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Strategy Behind Iberia/Vueling  
User currently offlinedowntown273 From Spain, joined Aug 2005, 355 posts, RR: 0
Posted (5 years 2 weeks 19 hours ago) and read 2047 times:

Hi all,

I was in Malaga last weekend and I was surprised that I only saw 1 Iberia plane landing over the beach I was at.

I thought the main idea behind creating Vueling was to have it based in Barcelona, whereas Iberia would keep the routes from Madrid. That went OK and we can see Vueling opening bases in Amsterdam, Toulouse, etc.

Looking at today's schedule to/from Madrid, Iberia and Vueling are competing on: MAD-Alicante, Malaga, Palma, Barcelona, Paris CDG, Rome FCO, Ibiza, Fuerteventura, Warsaw. All domestic flights from Madrid seem to be flight numbers VY98xx, so I'm wondering if it's something temporary? Vueling doesn't have enough flights to have to use the 9xxx.

I understand they want to have a LCC in Europe with lower costs to feed their long-haul network, but at the moment the Iberia flights are competing against the Vueling flights. On Iberia's website you can purchase a ticket on VY metal (price is higher but includes seat assignment fee and 1 bag), but not vice-versa.

How about fleet? I guess they've had to transfer several A320s to Vueling.

What's the strategy behind Vueling/Iberia for the next few months? Getting rid of all domestic flights to have them operated by either Vueling or Air Nostrum (IB Regional)? How about the European flights?

1 replies: All unread, jump to last
User currently offlineblackwidow From United Kingdom, joined Feb 2008, 98 posts, RR: 0
Reply 1, posted (5 years 2 weeks 19 hours ago) and read 1983 times:

As things stand Iberia hold 46% of Vueling and whilst im sure IB have "some influence", the company has a responsibility to the further 54% of its shareholders...

Apologies for the rather un-sensational answer - but these are the facts of running business... (Where is the profit?!)

On a personal note, I can see the other 54% being bought out in the future (possibly by IAG) and Vueling becoming a major feeder to both IB & BA..

[Edited 2011-05-16 06:12:56]

[Edited 2011-05-16 06:13:22]

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