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JAL New Cls B737-800 Special Livery  
User currently offlinelh526 From Germany, joined Aug 2000, 2381 posts, RR: 14
Posted (3 years 8 months 1 week 3 days 10 hours ago) and read 12410 times:
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German magazine Der Spiegel published a photos of what appears to be the first plane to land in Sendai since the devastation some weeks ago .. it also sports the revised livery with additional "Hodl Strong Nippon" titles.

http://www.spiegel.de/fotostrecke/fotostrecke-66815-3.html
http://www.spiegel.de/images/image-202877-galleryV9-chqq.jpg
Image linking granted per AFP / Der Spiegel


Trittst im Morgenrot daher, seh ich dich im Strahlenmeer ...
36 replies: All unread, showing first 25:
 
User currently offlinena From Germany, joined Dec 1999, 10817 posts, RR: 9
Reply 1, posted (3 years 8 months 1 week 3 days 9 hours ago) and read 12297 times:

Poor, tasteless, cheap, desperate. A no-no-design like a cheap plasticbag print. JAL seems completely off now.

User currently offlineVasu From United Kingdom, joined Apr 2005, 3976 posts, RR: 0
Reply 2, posted (3 years 8 months 1 week 3 days 9 hours ago) and read 12284 times:

Boring boring boring.

Certainly nice that they sent a "special" plane to Sendai following the reopening, but this scheme is (in my opinion) just far too dull...


User currently offlinena From Germany, joined Dec 1999, 10817 posts, RR: 9
Reply 3, posted (3 years 8 months 1 week 3 days 9 hours ago) and read 12135 times:

Special livery is the wrong term here. This is a largely unpainted plane with a most simple extra title, nothing more.

User currently offlineGiancavia From Vatican City, joined Feb 2010, 1385 posts, RR: 0
Reply 4, posted (3 years 8 months 1 week 3 days 7 hours ago) and read 11763 times:

JAL and Finnair defined "fail" with their new colourschemes(can we call them colourschemes they have no colour), While some people on here will whine its not the most important thing.. This is an enthusiasts website and I think they look like utter rubbish.

User currently offline777way From Pakistan, joined Dec 2005, 6054 posts, RR: 4
Reply 5, posted (3 years 8 months 1 week 3 days 6 hours ago) and read 11631 times:

Finnair is way better atleast they copied Pan Am style, this is pathetic, never expected this from Japan I have lost the respect I had for JAL Chairman who apprently is extremely down to earth and takes the bus to work, eats with employees, stands in line waiting his turn at the cafeteria etc. theres a youtube video on him, maybe thats what insipred him to bring this so called livery into existence, dont employees have say in all this?

User currently offlineStitch From United States of America, joined Jul 2005, 31392 posts, RR: 85
Reply 6, posted (3 years 8 months 1 week 3 days 6 hours ago) and read 11612 times:
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While I am pleased to see the iconic crane back, I'd rather they stayed with the previous livery, frankly.

User currently offlinespacecadet From United States of America, joined Sep 2001, 3667 posts, RR: 12
Reply 7, posted (3 years 8 months 1 week 3 days 5 hours ago) and read 11458 times:

Quoting Stitch (Reply 6):
While I am pleased to see the iconic crane back, I'd rather they stayed with the previous livery, frankly.

Me too. Or keep the previous livery and just change the tail. There's just no reason for them to have done what they did with their new "livery"; removing all design from the fuselage of the plane doesn't enhance branding.

Also, digressing a little bit but it's always kind of amusing seeing people try to translate "ganbare", which is what's written on the side of this plane, into English. There is no really good direct translation for it, but none of the indirect ones really quite capture it IMO. This is the first time I've seen it translated as "hold strong", which sounds a little odd to my ears. CNN previously translated it as "don't give up" when they quoted the Emperor's speech, though I think that's a little negative sounding - it's a positive message, not a negative telling you *not* to do something (and CNN used this quote in a headline, as if Japan was in danger of actually giving up). Often it's translated as "do your best". It's really more of a generic cheer, it doesn't have a specific meaning like any of these translations. We just don't have a word like that that I can think of in English. I think something like "keep working" or "keep going" would be more accurate and would cover more situations than any of the other translations I've seen.



