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British Airways' New Advertising Campaign  
User currently offlinebdak From United Kingdom, joined Oct 2005, 89 posts, RR: 0
Posted (3 years 3 months 3 weeks 2 days 13 hours ago) and read 21340 times:

British Airways have begun to preview their new advertising campaign, said to be one of the largest and most expensive in the airline's history. Officially launching on September 21st, the campaign is designed to win over those who became disillusioned with the carrier after the strikes which have now officially ended.

Apparently, central to the campaign is a blockbuster commercial celebrating 'five decades of BA' and the airline's role in the history of aviation.

Topics include British Overseas Airways Corporation (BOAC), which merged with Imperial Airways in 1971 to create BA, as well as Concorde, and the airline today.

You can watch the trailer here: http://www.youtube.com/watch?v=Suybh-22NqE&feature=player_embedded

For an airline with such illustrious advertising heritage (albeit not in recent years) I am excited about this plan to inject love back into one of the world's great airline brands. How about you?

208 replies: All unread, showing first 25:
 
User currently offlineshamrock350 From Ireland, joined Mar 2005, 6373 posts, RR: 14
Reply 1, posted (3 years 3 months 3 weeks 2 days 11 hours ago) and read 21130 times:

I've been looking forward to this campaign since I heard about it a few months ago. It's been a while since the last big advertising campaign, think it was the advert filmed in Sydney which was nice but by no means their finest but the new one sounds very promising.

User currently offlineRyanairGuru From Australia, joined Oct 2006, 5952 posts, RR: 5
Reply 2, posted (3 years 3 months 3 weeks 2 days 9 hours ago) and read 20939 times:

Quoting bdak (Thread starter):
one of the largest and most expensive in the airline's history

I think I heard that the 1980s era "smile" advert was the most expensive commercial ever (at that point) so they certainly like to throw money at them! It's just a shame that they haven't done so for a while

Quoting bdak (Thread starter):
For an airline with such illustrious advertising heritage (albeit not in recent years) I am excited about this plan to inject love back into one of the world's great airline brands

Here here. BA adverts were truly one-of-a-kind back in the day, I just hope that this one stands up to them



Worked Hard, Flew Right
User currently offlinedeltaflyertoo From United States of America, joined Nov 2000, 1664 posts, RR: 1
Reply 3, posted (3 years 3 months 3 weeks 1 day 15 hours ago) and read 19436 times:

This is exciting, BA, without a doubt has ALWAYS produced some of the best ads I have ever seen from any airline. All their ads over the years have this way of making you feel excited about aviation, them as a company and the concept of travel and connecting with people/culture throughout the world. All in 30 seconds or less. I wish the US airlines could conceptualize this.

User currently offlineflywrite From United Kingdom, joined Jul 2009, 195 posts, RR: 0
Reply 4, posted (3 years 3 months 3 weeks 1 day 15 hours ago) and read 19343 times:
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Quoting bdak (Thread starter):
Topics include British Overseas Airways Corporation (BOAC), which merged with Imperial Airways in 1971 to create BA,

Not to nit pick, but BA was formed out of BOAC and British European Airways (BEA) merging in 1974.


I got an e-mail today from BA's online social manager about the advert. The fact that he approached me on the basis that I'm an aviation enthusiast makes me think they might be making a conscious effort to get those who love aviation on their side - especially given the content of the video. It's certainly got my attention!


User currently offlineEGSUcrew From United Kingdom, joined May 2011, 86 posts, RR: 0
Reply 5, posted (3 years 3 months 3 weeks 1 day 14 hours ago) and read 18931 times:

They know how to build a suspense with a trailer like that!

Some was filmed on the BOAC VC-10 and on the Classic Wings De Havilland Dragon Rapide at IWM Duxford (EGSU) - not sure what other aircraft are to be used.

Looking forward to seeing the finished product  


User currently offlineCapEd388 From United States of America, joined Feb 2011, 233 posts, RR: 0
Reply 6, posted (3 years 3 months 3 weeks 1 day 14 hours ago) and read 18485 times:

So will this be one film (if so, how long?) or will it be a series of episodes or parts?


388 346 77W 787
User currently offlineRadicalDudeJOM From United States of America, joined Jul 2011, 57 posts, RR: 0
Reply 7, posted (3 years 3 months 3 weeks 1 day 10 hours ago) and read 18065 times:

Bring back the Lakme theme. Was there a more graceful bit of music in airline advertising? The beauty of the song always made me dream of flying BA. To this day I book with them when going to Europe.


Sometimes, your cards aren't worth a dime, if you don't lay them down.
User currently offlineflywrite From United Kingdom, joined Jul 2009, 195 posts, RR: 0
Reply 8, posted (3 years 3 months 3 weeks 16 hours ago) and read 17660 times:
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Quoting EGSUcrew (Reply 5):
Some was filmed on the BOAC VC-10 and on the Classic Wings De Havilland Dragon Rapide at IWM Duxford (EGSU) - not sure what other aircraft are to be used.

