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Virgin Australia Launch Event In Sydney  
User currently offlineexchangeis From Australia, joined Jan 2011, 3 posts, RR: 0
Posted (3 years 3 months 4 weeks 1 day 17 hours ago) and read 10038 times:

Today Virgin Blue relaunched as Virgin Australia, the two hour long event began with Sir Richard Branson and Virgin Australia CEO John Borghetti flying in on the new Virgin Australia Airbus A330-200 with their first Domestic Business Class Cabin, also on display was the airlines new Boeing 737-800 with Sky Interior.

More details can are here Virgin Australia Launch


To go along with the relaunch of the company they aired for a 60 second commercial introducing the new Virgin Australia name/brand to the public

Here is the new (Youtube) Virgin Australia TV Commercial

Also here is a YouTube video of the Virgin Australia Launch Event

40 replies: All unread, showing first 25:
 
User currently offlineLuftyMatt From United Kingdom, joined Jan 2009, 428 posts, RR: 0
Reply 1, posted (3 years 3 months 4 weeks 1 day 16 hours ago) and read 9895 times:

I'm not sure about the new livery yet, I like the tail though. Is the fuselage just white? Or is it a pearlescent that doesn't show up in photographs?
I personally thought that the Virgin Blue livery was amazing, sad to see it go. but I'm sure this new one will grow on me.



chase the sun
User currently offlineaa777lvr From United States of America, joined Jan 2007, 216 posts, RR: 1
Reply 2, posted (3 years 3 months 4 weeks 1 day 16 hours ago) and read 9782 times:

Any chance that replacing the red is a weight/fuel cost savings measure who's timing happens to coincide with the rebranding?

According to an article on australianaviation.com.au V Australia will be re-branded as well. I certainly hope they don't mess with the V Australia livery too. I love the Southern Cross incorporation on the tail and hope they don't loose it.

-AA777LVR


User currently offlinebj87 From Netherlands, joined Jun 2009, 448 posts, RR: 0
Reply 3, posted (3 years 3 months 4 weeks 1 day 15 hours ago) and read 9633 times:

My goodness this has got to be one of the worst rebrandings of an airline/airplane ever. That new livery is down right revolting.


View Large View Medium
Click here for bigger photo!

Photo © Sarmad Al-Khozaie - Tranquillity Aviation Photography



Great, another white airline livery that screams I have no imagination but I do have MS paint on my pc.

What did the people at Virgin Australia say when they were shown the new livery? "Do you like the color? NO, there still is some!"

That said, I do like the formation flying they do at the end of the commercial. The rest of the commercial really has no message.

If I were a possible customer I would think, huh, what was wrong with the old airline and what is so different about Virgin Australia compared to Virgin blue? Because after seeing that commercial I still haven't got a clue.

[Edited 2011-05-04 06:13:52]

User currently offlineskipness1E From United Kingdom, joined Aug 2007, 3238 posts, RR: 1
Reply 4, posted (3 years 3 months 4 weeks 1 day 15 hours ago) and read 9567 times:

White with some writing is not what people associate with Virgin. Vibrant, young and sexy it sure isn't. It's awful ! Worst of all worlds.

User currently offlineual777uk From United Kingdom, joined Nov 2005, 3356 posts, RR: 1
Reply 5, posted (3 years 3 months 4 weeks 1 day 15 hours ago) and read 9541 times:

Oh dear, that livery is proper rubbish. I am surprised by Virgin they are usually a lot better than this.

User currently offlineaa777lvr From United States of America, joined Jan 2007, 216 posts, RR: 1
Reply 6, posted (3 years 3 months 4 weeks 1 day 14 hours ago) and read 9454 times:

Quoting ual777uk (Reply 5):
Oh dear, that livery is proper rubbish.

"Fugly" is a word that comes to mind.....


User currently offlinecarbon787 From United States of America, joined May 2010, 71 posts, RR: 0
Reply 7, posted (3 years 3 months 4 weeks 1 day 14 hours ago) and read 9397 times:

hhhhhmmmmmm......quite boring really, the flying lady should have been red and a bit smaller... but the new interiors look like a winner for sure!

User currently offlinemccarranmgr From , joined Dec 1969, posts, RR:
Reply 8, posted (3 years 3 months 4 weeks 1 day 14 hours ago) and read 9385 times:

The livery looks great. The best word to describe it is "clean". I also love the commercial. It shows Virgin’s way of putting together an airline. I also like the subliminal hint of the famous Virgin Atlantic commercial with the flight crew walking together in the terminal.

