AirCalSNA From United States of America, joined Mar 2010, 469 posts, RR: 0 Posted (5 years 1 month 3 days 8 hours ago) and read 7064 times:
In 1986 or so I took a flight from SJC to LAX aboard a "Continental West" 737, on which the word "West" was written in red cursive lettering after the name "Continental." I've not been able to find any picture of plans with that marking and now wonder if my memory is incorrect. Does anyone else remember Continental creating a "Continental West" product in the mid-1980's?
srbmod From , joined Dec 1969, posts, RR:
Reply 1, posted (5 years 1 month 3 days 8 hours ago) and read 7051 times:
Quoting AirCalSNA (Thread starter): I've not been able to find any picture of plans with that marking and now wonder if my memory is incorrect. Does anyone else remember Continental creating a "Continental West" product in the mid-1980's?
From the photo database here (Continental Airlines West is an option in the dropdown menu):
Going off of some of the comments in the photos, this was a small niche operation between a handful of West Coast markets, similar to what UA did years later with their United Shuttle/Shuttle By United operation.
28L28L From Australia, joined Nov 2005, 459 posts, RR: 0
Reply 2, posted (5 years 1 month 3 days 8 hours ago) and read 7051 times:
Though I never flew on that operation. I do remember it. There were a few such "airlines within airlines" that were set up in the U.S. during that period of time - probably attempting to mirror Southwest. Another carrier had something called "Operation High Ground"! From what I recall, none of these attempts lasted more than a year.
Southwest respended with an ad that stated "Nobody does Southwest Like Southwest"
wedgetail737 From United States of America, joined Aug 2003, 6237 posts, RR: 6
Reply 3, posted (5 years 1 month 3 days 8 hours ago) and read 7029 times:
Quoting srbmod (Reply 1): Going off of some of the comments in the photos, this was a small niche operation between a handful of West Coast markets, similar to what UA did years later with their United Shuttle/Shuttle By United operation.
The Continental West operation was a short-lived operation mainly through SJC. I remember seeing them from SJC's old observation deck. It was my understanding that CO had to drop the name because of a complaint from America West. CO retained the operation under just "Continental" for a while, replacing the 733's with DC-9-30's. I flew on CO's DC-9-30 on the SJC-LAX run.
Every time I see pricing in old ads I compare it to today's fares. $99 in 1985 buys about $205 in 2011 according to the government. $99 could buy you a one way promotional CO West fare on LAXSEA; today you can find all kinds of roundtrip fares for about $199 in the same market. The average one way fare in the market is about $140.
Interesting that one of the ads mentions that they served "the only chocolate chip cookies baked fresh in the air". This was in 1985. Is this really true or had YX started serving their cookies at this point?
cschleic From United States of America, joined Feb 2002, 1537 posts, RR: 0
Reply 14, posted (5 years 1 month 2 days 12 hours ago) and read 5338 times:
Quoting flyPBA (Reply 6): was as successful as Ted, Shuttle by United, etc
...and MetroJet and Continental Lite and Frontier Horizon (anyone remember that?) and the Delta one and... Hopefully the industry has learned that airlines-within-airlines don't work. Shifting flying to the regionals seems to be more successful.
PI767 From , joined Dec 1969, posts, RR:
Reply 16, posted (5 years 1 month 2 days 9 hours ago) and read 4045 times:
Quoting wedgetail737 (Reply 15):
I thought Frontier Horizon was a longer-haul brother to Frontier using 727-100's. Wasn't the service on Frontier Horizon the same as Frontier?
From "Airliners" Magazine Jan/Feb 2002:
"Some of the unionized Frontier flight attendants picketed the new airline and charged that it was nothing more than a union-busting, concession-wrenching ploy. Frontier Horizon was a low-cost airline but not a no-frills carrier. Its 727s had 10 business-class seats and 99 in coach with a generous 33-inch seat pitch. Meals were served on china with linen tablecloths and napkins, metal silverware and glass containers."
So, my understanding has always been that Frontier Horizon did offer Frontier-quality service but was operated by non-union employees making less money and working under different work rules.
Furthermore, I recall reading that while Frontier's unions agreed to the operation, they did limit its fleet to only seven aircraft.