They should have filmed some at the BA Collection at Cosford... Trident, VC-10, 707, 1-11... oh wait, they scrapped those classics  


User currently offlinealasdair1982 From UK - Scotland, joined Mar 2008, 468 posts, RR: 0
Reply 9, posted (3 years 3 months 3 weeks 16 hours ago) and read 17624 times:

Quoting bdak (Thread starter):
the campaign is designed to win over those who became disillusioned with the carrier after the strikes which have now officially ended.

Not the infrequent leisure traveller who is put off by their "premium" image and an assumption of BA being overly expensive compared to Easyjet and Ryanair?


User currently offlineOA260 From Ireland, joined Nov 2006, 27341 posts, RR: 60
Reply 10, posted (3 years 3 months 3 weeks 14 hours ago) and read 17415 times:

Quoting bdak (Thread starter):
For an airline with such illustrious advertising heritage (albeit not in recent years) I am excited about this plan to inject love back into one of the world's great airline brands. How about you?

I guess it depends on what they come up with but it will be hard to beat what are IMHO the best airline adverts ever made :

http://www.youtube.com/watch?v=NAcBsSzjiUo

And :

http://www.youtube.com/watch?v=izkgAdISB4Q


User currently offlinebdak From United Kingdom, joined Oct 2005, 89 posts, RR: 0
Reply 11, posted (3 years 3 months 3 weeks 7 hours ago) and read 17131 times:

Quoting alasdair1982 (Reply 9):
Not the infrequent leisure traveller who is put off by their "premium" image and an assumption of BA being overly expensive compared to Easyjet and Ryanair?

No. I truly believe they're over that concern now and have the confidence to present themselves as a premium carrier. That is their niche, and I believe that they're going to use this campaign to elevate themselves above the constant noise of the LCC's and present BA as the pre-eminent force in aviation. It's a gravitas thing, and that suits BA much better than scrapping with Ryanair and easyJet at the bottom of the brand-chain. I think BA are happy that they can co-exist together, and target totally different audiences at the same time.


User currently offlineEagleboy From Niue, joined Dec 2009, 1917 posts, RR: 2
Reply 12, posted (3 years 3 months 3 weeks 3 hours ago) and read 16913 times:
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Quoting bdak (Reply 11):
I truly believe they're over that concern now and have the confidence to present themselves as a premium carrier. That is their niche, and I believe that they're going to use this campaign to elevate themselves above the constant noise of the LCC's and present BA as the pre-eminent force in aviation. It's a gravitas thing, and that suits BA much better than scrapping with Ryanair and easyJet at the bottom of the brand-chain. I think BA are happy that they can co-exist together, and target totally different audiences at the same time.

I would hope they take this stance too. No full service legacy airline can compete with the low cost base of new start LCC or the behemoth that is FR. So they have to adopt a policy of differentiation. In the past few years EI tried to emulate FR, now they are positioning themselves as a separate option, a hybrid carrier.

And to counter OA260 on the best airline adverts, I have to throw in a bit of nationalism here:
http://www.youtube.com/watch?v=p_i3i...playnext=1&list=PL4A2A409BF7533963


User currently offlineYVRFlyer From Canada, joined Oct 2006, 88 posts, RR: 0
Reply 13, posted (3 years 3 months 3 weeks 2 hours ago) and read 16832 times:

Quoting bdak (Reply 11):
It's a gravitas thing, and that suits BA much better than scrapping with Ryanair and easyJet at the bottom of the brand-chain.

One thing BA should also seriously consider doing is bringing back the classic Landor livery. The current one looks like something that would be great for a brand of toilet paper or feminine hygiene products. It just exudes tackiness. The Landor scheme on the other hand looked timeless, cool, classy. With the golden royal logo on it, it gives an image of premium quality.



YVRFlyer
User currently offlinespeedmarque From United Kingdom, joined Jul 2005, 684 posts, RR: 1
Reply 14, posted (3 years 3 months 3 weeks 2 hours ago) and read 16818 times:

Quoting YVRFlyer (Reply 13):

The "Heraldic Crest" and "To Fly To Serve" are making a comeback. Not on the livery, yet.......


User currently offlineYVRFlyer From Canada, joined Oct 2006, 88 posts, RR: 0
Reply 15, posted (3 years 3 months 3 weeks 2 hours ago) and read 16790 times:

Quoting speedmarque (Reply 14):
The "Heraldic Crest" and "To Fly To Serve" are making a comeback. Not on the livery, yet.......

Ah, I should've looked more closely at the Landor livery! I had thought that it had the coat-of-arms of the British Monarchy.

Any rumours on future livery changes?



