kann123air From United States of America, joined Jun 2009, 1158 posts, RR: 3 Posted (3 years 10 months 2 weeks 6 days 6 hours ago) and read 2204 times:
Just wondering--except for WN why don't many North American Airlines have exclusive liveries showing off different things about their respective countries? For example, ANA has the Gundam 777 for Japan, Air India Express has several unique liveries for locations around India....
B6JFKH81 From United States of America, joined Mar 2006, 2914 posts, RR: 7
Reply 4, posted (3 years 10 months 2 weeks 6 days 5 hours ago) and read 1966 times:
A lot, I would assume, would have to do with costs and returns on the investment. With so many of the airlines here in the US going through horrible rollercoasters over the last decade, is it WORTH paying to design a paint job, re-paint an aircraft, maintain that very specific paint job on that one plane (often times meaning that the airline will also have to maintain a separate paint inventory for this one plane...and plane paint is VERY expensive), and risk giving up your standard brand recognition (very important to the airlines) because people won't recognize what airline flies that plane since it's not the airlines standard paint job? You also have to consider the fact that in a 24 hour day, how often is a plane close enough to people to have this expensive paint scheme? Many airlines are pushing planes longer and longer all the time to squeeze every penny out of them...a plane doesn't make money sitting on the ground, after all. So all this money to re-paint the plane and maintain it in that very special paint job, and who is actually going to SEE this paint job? The customers in the terminal, and people near the airport seeing it taxi/take off/land...and whatever special thing you have painted on the plane better be biiiiiiiiiiig to be able to be seen.
Now, one thing airlines do is celebrate special events (anniversaries, a certain amount of aircraft in the fleet, corporate sponsorships, etc.) and in some cases its an investment that can have a return (as in the corporate/sport sponsorship). You'll see A LOT of those. My airline alone has quite a few of them:
Our 100th A320 (its a pride thing to reach a milestone like that):
Basically, the airlines need to ensure that a statement is going to be made if they invest the $$ into making a special paint job. States and monuments and whatnot would be difficult to do so that people would know what that paint job is about.
"If you do not learn from history, you are doomed to repeat it"