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EK Running Ads In The Miami Area Local Channels  
User currently offlinepeteinmiami From United States of America, joined Mar 2004, 269 posts, RR: 0
Posted (2 years 3 months 3 weeks 5 days 1 hour ago) and read 8093 times:

Emirates is airing an add on Channel 7 - Fox News, always during the local news in the Miami area (South Florida). I seeing it twice this week at lunch time and at the 6PM news. (See the add below)

http://youtu.be/IKW5vBF8dL4

I never seeing in a local channel here in Miami an add from Emirates before. Is that a sign that Emirates is preparing the market prior to launching an schedule flight? I know I could be jumping too fast into conclusions here, but I would like to hear you opinions, is that standard Emirates way of doing business, does it had been done by them in other markets before launching a flight? I know Miami has been under Emirates radar for years, they even have an GSA for the area, but I have not hear any announcement or rumors about them launching Miami recently!

40 replies: All unread, showing first 25:
 
User currently onlinepoint2point From United States of America, joined Mar 2010, 2640 posts, RR: 1
Reply 1, posted (2 years 3 months 3 weeks 5 days 1 hour ago) and read 8069 times:

Quoting peteinmiami (Thread starter):
always during the local news in the Miami area (South Florida)

Any idea as to how long this has been running there now? If it's been a while, then who know, but if it's recent, then maybe with EK's next aircraft delivery, MIA will be announced as a new destination.....


User currently offlinepeteinmiami From United States of America, joined Mar 2004, 269 posts, RR: 0
Reply 2, posted (2 years 3 months 3 weeks 5 days 1 hour ago) and read 8027 times:

I saw it for the first time this week, Channel 7 News is one of the most popular sources of TV news in the area and in my case I usualy watch them daily, and never seen that add before, until this week!

User currently offlineairbazar From United States of America, joined Sep 2003, 7874 posts, RR: 10
Reply 3, posted (2 years 3 months 3 weeks 5 days 1 hour ago) and read 7991 times:

They're running the same add here in Boston, during the local news.

User currently offlineDFWHeavy From United States of America, joined Jul 2011, 560 posts, RR: 0
Reply 4, posted (2 years 3 months 3 weeks 5 days 1 hour ago) and read 7945 times:

I find this very interesting.. I'll tell you one thing, EK isn't running these ads for no reason. I'd suspect we see them in one or both of these cities within 12-18 months.

[Edited 2011-12-30 12:15:44]


Christopher W Slovacek
User currently offlinepeteinmiami From United States of America, joined Mar 2004, 269 posts, RR: 0
Reply 5, posted (2 years 3 months 3 weeks 5 days 1 hour ago) and read 7905 times:

Quoting DFWHeavy (Reply 4):

I find this very interesting.. I'll tell you that EK isn't running these ads for no reason. I'd suspect we see them in one or both of these cities withing 12-18 months.

That is exactly what I think!!!


User currently offlinecmf From , joined Dec 1969, posts, RR:
Reply 6, posted (2 years 3 months 3 weeks 5 days ago) and read 7777 times:

Funny how they are re-using much of the building an A380 ad. Then of course it was European workers instead  

User currently offlineLAXdude1023 From India, joined Sep 2006, 7333 posts, RR: 24
Reply 7, posted (2 years 3 months 3 weeks 5 days ago) and read 7719 times:

I would wait to get you hopes up. Airlines do advertise in markets that they dont serve or have plans to from time to time.

That being said, given EK's ambition, I would not be surprised to see them land there at some point.



Stewed...Lewd...Crude...Irreverent...Belligerent
User currently onlineAABB777 From United States of America, joined Oct 2007, 509 posts, RR: 0
Reply 8, posted (2 years 3 months 3 weeks 5 days ago) and read 7683 times:
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EK's advertising agency - StrawberryFrog - placed a two week television ad buy in several markets, including NYC, WAS, BOS and MIA. It appears they are using the 'building a Boeing 777' with 'American workers' ad. I'm told the stations have been told there is 'more to come' in regards to an expanded buy.

User currently offlinetarmacphotos From United States of America, joined Jul 2007, 360 posts, RR: 2
Reply 9, posted (2 years 3 months 3 weeks 5 days ago) and read 7625 times:

I saw the same ad here in Pittsburgh, and I know there is no chance of them ever coming here.


www.TarmacPhotos.com
User currently offlineB747forever From Sweden, joined May 2007, 17008 posts, RR: 10
Reply 10, posted (2 years 3 months 3 weeks 4 days 23 hours ago) and read 7539 times:

Quoting tarmacphotos (Reply 9):
I saw the same ad here in Pittsburgh, and I know there is no chance of them ever coming here.