YVRFlyer
User currently offlinespeedmarque From United Kingdom, joined Jul 2005, 684 posts, RR: 1
Reply 16, posted (3 years 3 months 3 weeks 2 hours ago) and read 16771 times:

Quoting YVRFlyer (Reply 15):

Well everyone is terribly tight-lipped at work however recently there was a deluge of "Branding" jobs available internally. Also a new uniform is on the cards for the introduction of the 787 and A380 in Q1 2013.

What better time for a new livery?


User currently offlineeljonno From Australia, joined Sep 2008, 172 posts, RR: 0
Reply 17, posted (3 years 3 months 3 weeks 2 hours ago) and read 16735 times:

Quoting Eagleboy (Reply 12):
Quoting Eagleboy (Reply 12):
And to counter OA260 on the best airline adverts, I have to throw in a bit of nationalism here:
http://www.youtube.com/watch?v=p_i3i...33963

Sorry. Nothing beats this...

http://www.youtube.com/watch?v=hbGuqmaDgLA


User currently offlineEagleboy From Niue, joined Dec 2009, 1917 posts, RR: 2
Reply 18, posted (3 years 3 months 2 weeks 6 days 23 hours ago) and read 16519 times:
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Quoting speedmarque (Reply 16):
Also a new uniform is on the cards for the introduction of the 787 and A380 in Q1 2013.

What better time for a new livery?

Is there any need for a new uniform, I think the current BA uniform is very smart and suits the brand.


User currently offlinewidget1580 From United States of America, joined Jul 2004, 347 posts, RR: 14
Reply 19, posted (3 years 3 months 2 weeks 6 days 23 hours ago) and read 16478 times:

BA has really great advertising. I can't wait for the new campaign.


http://youtu.be/lGL9S-DxbmY

http://youtu.be/QbKJTx1XeVw



KLM | Journeys of Inspiration
User currently offlineRyanairGuru From Australia, joined Oct 2006, 5952 posts, RR: 5
Reply 20, posted (3 years 3 months 2 weeks 6 days 23 hours ago) and read 16458 times:

Quoting Eagleboy (Reply 18):
Also a new uniform is on the cards for the introduction of the 787 and A380 in Q1 2013.

What better time for a new livery?

Is there any need for a new uniform, I think the current BA uniform is very smart and suits the brand.

I really like the BA uniform and think that it fits their brand perfectly. And the current one was only introduced in 2005, replacing one from the 80s



Worked Hard, Flew Right
User currently offlineshamrock350 From Ireland, joined Mar 2005, 6373 posts, RR: 14
Reply 21, posted (3 years 3 months 2 weeks 6 days 22 hours ago) and read 16403 times:

Quoting speedmarque (Reply 14):
The "Heraldic Crest" and "To Fly To Serve" are making a comeback. Not on the livery, yet.......

Always loved the crest and the "To Fly To Serve" slogan, surprised but very happy to hear it's making a comeback.

I spotted this at GLA a few months ago, been there a while!


British Airways. 'To fly, to Serve' by Shamrock350, on Flickr

Shamrock350


User currently offlineEGSUcrew From United Kingdom, joined May 2011, 86 posts, RR: 0
Reply 22, posted (3 years 3 months 2 weeks 6 days 19 hours ago) and read 16227 times:

Quoting shamrock350 (Reply 21):

Nice to see it back! And nice shot, I like it.


User currently offlinejetblast From United States of America, joined Nov 2004, 1232 posts, RR: 10
Reply 23, posted (3 years 3 months 2 weeks 6 days 19 hours ago) and read 16191 times:

Quoting speedmarque (Reply 14):
The "Heraldic Crest" and "To Fly To Serve" are making a comeback. Not on the livery, yet

I am looking forward to this...

Quoting speedmarque (Reply 16):
Also a new uniform is on the cards for the introduction of the 787 and A380 in Q1 2013.

...but not so much to this. I quite like our current uniform. It is easy to wear and looks very smart. I would like to see some things done differently with the next uniform, but I am indeed satisfied with the current one.



Speedbird Concorde One
User currently offlineOA260 From Ireland, joined Nov 2006, 27341 posts, RR: 60
Reply 24, posted (3 years 3 months 2 weeks 6 days 17 hours ago) and read 16080 times:

Quoting shamrock350 (Reply 21):

Iconic hope its the sign of things to come finally. BA has been to the dogs and back .


