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Delta Wants To Sell More Than Just Flights  
User currently offlinecatiii From United States of America, joined Mar 2008, 3094 posts, RR: 4
Posted (3 years 2 weeks 1 day 1 hour ago) and read 14759 times:

I understand that this is the way of the world now, and don't begrudge any airline aditional revenue opportunities, but I'm not looking forward to more commercials before the safety briefing and advertising on the airplanes a'la the NYC Subway...

Here's a link to the full article: http://www.ajc.com/business/delta-wa...o-sell-1260265.html?printArticle=y

Delta wants to sell more than just flights

By Kelly Yamanouchi

The Atlanta Journal-Constitution

4:55 p.m. Wednesday, December 14, 2011

Delta Air Lines doesn’t want to be just an airline anymore.

It also envisions itself as a retailer, selling extra services for flights through a virtual cash register at your airplane seat and a digital storefront when you book a flight on the airline's website.

What's more, the carrier sees a big opportunity to sell advertising targeting the captive audience of travelers on planes.

For passengers, that could mean an onslaught of sales pitches and advertising throughout the travel experience.

38 replies: All unread, showing first 25:
 
User currently offlinesrbmod From , joined Dec 1969, posts, RR:
Reply 1, posted (3 years 2 weeks 23 hours ago) and read 14287 times:

Quoting catiii (Thread starter):
I understand that this is the way of the world now, and don't begrudge any airline aditional revenue opportunities, but I'm not looking forward to more commercials before the safety briefing and advertising on the airplanes a'la the NYC Subway...

I was definitely surprised by the video screen ads prior to the safety briefing on two recent flights, as they weren't doing those when I flew on Delta back in June.

Delta is taking the idea of creating ancillary revenue and tweaking it to fit their needs. While not mentioned in the article, they're rolling out a premium alcoholic beverage selection in the Sky Clubs. I was at the one of the Sky Clubs on A that has the new "luxury bar" and it's an interesting idea. The items are not free as the other selections at the bars are, and you know folks would probably hit the Scotch and wine lists with a vengeance as it's a nice step up from just having Dewar's at the bar. Now add some craft beers to that mix and that would make a lot more folks happy (although the Sky Clubs do typically offer a local craft brew in their bars).

I'm very interested in seeing how the Economy Comfort domestic roll out goes as well as what the future holds for some of the offerings they're working on with GoGo (like the streaming content that's getting rolled out). I haven't had the chance to buy a preferred seat at the time of check in, as my most recent flights, there weren't any available at the time of check in. If my next trip on Delta gives me the option to get an Economy Comfort seat, I'm taking advantage of it.


User currently offlineMaverick623 From United States of America, joined Nov 2006, 5755 posts, RR: 6
Reply 2, posted (3 years 2 weeks 23 hours ago) and read 14177 times:

Quoting catiii (Thread starter):
I'm not looking forward to more commercials before the safety briefing and advertising on the airplanes

Indeed. US tried that a few years ago, and it was a miserable failure. Even during the red-eyes, for a solid 10 minutes after takeoff you heard nothing but sales pitches. It was ridiculousness of epic proportions.

Quoting catiii (Thread starter):

What's more, the carrier sees a big opportunity to sell advertising targeting the captive audience of travelers on planes.

Just because people simply can't walk away from sales pitches, doesn't mean they're gonna buy. I don't necessarily blame Delta for this (because they're actually making a buck), but the hoards of no-talent MBAs at marketing firms that don't know their butts from their mouths and never had real work experience thinking that you can just buy and shove advertising down people's throats and it will make money.



"PHX is Phoenix, PDX is the other city" -777Way
User currently offline474218 From United States of America, joined Oct 2005, 6340 posts, RR: 9
Reply 3, posted (3 years 2 weeks 23 hours ago) and read 14031 times:

Quoting catiii (Thread starter):
Delta Air Lines doesn’t want to be just an airline anymore.

I have said it before"Airlines don't want to actually fly passengers" just sell tickets.

If they could get someone else to fly the airplanes cheaper they would do it in a NY minute.

And Boeing and Airbus don't really want to build aircraft, just sell them.

