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ASA & XJT Are Now: Surejet  
User currently offlineThePinnacleKid From United States of America, joined Feb 2005, 725 posts, RR: 8
Posted (3 years 1 month 1 week 4 days 6 hours ago) and read 11438 times:

Atlantic Southeast Airlines and ExpressJet Airlines unveiled the "new" companies brand and identity in Atlanta today... to be known as SureJet Airlines.


"Sonny, did we land? or were we shot down?"
67 replies: All unread, showing first 25:
 
User currently offlineAV8AJET From United States of America, joined Sep 2003, 1343 posts, RR: 1
Reply 1, posted (3 years 1 month 1 week 4 days 6 hours ago) and read 11440 times:

Awful name I thought they could come up with something better!

[Edited 2011-07-13 12:28:02]

[Edited 2011-07-13 12:28:44]


"To fly or not to fly there is no question!"
User currently offlinefloridaflyboy From United States of America, joined Jun 2006, 2010 posts, RR: 0
Reply 2, posted (3 years 1 month 1 week 4 days 6 hours ago) and read 11412 times:

Oh wow! That's awful. Come on, SkyWest, Inc. There are a million and one better names out there and you came up with SureJet????  


Good goes around!
User currently offlineskoker From United States of America, joined Apr 2006, 439 posts, RR: 1
Reply 3, posted (3 years 1 month 1 week 4 days 6 hours ago) and read 11360 times:

I know this is usually frowned upon in civilized forums but c'mon, somebody had to:



User currently offlineN766UA From United States of America, joined Jul 1999, 8230 posts, RR: 23
Reply 4, posted (3 years 1 month 1 week 4 days 6 hours ago) and read 11304 times:

LOL what a dumb name.


This Website Censors Me
User currently offlinesrbmod From , joined Dec 1969, posts, RR:
Reply 5, posted (3 years 1 month 1 week 4 days 6 hours ago) and read 11289 times:

Cue obvious line(s) from Airplane! right about now......   

How much did SkyWest spend to have someone come up with that name? They need to ask for some of it back, as this sounds like it took whoever came up with it about 30 seconds. It's obvious that the folks who are coming up with airline names are creatively bankrupt or pretty close to it.


User currently onlineGoldenshield From United States of America, joined Jan 2001, 6005 posts, RR: 14
Reply 6, posted (3 years 1 month 1 week 4 days 6 hours ago) and read 11183 times:

Quoting srbmod (Reply 5):
How much did SkyWest spend to have someone come up with that name?

Probably not a dime. From what I understand, it was done in-house at ASA. Remember, they had already rebranded LAST year.



Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
User currently offlineFutureFO From Ireland, joined Oct 2001, 3132 posts, RR: 21
Reply 7, posted (3 years 1 month 1 week 4 days 6 hours ago) and read 11187 times:

Welcome aboard Surejet. We are sure Sure you we will get you there.


I Don't know where I am anymore
User currently offlinecorey07850 From United States of America, joined Feb 2004, 2527 posts, RR: 5
Reply 8, posted (3 years 1 month 1 week 4 days 6 hours ago) and read 11095 times:

Wow, how bland and uncreative... Definitely up there with the worst airline names

User currently offlineglobalflyer From United States of America, joined Dec 2005, 926 posts, RR: 3
Reply 9, posted (3 years 1 month 1 week 4 days 5 hours ago) and read 10896 times:

This really is a terrible brand in my opinion.

http://finance.yahoo.com/news/Atlant...ast-amp-iw-235866088.html?x=0&.v=1

I understand the reason for a rebranding of the name but SureJet???



Landing on every Continent almost on an annual basis!
User currently offlineBMIFlyer From UK - England, joined Feb 2004, 8810 posts, RR: 58
Reply 10, posted (3 years 1 month 1 week 4 days 5 hours ago) and read 10867 times:

Image.....

http://www2.marketwire.com/mw/frame_mw?attachid=1670745



Sometimes You Can't Make It On Your Own
User currently offlineknope2001 From United States of America, joined May 2005, 2893 posts, RR: 30
Reply 11, posted (3 years 1 month 1 week 4 days 5 hours ago) and read 10816 times:

Good lord...sounds an awful lot like the stuff you use to make jelly and jam found in pretty much every US supermarket.


http://www.kraftbrands.com/surejell


Maybe they should use a big ol' jar of strawberry jelly as their logo.