I'm tired of being a wanna-be league bowler. I wanna be a league bowler!
User currently offlineVasu From United Kingdom, joined Apr 2005, 3976 posts, RR: 0
Reply 8, posted (3 years 8 months 1 week 3 days 4 hours ago) and read 11322 times:

Quoting spacecadet (Reply 7):
removing all design from the fuselage of the plane doesn't enhance branding

I think this point says it all! Yes, it might be cheaper, but from a brand's point of view, I cannot see any way that it might be of benefit!


User currently offline328JET From , joined Dec 1969, posts, RR:
Reply 9, posted (3 years 8 months 1 week 3 days 3 hours ago) and read 11210 times:

A really tasteless livery.

A shame after the old JAL livery. (Not to mention the great, but absorbed JAS livery...)


User currently onlineN766UA From United States of America, joined Jul 1999, 8366 posts, RR: 23
Reply 10, posted (3 years 8 months 1 week 3 days 2 hours ago) and read 10995 times:

Quoting na (Reply 3):
Special livery is the wrong term here. This is a largely unpainted plane with a most simple extra title, nothing more.

I agree, in fact it's a really pathetic scene. Look at us, we're celebrating! We put our name in black, generic font and our logo on a totally white jet! Good for us, my aren't we creative?!



This Website Censors Me
User currently offline7673mech From United States of America, joined Mar 2004, 744 posts, RR: 0
Reply 11, posted (3 years 8 months 1 week 3 days ago) and read 10412 times:
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I think you guys are missing the point.
You are looking at these airplanes as enthusiasts.
The business traveller and vacationer could really care less if there is a cheatline on the aircraft or not.
The crane is a recognizable brand - so as you pull into an airport it makes for good advertising.
From a maintenace point of view - this paint job - is smart and tasteful and easily maintained.
Should there business pickup - it is also easily modified with a complete repaint.


User currently offlineGT4EZY From United Kingdom, joined Dec 2007, 1804 posts, RR: 3
Reply 12, posted (3 years 8 months 1 week 3 days ago) and read 10339 times:

It's boring and dull, i prefer the previous livery. But lets put things into perspective, particularly with regards to the countries problems. The indirect result of this "boring" livery may well have been down to economic woes but the country now has an even more difficult road to travel and liveries in that sense just don't matter.


Proud to fly from Manchester!
User currently onlineN766UA From United States of America, joined Jul 1999, 8366 posts, RR: 23
Reply 13, posted (3 years 8 months 1 week 3 days ago) and read 10264 times:

Quoting 7673mech (Reply 11):
You are looking at these airplanes as enthusiasts.

I'm also looking at it as a potential customer, and what I see is a company that doesn't really care to put much effort into their product. "This is good enough" isn't a great image to convey.



This Website Censors Me
User currently offlineshamrock350 From Ireland, joined Mar 2005, 6372 posts, RR: 14
Reply 14, posted (3 years 8 months 1 week 3 days ago) and read 10001 times:

It's a bland and disappointing attempt at a livery which is a shame as JAL has a fantastic brand to work with just like Finnair does but if it's cheap and easy to maintain I can understand the decision.

If cost was the main factor though, I wonder how much they actually spent in the whole design process and ending up with the final product along with the costs of repainting the fleet.


User currently offlineAaron747 From Japan, joined Aug 2003, 8283 posts, RR: 26
Reply 15, posted (3 years 8 months 1 week 2 days 23 hours ago) and read 9759 times:

Quoting spacecadet (Reply 7):
We just don't have a word like that that I can think of in English

I would have to concur. "Think positive", "keep at it", "take a shot" are at best approximations. The meaning of "ganbare" depends heavily on the intentions and personality of the user.



