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Niki Sold To Air Berlin  
User currently offlineAustrianZRH From Austria, joined Aug 2007, 1365 posts, RR: 0
Posted (2 years 8 months 3 weeks 2 days 17 hours ago) and read 9546 times:

Just in on Austrian news websites: former Formula-1 champion and president Niki Lauda sold his airline FlyNiki to Air Berlin who already owned 49.9% of the company. AB assured that the brand "NIKI" will remain and VIE will be used as the fourth Air Berlin hub. In exchange, Niki Lauda gets a seat on the 13-seat Air Berlin board of directors.

German link: http://orf.at/stories/2088396/2088403/


WARNING! The post above should be taken with a grain of salt! Furthermore, it may be slightly biased towards A.
27 replies: All unread, showing first 25:
 
User currently offlinePanHAM From Germany, joined May 2005, 9164 posts, RR: 29
Reply 1, posted (2 years 8 months 3 weeks 2 days 17 hours ago) and read 9439 times:

Quoting AustrianZRH (Thread starter):
In exchange, Niki Lauda gets a seat on the 13-seat Air Berlin board of directors.

Knowing Niki, I am sure he got a pot of cash as well...   I also hope that "Rotkaeppchen" will be retained as a Captain.



E's passed on! That parrot is no more! He has ceased to be! E's expired and gone to meet 'is maker!
User currently offlineCarfield From United States of America, joined Dec 2003, 1894 posts, RR: 9
Reply 2, posted (2 years 8 months 3 weeks 2 days 17 hours ago) and read 9402 times:

I hope Air Berlin won't ruin the good name of Niki... the service on these two airlines are quite different especially Air Berlin has cut back much lately! I really love Niki and guess I need to fly it soon!

Carfield


User currently offlineC010T3 From Brazil, joined Jul 2006, 3681 posts, RR: 19
Reply 3, posted (2 years 8 months 3 weeks 2 days 16 hours ago) and read 9165 times:

Quoting AustrianZRH (Thread starter):
AB assured that the brand "NIKI" will remain

Air Berlin as a brand will never work in Austria, that's why...


User currently offlineAustrianZRH From Austria, joined Aug 2007, 1365 posts, RR: 0
Reply 4, posted (2 years 8 months 3 weeks 2 days 16 hours ago) and read 9116 times:

Quoting C010T3 (Reply 3):
Air Berlin as a brand will never work in Austria, that's why...

I think you overestimate the patriotism of the average Austrian passenger. John Doe will fly whatever is cheapest, regardless if it's a German or Austrian airline.



WARNING! The post above should be taken with a grain of salt! Furthermore, it may be slightly biased towards A.
User currently offlineC010T3 From Brazil, joined Jul 2006, 3681 posts, RR: 19
Reply 5, posted (2 years 8 months 3 weeks 2 days 15 hours ago) and read 8961 times:

Quoting AustrianZRH (Reply 4):

I think you overestimate the patriotism of the average Austrian passenger. John Doe will fly whatever is cheapest, regardless if it's a German or Austrian airline.

I don't think I am. Of course, no one will fly Austrian over Air Berlin when it comes down to price, but if there are other competitors, AB could slowly face rejection, but never on a large scale. It would be just a detail, but it does influence people. As half Rheinländer, I do twitch a little when thinking about it.


User currently offlinefcogafa From United Kingdom, joined May 2008, 770 posts, RR: 0
Reply 6, posted (2 years 8 months 3 weeks 2 days 15 hours ago) and read 8958 times:

Didn't LDA have links with Austrian at one point? Presumably all gone now they are in opposing alliances.

User currently onlineMEA-707 From Netherlands, joined Nov 1999, 4304 posts, RR: 36
Reply 7, posted (2 years 8 months 3 weeks 2 days 15 hours ago) and read 8912 times:

Quoting fcogafa (Reply 6):
Didn't LDA have links with Austrian at one point?