User currently offlinePHLapproach From Philippines, joined Mar 2004, 1243 posts, RR: 20
Reply 12, posted (3 years 1 month 1 week 4 days 4 hours ago) and read 10632 times:

Being newly hired employee of XE in the past 2 months. I was pretty excited to see the new name change This name is really disappointing. But Brad Holt said they spent months talking to tons of frontline people to come up with a name. Lesson learned... Don't ask people with no marketing experience to come up with a name. It will bare no professionalism or originality.

User currently offlineThePinnacleKid From United States of America, joined Feb 2005, 725 posts, RR: 8
Reply 13, posted (3 years 1 month 1 week 4 days 4 hours ago) and read 10616 times:

They need to find the "front line" employees surveyed for this and let the rest of the employee group have a piece of them... I haven't heard anyone happy about this name... from XJT or ASA.


"Sonny, did we land? or were we shot down?"
User currently offlineThePinnacleKid From United States of America, joined Feb 2005, 725 posts, RR: 8
Reply 14, posted (3 years 1 month 1 week 4 days 4 hours ago) and read 10584 times:

just to prove how well this is going over... someone has already done a mock commercial on youtube:

http://www.youtube.com/watch?v=PKiZ580lJ64&feature=share



"Sonny, did we land? or were we shot down?"
User currently offlineN757KW From United States of America, joined Sep 2003, 435 posts, RR: 0
Reply 15, posted (3 years 1 month 1 week 4 days 4 hours ago) and read 10505 times:

From my time at ASA, they left out part of the name:

Sure(to be late)jet

I think someone needs their head examined on this one.

N757KW



"What we've got here, is failure to communicate." from Cool Hand Luke
User currently offlineilovepabst From United States of America, joined Dec 2006, 102 posts, RR: 0
Reply 16, posted (3 years 1 month 1 week 4 days 3 hours ago) and read 10217 times:

Wow, what a lame name that is. How much time did they spend coming up with that?

Signed,
The employees of Wizz Air


User currently offlineFlaps From United States of America, joined Feb 2000, 1266 posts, RR: 4
Reply 17, posted (3 years 1 month 1 week 4 days 2 hours ago) and read 10066 times:

Surely they could come up with a better name than that, dont you think so Shirley????

Sorejet
Poorjet
Scorejet
Whorejet
Floorjet

For starters.....

[Edited 2011-07-13 16:08:48]

User currently offlineAVLAirlineFreq From United States of America, joined Jun 2008, 1035 posts, RR: 0
Reply 18, posted (3 years 1 month 1 week 4 days 2 hours ago) and read 10005 times:

I can see it now...Employee at a crowded gate in ATL with multiple flights leaving from it at boarding time, looking at the pax and saying, "Raise your hands if you're Sure."

  


User currently offlinejcs17 From United States of America, joined Jun 2001, 8065 posts, RR: 39
Reply 19, posted (3 years 1 month 1 week 4 days 2 hours ago) and read 9920 times:

I really hope they didn't pay a branding consultant good money for that effort. The name is made to be mocked.

Why not stick with ExpressJet? They have an excellent reputation and a reasonably good name. I guess that would've been far too easy.



America's chickens are coming home to rooooost!
User currently offlineTigerguy From United States of America, joined Aug 2010, 926 posts, RR: 0
Reply 20, posted (3 years 1 month 1 week 4 days 2 hours ago) and read 9857 times:

Quoting ThePinnacleKid (Reply 14):
just to prove how well this is going over... someone has already done a mock commercial on youtube:

http://www.youtube.com/watch?v=PKiZ580lJ64&feature=share

  

I'm sorry, but SureJet conjures images of a crappy regional airline in a foreign country...