User currently offlineanstar From United Kingdom, joined Nov 2003, 5193 posts, RR: 6
Reply 9, posted (3 years 3 months 4 weeks 1 day 14 hours ago) and read 9261 times:

Ok the livery is slightly growing on me.... but I would have liked to see some purple on the under belly to add a little something something.....

Interiors on the other hand look fantastic.


User currently offlinevhtje From United Kingdom, joined Jan 2009, 371 posts, RR: 0
Reply 10, posted (3 years 3 months 4 weeks 1 day 13 hours ago) and read 9102 times:
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I've seen interim liveries with more panache...

User currently offlineazjubilee From United States of America, joined Apr 2000, 3906 posts, RR: 27
Reply 11, posted (3 years 3 months 4 weeks 1 day 13 hours ago) and read 9067 times:

Well... after all this anticipation I can't help but be totally disappointed! It's HIDEOUS! I think the tail bothers me the most. Why couldn't they have just kept the traditional red VIRGIN tail, like all the other brands. The fuselage is okay, but overall, I think they missed the mark! The uniforms however, look great.

[Edited 2011-05-04 08:45:21]

User currently offlineburnsie28 From United States of America, joined Aug 2004, 7539 posts, RR: 8
Reply 12, posted (3 years 3 months 4 weeks 1 day 11 hours ago) and read 8923 times:

So what exactly does this mean for "V Australia"


"Some People Just Know How To Fly"- Best slogan ever, RIP NW 1926-2009
User currently offlineanstar From United Kingdom, joined Nov 2003, 5193 posts, RR: 6
Reply 13, posted (3 years 3 months 4 weeks 1 day 11 hours ago) and read 8903 times:

Quoting burnsie28 (Reply 12):
So what exactly does this mean for "V Australia"

V Australia (and Pacific Blue) are also becoming Virgin Australia.


User currently offlineBthebest From United Kingdom, joined Jan 2008, 506 posts, RR: 0
Reply 14, posted (3 years 3 months 4 weeks 1 day 11 hours ago) and read 8899 times:

I keep thinking they're Dragonair planes from a distance.

User currently offline0NEWAIR0 From United States of America, joined May 2007, 939 posts, RR: 0
Reply 15, posted (3 years 3 months 4 weeks 1 day 11 hours ago) and read 8799 times:

I think you guys are being a little harsh. It may be a disappointing or boring livery... but it's not even in the same hanger as hideous.


"The future belongs to those who believe in the beauty of their dreams."
User currently offlinevirginblue4 From United Kingdom, joined Jun 2008, 902 posts, RR: 0
Reply 16, posted (3 years 3 months 4 weeks 1 day 10 hours ago) and read 8732 times:

Maybe it's just me but I honestly think it's a very nice livery. I really like it. I'm still not convinced the aircraft is white though. Look at this photo,


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Click here for bigger photo!

Photo © Benny Zheng



The part of the engine forward of the red stripe is white, but the rest of the engine and the fuselage are not the same.

Good job Virgin Australia!

Jordan  



The amazing tale of flight.
User currently offlineStabilator From United States of America, joined Nov 2010, 697 posts, RR: 0
Reply 17, posted (3 years 3 months 4 weeks 1 day 10 hours ago) and read 8705 times:

Boring! Its almost ALL Euro-white. It's quite an eyesore. Silver (al la NW) Fuselage, red "Virgin Australia" letters as well as the flag lady would've looked great. I dont even know what to suggest for the tail...I wish they kept V Australia's livery...that one is sexy.

Quoting virginblue4 (Reply 16):
I'm still not convinced the aircraft is white though

It is, I think you're just seeing the silver paint reflect the lighting.



So we beat on against the current, borne back ceaselessly into the past.
User currently offline7673mech From United States of America, joined Mar 2004, 722 posts, RR: 0
Reply 18, posted (3 years 3 months 4 weeks 1 day 7 hours ago) and read 8336 times:
Support Airliners.net - become a First Class Member!

I have said it before for other liveries and I will say it again for this one:

It is very smart from a maintenance point of view.
Limited number of colors keeps weight down.
Limited number of colors saves money - (less paint to keep on hand).
The reds, blues and purples fade quickly from UV - white is easier to maintain.

So while we would all love liveries that are exciting - this one is very practical.


User currently offlineJetBlue777 From United States of America, joined Jul 2009, 1454 posts, RR: 1
Reply 19, posted (3 years 3 months 4 weeks 1 day 7 hours ago) and read 8336 times:

I agree.

People said that the Virgin Australia livery was "boring" and too "white" but it's not, I saw it in person and it's definitely better in actual than in pictures, especially the union jack on the fuselage.