Lauda Air was gobbled up with Austrian (Star Alliance) a few years ago... will fly on former Lauda 73G and 772 tomorrow... Now Niki will go to Air Berlin (OneWorld).
It would be fun if Niki Lauda would now launch his third airline which would be bought by KLM Air France (Sky Team) a few years down the line



nobody has ever died from hard work, but why take the risk?
User currently onlineByrdluvs747 From United States of America, joined Jul 2004, 2350 posts, RR: 1
Reply 8, posted (2 years 8 months 3 weeks 2 days 13 hours ago) and read 8507 times:

Quoting AustrianZRH (Thread starter):
AB assured that the brand "NIKI" will remain

That's too bad. I was hoping for a more professional sounding name like Air Vienna. The "Niki" name and that horsefly livery don't project a alliance quality image.

Quoting MEA-707 (Reply 7):
Now Niki will go to Air Berlin (OneWorld)

Niki was going to Oneworld an affiliate irregardless of this sale.



The 747: The hands who designed it were guided by god.
User currently offlinelindy field From United States of America, joined Mar 2001, 3116 posts, RR: 14
Reply 9, posted (2 years 8 months 3 weeks 2 days 13 hours ago) and read 8403 times:
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What is with that horrible fly anyway? Why did they ruin an attractive color scheme with that thing? What is it supposed to represent?

User currently onlineByrdluvs747 From United States of America, joined Jul 2004, 2350 posts, RR: 1
Reply 10, posted (2 years 8 months 3 weeks 2 days 11 hours ago) and read 8065 times:

Quoting lindy field (Reply 9):
What is with that horrible fly anyway? Why did they ruin an attractive color scheme with that thing? What is it supposed to represent?

I guess that the fly has something to do with the fact that flyniki.com is part of their marketing. However, it just seems odd to use a creature that lands on feces and other rotting things to represent an airline. Other than entomologists, nobody likes flies.

I have to believe that the fly will eventually be removed as AB matures into a global carrier.



The 747: The hands who designed it were guided by god.
User currently offlineAIR MALTA From Malta, joined Sep 2001, 2486 posts, RR: 1
Reply 11, posted (2 years 8 months 3 weeks 2 days 10 hours ago) and read 7788 times:

I used to live in Vienna and people are more patriotic than you would think. Austrians love airlines started by Niki Lauda. They loved Lauda Air and they do love flyNiki now.

I think it is important the brand is kept.



Next flights : BRU-ZRH-CAI (LX)/ BRU-FCO-TLV (AZ)
User currently offlinereifel From Germany, joined Feb 2005, 1328 posts, RR: 1
Reply 12, posted (2 years 8 months 3 weeks 2 days 10 hours ago) and read 7749 times:

Niki had a way superior product than AB. Very nice staff, great snacks (double decker sandwiches i.e. with shrimps), and a lot of little details i.e. keeping cabin light dimmed during nighttime flights (even on shorthaul), f/a's bringing you newspaper to the seat rather than "self service".... I guess these will be the first things that will become "AB standard". Would not be suprised if NIKI as a brand will go away. Today we already have so many HG flight numbers all operated by airberlin. Go to PMI, almost every flight to mainland spain is a "HG" flight number, in cooperation with AB, but the "official" carrier is HG, no clue why (maybe tax things?).

User currently onlineByrdluvs747 From United States of America, joined Jul 2004, 2350 posts, RR: 1
Reply 13, posted (2 years 8 months 3 weeks 2 days 9 hours ago) and read 7411 times:

Quoting AIR MALTA (Reply 11):
I used to live in Vienna and people are more patriotic than you would think. Austrians love airlines started by Niki Lauda. They loved Lauda Air and they do love flyNiki now.

I think it is important the brand is kept.

So you don't think Austrians could love an airline called Air Vienna, or Air Austria? I admit to knowing nothing about Austrians' love of Niki Lauda, but I don't think a giant horsefly evokes patriotism in anyone of any nation.



The 747: The hands who designed it were guided by god.
User currently offlineOzarkD9S From United States of America, joined Oct 2001, 5008 posts, RR: 21
Reply 14, posted (2 years 8 months 3 weeks 2 days 9 hours ago) and read 7237 times:

Quoting AIR MALTA (Reply 11):


I think it is important the brand is kept.