If you need someone to blame / throw a rock in the air / you'll hit someone guilty
User currently offlineTomassjc From United States of America, joined Jan 2010, 903 posts, RR: 2
Reply 16, posted (3 years 8 months 1 week 2 days 23 hours ago) and read 9400 times:
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Yes, I agree the new livery is perhaps boring, cheap looking and lacks creativity. But it does bring back the crane, known as a symbol of luck, strength and fidelity.

I think the whole idea behind the new livery is the Japanese word "Giri, or "sense of duty". The company has restructured, laid off many employees, and endured downsizing. Perhaps management thought that a strong and simple livery was more appropriate than something flashy and spendy?

The new livery carries the name and the tsuru, both strong identities without being uneccesarily extravegant.

Tom SJC



When once you have tasted flight, you will forever walk the Earth with your eyes turned skyward -Leonardo DaVinci
User currently offline9V-SVC From Singapore, joined Oct 2001, 1797 posts, RR: 10
Reply 17, posted (3 years 8 months 1 week 2 days 21 hours ago) and read 8651 times:

I know one thing for sure, I won't be flying with them anymore, its ANA for me whenever I fly both domestic and international flights. One of the worst liveries ever!


Airliners is the wings of my life.
User currently offlineqfa787380 From , joined Dec 1969, posts, RR:
Reply 18, posted (3 years 8 months 1 week 2 days 21 hours ago) and read 8585 times:

Quoting 9V-SVC (Reply 17):
I know one thing for sure, I won't be flying with them anymore, its ANA for me whenever I fly both domestic and international flights. One of the worst liveries ever!

So, you wouldn't fly them because you don't like their colourscheme? How strange.


User currently offlinePlainplane From United States of America, joined Mar 2008, 849 posts, RR: 1
Reply 19, posted (3 years 8 months 1 week 2 days 21 hours ago) and read 8452 times:

Quoting 7673mech (Reply 11):
The crane is a recognizable brand - so as you pull into an airport it makes for good advertising.

Since I became interested in aviation I came to recognize JAL by the logo:


I think they should have kept this logo on the front, while having crane on the rear like in the newer version, perfect balance and compromise.

[Edited 2011-04-13 19:32:31]

User currently offlinecarpethead From Japan, joined Aug 2004, 2977 posts, RR: 3
Reply 20, posted (3 years 8 months 1 week 2 days 20 hours ago) and read 8028 times:

Boring it maybe, but the reason most travellers won't fly JL just because the livery is boring, is a very small minority.

The rumor is that the current livery was not done by some PR company but in house competition. If true, just goes to show the 'blandness' of JL employees. But take it as a grain of salt.


User currently offlinezkojh From China, joined Sep 2004, 1724 posts, RR: 1
Reply 21, posted (3 years 8 months 1 week 2 days 19 hours ago) and read 7728 times:

Have airlines forgot what colour is?? totally a big turn off now. BORING. and the next one, so far 3 rubbish colour sceam's UA, AY and now this who's next??


CZ 787 to AKL can't wait.
User currently offlineLufthansa From Christmas Island, joined May 1999, 3224 posts, RR: 10
Reply 22, posted (3 years 8 months 1 week 2 days 18 hours ago) and read 7391 times:

Quoting 7673mech (Reply 11):
I think you guys are missing the point.
You are looking at these airplanes as enthusiasts.
The business traveller and vacationer could really care less if there is a cheatline on the aircraft or not.

actually Mech i'd have to respectually disagree. You are looking at this from a technical point of view which
is true. But if branding didnt have very important psychological impacts, then ever item you purchase in a supermarket
would come in plain white or unbleached boxes and have a generic font.

It doesnt for a very good reason. Branding is very very important to product positioning. Of course not every company
does it will or recognises the value. One of the problems for JAL here is that they've also elected to make the tail largely white as well as the body. This looks more like the aircraft has been wet leased, and just 'blend in'. This is a mistake. Using the crane is one thing... but any graphic designer could have pulled more out of their butt in 1 hr than this.

I highly highly doubt this will be the long term choice. But if JAL wants to improve its business it shouldn't ignore branding at a time when it really needs to win customers.


