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UA EWR Terminal C Check-in Not Re-branded. Why?  
User currently offlineTOMMY767 From United States of America, joined Aug 2003, 6584 posts, RR: 11
Posted (2 years 4 months 2 weeks 2 days 6 hours ago) and read 6108 times:

I dropped my dad off at Terminal C at EWR and I was shocked to not find the terminal check in areas not branded "UNITED" yet. Here are some observations:

1. Continental Airlines is still all over the terminal. What I noticed is that "Continental" signage over the check in areas appear to be on poster board -- with presumably the new UA branding behind the poster board. Ditto with the elite check in areas. Only one "Premier Access" sign was posted in the elite access area. All of It looks sloppy and awful. I have no idea why they are doing this now that SOC is completed.

2. Random UA banner ad's awkwardly hung throughout the terminal but surrounded by Continental signs. It's extremely confusing.

3. This was the biggest shocker. The baggage claim office said "UNITED Baggage services" but the signage was obstructed by a Christmas wreath and a large Menorah. It was just ridiculous. Add to the fact that at least 3 pigeons were flying around the baggage claim areas.

Overall, not a great impression for re branding EWR. I understand the gate areas are mostly finished, but check in areas are an embarrassment. Anybody know when this will change?


"Folks that's the news and I'm outta here!" -- Dennis Miller
46 replies: All unread, showing first 25:
 
User currently offline747400sp From United States of America, joined Aug 2003, 3301 posts, RR: 2
Reply 1, posted (2 years 4 months 2 weeks 2 days 6 hours ago) and read 6090 times:

It take time to do a 100% change to a merge company.

User currently offlinedavescj From United States of America, joined Jun 2007, 2292 posts, RR: 0
Reply 2, posted (2 years 4 months 2 weeks 2 days 6 hours ago) and read 6043 times:

I'd imagine that they are working on signage in all airports. It could be that the company is backlogged in making the new signs.

I'd imagine they are making a bunch of them! But you'd think hubs would be converted first.

Dave



Can I have a mojito on this flight?
User currently offlineNutsaboutplanes From United States of America, joined Jul 2010, 486 posts, RR: 8
Reply 3, posted (2 years 4 months 2 weeks 2 days 6 hours ago) and read 6005 times:

Quoting davescj (Reply 2):
I'd imagine they are making a bunch of them! But you'd think hubs would be converted first.

DL seemed surgical with the re-branding process at their hubs and larger stations. Visited MSP, DFW and SEA a short time after the merger and found most of the NW signage removed and replaced. I didnt see a single sign of NW at DTW except for the little N logo on the overhead train.

I worked in Seattle during this time and they swept the concourse in 1 night and removed everything NW.....the next day, you would have thought it was DL's terminal for years with the exception of the red counter back-drops.



American Airlines, US Airways, Alaska Airlines, Northwest Airlines, America West Airlines, USAFR
User currently offlinejfklganyc From United States of America, joined Jan 2004, 3176 posts, RR: 5
Reply 4, posted (2 years 4 months 2 weeks 2 days 6 hours ago) and read 5934 times:

DL at JFK got rebranded virtually overnight when the new Widget came out

User currently offlinestaralliance85 From United States of America, joined Jul 2011, 201 posts, RR: 0
Reply 5, posted (2 years 4 months 2 weeks 2 days 6 hours ago) and read 5930 times:

Smisek promised to keep it as "business as usual" for about 12 to 18 months after the merger (October 2010). EWR and IAH will probably be rebranded by the 2nd quarter in 2012. Give it some time


brad Fitzpatrick
User currently offlinestar_world From Ireland, joined Jun 2001, 1234 posts, RR: 0
Reply 6, posted (2 years 4 months 2 weeks 2 days 6 hours ago) and read 5916 times:

Quoting TOMMY767 (Thread starter):
I have no idea why they are doing this now that SOC is completed.

