directorguy From Egypt, joined Jul 2008, 1640 posts, RR: 11 Posted (2 years 10 months 3 weeks 5 days 11 hours ago) and read 921 times:
Shortly after Jazeera Airways was launched, it had one of the fastest growth rates , adding new routes from both KWI and is then-hub at DXB. At the time, it looked like it was going to overtake Kuwait Airways in terms of coverage, frequency and capacity. Inddeed, it was going head-to-head with KU on many routes, leaving KU only with longhauls like LHR, JFK etc.
But then circa 2009, J9 closed its DXB hub and began shedding many routes; as of now, they've pulled out of 18 destinations. leaving them with just 17 destinations. I wonder-what is their future strategy? They only have 4 A320s on order (down from the 30+ machines they wanted to operate) and have lost the buzz they generated. Was their downsizing the result of too much capacity, lack of a political will and a bad financial situation (not to mention the GFC) or was it simply that J9 grew too much, too fast in such a short time span?