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Official: LHI Brand Will Cease Ops In W11-12  
User currently offline777 From Italy, joined Sep 2005, 515 posts, RR: 0
Posted (3 years 6 months 1 week 3 days 12 hours ago) and read 12826 times:

This scenario has been rumored in the last weeks and it's now official: the LHI brand will disappear at the end of the summer season and the LH group will focus its Italian activities using the LH and EN brands.

http://presse.lufthansa.com/en/news-...hive/2011/may/23/article/1936.html

Quote:

Lufthansa changes its Italy strategy23.05.11

Lufthansa and Air Dolomiti will take over role of the Lufthansa Italia brand – Air Dolomiti to expand route network
Frankfurt / Milan, 23 May 2011 – Lufthansa is reshaping its presence in the Italian market in order to focus on its strong position there. To that end, Lufthansa’s current alignment in Italy with its core brand Lufthansa, Lufthansa Italia and the regional airline Air Dolomiti will be streamlined.

The Lufthansa Italia brand, which was launched in 2008, will only be retained until the end of the summer timetable on 29 October 2011. The Airbus A319 aircraft currently operated by Lufthansa Italia will be deployed elsewhere within the Lufthansa Group from the start of the 2011/2012 winter timetable. At the same time, Lufthansa foresees double-digit growth in its offering to Italy, which it already serves frequently from its Frankfurt and Munich hubs. Air Dolomiti will also increase flight frequencies to Germany in its route network, which focuses on connecting the major economic centres in Northern Italy with Lufthansa’s Munich base. Together, Lufthansa and Air Dolomiti currently serve 19 destinations in Italy.

Lufthansa CEO and Chairman Christoph Franz: "Bundling our services under the Lufthansa and Air Dolomiti brands will give us a clearer and more streamlined presence in the Italian market. When we launched Lufthansa Italia three years ago, we filled a gap that had emerged in Milan following Alitalia’s withdrawal from Malpensa and the end of our cooperation with Air One. Our service is highly appreciated and the response from passengers in Italy is excellent. However, given the slump in prices on European routes and the competition, it was extremely difficult to establish a profitable European network under a separate brand. It therefore makes sense to focus the Lufthansa Group’s offering on connecting the connecting the Italian market to the Group’s hubs.

Lufthansa Executive Board member Carsten Spohr, who is responsible for Lufthansa’s passenger business, commented: “We are the most successful foreign airline in Italy and we want to consolidate our position. By shifting capacities from Lufthansa Italia to our core brand Lufthansa and strengthening Air Dolomiti, we will be able to offer our customers an even higher quality network of services via our hubs. The link between ‘Lufthansa’ and ‘Italia’ will remain as close as it has been up to now.” Michael Kraus, CEO and President of Air Dolomiti will be responsible for realigning Lufthansa’s and Air Dolomiti’s presence in the North Italian market.

Thomas Eggert took over as Sales Director in Milan on 15 April 2011. An experienced airline manager, he began his career at Lufthansa more than 20 years ago in Milan, at that time in Lufthansa’s Cargo division. Since then, he has held various positions within the Lufthansa Group in Asia and Europe. Prior to taking up his current appointment he was Head of Corporate Development at Lufthansa Cargo in Frankfurt.

Deutsche Lufthansa AG
Corporate Communications



37 replies: All unread, showing first 25:
 
User currently offlineGiancavia From Vatican City, joined Feb 2010, 1384 posts, RR: 0
Reply 1, posted (3 years 6 months 1 week 3 days 12 hours ago) and read 12610 times:

Never understood the point in it when they already had Air Dolomiti, Hopefully those stunning Dolomiti colours stay around for a loooooooong time!

User currently offlineHumberside From United Kingdom, joined Dec 2005, 4927 posts, RR: 4
Reply 2, posted (3 years 6 months 1 week 3 days 11 hours ago) and read 12378 times:

Wonder what happens to LHR-MXP - transfer to bmi brand? Or axed - but then what will the LHR slots be used for?


Visit the Air Humberside Website and Forum
User currently offlineHirnie From Germany, joined May 2004, 595 posts, RR: 0
Reply 3, posted (3 years 6 months 1 week 3 days 11 hours ago) and read 12135 times:

With Alitalia having the monopoly on Milan - Rome LHI never realley had a chance to stand agaonst them. Sad to see them go. But as Giancavia said, hopefully Air Dolomiti picks up capacity and grows a bit.

