Dash9 From Canada, joined Nov 2008, 198 posts, RR: 0
Reply 2, posted (3 years 1 month 1 week 1 day 9 hours ago) and read 1659 times:
A LOI for 10 firms and 20 options... I wonder is this is a new order or one of the 2 'undisclosed customer' orders at the show?
From the article: 'an entirely new agreement which was originally set to be outlined at Paris in June.'
MoltenRock From , joined Dec 1969, posts, RR:
Reply 3, posted (3 years 1 month 1 week 1 day 7 hours ago) and read 1479 times:
I think Bombardier's shift in sales strategy towards getting smaller orders into a couple of dozen customers was the right one. It reminds me of the creative and low risk sales campaigns Airbus was required to give airlines as they were first starting out. Airbus sold NWA 10 firm + 90 options with NWA not needing to decide immediately on whether to lease or buy, as well as a clause that allowed them to return any of the first 10 aircraft at any time within 1 year of taking them. That "little" order of 10 went on to become well over 150 Airbus aircraft.
lightsaber From United States of America, joined Jan 2005, 13141 posts, RR: 100
Reply 4, posted (3 years 1 month 1 week 1 day 6 hours ago) and read 1421 times:
Quoting PanAm_DC10 (Thread starter): Ilyushin Finance is to acquire seven CS300s and three CS100s under a pact - so far amounting to a letter of intent - which includes options and purchase rights on another 20 aircraft.
Interesting that the options are twice the order.
Quoting MoltenRock (Reply 3): I think Bombardier's shift in sales strategy towards getting smaller orders into a couple of dozen customers was the right one.
Quoting MoltenRock (Reply 3): That "little" order of 10 went on to become well over 150 Airbus aircraft.
And if Bombardier can gain a large number of orders, 20 or more, it becomes a question of how many of the orders will 'explode' like that not if any will... Now if Bombardier could 'seed' DL (LH will look at LZ's results) and a few others...
Societies that achieve a critical mass of ideas achieve self sustaining growth; others stagnate.