25 SpeedbirdScott : I would love to see the crest and the "To Fly To Serve" slogan come back for BA. It's good to see some of our world's historic airlines bringing back
26 LHRFlyer : I like the current design of the BA uniform. However the new "Mixed Fleet" cabin crew have slightly different uniform standards such as all female cre
27 jetblast : I wouldn't think issuing hats to Worldwide crew would be too big of a deal...it was done with the last uniform, I'm not sure why it was not done with
28 Post contains links xtra1 : Or this ....... http://www.youtube.com/watch?v=6WSJop5sG2c
29 BA174 : I am sure I read that in the next uniform all fleets will have identical standards.
30 qf002 : Can't help but burst out laughing every time I see this!!
31 Viscount724 : Imperial Airways ceased to exist in 1939 when it merged with the original pre-WWII British Airways to form BOAC.
32 Post contains links and images okAY : Wow, I didn't know BA has had the slogan "World's favourite airline so long (saw and advert from 1983 where they used it) Does anyone know when it was
33 scrappy27 : Where did you read that??? On another note.. can I ask everyone in the general public here.... Does it make any difference to you as to whther crew h
34 shamrock604 : Agree on all three! Classic adverts.
35 Post contains links coffeebar : Oh, sorry THIS is the greatest airline ad... EL AL "WORLD" http://www.youtube.com/watch?v=C0Nhnf6bjqU&feature=related
36 tcxdegsy : It's not so much that it makes a public perception difference if it's unbuttoned, more that it looks so much smarter when it is done up. It's design
37 LHRFlyer : Yes it does. In isolation these details do seem trivial. But all of these details, just like the exterior cleanliness of aircraft etc. unconsciously
38 jetblast : I can agree with this. I suppose I am a bit biased because I wear the uniform daily so I am used to seeing it, but I have had passengers in the past
39 robso2 : It does in my view - I was very impressed in T5 recently at just how smart the BA crew looked - the uniforms are well suited and wearing the hats mak
40 Post contains images OA260 : Hmmm vibrant colours in a dessert / barren landscape.... reminds me of BA's Face Advert
41 qf002 : Looking sloppy immediately communicates that the crew don't have the pride in their job or their airline that really makes for an excellent flight. T
42 Post contains links bdak : A new trailer has been released, talking about British Airways' place in British culture and what the campaign as a whole is designed to achieve. It's
43 lhr380 : Cant agree more. Going into work to watch the premier of the new advert (on my day off as well lol)
44 qf002 : The fully liveried A380 model sitting in the background of one of the interview scenes looks incredible!
45 Viscount724 : 1983.
46 Post contains images AZA330 : It really does! I like the lots of white on the fuselage and where the BA logo is... I hope that is what it will look like. Nice video. I think it is
47 Post contains images bojangles : You are aware that the jacket was designed to be worn either buttoned up or open? It's why vibrant red material was chosen for the jacket's lining. O
48 qf002 : Totally agree! Plus the fact that they're not going for massive billboard titles like everyone else has... Wasn't aware of that, but I still don't th
49 Post contains links LHRFlyer : The new ad has been shown to some staff and the press. It will premier on BA's Facebook page at 11am tomorrow (Wednesday) morning UK time and on Chann
50 lhr380 : Cant wait for 11am to be able to see it again. Got to agree there.
51 Post contains links lhr380 : http://www.youtube.com/watch?v=a4JdQi60an0&feature=player_embedded Here it is!!!! TO FLY TO SERVE
52 LHRFlyer : Wow. Just incredible.
53 Post contains images kiwiandrew : Please say that you are joking, don't bring back that phony coat of arms it just looked so try hard. A coat of arms needs to be earned or awarded rat
54 Post contains links lhr380 : http://www.youtube.com/watch?v=x_G4MV_DG2Q&feature=player_embedded Another video about the new Slogan, and bringing the crest back, and also showi
55 shamrock350 : I think it's brilliant, it really does celebrate their history and the journey of aviation in general. I think a lot of children watching this on TV m
56 lhr380 : Umm, the Coat of arms was awarded to British Airways, not dreamed up by an ad agency. Watch the 2nd video I linked, it tells you there about it.
57 kiwiandrew : Fair enough, thanks for the correction. I think because it only seemed to turn up with the landor livery I always associated it with them and assumed
58 lhr380 : Watch the second video and you see what it looks like and where it is going.
59 Airport : Absolutely brilliant. I can't say enough how much I loved that advertisement. It really captures the essence of why I love flying, and best of all it
60 UAL777UK : Really, very, very good......would so loved to have travelled on a VC10, love the look of that aircraft. Well done BA, a great advert.
61 btblue : WOW. What a fantastic advert... now that's how you do it. Was lucky enough to fly on that DH Rapide in the ad for my birthday this year... right ricke
62 LHRFlyer : I was a little surprised when the "To Fly. To Serve." motto was being restored but remember these campaigns are aimed at staff just as much as custome
63 BeyondBristol : Absolutely brilliant. There's something about hearing "Speedbird 1"
64 ba319-131 : What a superb advert! Hat's off to BA, when they do something well, they do it VERY well. Loved the making of video too, very interesting.