If they could get someone else to build them cheaper they would jump at the chance. Example, the 787 with its stuffed sections, reducing the amount of manpower (and cost) Boeing requires.


User currently offlineDeltAirlines From United States of America, joined May 1999, 8914 posts, RR: 12
Reply 4, posted (3 years 2 weeks 22 hours ago) and read 13894 times:

Quoting Maverick623 (Reply 2):

Indeed. US tried that a few years ago, and it was a miserable failure. Even during the red-eyes, for a solid 10 minutes after takeoff you heard nothing but sales pitches. It was ridiculousness of epic proportions.

Seems like they've been adding one a month now - the other day, the safety video was Richard's speech, Deltalina, then 2 commercials; then once up in the air, another 3 commercials once the gear was up (these were on AVOD 737/757s). I could do without all of these (except the federally mandated safety video).


User currently offlinetugger From United States of America, joined Apr 2006, 5797 posts, RR: 10
Reply 5, posted (3 years 2 weeks 22 hours ago) and read 13867 times:

Quoting srbmod (Reply 1):
I was definitely surprised by the video screen ads prior to the safety briefing on two recent flights, as they weren't doing those when I flew on Delta back in June.

I can't be the only one that, as soon as I am stuck with one of these annoying video screens, finds the way to turns it off. Can I? I have done it on every fight I have been on with AVOD. Can't stand the screen blaring at me all the time right there in front of me. I have my own reading, music and sometimes video (if the flight is long enough) that I enjoy.

(I do turn it on if it is needed to order food and drinks etc. and to check flight tracking)

Quoting srbmod (Reply 1):
Delta is taking the idea of creating ancillary revenue and tweaking it to fit their needs. While not mentioned in the article, they're rolling out a premium alcoholic beverage selection in the Sky Clubs. I was at the one of the Sky Clubs on A that has the new "luxury bar" and it's an interesting idea. The items are not free as the other selections at the bars are, and you know folks would probably hit the Scotch and wine lists with a vengeance as it's a nice step up from just having Dewar's at the bar. Now add some craft beers to that mix and that would make a lot more folks happy (although the Sky Clubs do typically offer a local craft brew in their bars).

They should have you order before you get on board. Just have a wifi link that people can jump on to order stuff they want and do it with a discount. It is then guaranteed sales and they know what to pack aboard so less "extra" weight.

Tugg



I don’t know that I am unafraid to be myself, but it is hard to be somebody else. -W. Shatner
User currently offlineMaverick623 From United States of America, joined Nov 2006, 5755 posts, RR: 6
Reply 6, posted (3 years 2 weeks 22 hours ago) and read 13869 times:

Quoting 474218 (Reply 3):
If they could get someone else to fly the airplanes cheaper they would do it in a NY minute.

They already do. Not a single airline that operates aircraft with more than 99 seats operates planes with less than 99 seats.



"PHX is Phoenix, PDX is the other city" -777Way
User currently offlinesilentbob From United States of America, joined Aug 2006, 2188 posts, RR: 1
Reply 7, posted (3 years 2 weeks 22 hours ago) and read 13720 times:

Quoting Maverick623 (Reply 2):
Indeed. US tried that a few years ago, and it was a miserable failure. Even during the red-eyes, for a solid 10 minutes after takeoff you heard nothing but sales pitches. It was ridiculousness of epic proportions.

You still get the 27 announcements for the credit cards on Caribbean flights, but that has more to do with the crew than the company.


User currently offlineFlyASAGuy2005 From United States of America, joined Sep 2007, 7004 posts, RR: 7
Reply 8, posted (3 years 2 weeks 22 hours ago) and read 13627 times:

It's a very delicate balancing act. One between keeping the promoters happy and annoying your pax. You have to find a middle somewhere in there and I think they're there. Am I the only person that thinks they're on a DL flight every time a Lincoln MKZ commercial plays!?

Also not mentioned, which I was surprised, they are testing premium meals for sale in EC which will be inspired by the BE chef. You pre-order the meal online and it is boarded on your flight and is personalized with your name. Neat concept although I think if they offer it for free in key markets such as LHR-USA, they would REALLY distinguish themselves from their US counterparts.



