copenhagenboy From Denmark, joined Sep 2001, 598 posts, RR: 1 Posted (2 years 9 months 6 days 16 hours ago) and read 4073 times:
Great news for CPH, Blue1 almost move their hub to CPH. Passengers from different regions of Finland can now easily change flights in Copenhagen instead of Helsinki.
300.000 new Finland passengers strengthen position of Copenhagen Airport
Travellers to and from Finland will be flying via Copenhagen instead of Helsinki in future. SAS-owned Blue1 is staking massively on Copenhagen Airport with five new routes so far and a doubling of capacity. The new routes will generate growth in Copenhagen of around DKK 135 million and strengthen the position of Copenhagen Airport as a northern European traffic hub.
“This is very good news for the airport, for Copenhagen and for Denmark,” said Thomas Woldbye, CEO of Copenhagen Airports A/S, about the decision of Finnish-based Blue1 to use Copenhagen as a gateway from Finland to destinations in Europe and the rest of the world.
“With 300,000 additional passengers travelling through Copenhagen Airport per year, we will generate growth at Copenhagen and strengthen the sustainability of our many European and intercontinental routes. And, not least, we will strengthen the position of Copenhagen Airport as an important northern European traffic hub,” said Thomas Woldbye.
DKK 135 million of additional revenue for Copenhagen
Blue 1’s decision is good news for the Danish capital region. About 50,000 more tourists are expected from Finland - almost twice the current number. This will generate additional sales in Copenhagen of around DKK 135 million per year and create 175 new jobs in the tourism industry – which is good news according to incoming tourism organisation Wonderful Copenhagen and the Danish Minister for Trade and Investments, Pia Olsen Dyhr.
“New air services to Copenhagen are great generators of growth in Denmark by way of more tourists, sales and jobs. The Danish government has started a project to strengthen tourism in Denmark, and the many new air services to and from Finland are very important contributors to this,” said Pia Olsen Dyhr.
At Wonderful Copenhagen, CEO Lars Bernhard Jørgensen looks forward to helping make it more attractive to tourists and business travellers from Finland to use the many things Copenhagen has to offer.
Stefan Wentjärvi, CEO of Blue1, emphasises that with 134 European and intercontinental routes, Copenhagen Airport offers more than twice as many connections as Helsinki Airport. That was one of the main arguments for moving the company’s traffic to Copenhagen.
“Today, passengers travelling from Finnish provincial airports to international destinations have to change flights at Helsinki, which has only half as many European and intercontinental routes as Copenhagen. By flying to Copenhagen instead, Finnish travellers will have a much wider range of connections available to them. For instance, business travellers can leave home later and be back earlier and still have a full working day in one of the major cities of Europe, for instance in London,” said Stefan Wentjärvi.
SAS, the owner of Blue1, calls the decision a major strengthening of the airline’s route network out of Copenhagen.
“The new routes from Finland to Copenhagen will feed a lot of leisure and business passengers into the extensive SAS and Star Alliance network in Europe and the rest of the world. At the same time, the new routes will save both time and money for the passengers,” said Per Møller Jensen, Vice President Brand, Marketing and EuroBonus i SAS.”
FACTS ABOUT BLUE1
■Blue1 is owned by SAS. The airline operates 16 aircraft and generated revenues of DKK 1.3 billion in 2010.
■The airline plans to launch new routes to Copenhagen from Oulu, Vasaa, Lappeenranta, Kuopio and Kittila and to double capacity on its services from Turku and Tampere - the first starting in april.
■Helsinki will have unchanged capacity of five daily frequencies.
copenhagenboy From Denmark, joined Sep 2001, 598 posts, RR: 1
Reply 2, posted (2 years 9 months 6 days 15 hours ago) and read 4005 times:
SK had to do something, also now that Flybe, partly owned by Finnair?, will start CPH-Stockholm Bromma.
SK has also in many ways lost the competion to AY on Asia, and is trying to fight about the passengers in another way.
brissedk From Denmark, joined Nov 2007, 383 posts, RR: 0
Reply 3, posted (2 years 9 months 6 days 14 hours ago) and read 3900 times:
Quoting copenhagenboy (Reply 2): SK has also in many ways lost the competion to AY on Asia, and is trying to fight about the passengers in another way.
When you don't try to compete, can you then lose?
SK has been dormant on the strategy side for the past 15 years. It is time that they get their act together and decide what to do with their fleet, their hubs and their onboard product. This new development smells like fresh air, and I hope this is the first step of many to come.
Frequent flyer based in CPH - mostly heading to: OSL, HEL, KEF, FAE and EWR
okAY From Finland, joined Dec 2006, 663 posts, RR: 0
Reply 4, posted (2 years 9 months 6 days 14 hours ago) and read 3786 times:
I totally understand this move from a corporate strategy point of view, what I wonder is why have they not done this long time ago. Blue1 has been from the beginning a strange add-on to SK, sometimes being referred to as SK Finland, sometimes being branded as an independent rival to AY. At least, finally they get their act together as in what KF is: a feeder airline to SK's other destinations from their main hub CPH. I guess, better late than never!