65 Post contains images MadameConcorde : As much as I think British Airways is a great airline they will never be the same again without Concorde. The same goes with Air France. Concorde is
66 starguy : I don't love it. I think it's nice but I am left feeling underwhelmed after all of the hype leading up to it's release. The voiceover is wrong and the
67 shankly : Ironic that BOAC slagged off the wonderful VC-10 and its now being used to sell the modern airline; but glad the fine old girl has got her moment in t
68 Eagleboy : I agree. Seeing this short film can inspire the staff to live up to the expectations of the airline that they joined all those years ago. Very slick
69 Post contains images blink182 : I agree with you. I see how BA is using this commercial to differentiate them from their discount competitors, and possibly to even chase back pax th
70 TR1 : AWESOME! It's great to see an airline acknowledge its heritage. Adding the coat of arms to the fuselage is a nice finishing touch to the livery.
71 GT4EZY : From a plane geeks point of view, the advert is excellent, nostalgic and all. However, what are they trying to say? Do we really think that a little n
72 LHRFlyer : I think you have to view the ad in the context of only one element of an overall campaign. There will be more TV spots to follow. The press ads also f
73 qf002 : Now comes the hard part -- actually creating a product that fulfills what the ads promise...
74 LHRFlyer : They are: - New and better wines & champagnes in First & CW - New CW catering from November - WT+ pax to get a CW meal choice from October -
75 qf002 : I (along with the vast majority of people flying) am in Y. Nothing on that list (save perhaps the last point, but that's a very small number of aircr
76 LHRFlyer : Well, for starters, there is an initiative under way to make pilots more visible to pax. But, ultimately, Y is a hugely price sensitive market for pe
77 747400sp : I wish they would change that sogan about being the worlds favorite airline. That sogan is the main reason I do not like them.
78 speedmarque : Hasn't been used for years.....................
79 shamrock350 : On all my BA flights this year the pilot stood at the door and said goodbye to the passengers, nice touch and not something I see on other airlines t
80 Lucce : I like the slogan though and the crest which I didn't believe I would but they suit BA very well. I also agree with some here, the ad is rather underw
81 Post contains links 1stfl94 : Excellent ad, though any ad thats gets a VC-10 and Concorde gets my vote. Also nice to see BA bringing back a strong slogan, something they've been la
82 Post contains links washingtonian : Not sure if this one has been posted above, but it's great: http://www.youtube.com/watch?v=a4JdQi60an0&feature=player_embedded
83 BY738 : It has been posted above. Its the first in a series of adverts looking at various aspects. Think the Cabin crew one is next
84 Post contains images EGSUcrew : I work for the company operating that Rapide so not too rickety I hope!
85 FlyCaledonian : I like the advert, and I like that the coat of arms are going to be on the aircraft. Visible, but not over powering.
86 qf002 : Cheers -- I think I've also just (unluckily!) had generally poor experiences with BA service levels... I've flown them 6 times now, and only had one
87 lhr380 : There is a new Y product on the new aircraft, and that is going on the 767 (I believe) when they have their refurbs.
88 baguy : Well there's a huge double page spread in the Telegraph today with the coat of arms on one page, and a short piece of text saying 'To Fly. To Serve.'
89 FlyboyOz : Interesting to see the history of BA from the beginning to now. That's the best ad i've ever seen!
90 Post contains images lhr380 : Looks like I have to buy the telegraph today
91 SInGAPORE_AIR : I agree - what is the message here ? What does "To Fly To Serve" actually mean ? Good motto but what is the associated value proposition ?
92 EDICHC : My God what a nauseating as well as factually inaccurate gushfest these videos are. The drivel about representing Britain - yet all the accents are ho
93 lukeyboy95 : Think the new advert is amazing... very classy, and really defines what BA considers itself in the airline industry... alot of history, experience and
94 747400sp : Ok , now I can start respecting BA. As much I hated their old slogan, the current one is pretty good. Still though, feel BA is a boring airline and I
95 FlyCaledonian : I think it's pretty clear from the shots that the 90 years of service has been from airlines that made British Airways. You can clearly see: - * Airc
96 GDB : IIRC it was replaced, or in current corporate crap speak 'parked', about 20 or more years ago. Do try and keep up! When it was initiated in the big 1
97 1stfl94 : Well BA is based in the Home Counties so that's pretty accurate. Also if this is an international advert they probably want to be as recognisably Bri
98 Eagleboy : Could have been a foot in mouth situation. For example in Feb of this year EI suspended a member of their cabin crew (among 300 others) who's portrai
99 garpd : Switched off halfway through. What a boring advert.
100 FlyingCello : Just seen the new ad on TV for the first time, and I was impressed,,,it captures all the things that BA want to highlight to differentiate themselves
101 lhr380 : Tell me why! BA has a very deep history that can be traced back very easily. And? BA have staff from all over the world working for the airline. The
