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QF's New Asian Carrier To Be Called.... RedQ?  
User currently offlinevhtje From United Kingdom, joined Jan 2009, 380 posts, RR: 0
Posted (3 years 3 months 2 weeks 1 day 3 hours ago) and read 11222 times:
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They Sydney Morning Herald is reporting that QF's new premium Asian-based carrier is to be called RedQ.

Apparently Qantas have lodged a number of trademark applications, including RedQ, RedQ Executive Express, RedSky and One Asia.

More details here:

http://www.smh.com.au/travel/travel-...irline-in-asia-20110912-1k61j.html

36 replies: All unread, showing first 25:
 
User currently offlinecbrboy From Australia, joined Apr 2007, 137 posts, RR: 0
Reply 1, posted (3 years 3 months 2 weeks 23 hours ago) and read 10819 times:

Your link to the SMH piece doesn't seem to work. Interesting that the article speculates that Virgin Australia could potentially object that the name RedQ is similar to its Red Jet registered charity name.

User currently offlinetullamarine From Australia, joined Aug 1999, 1642 posts, RR: 0
Reply 2, posted (3 years 3 months 2 weeks 22 hours ago) and read 10634 times:

Doesn't sound particularly prestigious. Sounds like a LCC.


717,721/2,732/3/4/5/7/8/9,742/3/4,752/3,762/3,772,W,310,320/1,332/3,388,DC9,DC10,F28,F100,142,143,E90,CR2,D82/3/4,SF3,AT
User currently offlineikramerica From United States of America, joined May 2005, 21588 posts, RR: 59
Reply 3, posted (3 years 3 months 2 weeks 22 hours ago) and read 10600 times:

They should call it 88888888. That's 8 8's.


Of all the things to worry about... the Wookie has no pants.
User currently offlinetullamarine From Australia, joined Aug 1999, 1642 posts, RR: 0
Reply 4, posted (3 years 3 months 2 weeks 22 hours ago) and read 10472 times:

A few wags are already giving RedQ the nickname FarQ (I don't know if this has meaning outside of Australia) which is quite funny and will probably stick.


717,721/2,732/3/4/5/7/8/9,742/3/4,752/3,762/3,772,W,310,320/1,332/3,388,DC9,DC10,F28,F100,142,143,E90,CR2,D82/3/4,SF3,AT
User currently onlinepolarexpress From United States of America, joined Jan 2010, 27 posts, RR: 0
Reply 5, posted (3 years 3 months 2 weeks 21 hours ago) and read 10370 times:

Quoting tullamarine (Reply 4):


Pretty sure it'll be quite well known throughout the Anglosphere!


User currently offlinetullamarine From Australia, joined Aug 1999, 1642 posts, RR: 0
Reply 6, posted (3 years 3 months 2 weeks 21 hours ago) and read 10245 times:

New rumour is that Qantas are thinking of renaming their Australian operations BarbieQ......just joking.


717,721/2,732/3/4/5/7/8/9,742/3/4,752/3,762/3,772,W,310,320/1,332/3,388,DC9,DC10,F28,F100,142,143,E90,CR2,D82/3/4,SF3,AT
User currently offlineqf002 From Australia, joined Jul 2011, 3020 posts, RR: 2
Reply 7, posted (3 years 3 months 2 weeks 20 hours ago) and read 10089 times:

Quoting tullamarine (Reply 4):
nickname FarQ

  

In all seriousness though -- do not like the sound of this as a Premium Airline. I think they have to get away from the Q and do something a bit more independent and tailored to an Asian market if they're hoping to capture any of that market. That One Asia name is interesting though, lots of marketing potential ('The One for flying in Asia' sort of thing)...

But I do think this confirms my theory that this airline is designed to initially fly connecting pax onwards into Asia from a QF hub in SE Asia. It sounds like they're alligning the branding to that of QF quite a lot.


User currently offline777ER From New Zealand, joined Dec 2003, 12341 posts, RR: 18
Reply 8, posted (3 years 3 months 2 weeks 19 hours ago) and read 9999 times:
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Interesting name for a premium carrier., but I certainly agree, it sounds like a LCC name. Maybe Qantas Executive or QE for short?

Quoting tullamarine (Reply 6):

Or for people who prefer, BBQ for short


User currently offlineTruemanQLD From Australia, joined Feb 2007, 1598 posts, RR: 0
Reply 9, posted (3 years 3 months 2 weeks 12 hours ago) and read 9329 times:

I doubt that they will go with RedQ, however, if they did, I am sure it would be backed by thousands of dollars in brand-name research throughout Asia, and to be perfectly honest, what people in Australia think of the name doesnt matter at all. I personally prefer RedSky or OneAsia... probably the latter...