It is EK you are talking about, they will probably send the A380 to PIT in a couple of years  



Work Hard, Fly Right
User currently offlineUAL747DEN From United States of America, joined Dec 2003, 2392 posts, RR: 12
Reply 11, posted (2 years 3 months 3 weeks 4 days 23 hours ago) and read 7521 times:

They are running the same thing here on local Denver TV stations also. I would imagine the commercial has something to do with a national ad buy rather than EK planning on service to these cities. There are several reasons that EK would end up with local station advertisements that all have nothing to do with EK actually targeting that city specifically.


/// UNITED AIRLINES
User currently onlinepoint2point From United States of America, joined Mar 2010, 2640 posts, RR: 1
Reply 12, posted (2 years 3 months 3 weeks 4 days 22 hours ago) and read 7376 times:

Quoting peteinmiami (Thread starter):
Miami
Quoting AABB777 (Reply 8):
NYC, WAS, BOS and MIA
Quoting tarmacphotos (Reply 9):
Pittsburgh
Quoting UAL747DEN (Reply 11):
Denver

EK is just waiting for their new birds to be delivered, and then BAM!.....they'll descend into the U.S.

El Paso and Boise may even be seeing the EK A380s. And fares will be so low that a pax going from El Paso to Boise will now have a single connection in DXB.....

(yea, right huh?....  )

Although seriously, I do think there will be a few more U.S. cities in the EK system sometime soon. And Miami, at any rate, has to be high in that list.


User currently offlineairbazar From United States of America, joined Sep 2003, 7874 posts, RR: 10
Reply 13, posted (2 years 3 months 3 weeks 4 days 20 hours ago) and read 7176 times:

Quoting DFWHeavy (Reply 4):
I find this very interesting.. I'll tell you one thing, EK isn't running these ads for no reason. I'd suspect we see them in one or both of these cities within 12-18 months.

Maybe but my understanding is that MIA was already a very large EK destination via JFK with AA interlining, before these ads started. I suspect BOS sees some interline passengers too.

Quoting LAXdude1023 (Reply 7):
I would wait to get you hopes up. Airlines do advertise in markets that they dont serve or have plans to from time to time.

True but it's typically done during prime time or on national stations like CNN. I've seen QF, SQ, etc, commercials here in Boston for years, that way. However, in this case the ads are running at 5pm during the local news broadcasts on the local network affiliates. It's a bit more targetted.


User currently offlineTK787 From United States of America, joined Jan 2006, 4304 posts, RR: 12
Reply 14, posted (2 years 3 months 3 weeks 4 days 20 hours ago) and read 7147 times:

I have seen this ad in NYC for more than a dozen times so far in the last couple of weeks.

User currently onlineFWAERJ From United States of America, joined Jun 2006, 3646 posts, RR: 2
Reply 15, posted (2 years 3 months 3 weeks 4 days 19 hours ago) and read 7033 times:

All this and no mention of Chicagoland TV stations yet?

We know that EK's been interested in ORD for eons, but hasn't started service yet...



I don't work for FWA, their tenants, or their ad agency. But I still love FWA.
User currently offlinepliersinsight From United States of America, joined May 2008, 487 posts, RR: 0
Reply 16, posted (2 years 3 months 3 weeks 4 days 19 hours ago) and read 6984 times:

Quoting tarmacphotos (Reply 9):
I saw the same ad here in Pittsburgh, and I know there is no chance of them ever coming here.

You must watch way more TV than I do, because I haven't seen them. Then again, outside of Steeler games, I'm nil on the HD.

Quoting B747forever (Reply 10):
It is EK you are talking about, they will probably send the A380 to PIT in a couple of years

Yeah, if JFK, EWR and BOS are hit with a massive snowstorm. Although I think we have A380 certified gate(s)...but don't quote me on that.


User currently offlinecrownvic From United States of America, joined Oct 2004, 1798 posts, RR: 5
Reply 17, posted (2 years 3 months 3 weeks 4 days 17 hours ago) and read 6804 times:

EK is running the 777 ad in the west LAS/LAX TV market too and they just started in the last week. As was mentioned, the commercials are hitting at prime time like during NFL games. My guess is, it is a nation-wide "blitz" hitting most U.S. markets.

User currently offlineskoker From United States of America, joined Apr 2006, 439 posts, RR: 1
Reply 18, posted (2 years 3 months 3 weeks 4 days 13 hours ago) and read 6218 times:

We've got them running quite frequently here in the BUF market, and I'd highly doubt that we'll see any of there medal except for an extreme diversion.