102 Kleiner : I agree. Both new BA and VS ads couldn't be more authentic and potent, yet equally different. There's no mistaking what each brand stands for.
103 GDB : What a surprise, EDIHC does not like it! (Do you ever get the feeling you've heard something before?) I'm bowled over! Aghast! Shocked to my core! Woe
104 Speedbird2155 : Also included in that should be the original British Airways Ltd which existed in the 1930s and eventually became BOAC in 1939.
105 Eagleboy : In terms of whether or not the advert is 'factually correct' I think the correct response to this post is to shout out "he shoots, he scores!"
106 washingtonian : Does anybody know if the theme music is from a song or was composed just for BA?
107 EDICHC : BA were created in the mid 1970s. Fact. I'm sure there are many companies throughout the world that can trace history through mergers and predecessors
108 qf002 : The advert is clearly referring to a history of serving Britain for 90 years, and that is perfectly true. It doesn't say at any stage or in any way t
109 Post contains links jetblast : Quoting GDB (Reply 103): What a surprise, EDIHC does not like it! (Do you ever get the feeling you've heard something before?) I'm bowled over! Aghast
110 EDICHC : Wow have you got the wrong end of the stick! I'm not talking about world tails or anything like that. Perhaps as an Australian do do not get the issu
111 lhr380 : Ate you watching a different advert to me? There is only 1 voice, the voiceover and the ATC voice you hear. You should know that what your saying is
112 qf002 : I'm just the guy who was born there, raised there and spends at least a month every year there visiting virtually my entire family who still live the
113 EDICHC : And one wonders why the world perceives London as Britain...thank you for reinforcing my argument. The Advertising Standards Authority may hold a dif
114 qf002 : Why does that matter though in the context of selling BA flights?!?! Um, pretty sure we don't because you have an issue with it and I don't. I could
115 SKAirbus : When they peeled off the crest from the 744 in one of the adverts, I noticed that the rest of the aircraft was still covered up (as part of the repain
116 lhr380 : I'm not from London, I'm from a small village in Lincolsnhire and moved all over. Most of the people I work with are from all over as well. Yes a lot
117 FlyCaledonian : You certainly can't perceive from that advert that British Airways is London Airways - far too many white faces! Well as someone who grew up 20 miles
118 Post contains images ACDC8 : They're my favourite airline ... so thats all that really matters to me For some reason, BA's adverts are the only ones I really remember seeing on T
119 bongodog1964 : When an airline has 45 flights each day to Scotland, is it fair to keep referring to them as "London Airways" ?
120 SKAirbus : You really have got a bee in your bonnet haven't you? Okay.. let's put this into perspective a little. - First of all British Airways always want to
121 Post contains images EDICHC : I doubt the ASA will action on a complaint originating from New Zealand. As I only saw the advert yesterday, I think you need a re-check on how long
122 gkirk : Talking about BA and the regions, they are reintroducing a domestic widebody....on cdertain days of the week, the first LHR-GLA-LHR rotation will be s
123 EDICHC : You obviously failed to read the final sentence where you have quoted me. Just because I am consistent and persistent in my criticism, I have to have
124 EDICHC : And where do all those 45 flights originate from? Try flying from EDI the capital of Scotland (supposedly an equal member of the Union) on the 'natio
125 bongodog1964 : I believe that LH offer long haul International flights from Munich and Frankfurt, EI offer them from Dublin, and Shannon. neither appear to operate
126 gkirk : IMO, the one thing that BA could be doing better for the regions is fighting the APD nonsense tax against the government. They will be severely hurt w
127 EDICHC : Doesn't alter the fact that from Scotland's capital you can fly with the national carrier of two other nations to more destinations than the so-calle
128 nonimaus : I doubt they would either; it's more likely that you'd need to get in contact with Ofcom regarding the veracity of TV adverts; you'll also be more th
129 EDICHC : In danger of getting a bit off topic here... it is the Advertising Standards Authority I contacted a number of years ago regarding a misleading adver
130 lhr380 : Watch the Concorde scenes, not every face you see is White!!
131 bongodog1964 : Has it not long been the casee that EI dont really want to fly long haul from Shannon, they do so because their government forces them to ? BA do ope
132 Post contains images EDICHC : Where are you going? London!!!!!!!! There are other places! Not everyone wants to go to London. You are backing up my debate beautifully as you are r
133 Post contains links EDICHC : Perhaps BA are afraid of this kind of image if they were to have a hub in the North... http://www.youtube.com/watch?v=Rm6VC5gdaFA
134 lhr380 : Where else? Your trying to say there is catchment to operate Long-haul flights from CWL! EI KL and KM and BE are the only sched airlines that operate
135 Post contains images EDICHC : Who said anything about long haul? Not me. Fact is you cannot fly ANYWHERE, even short haul, from Cardiff on the UK's so-called national carrier. Int
136 lhr380 : Ok, if not long haul why are there hardly any flights out of CWL except charter? No one else flies there. except the ones I already mentioned. Its cl