I agree with most people, it does look too white and it'd be better if the color of the fuselage was similar to VX's but it's not hideous. It'll grow on me.



[Edited 2011-05-04 14:08:47]


It's a cultural thing.
User currently offline777klm From China, joined Apr 2005, 530 posts, RR: 1
Reply 20, posted (3 years 3 months 4 weeks 1 day 7 hours ago) and read 8252 times:

Quoting JetBlue777 (Reply 19):
especially the union jack on the fuselage

Where's the Union Jack?



Next flight: AMS-PEK
User currently offlineLufthansa From Christmas Island, joined May 1999, 3213 posts, RR: 10
Reply 21, posted (3 years 3 months 4 weeks 1 day 7 hours ago) and read 7964 times:

Quoting 777klm (Reply 20):
Where's the Union Jack?

It's in the top left hand corner of the aussie flag, on the back of the girl beneath the cockpit windows.


User currently onlineKPDX From United States of America, joined Dec 2005, 2741 posts, RR: 2
Reply 22, posted (3 years 3 months 4 weeks 1 day 6 hours ago) and read 7920 times:

Not sure how anyone that called the new JAL livery hideous could call this much better.  


View my aviation videos on Youtube by searching for zildjiandrummr12
User currently offlinerichierich From United States of America, joined Nov 2000, 4248 posts, RR: 6
Reply 23, posted (3 years 3 months 4 weeks 1 day 6 hours ago) and read 7712 times:

The people who are calling this livery hideous are a little off base, in my opinion. It's not the most awe-inspiring of schemes, I'll concede that much, but it gets the job done. It's clean and attractive, perhaps even modern (although some will confuse modern with boring.) The familial relationship with other Virgin brands, especially Virgin Atlantic, is clear and I happen to like the font and style of the titles. Complementing the cabin, dare I even say it is classy?

Overall I wouldn't call it an outright winner, but its hardly a disgusting mess either.



None shall pass!!!!
User currently offlinegoblin211 From United States of America, joined Jun 2010, 1209 posts, RR: 0
Reply 24, posted (3 years 3 months 4 weeks 1 day 6 hours ago) and read 7659 times:

It lacks anything and everything Virgin. I just don't have that same feel that I do with Virgin Atlantic. It kinda reminds me of one of the Chinese special liveries in a way.


From the airport with love
25 nonimaus : Perhaps to visually distinguish themselves from that other Australian airline with a red tail. A red tail would have looked more striking, but it wou
26 Post contains images aerokiwi : I tend to agree. Looks like a leased plane, a charter airline or something very very low cost. Ha! Nice
27 ATLflyer : On the link above about the new Virgin Australia, it says the next A330s will have a 2-2-2 Business Class configuration instead of the 2-3-2 on this a
28 cpd : The existing ones were ex-Emirates A330s (XFA/XFB), the new ones will I believe be properly built for V-OZ. And the rival has 2-2-2 business class on
29 Post contains links ATLflyer : http://www.ausbt.com.au/inside-virgi...g-737-with-futuristic-sky-interior Their 737-800 interior looks absolutely amazing. Well Done Virgin Australia
30 Pohakuloa : Overall i like the livery, but with two minor adjustments would make it far less awkward. removing the red circle around the engines and perhaps addin
31 IndianicWorld : Totally agree. That red ring is odd. Disliked it in the past, so im dissapointed they went for it on this livery. The engines would look good complet
32 BLIKSEM : I think that the scheme is great. I believe that less is more!
33 trent1000 : No... it's become virgin australia... Are there any other cases where airlines write the name of a country starting with a lower case letter? It brea
34 esdex : I have to agree - it's a terrible effort, unrecognisable from the ground. As a shareholder, what concerns me is that this whole rebranding and reposi
35 Post contains links esdex : When they take delivery of their ATRs they are going to look awful close to Air Vanuatu - lucky the ATR doesn't have the range to meet at an Australia
36 777klm : bmi- british midland international germanwings Not a country, but airberlin and brussels airlines come to mind. Agree it looks silly...
37 Post contains links NZdsgnr : Just came across this article... this guy actually believes his own bull*** as he tries to convince us that it is a great livery http://www.flightglob
38 Raptor1090 : Will the V-Australia 77Ws be repainted to the new livery as well? Or is it that Pacific Blue and V-Australia will be subsidiaries of Virgin Australia?
39 Post contains images steex : I don't take it that way, especially considering they don't capitalize "virgin" on the fuselage either. This is standard practice for the Virgin Grou
40 alangirvan : air newzealand's previous livery?
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