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Volaris To PHX?  
User currently offlineiflyCA From United States of America, joined Aug 2010, 50 posts, RR: 0
Posted (3 years 4 months 2 weeks 5 days 10 hours ago) and read 1521 times:

Now that Volaris is serving a number of cities in California that are prominent in Southwest Airlines' network and the two airlines have struck up an interline agreement. They seem like a carrier well positioned to expand to PHX what with their partnership with Southwest, who has one of their largest hubs in PHX. Is there a possibility PHX will be seeing service by Volaris in the near future?

1 replies: All unread, jump to last
 
User currently offlineSurfandSnow From United States of America, joined Jan 2009, 2888 posts, RR: 31
Reply 1, posted (3 years 4 months 2 weeks 5 days 9 hours ago) and read 1448 times:

I'm sure Volaris will come to PHX sooner or later, but it's hard to predict where they could go next. They applied for a slew of U.S.-Mexico authorities earlier this year, and actually stated the order in which they were to begin. They did start GDL-FAT first, but then we saw MEX-OAK added next, and then AGU-LAX will start soon (no big deal, but this is already out of order). Moreover, they've made other additions that weren't a part of that route batch at all - MTY-LAX, GDL and MEX to SAN begin next month, and now they have applied for MLM-MDW.

Not only are they busy adding new U.S. markets, but they are also busy connecting the dots (linking existing U.S. stations with additional cities in Mexico). If that big application is anything to go by, the next new U.S. markets for Volaris should be SFO and SMF. However, now that AM has decided to serve both of those from GDL, perhaps plans have changed. Not to mention the fact that AS quickly jumped on SMF-GDL and UA/CO SFO-GDL. Perhaps the aircraft that were due to fly GDL-SFO and GDL-SMF were instead re-allocated to the upcoming GDL-SAN and MEX-SAN routes? Competition obviously won't be a problem on those  .

I am waiting to see if Volaris decides to start any beach market routes this winter (they do hold some pretty big authorities like LAX-SJD until early 2012). This would be a fundamental shift away from VFR routes aimed at Mexicans/Mexican-Americans, instead catering to American tourists. It has been said Americans shy away from Mexican carriers. But maybe by catering to WNers Volaris can change that?



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