137 EDICHC : And you keep looking at this issue from a London focus. Try looking at it from say an NCL perspective, where can you fly from on BA from NCL? LON tha
138 skipness1E : I cannot believe this is still going on. BA (PLC) can't make money with the same business model out of LHR and LGW on short haul, therein lies a clue
139 lhr380 : From any airport that BA flies to, you get linked into the langhaul and Euro network, so from NCL you can go anywhere? CWL. Tell me why no mainline a
140 shufflemoomin : I'm interested in the "London Airways" debate. Which routes do BA fly within the UK that doesn't involved a London airport? If people say BA serve all
141 EDICHC : No I don't that is exactly my point. It is BA continuing to portray itself as the UK's national carrier as a marketing ploy that I object to. It appe
142 EDICHC : None. They code share with Fly Be on some services but do not operate any UK services that do not involve London with their own aircraft.
143 lhr380 : Its cheaper to route them down on shorthaul aircraft to a main base of operations then have aircraft and crew based at outstations. Other airlines ma
144 1stfl94 : In a single word answer, none. BA's only routes within the UK are connecting LHR, LGW and LCY with MAN, NCL, GLA, EDI and ABZ. Actually in Europe, mo
145 skipness1E : You're presenting a false choice. There is no rule that says you need to serve a certain number of airfields in the UK to allow yourself to be called
146 david_itl : So says the man who thinks it right and proper that BA in London rode roughshod over BA in the regions by getting the premium payers alter their trav
147 GDB : Still flogging that dead horse EDIHC, must be getting pretty stinky by now, down to the bones maybe. BA has an Engineering hub at GLA, a world class f
148 bongodog1964 : BA;s cost structure made the regional network hopelessly uneconomic, if you look to the US lots of small routes are subbed out to the franchise carri
149 EDICHC : As I am a British Citizen and not a French one the comparison is meaningless to me. Where in Wales can you fly from as a passenger on BA ? Remind me
150 1stfl94 : London/SE region isn't overheated. It's region of around 15 million people and home to a great number of the UK's largest employers. That's enough fo
151 lhr380 : The exact answer I knew that would come from that post. Very predictable. So even though BA is a big employer in Wales you still state it's neglectin
152 PM : Pretty images but the voiceover is pretty naff, isn't it?
153 skipness1E : David that point makes no sense from a business case as BA took the view that GO would end up stealing even more economy passengers from barely profit
154 bestwestern : London is the Capital of the United Kingdom. London is the centre of tourism and commerce for the UK. It has an excellent balance of wealth - from Tou
155 ebbuk : It's male centric, nostalgic mush. Being a man, I love the VC10s in the ad. They still put the Concorde in and then cut to present day and what have t
156 lhr380 : Brand new aircraft cabins terminal Not enough? New ways of workig and major investment in onboard offerings? There are lots of ads coming that will s
157 qf002 : It's getting there - they're just going through a phase of change at the moment. In 5 years time there will be a decent number of A380s, 787s and 77W
158 bongodog1964 : Anyone know where the various sequences were filmed ? Obviously though a lot of it is computer generated.
159 lhr380 : Duxford for the vc10, LHR for Concorde are the ones I know for sure.
160 EDICHC : You are missing the point. If BA do not wish to serve the UK as a whole that is their prerogative as a plc. But then relinquish the 'Flag carrier/Nat
161 bongodog1964 : When recently have BA claimed to be either the "flag carrier" or "National airline" ?
162 shufflemoomin : Then why neglect Scotland? To quote something I read just the other day, "Ten of the 20 most attended paid visitor attractions and eight of the 20 mo
163 EDICHC : The title and and current livery kind of cover that I would think, they don't need to claim it, it is plastered all over their fleet.
164 Post contains images qf002 : How many destinations do FlyBe fly to outside of Europe/the UK? They hardly connect the UK to the world in the same way as a flag carrier should. Did
165 Post contains images Rivet42 : The argument that using the word 'British' in a corporate name infers some kind of national representation has always been rather spurious and simplis
166 lhr380 : 16 flights to Glasgow from all the London Airports 19 flights to Edinburgh from all the London Airports 4 flights to Aberdeen Can't really call that
167 Post contains images bestwestern : But they don't fly to Holyhead or Dundee. Its a disgrace.
168 shufflemoomin : Flights to one destination isn't really useful though, is it? I mean, even SAS connects between city pairs within the area, so why can't BA? If you w
169 Post contains images bestwestern : Remind me how much SAS have lost over the last decade? Comparisons are not accurate - Scandinavia is a difficult region to fly around. UK is smaller,
170 Rivet42 : Which means what, exactly? BA have a responsibility to their shareholders (and staff, whose livelihoods they provide) to concentrate on profitable ar
171 virginblue4 : Someone else said in the video, the rest of the aircraft looked like it was being repainted as the crest became visible. Are they modifying the rest o
172 shufflemoomin : What's the comment supposed to mean? Some people just like to try to bring in anything to the debate to try to avoid the facts. I'm bothered by the f
