ThePinnacleKid From United States of America, joined Feb 2005, 672 posts, RR: 9 Posted (1 year 10 months 1 week 3 days 7 hours ago) and read 10679 times:
Atlantic Southeast Airlines and ExpressJet Airlines unveiled the "new" companies brand and identity in Atlanta today... to be known as SureJet Airlines.
AV8AJET From United States of America, joined Sep 2003, 1265 posts, RR: 1 Reply 1, posted (1 year 10 months 1 week 3 days 7 hours ago) and read 10681 times:
Awful name I thought they could come up with something better!
floridaflyboy From United States of America, joined Jun 2006, 1985 posts, RR: 0 Reply 2, posted (1 year 10 months 1 week 3 days 7 hours ago) and read 10653 times:
Oh wow! That's awful. Come on, SkyWest, Inc. There are a million and one better names out there and you came up with SureJet????
skoker From United States of America, joined Apr 2006, 439 posts, RR: 1 Reply 3, posted (1 year 10 months 1 week 3 days 7 hours ago) and read 10601 times:
I know this is usually frowned upon in civilized forums but c'mon, somebody had to:
N766UA From United States of America, joined Jul 1999, 7976 posts, RR: 27 Reply 4, posted (1 year 10 months 1 week 3 days 7 hours ago) and read 10545 times:
srbmod From United States of America, joined Mar 2001, 16888 posts, RR: 51 Reply 5, posted (1 year 10 months 1 week 3 days 7 hours ago) and read 10530 times:
Cue obvious line(s) from Airplane! right about now......
How much did SkyWest spend to have someone come up with that name? They need to ask for some of it back, as this sounds like it took whoever came up with it about 30 seconds. It's obvious that the folks who are coming up with airline names are creatively bankrupt or pretty close to it.
Goldenshield From United States of America, joined Jan 2001, 5417 posts, RR: 13 Reply 6, posted (1 year 10 months 1 week 3 days 7 hours ago) and read 10424 times:
Quoting srbmod (Reply 5): How much did SkyWest spend to have someone come up with that name?
Probably not a dime. From what I understand, it was done in-house at ASA. Remember, they had already rebranded LAST year.
Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
corey07850 From United States of America, joined Feb 2004, 2519 posts, RR: 5 Reply 8, posted (1 year 10 months 1 week 3 days 7 hours ago) and read 10336 times:
Wow, how bland and uncreative... Definitely up there with the worst airline names
globalflyer From United States of America, joined Dec 2005, 800 posts, RR: 2 Reply 9, posted (1 year 10 months 1 week 3 days 6 hours ago) and read 10137 times:
knope2001 From United States of America, joined May 2005, 2555 posts, RR: 31 Reply 11, posted (1 year 10 months 1 week 3 days 6 hours ago) and read 10057 times:
Good lord...sounds an awful lot like the stuff you use to make jelly and jam found in pretty much every US supermarket.
PHLapproach From Philippines, joined Mar 2004, 1180 posts, RR: 22 Reply 12, posted (1 year 10 months 1 week 3 days 6 hours ago) and read 9873 times:
Being newly hired employee of XE in the past 2 months. I was pretty excited to see the new name change This name is really disappointing. But Brad Holt said they spent months talking to tons of frontline people to come up with a name. Lesson learned... Don't ask people with no marketing experience to come up with a name. It will bare no professionalism or originality.
ThePinnacleKid From United States of America, joined Feb 2005, 672 posts, RR: 9 Reply 13, posted (1 year 10 months 1 week 3 days 6 hours ago) and read 9857 times:
They need to find the "front line" employees surveyed for this and let the rest of the employee group have a piece of them... I haven't heard anyone happy about this name... from XJT or ASA.
ThePinnacleKid From United States of America, joined Feb 2005, 672 posts, RR: 9 Reply 14, posted (1 year 10 months 1 week 3 days 5 hours ago) and read 9825 times:
just to prove how well this is going over... someone has already done a mock commercial on youtube:
N757KW From United States of America, joined Sep 2003, 425 posts, RR: 0 Reply 15, posted (1 year 10 months 1 week 3 days 5 hours ago) and read 9746 times:
From my time at ASA, they left out part of the name:
Sure(to be late)jet
I think someone needs their head examined on this one.