The SOC has nothing to do with this really - this is customer-facing branding, which is totally independent of the SOC. The Continental website is still fully operational too, selling CO coded flights. The customer transition will happen in early 2012. This is why the UA hubs were all rebranded first - because they weren't changing from United to something else. Changing the name of the airline is not something that can be done as easily as changing the logo.


User currently offlineboberito6589 From United States of America, joined Nov 2009, 314 posts, RR: 0
Reply 7, posted (2 years 4 months 2 weeks 2 days 6 hours ago) and read 5905 times:
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According to the Merger website it says:

Our global gateway in the New York area began the rebranding process on October 19, 2011. For phase one, all United-operated ticket counters and gates will be rebranded with the new United look. Eligible customers flying on United-operated flights may also use our new Premier Access travel services. Phase two will commence late in the first quarter of 2012, when we begin using a single reservations system, and will include the rebranding of all Continental branded areas with the new United look.


User currently offlineAA737-823 From United States of America, joined Mar 2000, 5638 posts, RR: 11
Reply 8, posted (2 years 4 months 2 weeks 1 day 20 hours ago) and read 5432 times:

Quoting TOMMY767 (Thread starter):
Add to the fact that at least 3 pigeons were flying around the baggage claim areas.

EWR terminal C plays host to an entire armada of pigeons. I find pigeons flying overhead every single time I connect there.
Kinda makes it feel like home!  


User currently offlineTOMMY767 From United States of America, joined Aug 2003, 6584 posts, RR: 11
Reply 9, posted (2 years 4 months 2 weeks 1 day 19 hours ago) and read 5380 times:

Quoting 747400sp (Reply 1):

Right but they've had over a year to get started. I don't understand why they waited so long. Even up to now, it's completely have assed at many locations.

Quoting davescj (Reply 2):

Here's the thing though: All check in areas have the word "Continental Airlines" on a piece of poster board with the new UA branding on the wall behind it (you can barely notice it.) Formally, I believe the check in areas had glass plated CO signs which are now removed. I'm just saying if the UA signs are covered up by CO signs that are poster board, why would they do such a thing? Just chuck out the posterboard!

Again, I think the baggage claim areas was worse. Holiday Ornaments obstructed the UA sign which looked to be on purpose.

Quoting Nutsaboutplanes (Reply 3):

DL did a hardcore job from the beginning. I guess UA is under the mindset that it's not as important  
Quoting AA737-823 (Reply 8):

Yeah more or less. For all the love for Terminal C on this forum, the check in areas really aren't that great. They are getting really dirty and worn. The white walls don't help.



"Folks that's the news and I'm outta here!" -- Dennis Miller
User currently offlinestar_world From Ireland, joined Jun 2001, 1234 posts, RR: 0
Reply 10, posted (2 years 4 months 2 weeks 1 day 19 hours ago) and read 5332 times:

Quoting TOMMY767 (Reply 9):
I'm just saying if the UA signs are covered up by CO signs that are poster board, why would they do such a thing? Just chuck out the posterboard!

Because they are still operating as CO in EWR - the airline has not changed their name yet to United. As a result, they have to have CO branding, but they have put the future permanent branding in place already. Like I said above, this transition will happen early next year.


User currently offlineT5towbar From United States of America, joined Feb 2009, 508 posts, RR: 1
Reply 11, posted (2 years 4 months 2 weeks 1 day 18 hours ago) and read 5239 times:

Quoting star_world (Reply 6):
The SOC has nothing to do with this really - this is customer-facing branding, which is totally independent of the SOC. The Continental website is still fully operational too, selling CO coded flights. The customer transition will happen in early 2012. This is why the UA hubs were all rebranded first - because they weren't changing from United to something else. Changing the name of the airline is not something that can be done as easily as changing the logo.

We are still two operating airlines. There are still CO bag tags and CO (albeit UA) flight numbers. There are still two different computer systems, so you will still see the "Continental Airlines" in small lettering under the United until all is completed. Most of the stuff for SOC is completed, but a lot of the behind the scenes stuff like unified internal policies are still being worked on.