Quote:
According to Holt, "SureJet" was developed using front-line employee feedback about qualities and characteristics such as assurance, reliability and trustworthiness, which Atlantic Southeast and ExpressJet people say they stand for and that the airline is committed to.

Yep, this screams confidence:

Are you reliable and trustworthy? "Yeah, sure."   

Quoting Flaps (Reply 17):
Sorejet
Poorjet
Scorejet
Whorejet
Floorjet

For starters.....

How about:

UnSureJet
SewerJet



Flying friendly for a while, but is that a widget I see in the rear-view mirror?
User currently offlineFlyASAGuy2005 From United States of America, joined Sep 2007, 7004 posts, RR: 11
Reply 21, posted (3 years 1 month 1 week 4 days 1 hour ago) and read 9320 times:

Quoting AV8AJET (Reply 1):

I feel for you buddy. What an aweful name!! It will really pain me to see such a thing on those CR7s that I so love..

Here's a promotional video that's up on flyasa.com (what is it going to be now, flysure?)

http://www.flyasa.com/media/brand/

[Edited 2011-07-13 17:49:13]

Edit: I guess I should also petition A.Net to change my name to FlySJGuy2005...LOL had to do it


[Edited 2011-07-13 17:52:32]


What gets measured gets done.
User currently offlinekgaiflyer From United States of America, joined Jul 2008, 4264 posts, RR: 1
Reply 22, posted (3 years 1 month 1 week 4 days 1 hour ago) and read 9195 times:
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Quoting knope2001 (Reply 11):
Good lord...sounds an awful lot like the stuff you use to make jelly and jam found in pretty much every US supermarket.


http://www.kraftbrands.com/surejell


Maybe they should use a big ol' jar of strawberry jelly as their logo.

Oh dear lord. You're right, of course

That is so funny.   


User currently onlineflyby519 From United States of America, joined Jul 2007, 1136 posts, RR: 0
Reply 23, posted (3 years 1 month 1 week 4 days ago) and read 8947 times:

Worst airline name EVER! They could have just stuck with Expressjet for the merged ASA/XJT and that would have been fine

Quoting Tigerguy (Reply 20):
I'm sorry, but SureJet conjures images of a crappy regional airline in a foreign country...

YES! Sounds like a Russian regional carrier to me!

[Edited 2011-07-13 18:25:42]


These postings or comments are not a company-sponsored source of communication.
User currently onlineusair330 From United States of America, joined Mar 2002, 822 posts, RR: 1
Reply 24, posted (3 years 1 month 1 week 4 days ago) and read 8775 times:

http://www.flyasa.com/media/brand/

Ouuuuu    Seriously could've done better with the advertising as well.