N757KW
"What we've got here, is failure to communicate." from Cool Hand Luke
ilovepabst From United States of America, joined Dec 2006, 98 posts, RR: 0 Reply 16, posted (1 year 10 months 1 week 3 days 4 hours ago) and read 9458 times:
Wow, what a lame name that is. How much time did they spend coming up with that?
Flaps From United States of America, joined Feb 2000, 1114 posts, RR: 4 Reply 17, posted (1 year 10 months 1 week 3 days 4 hours ago) and read 9307 times:
Surely they could come up with a better name than that, dont you think so Shirley????
AVLAirlineFreq From United States of America, joined Jun 2008, 785 posts, RR: 0 Reply 18, posted (1 year 10 months 1 week 3 days 3 hours ago) and read 9246 times:
I can see it now...Employee at a crowded gate in ATL with multiple flights leaving from it at boarding time, looking at the pax and saying, "Raise your hands if you're Sure."
jcs17 From United States of America, joined Jun 2001, 8065 posts, RR: 43 Reply 19, posted (1 year 10 months 1 week 3 days 3 hours ago) and read 9161 times:
I really hope they didn't pay a branding consultant good money for that effort. The name is made to be mocked.
Why not stick with ExpressJet? They have an excellent reputation and a reasonably good name. I guess that would've been far too easy.
Tigerguy From United States of America, joined Aug 2010, 445 posts, RR: 0 Reply 20, posted (1 year 10 months 1 week 3 days 3 hours ago) and read 9098 times:
Quoting ThePinnacleKid (Reply 14): just to prove how well this is going over... someone has already done a mock commercial on youtube:
I'm sorry, but SureJet conjures images of a crappy regional airline in a foreign country...
Quote: According to Holt, "SureJet" was developed using front-line employee feedback about qualities and characteristics such as assurance, reliability and trustworthiness, which Atlantic Southeast and ExpressJet people say they stand for and that the airline is committed to.
FlyASAGuy2005 From United States of America, joined Sep 2007, 6506 posts, RR: 11 Reply 21, posted (1 year 10 months 1 week 3 days 2 hours ago) and read 8561 times:
kgaiflyer From United States of America, joined Jul 2008, 3639 posts, RR: 1 Reply 22, posted (1 year 10 months 1 week 3 days 2 hours ago) and read 8436 times:
Quoting knope2001 (Reply 11): Good lord...sounds an awful lot like the stuff you use to make jelly and jam found in pretty much every US supermarket.
flyby519 From United States of America, joined Jul 2007, 848 posts, RR: 0 Reply 23, posted (1 year 10 months 1 week 3 days 1 hour ago) and read 8188 times:
Worst airline name EVER! They could have just stuck with Expressjet for the merged ASA/XJT and that would have been fine
Quoting Tigerguy (Reply 20): I'm sorry, but SureJet conjures images of a crappy regional airline in a foreign country...
YES! Sounds like a Russian regional carrier to me!
usair330 From United States of America, joined Mar 2002, 787 posts, RR: 1 Reply 24, posted (1 year 10 months 1 week 3 days 1 hour ago) and read 8016 times:
Ouuuuu Seriously could've done better with the advertising as well.
25 breaker1011: The promo piece says Surejet is the world's first "super regional" airline.
26 FURUREFA: From the promo video: "And giving a sense of assurance and confidence to our business partners by showing that words like 'trustworthy' and 'best' don
27 FlyASAGuy2005: That's what mgmt was calling the merger internally. From what i've heard pilots say, they found it to be a joke. Going even as far as to saying it li
28 bohica: Has their legal department checked out the name yet? There is a printer which does high speed addressing called Sure Jet. I'm sure there is a copyrigh
30 N766UA: Sure is late! Sure does suck! Sure can't come up with a good name!
31 ABQopsHP: They did?! Wow as a frontline XE employee I would not have come up with this, and would have made my opinion clear to those asking, that this name is
32 apache323: That sure is a pathetic name. The employees were probably asked if they would like a new name for the airline and a majority said "sure" which was the
33 mayor: That's what they always say, when, in reality, their mind was already made up.