March is supposed to be the target month for the computer systems and bagtags to be aligned. The UA agents are being trained on our "prehistoric" SHARES system until a new one is created. A lot of stuff still to be ironed out. And I'm not even including the labor issues.

Quoting AA737-823 (Reply 8):
EWR terminal C plays host to an entire armada of pigeons. I find pigeons flying overhead every single time I connect there.
Kinda makes it feel like home!

They do seem to love the terminal! How they find their way in is thru the lower arrivals lobby where there is food available to them. They are bold, and just walk right up to you looking for a meal.



A comment from an Ex CON: Work Hard.....Fly Standby!
User currently offlineBC77008 From United States of America, joined Sep 2011, 269 posts, RR: 0
Reply 12, posted (2 years 4 months 2 weeks 1 day 18 hours ago) and read 5186 times:

Quoting TOMMY767 (Thread starter):
2. Random UA banner ad's awkwardly hung throughout the terminal but surrounded by Continental signs. It's extremely confusing.

Really? Someone that has made over 4,300 posts since 2003 on a website named airliners.net is confused by this? Boggles the mind...

Quoting TOMMY767 (Thread starter):
1. Continental Airlines is still all over the terminal. What I noticed is that "Continental" signage over the check in areas appear to be on poster board -- with presumably the new UA branding behind the poster board. Ditto with the elite check in areas. Only one "Premier Access" sign was posted in the elite access area. All of It looks sloppy and awful. I have no idea why they are doing this now that SOC is completed.

I've noticed this at IAH as well. Now they have achieved SOC the next step is obviously to begin the complete phaseout of the Continental name. It will be gone soon enough....



"He waited his whole damn life to take that flight. And as the plane crashed down he thought 'Well isn't this nice...'"
User currently offlineTOMMY767 From United States of America, joined Aug 2003, 6584 posts, RR: 11
Reply 13, posted (2 years 4 months 2 weeks 1 day 17 hours ago) and read 5132 times:

Quoting BC77008 (Reply 12):
Really? Someone that has made over 4,300 posts since 2003 on a website named airliners.net is confused by this? Boggles the mind...

To an ordinary flyer this is confusing. I could just see it "Wait, I'm flying Continental, why are there United banners all over the terminal?"



"Folks that's the news and I'm outta here!" -- Dennis Miller
User currently offlineavek00 From United States of America, joined Oct 2004, 4282 posts, RR: 20
Reply 14, posted (2 years 4 months 2 weeks 1 day 17 hours ago) and read 5072 times:

1. It takes a lot of time and $$$ to engage in a full re-branding of a hub airport. The prior exec in charge of the airports dithered somewhat, but the new head of airports -- who previously served as VP for the Newark hub -- is whipping the combined airline into shape.

2. Newark is a bit of a uniquely interesting challenge in terms of rebranding for the new United. Why? Well, although CO's EWR hub was up and running in its current form by 1996, United continued to enjoy a solid lock on premium traffic at that airport...until the 2000 SFH caused a sudden, massive, and permanent premium traffic shift from United to Continental. Many longtime frequent flyers in the EWR area are today's CO Elites and yesterday's UA Premiers, so to speak, so United has been working hard in a low-key fashion to transmit that the new United @EWR will basically be the continuation of Continental with a new name.



Live life to the fullest.
User currently offlineTOMMY767 From United States of America, joined Aug 2003, 6584 posts, RR: 11
Reply 15, posted (2 years 4 months 2 weeks 1 day 17 hours ago) and read 5048 times:

Quoting avek00 (Reply 14):
so United has been working hard in a low-key fashion to transmit that the new United @EWR will basically be the continuation of Continental with a new name.

But it's not though.

