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DL Sets Up BusinessElite "cube" At LHR T5!  
User currently offlineATLflyer From United States of America, joined Jan 2006, 737 posts, RR: 0
Posted (3 years 7 months 1 week 15 hours ago) and read 11911 times:

I didn't see this posted anywhere so thought I'd share. Delta set up a "cube" as they call it in the heart of British Airways territory, T5 at LHR to showcase their BusinessElite product between JFK and LHR. What an awesome idea...also, check out their "on-the-ground crew" and the model they used in the cube at the link below. All are beautiful. Nice going Delta! Very Virgin like...

LHR#1" target="_blank">http://www.jaunted.com/travel-photos/full/192/The+Delta+Cube+at+LHR#1

44 replies: All unread, showing first 25:
 
User currently offlineATLflyer From United States of America, joined Jan 2006, 737 posts, RR: 0
Reply 1, posted (3 years 7 months 1 week 15 hours ago) and read 11931 times:

Also, check out Delta's new site promoting flights to London. Under ground services, it says they now offer a complimentary "Yotel" and chauffeur service.

http://www.delta.com/planning_reservations/citypages/lhr/index.jsp


User currently offlinecharliecossie From Germany, joined Oct 2001, 479 posts, RR: 9
Reply 2, posted (3 years 7 months 1 week 9 hours ago) and read 11275 times:

Great for Delta. You can't fail to spot the massive queue of BA First and Club passengers waiting patiently to try the Delta product.

User currently offlinenyc2theworld From United States of America, joined Mar 2007, 666 posts, RR: 0
Reply 3, posted (3 years 7 months 1 week 2 hours ago) and read 10567 times:

I have to admit this is an awesome coup for Delta. You would think BA would have something written into their lease for T5 to prevent another airline from advertising its product within its own terminal. I don't think I've seen any airline advertise directly in another airline's hub terminal (at least here in the U.S.).


Always wonderers if this "last and final boarding call" is in fact THE last and final boarding call.
User currently offlineFlyASAGuy2005 From United States of America, joined Sep 2007, 7004 posts, RR: 7
Reply 4, posted (3 years 7 months 1 week 2 hours ago) and read 10497 times:

I originally saw it maybe 2 weeks ago. I thought it was a pretty cool idea! Very "outside the box", err cube. They have one set up in Miami as well.


What gets measured gets done.
User currently offlinevhtje From United Kingdom, joined Jan 2009, 377 posts, RR: 0
Reply 5, posted (3 years 7 months 1 week 1 hour ago) and read 10330 times:
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How the hell did BA allow this? Along with the enormous Virgin Atlantic advertisment in T5B?

As a BA shareholder, I think this raises serious questions about the competence of the BA property management team...


User currently offlineLHRFlyer From United Kingdom, joined Apr 2010, 820 posts, RR: 1
Reply 6, posted (3 years 7 months 1 week 1 hour ago) and read 10280 times:

Quoting vhtje (Reply 5):
How the hell did BA allow this? Along with the enormous Virgin Atlantic advertisment in T5B?

As a BA shareholder, I think this raises serious questions about the competence of the BA property management team...

Airlines have always advertised in each other's terminals at LHR.

There's not a lot BA can do about it as it's BAA's terminal. In fact, any attempt by BA to prevent rival airlines advertising in T5 is likely to attract far more publicity (Virgin would certainly not keep quiet about it and would delight in the publicity) than the rival advertisements themselves.


User currently offlineNQYGuy From , joined Dec 1969, posts, RR:
Reply 7, posted (3 years 7 months 1 week 1 hour ago) and read 10019 times:

Quoting vhtje (Reply 5):
As a BA shareholder, I think this raises serious questions about the competence of the BA property management team...

I'm pretty sure I've seen BA advertise in parts of other airports otherwise associated with other airlines.


