/blogs/wi...-re-brand-as-virgin-australia.html


Stay hungry. Stay foolish.
49 replies: All unread, showing first 25:
 
User currently offlineIndianicWorld From Australia, joined Jun 2001, 2788 posts, RR: 0
Reply 1, posted (3 years 2 weeks 3 days 9 hours ago) and read 11525 times:

Interesting news.

Lets hope they announce it officially soon and unveil their new livery. I would suspect it will be before their A330 flights launch in late May.


User currently offlinemozart From Luxembourg, joined Aug 2003, 2155 posts, RR: 13
Reply 2, posted (3 years 2 weeks 3 days 5 hours ago) and read 11023 times:

And at the same time announce their membership of Star Alliance (I wish).

User currently offlineTassieboy From Australia, joined Apr 2010, 31 posts, RR: 0
Reply 3, posted (3 years 2 weeks 2 days 17 hours ago) and read 10316 times:

I was hoping it would be Virgin Australia! Virgin Pacific just sounded strange. Will they Remain DJ? or will they change to VA? And what will happen to Vaus and Polynesianblue and Pacificblue?

User currently offlinemariner From New Zealand, joined Nov 2001, 24651 posts, RR: 86
Reply 4, posted (3 years 2 weeks 2 days 17 hours ago) and read 10288 times:
Support Airliners.net - become a First Class Member!

I like Virgin Blue.

mariner



aeternum nauta
User currently offlinetullamarine From Australia, joined Aug 1999, 1427 posts, RR: 0
Reply 5, posted (3 years 2 weeks 2 days 16 hours ago) and read 10228 times:

Quoting Tassieboy (Reply 3):
Will they Remain DJ? or will they change to VA? And what will happen to Vaus and Polynesianblue and Pacificblue?

They will change their code to VA for all flights.

Pacific Blue will also change to Virgin Australia. Not sure what the arrangement is with Polynesian.

It will be interesting to see if they announce a ramp up in their Asian services as part of the rebranding announcement. It is rumoured the new A332s arriving next year are for Asian services, the first being HKG where VA will take over the SYD-HKG service from VS.


User currently offlinetruemanQLD From Australia, joined Feb 2007, 1471 posts, RR: 0
Reply 6, posted (3 years 2 weeks 2 days 16 hours ago) and read 10224 times:

Quoting Tassieboy (Reply 3):

I think it is most likely V Australia and Pacific Blue will change to Virgin Australia (if infact it is true and they do change to Virgin Australia), however Polynesian Blue is an agreement with the Samoan government so they cant change the name without agreement with the government and I doubt they would be happy for their national carrier to be named after another country. Although I prefer Virgin Australia to Virgin Pacific, I wonder about services from AKL to pacific islands (excluding Samoa) being named Virgin Australia. Virgin Pacific would seem more fitting to me, or naming domestic Australian services Virgin Australia and all international services Virgin Pacific, though I doubt they would do that.


User currently offlinekiwiandrew From New Zealand, joined Jun 2005, 8493 posts, RR: 14
Reply 7, posted (3 years 2 weeks 2 days 16 hours ago) and read 10180 times:
Support Airliners.net - become a First Class Member!

Quoting truemanQLD (Reply 6):
Although I prefer Virgin Australia to Virgin Pacific, I wonder about services from AKL to pacific islands (excluding Samoa) being named Virgin Australia.



On the one hand , I don't think that pax are going to be too concerned about the name so long as the price is right , on the other hand with the relationship between NZ and Virgin Blue holdings it is always possible that current Pacific Blue routes ex New Zealand to the Pacific may slowly disappear with the aircraft being gradually re-allocated to other ex-Australia routes ( but don't expect anything too swift and obvious in case it draws the attention of the NZ Commerce Commission)



Moderation in all things ... including moderation ;-)
User currently offlineATLflyer From United States of America, joined Jan 2006, 735 posts, RR: 0
Reply 8, posted (3 years 2 weeks 2 days 16 hours ago) and read 10154 times:

Will V Australia now be Virgin Australia now too or still separate?