Quoting avek00 (Reply 14):
Newark is a bit of a uniquely interesting challenge in terms of rebranding for the new United. Why? Well, although CO's EWR hub was up and running in its current form by 1996, United continued to enjoy a solid lock on premium traffic at that airport...until the 2000 SFH caused a sudden, massive, and permanent premium traffic shift from United to Continental.

I suppose you are correct. I think CO had EWR flyers by the balls before 2000 though. UA had a lot more FF's in EWR in the mid/late 1990s but just couldn't compete with the rapid expansion CO was driving at the airport.

Makes me wonder, I wonder what a CO flyer would think if he or she is flying EWR-ZRH and sees a UA 763 at the gate.



"Folks that's the news and I'm outta here!" -- Dennis Miller
User currently offlineavek00 From United States of America, joined Oct 2004, 4282 posts, RR: 20
Reply 16, posted (2 years 4 months 2 weeks 1 day 17 hours ago) and read 5014 times:

Quoting TOMMY767 (Reply 15):
I think CO had EWR flyers by the balls before 2000 though.

They didn't. Throughout the 1990s, CO execs would express varying degrees of frustration at the fact that while CO had improved its Newark operation and was running a solid schedule with a good network, the airline continued to experience a suboptimal mix of business vs. leisure traffic at EWR, as the big travel spenders almost religiously chose to fly United. The 2000 SFH changed all that in a matter of months, however, as one thing big spender travelers insist upon is consistently good operational performance - they had zero tolerance for the chaos caused by the SFH, and United's revenue stream suffered until about 2008 because of it.



Live life to the fullest.
User currently offlineblueflyer From United States of America, joined Jan 2006, 3701 posts, RR: 2
Reply 17, posted (2 years 4 months 2 weeks 1 day 16 hours ago) and read 4995 times:
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Quoting TOMMY767 (Reply 9):
Right but they've had over a year to get started. I don't understand why they waited so long. Even up to now, it's completely have assed at many locations.

Even though there's only one SOC, there are still two brands and they still operate from distinct areas at some airports. How confusing would it be if everything had been re-branded UA already even though PMCO and PMUA operations were to check-in at separate corners, or even terminals?

EWR, since you mention it, is the perfect example. PMUA flights still left out of terminal A last time I went through. Why would you want to brand everything in C under UA if PMUA flights don't even leave from that terminal? My guess is that is why the UA branding in C has been covered up. It will be uncovered the day all mainline flying is done out of C.



I've got $h*t to do
User currently offlineScottB From United States of America, joined Jul 2000, 6579 posts, RR: 32
Reply 18, posted (2 years 4 months 2 weeks 1 day 16 hours ago) and read 4982 times:

Quoting TOMMY767 (Reply 9):
Here's the thing though: All check in areas have the word "Continental Airlines" on a piece of poster board with the new UA branding on the wall behind it (you can barely notice it.) Formally, I believe the check in areas had glass plated CO signs which are now removed. I'm just saying if the UA signs are covered up by CO signs that are poster board, why would they do such a thing? Just chuck out the posterboard!

The key issue is that the computer systems aren't yet combined -- so if you're flying on a flight in the "Continental" system, you still have to check in with Continental agents. If all the check-in counters say "United," the customer won't know where they can check in for a "Continental" flight. This was actually a bit of a blemish on the Delta-NWA merger; if your flight had been booked in the NWA reservations system (and for whatever reason, you could not use the kiosk or online check-in), you had to check in with an "NWA" agent. The "NWA" agents became difficult to find once everything had been rebranded.


User currently offlineTOMMY767 From United States of America, joined Aug 2003, 6584 posts, RR: 11
Reply 19, posted (2 years 4 months 2 weeks 1 day 16 hours ago) and read 4982 times:

Quoting avek00 (Reply 16):
they had zero tolerance for the chaos caused by the SFH, and United's revenue stream suffered until about 2008 because of it.

Well, that is just your opinion. UA was actually doing well in 2008.