It might even grow. With two brands, AB could develop more into a proper oneworld alliance member and leave the leisure stuff to flyNiki.



Next Up: STL-LGA-RIC-ATL-STL
User currently offlineScottB From United States of America, joined Jul 2000, 6712 posts, RR: 32
Reply 15, posted (2 years 8 months 3 weeks 2 days 9 hours ago) and read 7025 times:

Quoting Byrdluvs747 (Reply 8):
The "Niki" name and that horsefly livery don't project a alliance quality image.

I find the name to be darling.  


User currently offlinemacc From Austria, joined Nov 2004, 1031 posts, RR: 3
Reply 16, posted (2 years 8 months 3 weeks 2 days 9 hours ago) and read 6867 times:

As for me, I always thought the fly being childish. Especially when you have to listen to this buzzing intro at the safety video. But well, who cares. The product Niki offers is excellent. Cant say the same of AB. Excellent food to preorder for 8 to12 €.

Hope AB will keep that. Else, dont think anyone in Austria would care about the brand name. If we fly LH, we would also fly AB.



I exchanged political frustration with sexual boredom. better spoil a girl than the world
User currently offlineSemaex From Germany, joined Nov 2009, 823 posts, RR: 2
Reply 17, posted (2 years 8 months 3 weeks 2 days 7 hours ago) and read 6308 times:

Quoting Byrdluvs747 (Reply 8):
That's too bad. I was hoping for a more professional sounding name like Air Vienna. The "Niki" name and that horsefly livery don't project a alliance quality image.

Clearly you haven't taken a NIKI flight in quite some time. The hard product is mile high superior to that of AB, at least that's my opinion. AB can learn a lot from HG.

Quoting AIR MALTA (Reply 11):
I used to live in Vienna and people are more patriotic than you would think. Austrians love airlines started by Niki Lauda. They loved Lauda Air and they do love flyNiki now.

Niki Lauda is a national hero to a certain degree, and people have a lot of respect for his ventures and his F1 career. Austrians love to identify themselves with their country, and clearly the arch-enemy of any Austrian is "the German". Most Austrians will not know that HG is fully owned by a german company now (or has almost been until now), and for AB's sake it better stays like that. I know what I'm talking about, I've got close ties to Vienna. My last intra-european flight was VIE-FRA on HG: Great experience, love the new Embraers and the F/A uniforms.



// You know you're an aviation enthusiast when you look at your neighbour's cars and think about fleet commonality.
User currently offlineSemaex From Germany, joined Nov 2009, 823 posts, RR: 2
Reply 18, posted (2 years 8 months 3 weeks 2 days 6 hours ago) and read 5974 times:

Just to review some points the article posted by the OP mentions:

- AB CEO Mehdorn states that the brand "Niki" will be kept and VIE will be expanded as AB's fourth hub.
- Niki Lauda will get one of the 13 AB board seats and he will continue flying.
- Lauda will not try to establish another airline. He has "run out of names for airlines", he states. He "feels responsible for Niki" and instead of "mocking from the bottom" he will "participate from the top", he told journalists.



// You know you're an aviation enthusiast when you look at your neighbour's cars and think about fleet commonality.
User currently offlineCiC From Germany, joined Jun 2010, 50 posts, RR: 0
Reply 19, posted (2 years 8 months 3 weeks 2 days 2 hours ago) and read 4876 times:

I wish Niki takes over the CEO from Mr. Mehdorn... then AB will get again a CEO who knows how to run an airline... and not "saves money for whatever cost"...

[Edited 2011-11-08 21:33:48]

User currently offlineoldeuropean From Germany, joined May 2005, 2076 posts, RR: 4
Reply 20, posted (2 years 8 months 3 weeks 1 day 23 hours ago) and read 4198 times:

Quoting CiC (Reply 19):
I wish Niki takes over the CEO from Mr. Mehdorn... then AB will get again a CEO who knows how to run an airline... and not "saves money for whatever cost"...