User currently offlinewinglets747 From Australia, joined Mar 2007, 85 posts, RR: 0
Reply 9, posted (3 years 2 weeks 2 days 16 hours ago) and read 10105 times:
Support Airliners.net - become a First Class Member!

Quoting tullamarine (Reply 5):
It is rumoured the new A332s arriving next year are for Asian services, the first being HKG where VA will take over the SYD-HKG service from VS.

A330s to Asia: yes.

Virgin Blue Group taking over VS on SYD-HKG: not if Virgin Atlantic has anything to say about it:

Quote:
Virgin Atlantic will not warmly welcome V Australia if the Virgin Blue long-haul subsidiary enters the Australia-Hong Kong market, the British carrier's director of sales and marketing Paul Dickinson says in Sydney.

"We would see them as competition," Dickinson says. "We've got very loyal customers. We've built up our own business here to be our third biggest market."
http://www.flightglobal.com/blogs/wi...gins-for-oz-hong-kong-flights.html



Stay hungry. Stay foolish.
User currently offlineEK413 From Australia, joined Nov 2003, 4695 posts, RR: 4
Reply 10, posted (3 years 2 weeks 2 days 15 hours ago) and read 9974 times:

Quoting winglets747 (Thread starter):
Quoting winglets747 (Thread starter):
Well folks it seems the long-running rumours have panned out. The Virgin Group successfully re-obtained the rights to the name Virgin Australia and the website virginaustralia.com.au

Finally my supposition has come true  
Quoting tullamarine (Reply 5):

It will be interesting to see if they announce a ramp up in their Asian services as part of the rebranding announcement. It is rumoured the new A332s arriving next year are for Asian services, the first being HKG where VA will take over the SYD-HKG service from VS.

I have my doubts on VA take over VS SYD-HKG routes... VS have attempted to enter the SYD route for years and now have dug their heels deep so I doubt they are keen to hand it over to VA...

EK413



Good evening, ladies and gentlemen. We are tonight’s entertainment!
User currently offlinexiaotung From New Zealand, joined Jan 2006, 783 posts, RR: 0
Reply 11, posted (3 years 2 weeks 2 days 15 hours ago) and read 9959 times:

Richard Branson has indicated VS' intention to extend their PVG service to Australia. Any chance VA might be looking at that as its major Asian city to be served?

User currently offlineas739x From United States of America, joined Apr 2003, 6006 posts, RR: 24
Reply 12, posted (3 years 2 weeks 2 days 15 hours ago) and read 9906 times:

Quoting mariner (Reply 4):

They need that name for the US when they merge with JetBlue   



"Some pilots avoid storm cells and some play connect the dots!"
User currently offlineEK413 From Australia, joined Nov 2003, 4695 posts, RR: 4
Reply 13, posted (3 years 2 weeks 2 days 15 hours ago) and read 9841 times:

Quoting mariner (Reply 4):
I like Virgin Blue.

mariner

Virgin Blue is great but Virgin Australia is much more superior!

EK413



Good evening, ladies and gentlemen. We are tonight’s entertainment!
User currently offlineCXfirst From Norway, joined Jan 2007, 2930 posts, RR: 1
Reply 14, posted (3 years 2 weeks 2 days 14 hours ago) and read 9569 times:

Quoting truemanQLD (Reply 6):
I wonder about services from AKL to pacific islands (excluding Samoa) being named Virgin Australia

I don't think this really would be an issue. It wouldn't be the first carrier to use another nationalities name, without the service entering that nationality (Take Norwegian in Europe, which considerable bases in Poland, Sweden, Denmark and Finland)

I personally liked Virgin Pacific better, but I think the loss of national identity is greater than any gain from the use of Pacific on non-Australian routes.