25 breaker1011 : The promo piece says Surejet is the world's first "super regional" airline.
26 FURUREFA : From the promo video: "And giving a sense of assurance and confidence to our business partners by showing that words like 'trustworthy' and 'best' don
27 FlyASAGuy2005 : That's what mgmt was calling the merger internally. From what i've heard pilots say, they found it to be a joke. Going even as far as to saying it li
28 Post contains links bohica : Has their legal department checked out the name yet? There is a printer which does high speed addressing called Sure Jet. I'm sure there is a copyrigh
29 Beardown91737 : Super as in stage lengths?
30 N766UA : Sure is late! Sure does suck! Sure can't come up with a good name!
31 ABQopsHP : They did?! Wow as a frontline XE employee I would not have come up with this, and would have made my opinion clear to those asking, that this name is
32 apache323 : That sure is a pathetic name. The employees were probably asked if they would like a new name for the airline and a majority said "sure" which was the
33 mayor : That's what they always say, when, in reality, their mind was already made up.
34 Post contains images EA CO AS : Reminds me of the mid 80s movie "Stewardess School" starring Donny Most, aka Ralph Malph: They ended up flying for a company called Stromboli Air and
35 apodino : I wonder what the combined callsign will be for this new airline. Come to think of it on that note, JetLink would actually be a better name than SureJ
36 Post contains images EA CO AS : They could always resurrect the old "CPAir" name but have it stand for "Capacity Purchase Air"...
37 m404 : Employee/Management meeting: "Hey, I got a good idea for total rebranding. Lets just call us what we're not - sure"
38 wale03 : I SURE am disappointed with the name,are they sticking with Acey as their callsign?
39 Post contains images kgaiflyer : I rermember the movie -- it was a great parody. Didn't the FAA inspector turn out to be a blind guy? Whoa! Well -- this may end the discussion.
40 Giancavia : This name is the pits! That is hilarious, score another win for awful airline names & schemes.[Edited 2011-07-14 03:54:53]
41 DashTrash : Brad Holt is full of shit. Just like most of airline management. Horrible name!
42 skyliner747 : Sounds like a LAXATIVE to me...
43 Post contains images tjwgrr : So once they get their SOC the call sign changes too? Bye-bye Acey and Jetlink, hello Surejet. Ugh.
44 ThePinnacleKid : They say they are going to have a "competition" to select a new callsign from the pilots voting on what they want... so far though most of those boar
45 enilria : I'm just gonna call it SewerJet. Who is with me?
46 JBo : They should have just called it SkyEast. Maybe still not original, but better.
47 Post contains images calibansa333 : Well played Sir
48 ThePinnacleKid : Rumor is flying now that because it went over so poorly with everyone.. the rebrand to SureJet has been put on indefinite hold while they re-evaluate
49 Goldenshield : Surely they can't be serious?
50 kgaiflyer : Since the name "Sure Jet" is already in use, someone obviously didn't do his homework.
51 Goldenshield : I'm sure that it wouldn't matter, as they are in two unrelated sectors of the economy, and thus there should be no confusion. That is, unless the jud
52 DualQual : I've heard the callsign will be "Whatevs"
53 PiedmontINT : Is ASA sure they can't change the name at this point and cut their losses? I honestly can't believe that is what they came up with. If that doesn't sc
54 xjet : It in fact is on hold. Thank God. I haven't heard of one person at this new "Super Regional" that thought it was a good name. I don't know what front
55 RedTailDTW : That name is just plain stupid. Why couldn't they just keep it either ExpressJet or ASA? I really hope that if they choose the change it again, that t
56 Post contains links phaetonfell : Take the below for what it's worth. http://www.expressjetpilots.com/the-...Jet-name-officially-on-hold!/page4
57 Post contains images Giancavia : Haha just goes to show when the people on here come on and harp about how names, logos and branding are not important they are wrong. Internet strong
58 sunking737 : Am I missing something, why can't they just use the Skywest name? Or How about Southeast Jet or ASA ExpressJet? Skywest Express Jet? SO many better na
59 KingAir200 : They're not using the SkyWest name because SkyWest Inc didn't combine ASA and Expressjet with SkyWest Airlines.
60 DeltaRules : SureJet? Sounds like the name of a fractional ownership company or FBO.
61 nwafflyer : I am sorry - but - Express Jet turned into Pinnacle - are Pinnacle and ASA merging? Sorry if I missed it here, but - both airlines miss me lots of tim
62 DualQual : I think you are confusing Expressjet with Mesaba. Mesaba, Pinnacle, and Colgan are forming their own mess. That mess is different from the ASA/Expres
63 KingAir200 : Perhaps you mean Express Airlines I. They became what is now Pinnacle.
64 Post contains links boeing727 : Well, that did not take long... http://www.ajc.com/business/atlanta-...al-airline-backtracks-1017139.html Boeing727
65 Post contains images UnitedTristar : what about "Skywest+(unions)"? $50 says that if Skywest had unions, they would just merge all carriers together, but they want to keep as much of the
66 Post contains images Tigerguy : Okay, who wants to bet that this is like the New Coke situation?
67 Post contains links N766UA : Petition to change the name to "anything but surejet" http://www.ipetitions.com/petition/surejet/
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