Has anyone access to another famous BOAC one featuring Millie Fisher? I worked with her after she stopped flying. She was a really classy lady and full of amazing stories about her "glory days" on BOAC VC-10s & 707s
I wish I could find the one from the same campaign that featured the res agent taking the call from the military guy using the payphone on base. After he's done, he hands the phone to the next guy. The agent ends up booking flights for everyone on base. After she disconnects, the supervisor asks if she's taken many calls. She replies, "Just one."
Too bad ad jingles are so rare now; the really good ones truly helped shaped airlines' identity in the '70s, '80s and early '90s: United, USAir, Delta, American, in particular. I loved them all. OK, I love jingles in general. And I obviously have a soft spot for doe-eyed flight attendants.
melpax From Australia, joined Apr 2005, 1785 posts, RR: 1
Reply 11, posted (4 years 6 months 3 weeks 2 days 1 hour ago) and read 5615 times:
This one's not a commercial, it's a promo for the Australian ABC network back in 1972, featuring preperations for a TAA (now QF domestic) flight. Both TAA & QF were government owned til the mid 90's, so no issues with using the state-owned TV network to 'promote' an airline...
TAA was renamed Australian Airlines in 1986 (proably in preperation for privitisation - they ended up being merged into QF in the early 90's.) The 'back to normal' line in the ad would place it just after the 1989 pilots stike
And finally, another Australian cinema commercial from the early 70's, this one for Pan Am. What more would you want in an airline ad. A hot blonde pax, travelling SYD-LHR via Bali, Hong Kong, Bangkok, Beiruit & Rome. A trip that would have been VERY costly back then, this chick was no 'hippy trail' traveller.... One of the youtube comments puts it perfectly - 'Who is this chick and who gave her permission to live this fabulously......, and why didnt she take me with her? LOL'
The first Singapore Girl ad from Singapore Air. Any discussion of vintage airline ads would be incomplete without this. It is probably the most successful marketing campaign in the airline industry. Probably pretty sexist back then but a symbol of grace, class and elegance now.. SQ altered the whole competitive landscape of the commercial aviation industry and this was the marketing campaign that launched them. They consistently adhered to it as they went from a little unknown regional carrier back then into one of the most profittable airlines now.
RyanairGuru From Australia, joined Oct 2006, 6898 posts, RR: 8
Reply 14, posted (4 years 6 months 3 weeks 1 day 23 hours ago) and read 5257 times:
Quoting infinit (Reply 12):
The first Singapore Girl ad from Singapore Air.
What fascinates me more than anything else about this commercial is that they use the same "A Great Way to Fly" slogan. In fact they could practically re-run that commercial today. SQ are just that timeless!
pliersinsight From United States of America, joined May 2008, 523 posts, RR: 0
Reply 15, posted (4 years 6 months 3 weeks 1 day 21 hours ago) and read 4400 times:
As to the BOAC ad:
Flying then, classy.
Flying today: The crew up front is all paid 14K a year and may or may not be trained well* because the Rolex wearing professionals depicted were furloughed or forced into retirement only to have the pensions taken away, the crew in the passenger area is rude and tells you to hurry up and be seated, the guy with the snorkel and mask would be pulled as a potential terrorist and 10 passengers would complain to the airline about the baby crying. The stuffed bear would need to be checked baggage for an extra $150. A baby bottle? Is it gluten free, high fructose corn syrup free, enhanced with DHA and served in a voc compliant sterile bottle? Was the bottle warming fee of $15 paid? The seats would have 1/3rd of the width and 1/2 of the pitch. "On behalf of Captain Smith" would be replaced with "Come on y'all let's take a ride, and listen up to my seatbelt jive". Oh, and the flight engineer works for a cargo carrier or is depicted by a mannequin in the Smithsonian. To top it all off, the VC-10 on the route was replaced by 25 ERJ flights on the half hour.