Especially at the expense of safety, as he did at the Deutsche Bahn. He can be happy that nobody was killed!

 



Wer nichts weiss muss alles glauben
User currently offlinePanHAM From Germany, joined May 2005, 9164 posts, RR: 29
Reply 21, posted (2 years 8 months 3 weeks 1 day 23 hours ago) and read 4187 times:

Quoting oldeuropean (Reply 20):
Especially at the expense of safety, as he did at the Deutsche Bahn. He can be happy that nobody was killed!

excuse me, but what are you talking about? As in aviation, there is a supervisory authority which sets and controls the standards. No CEO can override that without being personally and unlimited liable in case of an accident.



E's passed on! That parrot is no more! He has ceased to be! E's expired and gone to meet 'is maker!
User currently offlineoldeuropean From Germany, joined May 2005, 2076 posts, RR: 4
Reply 22, posted (2 years 8 months 3 weeks 1 day 23 hours ago) and read 4147 times:

Quoting PanHAM (Reply 21):
excuse me, but what are you talking about?

Two derailed ICEs and not functioning brake systems at the S-Bahn in Berlin, just to mention a few.

Track installations are in such a bad shape that experts are waiting for the next cargo train to crash through some houses near the tracks.

Quoting PanHAM (Reply 21):
As in aviation, there is a supervisory authority which sets and controls the standards. No CEO can override that without being personally and unlimited liable in case of an accident.

Yeah, and we soon will see Santa Claus.
The next available little engineer will be made liable.

I can't wait seeing Mehrdorn ruining Air Berlin.

[Edited 2011-11-09 00:35:26]


Wer nichts weiss muss alles glauben
User currently offlinePanHAM From Germany, joined May 2005, 9164 posts, RR: 29
Reply 23, posted (2 years 8 months 3 weeks 1 day 22 hours ago) and read 3878 times:

You over estimate the powers a CEO has. Besides they are personally und unlimited liable if they do not run the company within the legal limits you are accusing Mehdorn for matters others are responsible for. There is no train on the rails without the OK from the EBA and to switch this Mehdorn bashing back to aviation, the same goes for air, except that here the LBA is in charge. No mechanic will clear an aircraft that is not airworthy and no CEO can do anything about that.

Quoting oldeuropean (Reply 22):
I can't wait seeing Mehrdorn ruining Air Berlin.

why? Did he kick you out of a train once? Don't you have any sympathy with the people working for that company? Do you think that LH is wasting money by not streamlining their company? Don't you think it was about time a new face runs the company which was too much tailored to the old CEO's system?

What is done right now is scaling down the company, giving up spoke to spoke routes like FRA-HAM which cannot be profitable against the competitor for whom it is a hub to (large) spoke and the oldest route BTW. Was nice to enjoy the over proprotionate 99€ fares on LH but for AB this is better.



E's passed on! That parrot is no more! He has ceased to be! E's expired and gone to meet 'is maker!
User currently onliner2rho From Germany, joined Feb 2007, 2579 posts, RR: 1
Reply 24, posted (2 years 8 months 3 weeks 1 day 21 hours ago) and read 3646 times:

Wait, so AB is losing money year after year, and suffering from a too dispersed business model, and now they buy yet another airline? While I agree that AB and HG are a natural fit given their already tight cooperation, I would think that AB would try to get its act together before spending money on buying other airlines, now is maybe not the right time. Nevertheless, I hope AB successfully manages to restructure. We would then have an interesting airline structured around DUS, the future BER, PMI and now VIE.

25 PanHAM : That makes total sense, they just swept in € 100 million through bonds issued, they had already 49,9% and if the due diligence result is that buying
26 canadiantree : I flew Niki twice this month from CDG to VIE and both flights were 100% full. A very pleasant experience. Makes you wonder how the heck Ryanair keeps
27 simpsondude : The Niki brand is one which is trusted in Austria, after all it has been there a long time. While it may not be a wise decision to drop the brand nam
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