User currently offline6thfreedom From Bermuda, joined Sep 2004, 3339 posts, RR: 20
Reply 10, posted (3 years 3 months 2 weeks 9 hours ago) and read 8672 times:

Quoting qf002 (Reply 7):
That One Asia name is interesting though, lots of marketing potential ('The One for flying in Asia' sort of thing)...

too close perhaps to air asia?? only three letters difference, and if they were indeed thinking of a red livery it would be quick tricky to cut through .


User currently offlineBen175 From Australia, joined Jul 2008, 720 posts, RR: 0
Reply 11, posted (3 years 3 months 2 weeks 9 hours ago) and read 8385 times:

Am I the only one who lives the idea of the company being called Qantasia? Keeps the QF brand, modern, sharp, memorable. A perfect name IMO.

User currently offlinesandyb123 From UK - Scotland, joined Oct 2007, 1133 posts, RR: 0
Reply 12, posted (3 years 3 months 2 weeks 8 hours ago) and read 8323 times:
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Quoting Ben175 (Reply 11):
Qantasia

Sounds like an STD!  

Sandyb123



Member of the mile high club
User currently offlinebevisisback From Netherlands, joined Oct 2009, 65 posts, RR: 0
Reply 13, posted (3 years 3 months 2 weeks 6 hours ago) and read 7269 times:

Quoting Ben175 (Reply 11):
Qantasia

..or a gay bar!


User currently offlineDFWHeavy From United States of America, joined Jul 2011, 560 posts, RR: 0
Reply 14, posted (3 years 3 months 2 weeks 4 hours ago) and read 6593 times:

Qantas Asia sounds the best and has brand recognition. No need for them to get so "fancy" with RedQ.


Christopher W Slovacek
User currently offlinekulatict From United States of America, joined Mar 2005, 120 posts, RR: 0
Reply 15, posted (3 years 3 months 2 weeks 4 hours ago) and read 6475 times:

Quoting 777ER (Reply 8):
Interesting name for a premium carrier., but I certainly agree, it sounds like a LCC name. Maybe Qantas Executive or QE for short?

unfortunately, QE is taken.....


User currently offlineHiJazzey From Saudi Arabia, joined Sep 2005, 872 posts, RR: 1
Reply 16, posted (3 years 3 months 2 weeks 3 hours ago) and read 6429 times:

How about calling it Phar Lap?

User currently offlineRadicalDudeJOM From United States of America, joined Jul 2011, 57 posts, RR: 0
Reply 17, posted (3 years 3 months 2 weeks 2 hours ago) and read 6220 times:

How about calling the airline "Quantas". That way when anyone misspells the real name of the airline they can say they were referring to the subsidiary.

Maybe keep the same livery but asian it up a bit. Replace the Kangaroo on the tail with a giant Monitor Lizard.



Sometimes, your cards aren't worth a dime, if you don't lay them down.
User currently onlinekiwiandrew From New Zealand, joined Jun 2005, 8631 posts, RR: 13
Reply 18, posted (3 years 3 months 2 weeks 2 hours ago) and read 6207 times:
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Quoting HiJazzey (Reply 16):

How about calling it Phar Lap?

That would certainly keep it multinational, an Australian owned airline, based in either KUL or SIN and named after a New Zealand racehorse.



Moderation in all things ... including moderation ;-)
User currently offlinegemuser From Australia, joined Nov 2003, 5828 posts, RR: 6
Reply 19, posted (3 years 3 months 2 weeks 1 hour ago) and read 6147 times:

Quoting DFWHeavy (Reply 14):
Qantas Asia sounds the best and has brand recognition. No need for them to get so "fancy" with RedQ.

I'm pretty sure this would run afoul of the sale of Qantas act which was designed to protect the "Australianess" of the Qantas brand. My, probably, simplistic understanding is that if "Qantas" appears in the name of this new airline it would be subject to the sale act and if it does not include it, then the sale act does not apply. If its subject to the sale act it can not be based in Asia.

Gemuser



DC23468910;B72172273373G73873H74374475275376377L77W;A319 320321332333343;BAe146;C402;DHC6;F27;L188;MD80MD85
User currently offlineblueflyer From Northern Mariana Islands, joined Jan 2006, 4186 posts, RR: 2
Reply 20, posted (3 years 3 months 2 weeks 1 hour ago) and read 6117 times:
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Quoting qf002 (Reply 7):
That One Asia name is interesting though
Quoting 6thfreedom (Reply 10):
too close perhaps to air asia

FedEx might object too. AsiaOne is the name of both their network and service offering for Asia and Oceania, and I do believe they trademarked the name.