When I say loss of national identity I am talking about international flights. I could picture passengers in the US seeing a Virgin Pacific plane and linking it to Virgin Atlantic (or Virgin America) and have no idea about its services to Australia.

-CXfirst



From Norway, live in Australia
User currently offlinemariner From New Zealand, joined Nov 2001, 24651 posts, RR: 86
Reply 15, posted (3 years 2 weeks 2 days 13 hours ago) and read 9288 times:
Support Airliners.net - become a First Class Member!

Quoting EK413 (Reply 13):
Virgin Blue is great but Virgin Australia is much more superior!

Each to their own. I think Virgin Australia is bland. I don't like bland.  

mariner



aeternum nauta
User currently offlineIndianicWorld From Australia, joined Jun 2001, 2788 posts, RR: 0
Reply 16, posted (3 years 2 weeks 2 days 12 hours ago) and read 9086 times:

Quoting tullamarine (Reply 5):
It will be interesting to see if they announce a ramp up in their Asian services as part of the rebranding announcement. It is rumoured the new A332s arriving next year are for Asian services, the first being HKG where VA will take over the SYD-HKG service from VS.

Last I had heard the next 2 A330's are still for domestic use, this time mostly MEL-PER.

Not sure that EY would be that happy with VA taking over VS' SYD-HKG sector, considering that it is to feed the laters flight to Europe. The point of the AUH 'virtual' hub was to provide as many connection opportunities as possible.


User currently offlineAirbusa322 From Australia, joined Apr 2009, 240 posts, RR: 0
Reply 17, posted (3 years 2 weeks 2 days 12 hours ago) and read 8937 times:

Quoting tullamarine (Reply 5):
VA will take over the SYD-HKG service from VS.

Are you on drugs or something?

Out of all the things I have read on here, that is the most ridiculous.


User currently offlineasianaA350 From Australia, joined Jan 2011, 15 posts, RR: 0
Reply 18, posted (3 years 2 weeks 2 days 12 hours ago) and read 8909 times:

I am hoping someday they start service to ICN ... I can dream can't I?....

User currently offlineanstar From United Kingdom, joined Nov 2003, 5081 posts, RR: 6
Reply 19, posted (3 years 2 weeks 2 days 11 hours ago) and read 8664 times:

Quoting mariner (Reply 4):
It will be interesting to see if they announce a ramp up in their Asian services as part of the rebranding announcement. It is rumoured the new A332s arriving next year are for Asian services, the first being HKG where VA will take over the SYD-HKG service from VS.

VS do well out of this route so I doubt you will see it dropped. Perhaps VA can start BNE-HKG or MEL-HKG flights to link up to VS services, but I believe SYD will stay VS.

Quoting truemanQLD (Reply 6):
Although I prefer Virgin Australia to Virgin Pacific, I wonder about services from AKL to pacific islands (excluding Samoa) being named Virgin Australia.

It doesn;t matter. It really only affects Tonga, Samoa and Rarotonga. Those nations are used to this sort of naming as they have been well serviced by Air New Zealand flying from those ports to LAX. Ie TBU-LAX etc


User currently offlineIndianicWorld From Australia, joined Jun 2001, 2788 posts, RR: 0
Reply 20, posted (3 years 2 weeks 2 days 11 hours ago) and read 8621 times:

Quoting anstar (Reply 19):
VS do well out of this route so I doubt you will see it dropped.

Ive heard the same.

Quoting anstar (Reply 19):
Perhaps VA can start BNE-HKG or MEL-HKG flights to link up to VS services, but I believe SYD will stay VS.

By the sounds of the tone used by Virgin Atlantic in some of their comments, not exactly sure they see much value in any Australia-HKG flights by VA. They appear to see it as competition, not exactly co-operation.

Its hard to see what other moves VA has for International routes, other than its LAX and AUH 'virtual' hubs, serviced by the 77Ws, and the Bali, NZ and South Pacific flights that the 737's operate. Maybe VC is on their cards for co-operation into Asia, with their plans for China and India service. Time will tell.