What gets measured gets done.
User currently offlineBN747 From United States of America, joined Mar 2002, 5620 posts, RR: 51
Reply 9, posted (3 years 2 weeks 21 hours ago) and read 13564 times:

Quoting 474218 (Reply 3):
If they could get someone else to fly the airplanes cheaper they would do it in a NY minute.

Outsourcing pax cabins, the next step of commrcial airline svc...

..who knew?

BN747



"Home of the Brave, made by the Slaves..Land of the Free, if you look like me.." T. Jefferson
User currently offlinefanoftristars From United States of America, joined Jul 2000, 1615 posts, RR: 5
Reply 10, posted (3 years 2 weeks 21 hours ago) and read 13548 times:

I dislike the expanding commercial material we are encountering while flying. I'm a DL flyer and the more I am seeing these, the more I think of Ryanair and others. It won't be long until DL is pushing the AMEX on every single flight and posting adverts on the tray tables like US. Not a premium experience in my opinion, but it seems to be the way the industry is heading. Some things I have mixed feelings about, like the free wifi when shopping certain vendors online and the promotions with ebay, diet coke, etc for free wifi on flights. I see benefit to me personally for these types of promotions.


"FLY DELTA JETS"
User currently offlineglbltrvlr From United States of America, joined Oct 2007, 770 posts, RR: 0
Reply 11, posted (3 years 2 weeks 21 hours ago) and read 13456 times:

Quoting 474218 (Reply 3):
I have said it before"Airlines don't want to actually fly passengers" just sell tickets.

Exactly. And it's not just airlines. Consider that movie studios don't make movies any more and haven't for a number of years. They finance them and collect royalties on licensing. Everything else (backlots? what are those?) has been outsourced to someone else - even sound stages. And any publicly traded company will get hammered for owning their own real estate. The Wall Street wizards complain because it makes it "too hard" to evaluate the company or that it drags the company's return on capital number down. Even GE gets the majority of their revenue from their finance companies, not from actually making things.


User currently offlinechopchop767 From Italy, joined Aug 2010, 226 posts, RR: 0
Reply 12, posted (3 years 2 weeks 21 hours ago) and read 13323 times:

Quoting Maverick623 (Reply 2):
Indeed. US tried that a few years ago, and it was a miserable failure. Even during the red-eyes, for a solid 10 minutes after takeoff you heard nothing but sales pitches. It was ridiculousness of epic proportions.

I remember this for a while on US. That and the tray tables with advertisements. I've never flown on them, but it felt like what I would assume Ryanair to be like; as fanotristars wrote. It was tacky and sad. I'm glad US has made an effort to improve cabin services and move in the opposite direction.

As to DL, I'd rather 'buy up' for services, like a better seat, shorter check in, nicer lounge, better booze, better onboard meal, than be be subjected to this. I would think DL could make just as much there as they would with advert revenue.



this year: nap, lgw, fra, dub, fco, add, jib, muc, iad, sea, dca, bos, cdg, ist, bah, prg, ord, hsv, cmn
User currently offlineboberito6589 From United States of America, joined Nov 2009, 359 posts, RR: 0
Reply 13, posted (3 years 2 weeks 20 hours ago) and read 13158 times:

Quoting chopchop767 (Reply 12):
I remember this for a while on US. That and the tray tables with advertisements. I've never flown on them, but it felt like what I would assume Ryanair to be like; as fanotristars wrote. It was tacky and sad. I'm glad US has made an effort to improve cabin services and move in the opposite direction.

"
We still have the tray table advertisements at least it was on an A320 last week. and then there are normally the "very special offer for todays flight only" Credit Card announcements hah


User currently offlineGoBoeing From United States of America, joined Jun 2000, 2727 posts, RR: 15
Reply 14, posted (3 years 2 weeks 20 hours ago) and read 13015 times:

Quoting Maverick623 (Reply 2):
the hoards of no-talent MBAs at marketing firms that don't know their butts from their mouths and never had real work experience thinking that you can just buy and shove advertising down people's throats and it will make money.

Man, this has got to be in the top ten quotes I've read on this forum in ten years.


User currently onlinesteex From United States of America, joined Jun 2007, 1765 posts, RR: 9
Reply 15, posted (3 years 2 weeks 20 hours ago) and read 12928 times:

Quoting Maverick623 (Reply 6):

They already do. Not a single airline that operates aircraft with more than 99 seats operates planes with less than 99 seats.