User currently offline0NEWAIR0 From United States of America, joined May 2007, 939 posts, RR: 0
Reply 8, posted (3 years 7 months 1 week 1 hour ago) and read 9952 times:

For those who haven't noticed, the location game is wrong. Disney LAND is in California... not Florida... and if you try to put it in California with the Golden Gate bridge it puts Disney land back in the little holding area bar but if you put it in Florida it will stay and turn green at the end of the game.

Dumb Delta, dumb!



"The future belongs to those who believe in the beauty of their dreams."
User currently offlineATLflyer From United States of America, joined Jan 2006, 737 posts, RR: 0
Reply 9, posted (3 years 7 months 1 week 1 hour ago) and read 9709 times:

Quoting 0NEWAIR0 (Reply 8):

I noticed that too! I hope someone in Atlanta didn't make that mistake being 7 hours north of Disney World.


User currently offline0NEWAIR0 From United States of America, joined May 2007, 939 posts, RR: 0
Reply 10, posted (3 years 7 months 1 week 1 hour ago) and read 9571 times:

Quoting ATLflyer (Reply 9):
I noticed that too! I hope someone in Atlanta didn't make that mistake being 7 hours north of Disney World.

We both know that's exactly what happened. Haha. Right after they played "Where To?" with their infamous dart board.



"The future belongs to those who believe in the beauty of their dreams."
User currently offlinejetblast From United States of America, joined Nov 2004, 1231 posts, RR: 10
Reply 11, posted (3 years 7 months 1 week ago) and read 9232 times:

Quoting vhtje (Reply 5):
As a BA shareholder, I think this raises serious questions about the competence of the BA property management team...

As a BA shareholder, you probably shouldn't be bashing the company you are a partial owner of; considering they have limited control over a building that does not belong to them.

Quoting LHRFlyer (Reply 6):
There's not a lot BA can do about it as it's BAA's terminal. In fact, any attempt by BA to prevent rival airlines advertising in T5 is likely to attract far more publicity (Virgin would certainly not keep quiet about it and would delight in the publicity) than the rival advertisements themselves.

I think BA welcomes the competition as well. Having Delta's advert in the middle of their hub allows BA the opportunity to step up their game a bit.

Not to mention BA's numerous frequent fliers are most likely not about to abandon their numerous FQTV miles and switch to a different airline (even a different alliance) because of an advertisement placed in the middle of T5.



Speedbird Concorde One
User currently offlinespeedmarque From United Kingdom, joined Jul 2005, 684 posts, RR: 1
Reply 12, posted (3 years 7 months 1 week ago) and read 9136 times:

Well done Delta. Of course the onboard product is nowhere good as BAs so no big deal. Hardly a threat. Just good cheeky fun.

  


User currently offlineaussiestu From Australia, joined Mar 2001, 780 posts, RR: 1
Reply 13, posted (3 years 7 months 1 week ago) and read 9049 times:

I believe Delta has had a BusinessElite demo in T5 before. Virgin also has several advertisements throughout T5.

I dont personally believe BA is really bothered otherwise there may be more of an uproar. BA Executive Club Members dont seem to have the time to stop and check out the competition especially as they leave the Lounge and make their way to their flights.

Nice going Delta but is it really worth it?


User currently offlineA340600 From United Kingdom, joined Aug 2003, 4106 posts, RR: 51
Reply 14, posted (3 years 7 months 1 week ago) and read 8784 times:

I will have a bet the cabin crew at neither airline is guarenteed to look like those glamorous promotional people? 


Despite the name I am a Boeing man through and through!
User currently offlinelhr380 From , joined Dec 1969, posts, RR:
Reply 15, posted (3 years 7 months 6 days 23 hours ago) and read 8429 times:

KLM had their seat airside opposite the Nokia store for a while. Did not look that nice tbh so if anything showed why people should stick with BA lol.

The postion of the pod was not that ideal really. It was in front of Zone E, so in the middle of the terminal. Any Prem customers would be down in Zone H and J, and the majority of other customers use one B C to check in and go right to security. Unless your hanging around you would not really have seen it.