Gotta love this statement. Quite arrogant, in my opinion. I just hope managers at CPH realizes that it is not the pure airport experience that makes air travelers choose which airline they use. Convenience of connecting to onward flight as well as, most probably as most important aspect, the price plays a role! And in these aspects domestic AY does not stay behind!
Anyway, good to see SK and KF finally doing what they should have done right from the beginning. One should, however, remember the size of these cities the new connections originate from. I would not say they are exactly metropolis.
Quoting brissedk (Reply 3): When you don't try to compete, can you then lose?
It has, indeed, been a strategic decision by SK not to enter the competition for Asian markets. Has SK then lost something? At least the brand image of being a strong player to Asia, which AY has now after 10 years or so of executing this plan. I would say that counts something for AY when SK stands aside in the competition to markets where they still have operations, to a modest extent. They have not used the potential they, in theory, have.
YULQC From Finland, joined May 2005, 48 posts, RR: 0
Reply 5, posted (2 years 9 months 6 days 13 hours ago) and read 3688 times:
I am happy to read that they will double their flights from TMP and CPH, as I commute often between TMP and YUL and Finnair are constantly much more expensive ex-TMP than KF/SK. I used to bus to HEL but it meant waking up quite early to catch the bus to the airport and most of the times I ended up renting a hotel room somewhere in Vantaa which means extra cost.. So now flying out of TMP, its not that much more expensive and when I land in TMP, I am 15 minutes away from home! And not to forget, I get 6 award flights anytime I go home to YUL, because out of TMP, it is always a double stop TMP / ARN or CPH / FRA or MUC or ZRH or BRU or YYZ / YUL. I think for KF, it makes more sense to try to connect people through CPH and I will certainly use their flights to CPH, in fact, I am flying to BRU on january 6th through CPH... No more drive to Helsinki, only when I want to spend time in this beautiful city do I need to drive from now on!
arn777 From Sweden, joined Jul 2010, 202 posts, RR: 1
Reply 6, posted (2 years 9 months 5 days ago) and read 3226 times:
Quoting AY" class="quote" target="_blank">okAY (Reply 4): Gotta love this statement. Quite arrogant, in my opinion. I just hope managers at CPH realizes that it is not the pure airport experience that makes air travelers choose which airline they use. Convenience of connecting to onward flight as well as, most probably as most important aspect, the price plays a role! And in these aspects domestic AY does not stay behind!
HELyes From Finland, joined Oct 2010, 941 posts, RR: 1
Reply 8, posted (2 years 9 months 4 days 2 hours ago) and read 2759 times:
More good news for the Finnish provincial airports, hopefully the party doesn't end too soon! First Air Baltic, Norwegian and Estonian Airlines opened new connections, now Blue1. Hopefully feeding CPH works and put them back on tracks, they have changed their strategy so many times in recent years.
FolkeJR From Finland, joined Dec 2011, 1 posts, RR: 0
Reply 9, posted (2 years 9 months 3 days 20 hours ago) and read 2612 times:
Being a long-time reader I finally decided to register inspired by this thread.
One aspect of the Blue1's changed strategy, not yet discussed on this thread, is the intensified competition on flights out of HEL. Until lately the main strategy of Blue1 has seemed to been to compete with Finnair and other European legacies on the most lucrative routes out of HEL, with seasonal balancing during winter on Northern-Finland ski-routes and during summer on popular European cities. But now with DY building up it base at HEL competing on many of the routes, Blue1 has been put into challenging situation, unable to compete with it higher costs (to my best knowledge) compared to DY. So the new focus is more of a reactive strategic move, as Blue1 has to find a new niche with DY eating it market share on direct flights out of HEL.
jcs17 From United States of America, joined Jun 2001, 8065 posts, RR: 39
Reply 10, posted (2 years 9 months 3 days 18 hours ago) and read 2529 times:
Not that I was expecting it, or particularly care, but this is really just following the trend of carriers solidifying hubs within their particular alliance. This will of course allow Blue1 to feed to more SK/Star destinations through CPH, as opposed to a much smaller Blue1 operation at HEL. It will be interesting to see if many of SK frequent flyers from Finnish cities other than Helsinki, lacking the flights to the capital, abandon SK/KF for AY.
AirlineCritic From Finland, joined Mar 2009, 710 posts, RR: 1
Reply 11, posted (2 years 9 months 3 days 13 hours ago) and read 2419 times:
I can see why it makes sense for them, but I'm not totally convinced it makes sense for their passengers. I for one have used KF for cheap flights from Helsinki to various European destinations and rest of Finland. I'm for sure not going via CPH to go from HEL to Ylläs or Oulu, for instance. And I'd rather go direct to MUC or GVA than via CPH. But YMMV. It will be interesting to see how this plays out.
No, they are adding flights from the Finland 'provinces' to to CPH and ARN, to connect those secondary cities to the large SK network there. That's not a move against DY, who only have direct service to a select number of destionations from those cities, but rather a move against AY/Flybe. They are probably mostly after connecting trafiic, ie pax flying TMP-ARN-?? or TKU-CPH-??.