srbmod From United States of America, joined Mar 2001, 16888 posts, RR: 51 Reply 5, posted (1 year 10 months 1 week 3 days 7 hours ago) and read 10530 times:
Cue obvious line(s) from Airplane! right about now......
How much did SkyWest spend to have someone come up with that name? They need to ask for some of it back, as this sounds like it took whoever came up with it about 30 seconds. It's obvious that the folks who are coming up with airline names are creatively bankrupt or pretty close to it.
PHLapproach From Philippines, joined Mar 2004, 1180 posts, RR: 22 Reply 12, posted (1 year 10 months 1 week 3 days 6 hours ago) and read 9873 times:
Being newly hired employee of XE in the past 2 months. I was pretty excited to see the new name change This name is really disappointing. But Brad Holt said they spent months talking to tons of frontline people to come up with a name. Lesson learned... Don't ask people with no marketing experience to come up with a name. It will bare no professionalism or originality.
I'm sorry, but SureJet conjures images of a crappy regional airline in a foreign country...
Quote: According to Holt, "SureJet" was developed using front-line employee feedback about qualities and characteristics such as assurance, reliability and trustworthiness, which Atlantic Southeast and ExpressJet people say they stand for and that the airline is committed to.