cbrboy From Australia, joined Apr 2007, 148 posts, RR: 0
Reply 1, posted (3 years 10 months 3 weeks 1 day 5 hours ago) and read 11236 times:
Your link to the SMH piece doesn't seem to work. Interesting that the article speculates that Virgin Australia could potentially object that the name RedQ is similar to its Red Jet registered charity name.
In all seriousness though -- do not like the sound of this as a Premium Airline. I think they have to get away from the Q and do something a bit more independent and tailored to an Asian market if they're hoping to capture any of that market. That One Asia name is interesting though, lots of marketing potential ('The One for flying in Asia' sort of thing)...
But I do think this confirms my theory that this airline is designed to initially fly connecting pax onwards into Asia from a QF hub in SE Asia. It sounds like they're alligning the branding to that of QF quite a lot.
TruemanQLD From Australia, joined Feb 2007, 1728 posts, RR: 0
Reply 9, posted (3 years 10 months 3 weeks 18 hours ago) and read 9746 times:
I doubt that they will go with RedQ, however, if they did, I am sure it would be backed by thousands of dollars in brand-name research throughout Asia, and to be perfectly honest, what people in Australia think of the name doesnt matter at all. I personally prefer RedSky or OneAsia... probably the latter...
gemuser From Australia, joined Nov 2003, 6081 posts, RR: 6
Reply 19, posted (3 years 10 months 3 weeks 7 hours ago) and read 6564 times:
Quoting DFWHeavy (Reply 14): Qantas Asia sounds the best and has brand recognition. No need for them to get so "fancy" with RedQ.
I'm pretty sure this would run afoul of the sale of Qantas act which was designed to protect the "Australianess" of the Qantas brand. My, probably, simplistic understanding is that if "Qantas" appears in the name of this new airline it would be subject to the sale act and if it does not include it, then the sale act does not apply. If its subject to the sale act it can not be based in Asia.
FedEx might object too. AsiaOne is the name of both their network and service offering for Asia and Oceania, and I do believe they trademarked the name.
Customers of Qantas' Asian subsidiary wouldn't care, or get confused, but occasional or new FedEx customers could be mistaken for thinking FedEx is using the new subsiduary to fly their freight around during the day, rather than overnight on dedicated FedEx flight, thereby diluting FedEx's brand.
Beyond the sales act, I'm not sure it would have the intended effect. Years ago, many carriers set up dedicated subsidiaries to get around restrictions placed by the Chinese government to block airlines servicing Taiwan. Several such carriers merely added Asia to their original name, such as Air France Asia or Swissair Asia. Qantas Asia might make some people think the airline flies between Taiwan and Australia exclusively.
Lucce From Finland, joined Jun 2011, 140 posts, RR: 0
Reply 21, posted (3 years 10 months 2 weeks 6 days 14 hours ago) and read 6130 times:
Quoting DFWHeavy (Reply 14):
Qantas Asia sounds the best and has brand recognition. No need for them to get so "fancy" with RedQ.
Otherwise a good idea but when you look at what QANTAS stands for it would be Queensland And Northern Territory Aerial Service Asia which doesn't sound that appealing nor sane to me. And it's kind of generic to just ad the region at the end of the previous name albeit done very frequently.
RedQ is a certainly better than the horrible name SQ named it subsidiary but still kind of tacky.
qf002 From Australia, joined Jul 2011, 3196 posts, RR: 2
Reply 22, posted (3 years 10 months 2 weeks 6 days 13 hours ago) and read 6024 times:
Quoting 6thfreedom (Reply 10): too close perhaps to air asia?? only three letters difference, and if they were indeed thinking of a red livery it would be quick tricky to cut through .
Very good point -- I guess that if they were to go with it they would want to differentiate themselves as much as possible, and we probably wouldn't see them basing in KUL with a red livery considering the almighty presence of D7 there.
Don't like it. Qantas is a uniquely Australian name and brand (there was some study not that long ago that I seem to remember and Qantas was one of the only brands that people around the world could come up with when asked for Australian brands) -- this subsidiary is not Qantas. It is an Asian airline, and needs to be tailored for Asia. In any case, QF have specifically said it's not going to be Qantas, and I think the Sales Act might prohibit it...
Personally I don't actually really care what the name is -- just so long as they use a flying panda on the tail