User currently offlineLIPZ From Austria, joined Jun 2006, 1075 posts, RR: 0
Reply 4, posted (3 years 6 months 1 week 3 days 10 hours ago) and read 11856 times:

Therefore Lufthansa Italia will cease all operations.

Unbelievable!


User currently offlineWAC From United States of America, joined Nov 2008, 275 posts, RR: 0
Reply 5, posted (3 years 6 months 1 week 3 days 10 hours ago) and read 11855 times:

AF-KLM must be pissing themselves...that said at least I will have the chance to use them in July....
TBH MIL area has great potential but that s from a perspective for an airline to connect to a MIL airport with their own hub. MIL is extremely difficult to have a true hub and spoke network. The demand is there but due to AZ poor history in terms of reliability and service most of the demand has gone to AF-KL or LH group or EK etc. LH were foolish to think they could successfully operate a hub in the MIL (especially intra European flights= area due to their penetration already in the market through flying passengers through FRA MUC and ZRH.
EZY dominates MXP, AZ at LIN and FR at BGY- a tripoli....Next thing in line is AF-KLM takeover of AZ in several months/quarters time.


User currently offlinehotplane From , joined Dec 1969, posts, RR:
Reply 6, posted (3 years 6 months 1 week 3 days 10 hours ago) and read 11772 times:

Quoting Humberside (Reply 2):
Wonder what happens to LHR-MXP - transfer to bmi brand? Or axed - but then what will the LHR slots be used for?

I think the route is partly operated by bmi aircraft anyway.


User currently offlineBrianDromey From Ireland, joined Dec 2006, 3926 posts, RR: 9
Reply 7, posted (3 years 6 months 1 week 3 days 9 hours ago) and read 11665 times:

Quoting hotplane (Reply 6):
I think the route is partly operated by bmi aircraft anyway.

Indeed. It could simply transfer to the BD brand with no real changes. Personally I hope that is what happens, there should be enough traffic between LON and MIL to justify a BD presence on the route. What could happen is the single LHI flight (the early morning one) becomes an Air Dolomitti ERJ and things go on as they always have, just a British Midland service, instead of Lufthansa Italia.

[Edited 2011-05-23 12:20:07]


Next flights: MAN-ORK-LHR(EI)-MAN(BD); MAN-LHR(BD)-ORK (EI); DUB-ZRH-LAX (LX) LAX-YYZ (AC) YYZ-YHZ-LHR(AC)-DUB(BD)
User currently offlinetrintocan From United Kingdom, joined Apr 2000, 3254 posts, RR: 4
Reply 8, posted (3 years 6 months 1 week 3 days 6 hours ago) and read 11086 times:

It's a shame to hear this. LH Italia impressed me as a very well-run organization with excellent service. I used them on LHR - MXP in 2009. At that time the brand was just being launched in the UK and they offered returns from £100 - quite a good fare for the route. Parhaps part of the issue was the use of MXP whereas AZ, notwithstanding dropping most services from the large airport, maintained many flights from the more central LIN and thus kept some of its passengers.

Another airline will disappear. Sad indeed but hopefully BD will remain present on the route (indeed my return flight was on BD metal but the interior was fully LH Italia).

Trintocan.



Hop to it, fly for life!
User currently offlineJL418 From Italy, joined Jun 2009, 493 posts, RR: 6
Reply 9, posted (3 years 6 months 1 week 2 days 23 hours ago) and read 8671 times:

It's a shame. I've been flying them for years and I've been a true aficionado throughout their history. And now, this. I'm seriously disappointed by Lufthansa, by SEA and by those mindless beaurocrats running Milan City Council and Lombardy Region. Lufthansa might have done something wrong (like working for three years with crews coming from MUC, as AZ did, or not investing enough in brand awareness) but the airport administrators have shown yet another example of how NOT to attract an investment. This is the second de-hubbing that Milan is experiencing, that should ring a bell.

User currently offlineSemaex From Germany, joined Nov 2009, 833 posts, RR: 2
Reply 10, posted (3 years 6 months 1 week 2 days 21 hours ago) and read 7737 times:

Sad to this move. A lot of my Italian costumers coming to FRA talk very positively about LHI.
But I do also see the need for this move. Having LH, Air Dolomiti and LHI all three operating in the same market makes no sense at all. Two is enough. I just hope that the vacuum which LHI will leave in MXP now will quickly be filled by Dolomiti.