Quoting blueflyer (Reply 17):

EWR, since you mention it, is the perfect example. PMUA flights still left out of terminal A last time I went through. Why would you want to brand everything in C under UA if PMUA flights don't even leave from that terminal? My guess is that is why the UA branding in C has been covered up. It will be uncovered the day all mainline flying is done out of C.

UA now has 2 gates in A-1. Honestly, the Port Authority should take them back and move all UA flights over to Terminal C. UA's ZRH and BRU flights operate from C whereas DEN, SFO, and ORD are from A? How is that not misleading?



"Folks that's the news and I'm outta here!" -- Dennis Miller
User currently offlineCODC10 From United States of America, joined Jul 2000, 2356 posts, RR: 6
Reply 20, posted (2 years 4 months 2 weeks 1 day 16 hours ago) and read 4939 times:

Quoting TOMMY767 (Reply 15):
I suppose you are correct. I think CO had EWR flyers by the balls before 2000 though. UA had a lot more FF's in EWR in the mid/late 1990s but just couldn't compete with the rapid expansion CO was driving at the airport.

9/11 had a lot to do with it too. Prior to 9/11, EWR was a strong CO hub, but faced a great deal of competition on major business routes. After 2001, AA and UA pulled back much of their non-core operations, giving CO a window to take advantage and turn EWR into a fortress hub.

Quoting TOMMY767 (Reply 19):
Well, that is just your opinion. UA was actually doing well in 2008.

I think he meant that UA had finally recovered from the stigma associated with the 2000 SFH, the tech bust, 9/11, Iraq, SARS, and their bankruptcy. UA took a lot of hits in the first decade of this century. It's quite impressive that they are not only still afloat, but doing quite well.


User currently offlineAADC10 From United States of America, joined Nov 2004, 2016 posts, RR: 0
Reply 21, posted (2 years 4 months 2 weeks 1 day 15 hours ago) and read 4883 times:

I suspect that part of the issue is that unlike other airports, the UA gates are isolated post security from the CO gates. While UA has SOC, it has only been a few days and changing everything to United would be confusing as if a passenger is on an actual United flight. If everything was rebranded, the passenger could United branded CO terminal, such as Terminal C when they need to go to A. At most UA/CO hubs, you can get to the correct gate behind security but since the UA banjo has its own security, the passenger would need to exit and go through again.

User currently offlineblink182 From Azerbaijan, joined Oct 1999, 5476 posts, RR: 15
Reply 22, posted (2 years 4 months 2 weeks 1 day 15 hours ago) and read 4786 times:

Quoting AADC10 (Reply 21):
At most UA/CO hubs, you can get to the correct gate behind security but since the UA banjo has its own security, the passenger would need to exit and go through again.

I used to frequently connect through EWR and even recently, CO had a bus gate in C that would connect to their other operations in A without the need to reclear security. You had to show your boarding pass in order to board the bus. Except for C being far nicer than A, the procedure was otherwise quite painless.

Does this not exist for the UA flights?



Give me a break, I created this username when I was a kid...
User currently offlineCODC10 From United States of America, joined Jul 2000, 2356 posts, RR: 6
Reply 23, posted (2 years 4 months 2 weeks 1 day 13 hours ago) and read 4701 times:

Quoting blink182 (Reply 22):
Does this not exist for the UA flights?

It's a bit convoluted, as there is one bus from C71 to the A-2 concourse, and another smaller bus from A-2 to A-1. Therefore, a connection from A-1 (UA satellite) to C would require a bus transfer at A-2.

Generally the wait time is no more than a few minutes, but it could be a challenge for passengers with mobility issues. Certainly a bit of a hassle.


User currently offlineORDBOSEWR From United States of America, joined Jun 2011, 399 posts, RR: 0
Reply 24, posted (2 years 4 months 2 weeks 1 day 12 hours ago) and read 4643 times:

Quoting TOMMY767 (Reply 19):
UA now has 2 gates in A-1. Honestly, the Port Authority should take them back and move all UA flights over to Terminal C. UA's ZRH and BRU flights operate from C whereas DEN, SFO, and ORD are from A? How is that not misleading?

