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New AA Safety Video  
User currently offlineGEN2STEW From United States of America, joined Dec 2011, 96 posts, RR: 0
Posted (2 years 8 months 2 days 1 hour ago) and read 3788 times:

AA has come out with a new safety video that is played prior to departure and features employees from around the company... While the info is nothing new, the presentation is (sigh) creative. Should be made public soon.

[Edited 2012-01-19 16:27:08]


I don't know why blessings wear disguises. If I were a blessing, I'd run around nude!
13 replies: All unread, jump to last
 
User currently offlineLAXintl From United States of America, joined May 2000, 25358 posts, RR: 49
Reply 1, posted (2 years 8 months 2 days 1 hour ago) and read 3782 times:

The "Thank You" video?

http://www.youtube.com/watch?v=WbiUYq-DQsI

That's been out since over a year now...



From the desert to the sea, to all of Southern California
User currently offlinejpetekyxmd80 From United States of America, joined Jul 2003, 4389 posts, RR: 29
Reply 2, posted (2 years 8 months 2 days 1 hour ago) and read 3696 times:

It's not the thank you video. There is a brand new safety video, that passengers will be seeing as soon as next week.


The Best Care in the Air, 1984-2009
User currently offlineblink182 From Azerbaijan, joined Oct 1999, 5482 posts, RR: 15
Reply 3, posted (2 years 8 months 1 day 21 hours ago) and read 3210 times:

http://www.youtube.com/watch?v=k3e0W...4182E0BIEY5Hw&index=1&feature=plcp
If this link doesn't function, look at AA's page on Youtube.

My take: interesting, but I like it. A bit of a transition from AA's traditional austere image.

Fortunately, they shortened the "we're glad you're here" bit. They still have some of it, but they're much more to the point. Rather than having seemingly fifty people thank pax for flying AA, we get three or four, which still gets the point across nicely. Otherwise, I think the demo flips a bit too quickly between scenes, which may cause some wooziness upon a few passengers. A personal rant, but I miss the intro music of the old old safety demo that aired in the 90s-mid 00s.

Definitely showing AA's humAAn side and positively portrays everybody, not just flight crews, as professionals.



Give me a break, I created this username when I was a kid...
User currently offlineCOalways From United States of America, joined Feb 2008, 363 posts, RR: 0
Reply 4, posted (2 years 8 months 1 day 20 hours ago) and read 3167 times:

Not really digging it, to much going on in the video.

User currently offlineetops1 From United States of America, joined Nov 2005, 1087 posts, RR: 1
Reply 5, posted (2 years 8 months 1 day 19 hours ago) and read 3062 times:

Don't know if I like the rampers and other employees besides the FA's giving safety instructions but I guess it's a way to engage the employees.

User currently offlinePI767 From , joined Dec 1969, posts, RR:
Reply 6, posted (2 years 8 months 1 day 19 hours ago) and read 3020 times:

Quoting etops1 (Reply 5):
Don't know if I like the rampers and other employees besides the FA's giving safety instructions

I agree 100%. I don't know.... it would be like sitting on a plane and a ramp agent coming up to me and telling me that my bag needs to go further under the seat in front of me. I'd me like...."Who are you????"

Just doesn't seem right.

How about having a couple of flight attendants doing a video aimed towards a ramp training class..... just doesn't seem right.

(And for the record... I AM an AA fan.)


User currently offlineBigGSFO From United States of America, joined Jun 2005, 2924 posts, RR: 6
Reply 7, posted (2 years 8 months 1 day 18 hours ago) and read 2917 times:

It's charming, but I still think VX and DL's safety videos are more interesting and clever.

User currently offlineskyduster From United States of America, joined Apr 2007, 39 posts, RR: 0
Reply 8, posted (2 years 8 months 1 day 18 hours ago) and read 2866 times:

I actually really like it. It's original, contemporary, and "cute". And I think that the "who are you to tell me about in-flight safety" attitude that some posters are expressing (regarding the ramp employees) is just pure wannabe snobbery/classism.

[Edited 2012-01-19 23:57:34]


mostly lurker, very rare poster
User currently offlineAtlflyer From United States of America, joined Jan 2006, 736 posts, RR: 0
Reply 9, posted (2 years 8 months 1 day 18 hours ago) and read 2867 times:

Way too many people in this video. It almost makes me dizzy with them changing people constantly.

User currently offlineskyduster From United States of America, joined Apr 2007, 39 posts, RR: 0
Reply 10, posted (2 years 8 months 1 day 18 hours ago) and read 2854 times:

Quoting Atlflyer (Reply 9):
Way too many people in this video. It almost makes me dizzy with them changing people constantly.

But aren't we all used to that by now? It's an editing technique that Hollywood has used for years now (both movie and TV), and so has the advertising industry...we're bombarded with this type of media.



mostly lurker, very rare poster
User currently offlineflood From United States of America, joined Feb 2009, 1381 posts, RR: 1
Reply 11, posted (2 years 8 months 1 day 18 hours ago) and read 2817 times:

Quoting etops1 (Reply 5):
I guess it's a way to engage the employees.

Unfortunately, at the detriment to the overall video quality.

Quoting Atlflyer (Reply 9):
Way too many people in this video. It almost makes me dizzy with them changing people constantly.

Not to mention far too much cutting with distracting split-framing, very short sequences, etc.

Quoting skyduster (Reply 10):
But aren't we all used to that by now? It's an editing technique that Hollywood has used for years now (both movie and TV), and so has the advertising industry...we're bombarded with this type of media.

But this isn't Hollywood. It's neither movie or tv, it's supposed to be a clear instructional safety video - making it rather inappropriate imo. There are a lot of other methods to make it more appealing on a creative level, but this isn't one of them.


User currently offlineqqflyboy From United States of America, joined Oct 2003, 2282 posts, RR: 13
Reply 12, posted (2 years 8 months 1 day 13 hours ago) and read 2611 times:

American has said the fast paced video is intentional, and meant to keep people engaged so they watch the entire video. Apparently this style came from researching people's viewing habits, and the latest information about best practices in passenger safety. To that end, new safety demo cards will be introduced in March, as well as new emergency commands for flight attendants. The new safety video will start showing on 777 a/c on 26Jan, and 1Feb on the rest of the fleet.


The views expressed are mine alone and do not necessarily reflect my employer’s views.
User currently offlinenyc2theworld From United States of America, joined Mar 2007, 664 posts, RR: 0
Reply 13, posted (2 years 8 months 1 day 11 hours ago) and read 2444 times:

Actually I think its great. It shows that all employees are concerned about your saftey. I think having the baggage handler in the the belly of the plane was a nice touch. Immedately my mind imagined me drowning in the plane with the life vest on. Its subtle things like this that people remember and what makes it an effective saftey video.


Always wonderers if this "last and final boarding call" is in fact THE last and final boarding call.
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