User currently offlinesuper80 From United States of America, joined Dec 2006, 147 posts, RR: 0
Reply 19, posted (2 years 3 months 3 weeks 4 days 12 hours ago) and read 5905 times:

i m not sure if there is anything to deal with the flight from DFW, but for sure I have been seeing their B777 ads on TV a lot in the DFW area

User currently offlinen92r03 From United States of America, joined Jan 2010, 315 posts, RR: 0
Reply 20, posted (2 years 3 months 3 weeks 4 days 8 hours ago) and read 5003 times:

The same ad is showing here in TPA as well. Even the local news broadcast has a tag of "brought to you locally by Emirates, with over 100 flights to Dubai"...

While the chance of Emirates flying to most US cities is nill, the 30 second spot is a good one. Great promo with "building the 777".


User currently offlineFLALEFTY From United States of America, joined Jan 2006, 396 posts, RR: 3
Reply 21, posted (2 years 3 months 3 weeks 4 days 5 hours ago) and read 4234 times:

Quoting n92r03 (Reply 20):
The same ad is showing here in TPA as well. Even the local news broadcast has a tag of "brought to you locally by Emirates, with over 100 flights to Dubai"...

We got the same ad on Orlando's WFTV Channel 9's Eyewitness News this morning.


User currently offlineenilria From Canada, joined Feb 2008, 6847 posts, RR: 14
Reply 22, posted (2 years 3 months 3 weeks 4 days 4 hours ago) and read 4126 times:

Quoting DFWHeavy (Reply 4):

I find this very interesting.. I'll tell you one thing, EK isn't running these ads for no reason. I'd suspect we see them in one or both of these cities within 12-18 months.

Emirates is getting huge financial incentives from airports to fly there. DFW gave them something like $7 million in incentives I hear. A lot of that money is advertising only. That's just a massive amount to spend in one media market. It may be that these ads are being purchased with somebody else's money.


User currently offlineKLAXAirport From United States of America, joined Nov 2011, 139 posts, RR: 0
Reply 23, posted (2 years 3 months 3 weeks 4 days 3 hours ago) and read 3728 times:

I could and hope to see EK in MIA! However, Does MIA have a big Arab population, or would the route be used for Vacation traveling/Business traveling??

Cheers
KLAXAirport   


User currently onlineAABB777 From United States of America, joined Oct 2007, 509 posts, RR: 0
Reply 24, posted (2 years 3 months 3 weeks 4 days 2 hours ago) and read 3661 times:
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Quoting enilria (Reply 22):
It may be that these ads are being purchased with somebody else's money.

I'm guessing this could be an EK/Boeing ad campaign with EK using Boeing co-op dollars to fund the buy, thus the reason the ads tout the 'Boeing 777'.


25 TWA772LR : For what it's worth, I've seen the same ad in Houston about the 777 being built.
26 CPT523 : Don't get too excited. EK also running adds here in Denver.
27 Post contains images NWADC9 : Well, we do have a gate for the A380! C61
28 FLALEFTY : It would make sense for EK to add MIA, since MIA is the gateway to the Caribbean, Central and South America. I also think MCO, with its strong touris
29 nomorerjs : I think EK will someday serve ORD, but much past the 2010 that Clark said. Heck, EY is here and QR will probably be here soon. EK needs to get their a
30 crownvic : I really doubt EK's primary marketing preference is for the Arab market. What many do not realize is, EK is slowly becoming the reincarnation of the
31 UAL747 : We get Korean Air ads here in Oklahoma City. The nearest KE market is 4 hour drive away to DFW, and Delta does not fly OKC-DFW anymore. Maybe they are
32 ghifty : STRAWBERRYFROG? Most of their works looks childish and tounge-in-cheek.. You'd think an airline like EK would choose Ogilvy and Mather, or Grey. Perh
33 Post contains links FWAERJ : I'd say that QR is a given for ORD with their UA codeshare. UA already serves DXB from IAD, so I could see UA starting ORD-DXB with the 787. What abo
34 5MillionMiler : Just saw the EK ad on TV New Year's Eve in DFW. Nice to watch but strange message as they make the 777 look like a new invention... ironic considering
35 Post contains links lightsaber : For reference, the A380 ad: http://www.youtube.com/watch?v=1nRt5v7l7fE Is it just me, or was the A380 add far more impressive? Maybe as when they swi
36 enilria : That's another possibility or it could be that Boeing will match 50% of an advertising buy and Emirates got DFW to provide the other 50%.
37 ME AVN FAN : Beside the point that there in fact IS a chance for Pittsburgh, I see that your city is in the same state as Philadelphia which has a "running chance
38 flightsimer : I have seen the ad now three times here in Pittsburgh. At first i thought i was dreaming it because i was taking a cat nap when i heard it, but i have
39 B747forever : Saw it earlier today here in Los Angeles.
40 PITrules : Me too; and I've seen Korean Air commercials at least 100 times over the past few years. This is obviously a nationwide ad campaign by EK. The only w
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