True story, at least among carriers based in the USA. The only case that may possibly be arguable is F9, since the E90s and E70s are operated by RP, who in turn owns F9.

There are airlines outside the USA that operate planes below 99 seats in-house, though.


User currently offlinetype-rated From , joined Dec 1969, posts, RR:
Reply 16, posted (3 years 2 weeks 18 hours ago) and read 11897 times:

If someone keeps annoying me with commercials about any particular product I am far LESS likely to purchase it. I've pretty much stopped watching television because of the ridiculous amount of commercials thrown at you. What's next? You'll be watching a movie on AVOD and right in the middle of a show comes "And now a word from Delta Airlines" and you are forced to sit there and watch 10 minutes of commercials before your selected AVOD programming continues. And while they are at it, do this to your customer every 15 minutes....I see it coming now.

User currently offlinekevin752 From United States of America, joined Jul 2003, 729 posts, RR: 4
Reply 17, posted (3 years 2 weeks 17 hours ago) and read 11487 times:

Quoting FlyASAGuy2005 (Reply 8):
Am I the only person that thinks they're on a DL flight every time a Lincoln MKZ commercial plays!?

I actually would say that I am behind you on this one. LOL.



"Keep Climbing"
User currently offlineFlaps From United States of America, joined Feb 2000, 1301 posts, RR: 4
Reply 18, posted (3 years 2 weeks 17 hours ago) and read 11354 times:

I saw a few commercials this past week on flights between MSP and ATL and ATL and FLL. At first I was just surprised as these were standard commercials and then I was annoyed. One even randomly popped up on the overhead monitors on climb out. I am sick and tired of being bombarded by advertising everywhere I go. Its starting to get to the point where I actively avoid buying products and services from companies that act like this. That is of course when I'm not tuning the ads out completely.

User currently offlineChazPilot From United States of America, joined Feb 2011, 80 posts, RR: 0
Reply 19, posted (3 years 2 weeks 14 hours ago) and read 10385 times:

Quoting 474218 (Reply 3):

This notion sort of applies to any company, doesn't it? What company wouldn't prefer to not engage in the cost accuring aspect of their business and focus entirely on the revenue earning end of the equation? But, alas, such as the laws of physics cannot be defied, nor can this.

But if I'm wrong here, please kindly share the secret because frankly I would love to not have to pay my manufacturing suppliers cash for product and instead only sell it to my clients!


User currently offlineChazPilot From United States of America, joined Feb 2011, 80 posts, RR: 0
Reply 20, posted (3 years 2 weeks 14 hours ago) and read 10341 times:

Quoting type-rated (Reply 16):

Try sitting through years on end of national tourism ad campaigns and I bet you finally relent. After the "Malaysia Truely Asia" commercial theme (any expats or visitors in Asia that have watched TV here know what I'm talking about) started invading my dreams at night I finally gave in and took my wife there for honeymoon. Great holiday, through!!!


User currently offlinebomber996 From United States of America, joined Aug 2005, 395 posts, RR: 0
Reply 21, posted (3 years 2 weeks 14 hours ago) and read 10272 times:

"Ladies and Gentlemen please prepare for takeoff, brought to you by Geico... 15 Minuets could save 15% or more on car insurance. Flight attendants please be seated."

Peace   



AVIATION - A Vacation In Any Town, I Own Nothing
User currently offlinenickofatlanta From Australia, joined May 2000, 1488 posts, RR: 0
Reply 22, posted (3 years 2 weeks 14 hours ago) and read 10194 times:

Quoting silentbob (Reply 7):
You still get the 27 announcements for the credit cards on Caribbean flights, but that has more to do with the crew than the company.

Flew US a couple of years ago for the first time in probably a decade on a trip down to the Turks and could not believe how much they were flogging the credit cards - it was quite distasteful!! Long sales pitch at the beginning of the flights and then walking up to every row with application forms then another announcement at the end - ridiculous!!