34 EA CO AS: Reminds me of the mid 80s movie "Stewardess School" starring Donny Most, aka Ralph Malph: They ended up flying for a company called Stromboli Air and
35 apodino: I wonder what the combined callsign will be for this new airline. Come to think of it on that note, JetLink would actually be a better name than SureJ
36 EA CO AS: They could always resurrect the old "CPAir" name but have it stand for "Capacity Purchase Air"...
37 m404: Employee/Management meeting: "Hey, I got a good idea for total rebranding. Lets just call us what we're not - sure"
38 wale03: I SURE am disappointed with the name,are they sticking with Acey as their callsign?
39 kgaiflyer: I rermember the movie -- it was a great parody. Didn't the FAA inspector turn out to be a blind guy? Whoa! Well -- this may end the discussion.
40 Giancavia: This name is the pits! That is hilarious, score another win for awful airline names & schemes.[Edited 2011-07-14 03:54:53]
41 DashTrash: Brad Holt is full of shit. Just like most of airline management. Horrible name!
43 tjwgrr: So once they get their SOC the call sign changes too? Bye-bye Acey and Jetlink, hello Surejet. Ugh.
44 ThePinnacleKid: They say they are going to have a "competition" to select a new callsign from the pilots voting on what they want... so far though most of those boar
45 enilria: I'm just gonna call it SewerJet. Who is with me?
46 JBo: They should have just called it SkyEast. Maybe still not original, but better.
48 ThePinnacleKid: Rumor is flying now that because it went over so poorly with everyone.. the rebrand to SureJet has been put on indefinite hold while they re-evaluate
50 kgaiflyer: Since the name "Sure Jet" is already in use, someone obviously didn't do his homework.
51 Goldenshield: I'm sure that it wouldn't matter, as they are in two unrelated sectors of the economy, and thus there should be no confusion. That is, unless the jud
52 DualQual: I've heard the callsign will be "Whatevs"
53 PiedmontINT: Is ASA sure they can't change the name at this point and cut their losses? I honestly can't believe that is what they came up with. If that doesn't sc
54 xjet: It in fact is on hold. Thank God. I haven't heard of one person at this new "Super Regional" that thought it was a good name. I don't know what front
55 RedTailDTW: That name is just plain stupid. Why couldn't they just keep it either ExpressJet or ASA? I really hope that if they choose the change it again, that t
56 phaetonfell: Take the below for what it's worth. http://www.expressjetpilots.com/the-...Jet-name-officially-on-hold!/page4
57 Giancavia: Haha just goes to show when the people on here come on and harp about how names, logos and branding are not important they are wrong. Internet strong
58 sunking737: Am I missing something, why can't they just use the Skywest name? Or How about Southeast Jet or ASA ExpressJet? Skywest Express Jet? SO many better na
59 KingAir200: They're not using the SkyWest name because SkyWest Inc didn't combine ASA and Expressjet with SkyWest Airlines.
60 DeltaRules: SureJet? Sounds like the name of a fractional ownership company or FBO.
61 nwafflyer: I am sorry - but - Express Jet turned into Pinnacle - are Pinnacle and ASA merging? Sorry if I missed it here, but - both airlines miss me lots of tim
62 DualQual: I think you are confusing Expressjet with Mesaba. Mesaba, Pinnacle, and Colgan are forming their own mess. That mess is different from the ASA/Expres
63 KingAir200: Perhaps you mean Express Airlines I. They became what is now Pinnacle.
64 boeing727: Well, that did not take long... http://www.ajc.com/business/atlanta-...al-airline-backtracks-1017139.html Boeing727
65 UnitedTristar: what about "Skywest+(unions)"? $50 says that if Skywest had unions, they would just merge all carriers together, but they want to keep as much of the
66 Tigerguy: Okay, who wants to bet that this is like the New Coke situation?
67 N766UA: Petition to change the name to "anything but surejet" http://www.ipetitions.com/petition/surejet/
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Seriously could've done better with the advertising as well.
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