First, the signs are clear on entry to the airport (I just saw them no more than a few hours ago). United-Domestic flights are from Terminal A and United-International are from Terminal C. (UA is making things a mess anyway. I was on a UA Express flight to MSP and I departed from C. This was a first for me taking these flights alot.)

Second, United OWNS the satelite. They actually sublease all of the space to AC, SW, etc. So the PA can't do anything.
If they could wouldn't the PA make Jetblue move from satelite 2 (in A) over to the 2 gates in satelite 1 so that UA could move out. I mean if the PA had the authority they would, but they don't. It is the problem we have in the US with dedicated gates. If you asked me most every gate should be CUTE, but I realize that at airports like EWR this is almost impossible.


25 tonystan : OK, Its a tiny operation BUT the only way you would know there was a merger in DUB is by reading what name is on the side of the aircraft!
26 super80 : IMHO, I think UA/CO could have done a better jobs at the front-line re-branding. Not only at EWR, I have seen at different airports that there are CO
27 nws2002 : Everyone seems to be missing the computer systems issue. If you are on a CO flight you cannot check in at a UA counter. As a FA I'm not as intimately
28 nyc2theworld : Actually many of the kiosks have been reprogramed so that if you put in a conf # for either airline it will pull up the approporiate system (be it CO
29 CIDFlyer : I'm puzzled by the re-branding process of UA/CO it just seems so sloppy and hap hazzard compared to DL/NW. DL/NW converted branding at all hubs over t
30 jgw787 : The same happened at SFO. They put the new signs on everything and i do mean everything but put the old signs back on top.
31 TOMMY767 : Based on this logic, apparently the signs weren't doing their job if you were supposed to fly out of A and ended up departing out of C? This is the k
32 T5towbar : B6 won't move from 21 & 22. Period. I think an offer was made to them to go to A1, but they flat out said no. They like their setup and their bag
33 FL787 : Look at it from the perspective of the average airline customer who doesn't even realize UA and CO are merging: -I go on priceline and compare prices
34 CODC10 : The UA/CO and DL/NW mergers are different animals. It's a useless exercise trying to compare minutiae between the two. Delta took over NW. From the cu
35 Post contains links CO777DAL : Well if it makes the OP feel better they have rebranded all the gates and area inside the terminal with all United in Newark. Here is a video of it. h
36 STT757 : UA should insist on B6 moving out of A-2 at EWR before UA moves out of Terminal C at BOS.
37 TOMMY767 : This is bad. Merging an airline is difficult, but DL/NW set the standard for this. UA/CO are really making it complicated for travelers. See, am I th
38 gigneil : Bottom line - the checkin areas at IAH, EWR, and CLE are all waiting for a single passenger service system before being rebranded. The rest of the cus
39 T5towbar : I think the original offer was B6 to get 3 gates in A-1. 18 is a CUTE gate, but B6 uses it for overflow arrivals. That way, 4 more RJ (or 2 E170) gat
40 TOMMY767 : No. All goes back to my point -- Branding an airport. DL/NW did it before they achieved SOC, UA is taking their time for some reason. It shouldn't ha
41 ScottB : Did you read any of the posts in this thread explaining this? Customers with "Continental" tickets can't check in with "United" agents until the rese
42 CO777DAL : Fyi. All checkin areas at SFO has been rebranded into united. It is close to impossible to tell the difference between united and CO. Also when boardi
43 ramprat74 : Here at PDX. Everything is pretty much rebranded. But I have noticed that they put up co branded United/Continental signs over the new United branded
44 gigneil : I am telling you what the actual reason for doing it is, lifted directly from all the rebranding publications including United Daily. The rebranding
45 Post contains images style :
46 CODC10 : Did you miss the period of several months where DL agents could not touch a NW reservation and vice versa? Everything looks all hunky-dory two years
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