Quoting ChazPilot (Reply 20):
Try sitting through years on end of national tourism ad campaigns and I bet you finally relent. After the "Malaysia Truely Asia" commercial theme (any expats or visitors in Asia that have watched TV here know what I'm talking about) started invading my dreams at night I finally gave in and took my wife there for honeymoon. Great holiday, through!!!

Can definitely relate to that!! Even here in Australia that Malaysia Truly Asia commercial is all over the place... even as a pop-up ad on this site!!


User currently offlineLJ From Netherlands, joined Nov 1999, 4478 posts, RR: 0
Reply 23, posted (3 years 2 weeks 13 hours ago) and read 10102 times:

Quoting FlyASAGuy2005 (Reply 8):

Also not mentioned, which I was surprised, they are testing premium meals for sale in EC which will be inspired by the BE chef. You pre-order the meal online and it is boarded on your flight and is personalized with your name. Neat concept although I think if they offer it for free in key markets such as LHR-USA, they would REALLY distinguish themselves from their US counterparts

Looks like they´re learning something from AF/KL

Quoting steex (Reply 15):

There are airlines outside the USA that operate planes below 99 seats in-house, though.

Not many. In Europe the same applies to the large legacy carriers. AF, KL, LH, SN, BA, IB, AZ, OS, and LX all have a separate entity for aircraft undefr a certain number of seats. SK seems to be one of the few not doing this.


User currently onlinesteex From United States of America, joined Jun 2007, 1765 posts, RR: 9
Reply 24, posted (3 years 2 weeks 9 hours ago) and read 8573 times:

Quoting LJ (Reply 23):
Not many. In Europe the same applies to the large legacy carriers. AF, KL, LH, SN, BA, IB, AZ, OS, and LX all have a separate entity for aircraft undefr a certain number of seats. SK seems to be one of the few not doing this.

Indeed, it's certainly a minority. Here in North America, AC does fly the E75 as mainline equipment despite the fact that the CRJ-705 is flown by QK with 2 more seats (and the RS Q400s are just behind the E75 in seat count). I believe both SG (Spicejet) / 9W (Jet) in India and ET (Ethiopian) / KQ (Kenya) in Africa operate their smaller aircraft in-house as well. I'm sure there are probably others.

Of course, it's all semantics - the general point is still valid for the vast majority of carriers.


25 panamair : Actually, the ads are just a small part of the whole 'ancillary revenue' concept. More important and significant are the things you mentioned, which
26 luv2cattlecall : Does anyone remember the show "The Loop?" Specifically, the Stride Gum episode.
27 cschleic : Isn't that what Valujet kind of did? The flight attendants weren't company employees; they were leased from a temp agency owned by the airline ceo's
28 b727fa : Just turn off the screen. Middle button. No. They were always VJ employees. The crews feel the same way...trust me. (That STUPID "Maximizer...BAM! on
29 goomba : Please - Dear God - NO!!!! I cringe every time I fly US Airways and have to endure the FA's 20 minute pitch about their US Airways credit card during
30 Av8rDAL : I think the one product which may actually sell very well from being advertised on AVOD is... Bose Quiet Comfort noise-cancelling headphones. Turn tho
31 chepos : I flew DL last June/July and I heard the AMEX credit card sales pitch on my phx-atl and atl-phx portions. The Lincoln commercial came on before the sa
32 Flaps : Not very effective on an aircraft with overhead monitors and the cabin PA activated for sound. Did I mention that DL is now doing this on initial cli
33 Maverick623 : I wish I could laugh at it. I really do. There's very few advertising agencies left that actually know what they're doing. The only airline among tho
34 Yflyer : I was just going to post about that. Overall I thought that show was pretty bad, but that episode did have some brilliant moments. The scene with the
35 airplanenut : This would be a great opportunity for United to place an advertisement reminding Delta fliers that United doesn't annoy its customers with so much adv
36 srbmod : Now that's a good idea. On the a/c with the seat back TVs, there are ads for the DL SkyMiles Amex that are part of the loop of ads. I doubt DL puts a
37 FlyASAGuy2005 : Can't do that. Don't know the term but i'll say "hard-wired". You can't turn off the monitor during those initial climb-out commercials just like how
38 b727fa : My response was to "...blaring at me all the time right there in front of me (emph added). Sorry for the confusion.
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