User currently offlinenyc2theworld From United States of America, joined Mar 2007, 666 posts, RR: 0
Reply 16, posted (3 years 7 months 6 days 23 hours ago) and read 8320 times:

Quoting LHRFlyer (Reply 6):
There's not a lot BA can do about it as it's BAA's terminal. In fact, any attempt by BA to prevent rival airlines advertising in T5 is likely to attract far more publicity (Virgin would certainly not keep quiet about it and would delight in the publicity) than the rival advertisements themselves.

When negotiating the lease for T5 they certainly could have asked for final approval for all ads to be placed in the terminal.



Always wonderers if this "last and final boarding call" is in fact THE last and final boarding call.
User currently offlineLDVAviation From United States of America, joined Dec 2008, 1100 posts, RR: 5
Reply 17, posted (3 years 7 months 6 days 22 hours ago) and read 7946 times:

Quoting charliecossie (Reply 2):
Great for Delta. You can't fail to spot the massive queue of BA First and Club passengers waiting patiently to try the Delta product.

Delta's products are not better than BA's. So, what would BA have to fear from the comparison?

Once the discerning BA flyer checks out Delta's all-plastic seat, they will feel much better about flying BA.


User currently offlineordjoe From United States of America, joined Aug 2010, 729 posts, RR: 0
Reply 18, posted (3 years 7 months 6 days 22 hours ago) and read 7815 times:

Quoting charliecossie (Reply 2):
Great for Delta. You can't fail to spot the massive queue of BA First and Club passengers waiting patiently to try the Delta product.

And you cant fail to spot the massive look of disappointment on their faces when they actually try the BE product and make a mental comparison to BA's F or CW. And just imagine the looks in their eyes when they look into the specifics of the skypeso's program.

All joking aside, I am assuming they are trying to attract U.K. based premium travelers. It might be a nice try, but I know friends that work at several UK companies both in the USA and the UK and they all use BA or AA. I do not see DL successfully getting companies to switch their travel contracts to them. I suppose they might have a chance of swaying the moderately wealthy premium travel.


User currently offlinelhr380 From , joined Dec 1969, posts, RR:
Reply 19, posted (3 years 7 months 6 days 22 hours ago) and read 7774 times:

Quoting charliecossie (Reply 2):
Great for Delta. You can't fail to spot the massive queue of BA First and Club passengers waiting patiently to try the Delta product.

I only went past it a few times but never saw a queue of people. The odd staff member playing on the SSK machine they had set up, that's it from what I saw..


User currently offlinelaca773 From United States of America, joined Nov 2004, 4056 posts, RR: 2
Reply 20, posted (3 years 7 months 6 days 22 hours ago) and read 7724 times:
Support Airliners.net - become a First Class Member!

Quoting ordjoe (Reply 18):

All joking aside, I am assuming they are trying to attract U.K. based premium travelers. It might be a nice try, but I know friends that work at several UK companies both in the USA and the UK and they all use BA or AA. I do not see DL successfully getting companies to switch their travel contracts to them. I suppose they might have a chance of swaying the moderately wealthy premium travel.

I think this is a great idea DL is putting forth and hats off to them. At the same time, BA's CW product will most likely always be better than DL or anyone else for that matter, but when it comes to their alliance partner, AA, DL's Biz Product is well ahead of AA's by miles IMHO .


User currently offlineNZdsgnr From New Zealand, joined Jul 2008, 260 posts, RR: 0
Reply 21, posted (3 years 7 months 6 days 22 hours ago) and read 7351 times:

Can they actually try the product? from what i gathered, they can only look at it from outside.. just like a fishbowl (well cube)

Got that impression from the picture with the caption "Asking the man in the cube a question, via the interactive wall"


User currently offlineVasu From United Kingdom, joined Apr 2005, 3966 posts, RR: 0
Reply 22, posted (3 years 7 months 6 days 20 hours ago) and read 6466 times:

Very interesting idea... quite like it!

Quoting 0NEWAIR0 (Reply 8):
the location game is wrong. Disney LAND is in California... not Florida

Yeah, I noticed that one too!