173 Timboflier215 : Love the ad, thought the music was nice, though the voiceover was seriously, seriously painful. Way too sentimental and over-dramatic. And re: the Lon
174 shufflemoomin : You can go to EWR. It's close enough. Continental manage to fly flights from both GLA and EDI to EWR. Why couldn't BA have done it? Why's is there a
175 EDICHC : Just be careful,consistent criticisim of BA on these threads can attract undue personal insults. It has been suggested by some members (some of whom
176 Braybuddy : Just saw this the other day and it's terrific. I don't know who the agency is -- I remember Saatchi and Saactchi used to do their ads years ago, but t
177 shufflemoomin : Well, unless I'm misconstruing someone's comment, it's already been suggested that I hold my opinions of BA because of an historic dislike of England
178 robso2 : Several reasons. BA don't have the right aircraft for the route and EWR is one of CO/UA's biggest hubs providing feed far beyond the NY area
179 Post contains images qf002 : + BA also manage flights to/from their hub to GLA and EDI, so how is that any different to CO having flights from the same destinations to their hub?
180 Timboflier215 : Errr, because EWR is a CO hub? Using your argument, how come BA can fly ATL - LHR but CO can't?!
181 Post contains links GT4EZY : A long thread so not sure if it has been mentioned yet, but has anyone seen the tongue in cheek Easyjet response printed in some of todays broadsheets
182 shufflemoomin : Plenty of opinion on the CO EWR route, but what about Air Transat's Canadian routes? They proved the demand was there and that there was a need for th
183 Post contains images lhr380 : Very witty of them a fellow ezy FO posted it on my Facebook wall expecting me to hate it lol. Loved it Anyone reading the papers today (at least the
184 1stfl94 : So easyjet are saving money by adapting BA slogans (they also the web's favourite airline). Strange that everytime I've compared easyjet prices again
185 lhr380 : Air Transat are a charter airline, not a full service carrier and where do they fly to? Their hub! Any Long Haul airline flying into the UK 99% of th
186 delta2ual : I thought it was brilliant!
187 Post contains images qf002 : In most cases you will find that the gaps in a 'national carriers' network are plugged by smaller LCC carriers. This is because the cost base of the
188 shufflemoomin : They fly to three Canadian Destinations from Glasgow alone. Also, Air Transat may be billed as a low cost carrier, but their prices are not that far
189 lhr380 : Im pretty sure those 3 airports are its hubs in Canada
190 bongodog1964 : At least their response is polite and tasteful, Mr O'Leary would probably be heading for the gutter if it were a Ryanair response. As to the BA ad, I
191 shufflemoomin : Calgary is not one of its hubs.
192 lhr380 : With 16 departures from there, what is it then?
193 onlysmarties : did any one else read about ba,s campaign in the sunday mirror today ba livery on the plane but with the virgin reg g-vgal on the side ops was on page
194 OA260 : Just seen the Ad for the first time on Sky News. Nice Ad and nice use of the old fleet but not an Ad I would want to watch over and over again like th
195 Post contains links EGSUcrew : Duxford for the Rapide, also - here is a picture of the aircraft used. http://www.airliners.net/photo/De-Ha...d=ed5ef2ee3dacff3131444d2bba65d0a1 Took
196 shufflemoomin : Why not google it for yourself instead of asking me? You can read everything you want to know about them, including how Calgary's not a hub.
197 Braybuddy : Was just thinking . . . while it would be difficult to improve on such a good ad, it's a shame they didn't use a bit of CGI wizardry to show an A380 p
198 EDICHC : EDI has 19 BA departures but is not a hub. Yet BA cannot operate even a single short haul international departure from Scotland's capital. Again this
199 1stfl94 : May I suggest that you look into the economics of operating a full service airline on international routes from EDI. The results will tell you all yo
200 GT4EZY : That slogan hasn't been used by Easyjet for years, certainly in the time I've worked for them. Little corporate bias considering i work for EZY and e
201 1stfl94 : Well am just going on my personal experience recently when booking flights from London when BA, BMI and LH have been cheaper than easyjet, even befor
202 washingtonian : Still curious if anyone knows where the music is from!!
203 bongodog1964 : No misleading whatsoever, as all the 19 departures are to London, the other example was of 16 departures to multiple destinations.
204 EDICHC : Well I live in Christchurch, a city half the size of Edinburgh where the shortest international routes are over 3 1/2 hours duration yet Air NZ not o
205 Post contains links ACDC8 : Not according to their website they don't anymore, in fact they're not flying to GLA at all anymore ... http://www.airtransat.ca/en/Destinations/Defa
206 Post contains links Richard28 : link is here http://www.mirror.co.uk/news/top-sto...ertising-campaign-115875-23443836/ quite embarrasing.... you can also see from the commercial tha
207 qf002 : I'm guessing it's been composed for this ad. Shazam doesn't recognise the 20 second or so music only part from about 55 seconds, but it sounds pretty
208 SA7700 : This thread will be locked as it has been steered into an off-topic debate with little or no reference to British Airways' new advertising campaign. A
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