I think strengthening the EN brand is also the best option for the northern Italian fliers. They offer great connections to MUC (some say the northern-most italian airport...), and letting the airline grow by itself without internal competition by LHI might make them able to tackle italian marketshare further south too.
I wonder what AZ have to say to this LH move. Sure they like them being gone from MXP, but what about the foreseeable future?



// You know you're an aviation enthusiast when you look at your neighbour's cars and think about fleet commonality.
User currently offliner2rho From Germany, joined Feb 2007, 2747 posts, RR: 1
Reply 11, posted (3 years 6 months 1 week 2 days 20 hours ago) and read 7700 times:

When they launched LHI, I always thought that if anyone could pull off such a move in Europe (operating under its brand -or almost- from outside its home country), it would be LH. But even they haven't been able to...

This is not just the elimination of a commercial brand, but of operations based in MXP altogether, as we can extract from the press release:

Quoting 777 (Thread starter):
The Airbus A319 aircraft currently operated by Lufthansa Italia will be deployed elsewhere within the Lufthansa Group from the start of the 2011/2012 winter timetable.

No more mainline LH a/c based at MXP...

Quoting 777 (Thread starter):
Air Dolomiti will also increase flight frequencies to Germany in its route network, which focuses on connecting the major economic centres in Northern Italy with Lufthansa’s Munich base.

Nowhere does it say that Air Dolomiti will base any a/c at MXP either...

Quoting 777 (Thread starter):
It therefore makes sense to focus the Lufthansa Group’s offering on connecting the connecting the Italian market to the Group’s hubs.

So MXP will be connected to LH Group's hubs in the same way that every other non-hub European city is. MXP passengers can then transfer onwards to other destinations, just like everybody else.

Quoting Giancavia (Reply 1):
Never understood the point in it when they already had Air Dolomiti,

Air Dolomiti's operations are based in MUC, not MXP, and from what it seems, it will continue to be that way.


User currently offlineLIPZ From Austria, joined Jun 2006, 1075 posts, RR: 0
Reply 12, posted (3 years 6 months 1 week 2 days 20 hours ago) and read 7548 times:

Quoting Semaex (Reply 10):
I wonder what AZ have to say to this LH move. Sure they like them being gone from MXP, but what about the foreseeable future?

Well, just 3 days ago Alitalia's CEO Rocco Sabelli - speaking to "Corriere della Sera" newspaper - said that AirOne lowfare product - based in Malpensa - was their best choice to stop LHI's growth.
Now it seems to go better than forecasted to them since LHI is not just stopping growing but it is going to leave the airport.

Quoting Semaex (Reply 10):
I just hope that the vacuum which LHI will leave in MXP now will quickly be filled by Dolomiti.

The mission of Air Dolomiti is to keep on feeding Munich's hub as they confirm in the press release

Air Dolomiti will also increase flight frequencies to Germany in its route network, which focuses on connecting the major economic centres in Northern Italy with Lufthansa’s Munich base.

I do not think we will see any other flights from MXP to destinations other than Germany op by DLH and EN.


User currently offlinevfw614 From Germany, joined Dec 2001, 4030 posts, RR: 5
Reply 13, posted (3 years 6 months 1 week 2 days 20 hours ago) and read 7516 times:

Quoting r2rho (Reply 11):
Nowhere does it say that Air Dolomiti will base any a/c at MXP either...
Quoting r2rho (Reply 11):
So MXP will be connected to LH Group's hubs in the same way that every other non-hub European city is. MXP passengers can then transfer onwards to other destinations, just like everybody else.

Indeed. The marketing talk in the press release is really annoying. It is pretty simple: LHI is scrapped and Air Dolomiti will simply do what they have always done - flying from MUC and FRA to Italian destinations as a hub feeder. That has nothing to do with the LHI concept of providing domestic services and serving third countries from MXP.

I guess this is one of the results of the strategy of new LH CEO Franz who is less interested in buying airlines or setting up new ones across Europe than his predecessor was.


User currently offlineLIPZ From Austria, joined Jun 2006, 1075 posts, RR: 0
Reply 14, posted (3 years 6 months 1 week 2 days 20 hours ago) and read 7457 times:

Just to confirm what has been reported in the press release, now all the LHI flights after october have been zeroed out through all reservations systems.

User currently offlinebrightcedars From Belgium, joined Nov 2004, 1289 posts, RR: 2
Reply 15, posted (3 years 6 months 1 week 2 days 20 hours ago) and read 7418 times:

And this cuts the idea that LH was going to plan long-haul operations out of MXP using LHi.