User currently offline777way From Pakistan, joined Dec 2005, 6054 posts, RR: 4
Reply 23, posted (3 years 8 months 1 week 2 days 18 hours ago) and read 7314 times:

Quoting 9V-SVC (Reply 17):
I know one thing for sure, I won't be flying with them anymore, its ANA for me whenever I fly both domestic and international flights. One of the worst liveries ever!

Respect, I too have decided to boycott airlines with bad schemes, not that they care but still, I agree with the poster who said they should have kept the current livery and just applied crane to it.

As for the crane itself I find it dated especially with JAL acronym and the feathering and its typical of kitchy stuff that fascinated people in the 1970s and prior, I mean wow a crane carved out of the Japanese rising sun flag symbol, cool, groovy etc. no different to something carved out of fruit or a bar of soap, and it lacks the character of Lufthansa logo which is truly classy and timeless.

Quoting N766UA (Reply 13):
Quoting 7673mech (Reply 11):
You are looking at these airplanes as enthusiasts.

I'm also looking at it as a potential customer, and what I see is a company that doesn't really care to put much effort into their product. "This is good enough" isn't a great image to convey.

Concur 100%

Quoting Tomassjc (Reply 16):
But it does bring back the crane, known as a symbol of luck, strength and fidelity.

Thats BS they almost got rid of the crane due to the negative image cast by 1985 crash, it was saved at the eleventh hour on the 1989 livery, on which it really started looking passe, were JAL's fortunes good back then? this livery is nothing more than a revival by some superstitous and nostalgic simpletons at the helm of affairs.

They could've done something simple yet more creative like this, just imagine all the money thats going to be wasted on rebranding worldwide, let alone repainting the aircraft, these things happen in places I dont want to name, but for Japan to do this is pathetic.


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[Edited 2011-04-13 22:22:03]

User currently offlineJL418 From Italy, joined Jun 2009, 493 posts, RR: 6
Reply 24, posted (3 years 8 months 1 week 2 days 15 hours ago) and read 6259 times:

While I'm happy to see the crane back on the tail I have to say this new livery is utterly hideous. Let's say that, the one before wasn't that look-at, but this new scheme is simply...well, cheap. Seems they went on Paint, selected Arial, put it in Italic and there you go. I'm glad they're dismissing their 747 fleet, seeing those birds with such an ugly paintjob would have been too much for my poor heart and eyes.

25 na : You obviously have no clue about the importance of brandng and marketing. You dont know the passengers, at least not the ones airlines make money wit
26 cloudyapple : We have discussed JAL's "new" livery in many previous threads to one death and another. I am not commenting on the actual livery any more. This one,
27 777way : So basically everyone should have just seen the pic and not commented? Earthquake, Tsunami those killed or missing or the special titles? JL livery c
28 Viper911 : Booooring i must say, poor livery imo.
29 na : Your comment is insulting. Besides that you missed that I was answering a post of another mistaken user. Oh come thats cheap. What do you expect? Tha
30 Post contains images Dainan : OMG!!! How can ALL of you miss the point of this!? It is not a new spectacular livery that they'll use one their planes forever and ever. It is simply
31 777way : Dainan are you ok? reading your post I thought you are imagining JAL have created this livery for the earthquake victims, NO its their new livery, unv
32 Giancavia : Is having a completely white plane even that cheap, I know people mention cost alot but the planes parts are obviously not white so thats a load of wh
33 Dainan : Oh shi...I stand on my knees corrected than. I wrongfully assumed that it was all for the victims and not just the "ganbarou nippon) Part. Now I also
34 wellies : Couldn't agree more, with your entire post in fact. I understand that this thread is more about where the a/c is landing and the significance of the
35 Post contains images cloudyapple : This is a new low for this forum. Thanks everyone. So basically you did not read my message properly. If the intent of the OP was to bash JAL's "new"
36 777way : To which I said .... To that he responded .... Now to answer your other issues. I read your message again and again to reach that conclusion, its lik
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