User currently offlineDJ748 From Australia, joined Jul 2006, 355 posts, RR: 0
Reply 21, posted (3 years 2 weeks 2 days 10 hours ago) and read 8292 times:

Quoting Tassieboy (Reply 3):
And what will happen to Vaus and Polynesianblue and Pacificblue?

Virgin Samoa has a certain ring to it.


User currently offlineIndianicWorld From Australia, joined Jun 2001, 2788 posts, RR: 0
Reply 22, posted (3 years 2 weeks 2 days 9 hours ago) and read 7871 times:

Quoting DJ748 (Reply 21):
Virgin Samoa has a certain ring to it.

Or just Virgin Polynesia.


User currently offlineMileHighOffice From Australia, joined Jun 2010, 153 posts, RR: 0
Reply 23, posted (3 years 2 weeks 2 days 8 hours ago) and read 7731 times:

Makes sense for Virgin to brand Virgin Australia. They need to consolidate their brand.

The white tail A330 is flying in/out MEL SYD so assume crew training is happening. Saw it going out the other night in SYD and have seen it in MEL (maybe they have 2 now?).

Interior is nothing exciting. J looks like EK with a leather seat cover, and EK's 330s do not look as nice as QF's judging from the interior photos. Qantas putting the 744 and 332/3 on PER routes and offering good deals will give Virgin a tough go. The QF services to WA is pretty good already and they are going to really ramp up to beat Virgin.

Virgin America A320s are fantastic in all classes, and one would think that should be the aspiration for VA as it tries to attract a more premium market.

Borghetti wants a more premium brand and not sure he can balance that (and his ego) with a LCC model. Sub fleets have got to be an issue for them. Ansett is case in point.


User currently offlinesparklehorse12 From Australia, joined Feb 2007, 884 posts, RR: 1
Reply 24, posted (3 years 2 weeks 2 days 5 hours ago) and read 7484 times:

Quoting MileHighOffice (Reply 23):
nterior is nothing exciting. J looks like EK with a leather seat cover, and EK's 330s do not look as nice as QF's judging from the interior photos. Qantas putting the 744 and 332/3 on PER routes and offering good deals will give Virgin a tough go. The QF services to WA is pretty good already and they are going to really ramp up to beat Virgin.

Interior is not supposed to be "exciting" but sleek, clean with comfortable seats and good service. I doubt you have flown recently on QF to PER nor do you know about the huge price gap between QF and DJ flying east - west. Nor does it seem you realise that:

1. For the first two months free limo service for J class pax
2. Express kerbside service through security
3. You can get out of the limo and walk directly into the lounge
4. All for a 600.00 difference on published fare rates

Quoting MileHighOffice (Reply 23):

Borghetti wants a more premium brand and not sure he can balance that (and his ego) with a LCC model. Sub fleets have got to be an issue for them. Ansett is case in point.

Do you know Borghetti personally to know he has an ego? When was the last time you flew DJ? Didn't you know that for the last 12 months Borghetti has been moving the product upmarket? For the last 10 year QF have had no competition and in that 10 years did away with any competitive structure. Now they respond to competition like a classic monopolist would, slow, clunky and hopeless!!!