Not really surprised this didn't work out as some might have hoped it would.

Hope these shiny buses will find their way to the BRU base of the group and help push out the B737 from SN's fleet.



I want the European Union flag on airliners.net!
User currently offlineCrimsonNL From Netherlands, joined Dec 2007, 1896 posts, RR: 42
Reply 16, posted (3 years 6 months 1 week 2 days 19 hours ago) and read 7209 times:
AIRLINERS.NET CREW
CHAT OPERATOR

It's a shame, LHI has the best damn airline coffee I've ever had!


Nothing's worse then flying the same registration twice, except flying it 4 times..
User currently offlineual777uk From United Kingdom, joined Nov 2005, 3356 posts, RR: 1
Reply 17, posted (3 years 6 months 1 week 2 days 19 hours ago) and read 6915 times:

I really hope BD works the route out of LHR for LH and or LH keep it, i have used it a few times and thought the service was very good and I agree with CrimsonNL......nice coffee!  

User currently offlineIDISA From Italy, joined Jun 2004, 262 posts, RR: 0
Reply 18, posted (3 years 6 months 1 week 2 days 18 hours ago) and read 6676 times:

Quoting JL418 (Reply 9):

It's a shame. I've been flying them for years and I've been a true aficionado throughout their history. And now, this. I'm seriously disappointed by Lufthansa, by SEA and by those mindless beaurocrats running Milan City Council and Lombardy Region. Lufthansa might have done something wrong (like working for three years with crews coming from MUC, as AZ did, or not investing enough in brand awareness) but the airport administrators have shown yet another example of how NOT to attract an investment. This is the second de-hubbing that Milan is experiencing, that should ring a bell.

I agree 100%. I flew many times LHI and always had a great times on board. Very sad to see that MIlan, which has an enormous traffic demand (both pax than cargo), is so badly administrated. Very, very sad.

Regards
IDISA


User currently offlineSemaex From Germany, joined Nov 2009, 833 posts, RR: 2
Reply 19, posted (3 years 6 months 1 week 2 days 18 hours ago) and read 6504 times:

With ongoing elections in Milano, could this "scaring away from MXP" also have political issues?

AFAIK Milano is governed by a mid-right coalition. Signore Berlusconi has recently again put anti-immigrant (mainly Roma and Muslim) propaganda in place in order to keep control of the majority on his home turf of Milano.

So LH being a German carrier, LHI obviously being foreign-controlled, could the vote on downgrading MXP have political reasons, in order to strenghten the position of Alitalia?

Obviously this is a long shot, but there might just be some truth behind it...

[Edited 2011-05-24 04:04:28]


// You know you're an aviation enthusiast when you look at your neighbour's cars and think about fleet commonality.
User currently offlineJL418 From Italy, joined Jun 2009, 493 posts, RR: 6
Reply 20, posted (3 years 6 months 1 week 2 days 9 hours ago) and read 4408 times:

Quoting r2rho (Reply 11):
When they launched LHI, I always thought that if anyone could pull off such a move in Europe (operating under its brand -or almost- from outside its home country), it would be LH. But even they haven't been able to...

Honestly, I had the same idea and I am not afraid to say that I am deeply disappointed. I've flown LHI several times, I guess the whole number is in the region of 15 flights, and I have never had a complain about them. Quite possibly one of the best short-haul carriers in Europe.
I believe that the project has been poorly managed by almost every subject involved: Lufthansa managed the venture in a way that left room for improvement (in terms of hiring and marketing IMHO). The same goes for SEA, the society which runs Milan's airports, whose CEO's conduct is, in a nutshell, driving me mad - just to give you an idea, the bloke said that LHI's de-hubbing doesn't affect SEA's plans. So the biggest investment in his company in 5 years leaves, months before a prospected public flotation, and he plays the cool card. Amazing.
Also the local politicians have much to be blamed. The Milanese airport system looks, under a certain perspective, like Tokyo's with two airports fighting each other instead of getting organized, much to the gain of the third contender (ICN for Tokyo, every European hub for Milan). Instead of putting order into this situations they decided to do nothing, and here we are.

Quoting Semaex (Reply 19):

So LH being a German carrier, LHI obviously being foreign-controlled, could the vote on downgrading MXP have political reasons, in order to strenghten the position of Alitalia?