Customers of Qantas' Asian subsidiary wouldn't care, or get confused, but occasional or new FedEx customers could be mistaken for thinking FedEx is using the new subsiduary to fly their freight around during the day, rather than overnight on dedicated FedEx flight, thereby diluting FedEx's brand.

Quoting DFWHeavy (Reply 14):
Qantas Asia

Beyond the sales act, I'm not sure it would have the intended effect. Years ago, many carriers set up dedicated subsidiaries to get around restrictions placed by the Chinese government to block airlines servicing Taiwan. Several such carriers merely added Asia to their original name, such as Air France Asia or Swissair Asia. Qantas Asia might make some people think the airline flies between Taiwan and Australia exclusively.



I've got $h*t to do
User currently offlineLucce From Finland, joined Jun 2011, 132 posts, RR: 0
Reply 21, posted (3 years 3 months 1 week 6 days 8 hours ago) and read 5713 times:

Quoting DFWHeavy (Reply 14):

Qantas Asia sounds the best and has brand recognition. No need for them to get so "fancy" with RedQ.

Otherwise a good idea but when you look at what QANTAS stands for it would be Queensland And Northern Territory Aerial Service Asia which doesn't sound that appealing nor sane to me. And it's kind of generic to just ad the region at the end of the previous name albeit done very frequently.

RedQ is a certainly better than the horrible name SQ named it subsidiary but still kind of tacky.


User currently offlineqf002 From Australia, joined Jul 2011, 3020 posts, RR: 2
Reply 22, posted (3 years 3 months 1 week 6 days 7 hours ago) and read 5607 times:

Quoting 6thfreedom (Reply 10):
too close perhaps to air asia?? only three letters difference, and if they were indeed thinking of a red livery it would be quick tricky to cut through .

Very good point -- I guess that if they were to go with it they would want to differentiate themselves as much as possible, and we probably wouldn't see them basing in KUL with a red livery considering the almighty presence of D7 there.

Quoting DFWHeavy (Reply 14):
Qantas Asia

Don't like it. Qantas is a uniquely Australian name and brand (there was some study not that long ago that I seem to remember and Qantas was one of the only brands that people around the world could come up with when asked for Australian brands) -- this subsidiary is not Qantas. It is an Asian airline, and needs to be tailored for Asia. In any case, QF have specifically said it's not going to be Qantas, and I think the Sales Act might prohibit it...

Personally I don't actually really care what the name is -- just so long as they use a flying panda on the tail 


User currently offlineFlyCaledonian From United Kingdom, joined Dec 2003, 2104 posts, RR: 3
Reply 23, posted (3 years 3 months 1 week 6 days 3 hours ago) and read 5486 times:

Well as Qantas Group seem to be empire building, what about Qantas Empire Airways!


Let's Go British Caledonian!
User currently offlinegemuser From Australia, joined Nov 2003, 5828 posts, RR: 6
Reply 24, posted (3 years 3 months 1 week 5 days 22 hours ago) and read 5313 times:

Quoting FlyCaledonian (Reply 23):
Well as Qantas Group seem to be empire building, what about Qantas Empire Airways!

LOVE IT!!!

But somehow I don't think so  

Gemuser



DC23468910;B72172273373G73873H74374475275376377L77W;A319 320321332333343;BAe146;C402;DHC6;F27;L188;MD80MD85
25 Lufthansa : The Australian Republic Movement would go awol if they saw that!
26 Post contains images RyanairGuru : Here here
27 gstepho : I think Qantas should reuse the name Australia Asia Airlines. This name shows where it comes from and where its going.
28 6thfreedom : possibly if it was a different partnership... Qantas.SIA?? : )
29 joelyboy911 : Hardly. Though it is well known that the name originated from that acronym 90 years ago, it is now very definitely Qantas (note non-capitalisation of
30 FlyboyOz : RedQ doesn't sound like a LCC but it's in the middle between full service and LCC. It sounds ok and cool. I am looking forwards to seeing new livery!!
31 LJ : OneAsia seems to be already taken. It's the name of a golf tournament (plus there is already an express company amed OneAsia Express).
32 gemuser : Not necessarily a problem, it depends on the rules in each jurisdiction and which jurisdictions are required. Gemuser
33 SSPhoenix : RedQ sounds like a raunchy movie .... maybe with the recent hoohaa about that video they showed about "Human sexual interaction" is the only IFE avail
34 6thfreedom : the asian based carrier Qantas is talking about is full service, not an LCC.
35 FlyboyOz : Sorry I am talking about the "logo and corporate's name". It sounds like it's between "LCC" and "full service" in design and culture.
36 mhkansan : I think that is the point. RedQ sounds a little like an LCC name. I thought Jetstar would have been a good boutique, full service airline name like t
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