Airlines Flown : QF,NW,AA, CX, AC, MH, SQ, DJ, NZ, TG, PG,US, FJ, J8, AN, DD, JQ
25 anstar : J calss will also be much nicer than that offered by VX!!!
26 Post contains links and images EK413 : Totally agree... I want some lol All sounds like the right move to me... Virgin Atlantic View Large View MediumPhoto © Rainer Bexten Virgin America
27 Tassieboy : Will the new Virgin have RED on the 737's?
28 Giancavia : Makes more sense to brand from the country you are from then to have your airline sound like a porno. Virgin Blue ftw? Lets hope they have a badass Co
29 Tassieboy : I meant the IFE system lol but I also hope they don't have a dodgy color scheme too cause they are too good an airline to have a bland boring livery.
30 EK413 : No, if your referring to the fuselage of the aircraft... My wild guess is the NEW scheme to be down the lines of 'Virgin America'... When the officia
31 Tassieboy : I'm sorry, I was referring to the IFE. My bad I should have made that clearer.
32 MileHighOffice : LOL... probably a lot more than you do. Yes, I fly that in J about every month. I have not flown Virgin on that route as I did not want to go 5 hours
33 MileHighOffice : LOL... probably a lot more than you do. Yes, I fly that in J about every month. I have not flown Virgin on that route as I did not want to go 5 hours
34 MileHighOffice : Meaning the Virgin 330s (4 sectors, 2 each way, per aircraft per day)
35 Post contains images Giancavia : Its cool I was just making that remark in general anyway. Well thanks for the info!
36 Post contains links and images EK413 : Just stumbled across a few images of the 1st A332 VH-XFA... Second image is interesting, however apparently the decals have been removed since the pho
37 eta unknown : I agree. He has a very loyal following at DJ, probably because he's viewed as their saviour having come from big/bad QF plus Brett Godfrey didn't rea
38 jackbr : I believe JB introduced the "Centre for Service Excellence" at QF - generally considered a complete waste of money by many crew.
39 RyanairGuru : Hmm, I'm a loyal QF flyer and avoid DJ if possible BUT: what have QF actually done on this route until now? Yes there's suddenly 747s and 333s zippin
40 sparklehorse12 : Qantas needs some form of training facility. They do not readily invest in staff training at all. The reason QF is stagnant is due to the airline tra
41 Post contains links and images cpd : Have you flown on the new A330s operated by Virgin Australia on an actual in service flight? I wasn't aware they were in actual revenue service just
42 sparklehorse12 : There is a bunch of literature and schematics in the market of the new product. I can assure you that the substandard 767 product QF was/is dishing u
43 cpd : I'm just going to wait and see what the new planes are like.[Edited 2011-04-10 23:26:53]
44 jackbr : The old Dreamtime international 767s aren't bad in J for SYD/MEL-PER
45 Post contains links RyanairGuru : Honestly no, I was going off this: http://www.virginblue.com.au/Persona...fo/CabinClasses/Business/index.htm Even if this is just pretty marketing, t
46 Flyingsottsman : No that wont happen Virgin Alantic wont drop Sydney, I thought a couple of years ago Richard Branson was saying that they might even start a service
47 A388 : Will Virgin Australia adopt the silverish red or will it be plain red just like the new VS A333? The first VS 744 receiving the new livery had that ni
48 Tassieboy : That would look great!
49 cloudyapple : Are they not the tatty ex-EK aircraft? I hope they have been given a face-lift because they are really tired!
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Virgin Blue Australia's Aspirations? posted Mon Aug 9 2010 23:20:03 by VC10er
Australia's Virgin Blue Orders 9 New 737 Planes posted Wed May 10 2006 06:50:21 by Leelaw
Brand New Virgin Blue A/c Pics posted Wed Nov 14 2001 08:05:06 by TG992
New Virgin Blue Airplanes Delivered W/o Live2Air? posted Tue Jan 11 2011 03:25:24 by CXfirst
Virgin Blue : Q400 Or ATR? posted Mon Jan 10 2011 09:09:01 by titus95
New Virgin Blue Livery Updates? posted Mon Jan 10 2011 01:44:20 by EK413
Near-miss For Qantas, Virgin Blue Jets posted Wed Dec 8 2010 18:03:10 by slats
Virgin Blue To Introduce New Livery posted Mon Sep 6 2010 20:46:06 by winglets747
Virgin Blue To Sell E170s posted Thu Aug 26 2010 18:12:12 by QF744
Virgin Blue Adds A330s, VA Drops Africa, Thailand posted Wed Aug 25 2010 17:14:08 by QF744