I think you overestimate these guys. The debate around the Milan elections is reaching remarkable depth of miserableness and it's far away from every topic which can be even vaguely airport-related. Just to make you an example, Berlusconi's party is so frightened about the perspective of losing that it is proposing, as a part of the political agenda, a moratorium over parking/speeding tickets and the scrapping of the congestion charge, introduced by the very same Berlusconi's party some years ago.


User currently offlineLHPII From Croatia, joined May 2009, 179 posts, RR: 0
Reply 21, posted (3 years 6 months 1 week 2 days 9 hours ago) and read 4371 times:

Lufthansa Italia aircraft will most probably be transfered to BER to support setting up a new airline LH is planning for Berlin.  

User currently offlineSemaex From Germany, joined Nov 2009, 833 posts, RR: 2
Reply 22, posted (3 years 6 months 1 week 2 days 9 hours ago) and read 4337 times:

Quoting LHPII (Reply 21):
Lufthansa Italia aircraft will most probably be transfered to BER to support setting up a new airline LH is planning for Berlin.

Like Lufthansa Ostdeutschland?   

Quoting JL418 (Reply 20):

I think you overestimate these guys

Like I said, it's a long shot. But government like these are capable of everything. That's what I'm afraid of...



// You know you're an aviation enthusiast when you look at your neighbour's cars and think about fleet commonality.
User currently offlineJL418 From Italy, joined Jun 2009, 493 posts, RR: 6
Reply 23, posted (3 years 6 months 1 week 2 days 8 hours ago) and read 4203 times:

Quoting Semaex (Reply 22):
Like I said, it's a long shot. But government like these are capable of everything. That's what I'm afraid of...

The word of the day is "let's underestimate Lufthansa". Mrs Moratti, the incumbent mayor of Milan (she has already lost the first election turn and now she's desperate to win at the second) has already did such a declaration, perhaps even more ennerving than the other issued by the SEA CEO minutes before. Quite a depressing sight I must say.


User currently offlineLIPZ From Austria, joined Jun 2006, 1075 posts, RR: 0
Reply 24, posted (3 years 6 months 1 week 2 days 7 hours ago) and read 4074 times:

What is wrong with Malpensa's hub ambitions?
Looks like a sort of 4th dehubbing for a legacy carrier in the pretty recent past of the airport
- KLM in the early '00s
- Alitalia in 2008
- followed by a mini dehubbing of AirOne in 2009 (when it was a stand-alone carrier before merging with Alitalia)
- and now Lufthansa Italia in 2011.


25 USPIT10L : So just DUSMXP, FRAMXP and MUCMXP remain, right?
26 LIPZ : and STR-MXP, HAM-MXP with some LH regional partners (Contact Air, LH Cityline..etc) In addition the whole Lufthansa Group will keep flying to VIE (OS
27 WAC : 1. LIN, takes all the intra European premium traffic 2. FF being used to transfer through AMS, FRA, LHR, CDG, DXB, SIN, for longhaul flights 3. EZY h
28 miaintl : Why does not AZ just abandon FCO and focus its hub operations in MXP like it did in the past. MXP is far better situated geographically as a hub. It c
29 Post contains images USPIT10L : Thanks, used to be easy and check the printed timetable for currenet skeds, not anymore. It'd take forever to check the LH PDF timetable!
30 AussieItaliano : I hate to say it, and I know I'll probably get flamed for this, but Milan will probably never have a sustainable hub as long as LIN is still the prefe
31 miaintl : You are correct, but Montreal ended up keeping just one airport open and closing the other one entirely. However even if LIN is to remain open, an id
32 haggis79 : which would essentially result in AZ loosing its O&D traffic to the budget airlines.... terrific idea!
33 Viscount724 : Not entirely. Mirabel still handles cargo flights operated by about 8 carriers. It's also the home of Bombardier's CSeries and CRJ 700/900/1000 assem
34 bjorn14 : And the fact that LHI never made any money during its entire existence.
35 JL418 : LHI started operations in Feb., 2009. That makes it less than 3 years old, a short lapse of time to judge the profitability of a start-up. And let us
36 r2rho : LHI was not doing long-haul so the reasons for pulling out are different than AZ. At MXP, LHI was only doing intra-EU, and for that, U2 is already for
37 SR4ever : LH can certainly increase its offer between FRA/MUC and Norther Italy, but LX could also join. TRN, VRN and BLQ could be connected to ZRH, allowing LX
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