User currently offlinepeanuts From Netherlands, joined Dec 2009, 1442 posts, RR: 4
Reply 23, posted (3 years 7 months 6 days 19 hours ago) and read 5987 times:

Quoting ordjoe (Reply 18):
I suppose they might have a chance of swaying the moderately wealthy premium travel.

I actually happen to think DL has a great opportunity here (LHR) with the huge group of retiring baby boomers this next decade. DL offers competitive services, likely for a better price (since they can't price like a hometown alliance, OneWorld, can). Retired baby boomers (the ones who enjoyed decent careers) want a good product for a decent price, now that their old boss doesn't cover their travel expenses anymore...

[Edited 2011-04-22 18:14:47]


Question Conventional Wisdom. While not all commonly held beliefs are wrong…all should be questioned.
User currently offlineATLflyer From United States of America, joined Jan 2006, 737 posts, RR: 0
Reply 24, posted (3 years 7 months 6 days 18 hours ago) and read 5818 times:

Quoting LDVAviation (Reply 17):
Once the discerning BA flyer checks out Delta's all-plastic seat, they will feel much better about flying BA.

It definitely isn't plastic..been over this on here many times.


25 Post contains images OA412 : Interesting move. DL is clearly trying to make a name for itself on the LHR routes. Whether this sways any passenger is to be seen, but it's certainly
26 LDVAviation : BA embellishes the plastic shell in a way that diminishes the plasticity of the seat. Best I can tell, the plastic shell is either imprinted with a pa
27 dutchflyboi : After being 'stuck' in that seat from NRT to SIN, thay Flat Seat on DL 777 product is just very dissapointing. The seat is hard, uncomfortable.... I r
28 BMI727 : There is plenty of plastic in the Club World seat too. There is no way I'd pick that over BA. The Club World seat is the best of the admittedly few I
29 ikramerica : I was only on it for 5 hours LAX-ATL and thought it was horrible. Uncomfortable, hard to find a way to lie down and watch the LCD, bad reclining comf
30 vhtje : Exactly what I am talking about. My partner is very senior in commercial property and is astounded that BA didn't insist on a clause in their lease f
31 speedmarque : Pretty sure that's illegal.
32 vhtje : Really? Don't be absurd, of course it isn't. It's your contract, and, provided both parties agree to the terms, you put in it what suits your busines
33 VC10er : Delta did a really nice job in creating an eye-catching CUBE, and if you're a biz flier and ran in to check it out it would seem like an average lie f
34 panamair : The Delta 764 BE flat-bed seat used on LHR flights is the same seat as the new Swiss intercontinental C seat. Delta's seat does not require the parti
35 FlyASAGuy2005 : And it will soon be the standard for the 767 fleet. Let's jsut say I won't miss the old recliners on the 763ERs!
36 gaystudpilot : Agree. DL has taken the plain vanilla, off-the-rack offering and overlayed it in their cold "signature blue" and white cabin colors. There is one sig
37 TeamInTheSky : You have got to be kidding that you are trying to compare Delta's product to Cathay's. For price, I would be absolutely aghast if Cathay's wasn't hea
38 LDVAviation : Does the layout also explain the lack of style elsewhere? Why shouldn't I be comparing them? It is the same basic seat. Are you telling me that there
39 TeamInTheSky : But would you not agree that Cathay is more of a luxury carrier than Delta. I just did a quick search and tried three different date combinations fro
40 laca773 : Thanks for the information, panamair. I appreciate it. As well, BA has made marked cutbacks in catering while DL has improved their inflight meal ser
41 fbgdavidson : This kind of thing isn't new by any stretch. When VS released the Upper Class Suite in '04 they placed a UCS staffed by VS FAs very close to the entr
42 lhr380 : What have BA got to loose by allowing anyone to advertise in the terminal it has sole use of? What's wrong with a bit of healthy competition? The pas
43 Aerofan : I'm so veryyyyyyyyy underwhelmed
44 Speedbird2155 : It was only there for about 3 or 4 days and you are right that it didn't have much impact. Probably got the staff talking more than it did customers.
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