I never seeing in a local channel here in Miami an add from Emirates before. Is that a sign that Emirates is preparing the market prior to launching an schedule flight? I know I could be jumping too fast into conclusions here, but I would like to hear you opinions, is that standard Emirates way of doing business, does it had been done by them in other markets before launching a flight? I know Miami has been under Emirates radar for years, they even have an GSA for the area, but I have not hear any announcement or rumors about them launching Miami recently!
Any idea as to how long this has been running there now? If it's been a while, then who know, but if it's recent, then maybe with EK's next aircraft delivery, MIA will be announced as a new destination.....
peteinmiami From United States of America, joined Mar 2004, 269 posts, RR: 0
Reply 2, posted (2 years 3 months 3 weeks 5 days 1 hour ago) and read 8027 times:
I saw it for the first time this week, Channel 7 News is one of the most popular sources of TV news in the area and in my case I usualy watch them daily, and never seen that add before, until this week!
AABB777 From United States of America, joined Oct 2007, 509 posts, RR: 0
Reply 8, posted (2 years 3 months 3 weeks 5 days ago) and read 7683 times:
EK's advertising agency - StrawberryFrog - placed a two week television ad buy in several markets, including NYC, WAS, BOS and MIA. It appears they are using the 'building a Boeing 777' with 'American workers' ad. I'm told the stations have been told there is 'more to come' in regards to an expanded buy.
UAL747DEN From United States of America, joined Dec 2003, 2392 posts, RR: 12
Reply 11, posted (2 years 3 months 3 weeks 4 days 23 hours ago) and read 7521 times:
They are running the same thing here on local Denver TV stations also. I would imagine the commercial has something to do with a national ad buy rather than EK planning on service to these cities. There are several reasons that EK would end up with local station advertisements that all have nothing to do with EK actually targeting that city specifically.
airbazar From United States of America, joined Sep 2003, 7874 posts, RR: 10
Reply 13, posted (2 years 3 months 3 weeks 4 days 20 hours ago) and read 7176 times:
Quoting DFWHeavy (Reply 4): I find this very interesting.. I'll tell you one thing, EK isn't running these ads for no reason. I'd suspect we see them in one or both of these cities within 12-18 months.
Maybe but my understanding is that MIA was already a very large EK destination via JFK with AA interlining, before these ads started. I suspect BOS sees some interline passengers too.
Quoting LAXdude1023 (Reply 7): I would wait to get you hopes up. Airlines do advertise in markets that they dont serve or have plans to from time to time.
True but it's typically done during prime time or on national stations like CNN. I've seen QF, SQ, etc, commercials here in Boston for years, that way. However, in this case the ads are running at 5pm during the local news broadcasts on the local network affiliates. It's a bit more targetted.
crownvic From United States of America, joined Oct 2004, 1798 posts, RR: 5
Reply 17, posted (2 years 3 months 3 weeks 4 days 17 hours ago) and read 6804 times:
EK is running the 777 ad in the west LAS/LAX TV market too and they just started in the last week. As was mentioned, the commercials are hitting at prime time like during NFL games. My guess is, it is a nation-wide "blitz" hitting most U.S. markets.
enilria From Canada, joined Feb 2008, 6847 posts, RR: 14
Reply 22, posted (2 years 3 months 3 weeks 4 days 4 hours ago) and read 4126 times:
Quoting DFWHeavy (Reply 4):
I find this very interesting.. I'll tell you one thing, EK isn't running these ads for no reason. I'd suspect we see them in one or both of these cities within 12-18 months.
Emirates is getting huge financial incentives from airports to fly there. DFW gave them something like $7 million in incentives I hear. A lot of that money is advertising only. That's just a massive amount to spend in one media market. It may be that these ads are being purchased with somebody else's money.