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Lufthansa Confirm BMI Baby Is For Sale  
User currently offlinegilesdavies From United Kingdom, joined Dec 2003, 3012 posts, RR: 2
Posted (2 years 7 months 19 hours ago) and read 6233 times:

I couldn't see a post on this when I did a search...

Even though the majority of us knew this would happen, Lufthansa have today come public and confirmed the low-cost division of the former BMI group - BMI Baby is now up for sale...

It seems LH have no desire to merge the carrier with Germanwings, even though, from what I am aware BMI Baby is making a small profit. (More than happy to be corrected, but I thought this was the case in previous items I have read in the past)

If Lufthansa are unable to find a new owner for BMI Baby, IAG group will receive a discount of the agreed price of £172.5 million for the sale of BMI. Which just goes to show, how little interest they have in going forward with a LCC.

www.travelmole.com/news_feature.php?news_id=2000005

On a totally different note, and thought I would share with you, for a giggle... My mum uses BMI Baby regularly, and she has never got her head around the name of the airline and calls them Be My Baby airlines. She gets strange looks, if the airline name pops up in conversation!  

15 replies: All unread, jump to last
 
User currently offlineskipness1E From United Kingdom, joined Aug 2007, 3226 posts, RR: 1
Reply 1, posted (2 years 7 months 18 hours ago) and read 5925 times:

I thought it was "Be My Baby"as well when it was announced, she's not the only one.

User currently offlineBMIFlyer From UK - England, joined Feb 2004, 8810 posts, RR: 58
Reply 2, posted (2 years 7 months 18 hours ago) and read 5883 times:

A candidate for takeover by Jet2??


Sometimes You Can't Make It On Your Own
User currently offlinerichardw From United Kingdom, joined May 2001, 3749 posts, RR: 0
Reply 3, posted (2 years 7 months 18 hours ago) and read 5812 times:

More http://www.travelweekly.co.uk/Articl...an+suitor+emerges+for+bmibaby.html

User currently offlinegilesdavies From United Kingdom, joined Dec 2003, 3012 posts, RR: 2
Reply 4, posted (2 years 6 months 4 weeks 1 day 22 hours ago) and read 4772 times:

Going by that article, I would assume BMI Baby is not doing so well, as this prospective German Buyer seems to be some company that specialises in turning around failing companies.

It would be interesting to see how integrated BMI Baby's systems are to its parent, BMI... For example moving IT and booking systems, could be a nightmare, to make it a standalone business.


User currently offlineTCASAlert From , joined Dec 1969, posts, RR:
Reply 5, posted (2 years 6 months 4 weeks 1 day 22 hours ago) and read 4740 times:

I wonder if the MON rumours will prove to be true?

Quoting gilesdavies (Reply 4):
It would be interesting to see how integrated BMI Baby's systems are to its parent, BMI... For example moving IT and booking systems, could be a nightmare, to make it a standalone business.

Indeed. My guess would be not very, as the booking system is completely different and you can't even book redemption flights on WW via the BD website, you have to call them as you would for any other partner airline.


User currently offlineSASMD82 From Netherlands, joined Mar 2007, 743 posts, RR: 0
Reply 6, posted (2 years 6 months 4 weeks 1 day 13 hours ago) and read 3866 times:
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When having Ryanair, Easyjet and Air Berlin, I think that BMI baby certainly is too small. What about their loads? Are they profitable? I can imagine when you have such an small and old fleet, it will be very difficult to survive.

Quoting BMIFlyer (Reply 2):
A candidate for takeover by Jet2??

Makes sense!  


User currently offlinephotoshooter From Belgium, joined Feb 2010, 454 posts, RR: 20
Reply 7, posted (2 years 6 months 4 weeks 1 day 13 hours ago) and read 3819 times:
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I don't see anybody buying that airline so fast, look at the fleet... Old knackered Boeings.
Must be a real cheap airline for sale!

Niek  



'A lie gets halfway around the world before the truth has a chance to get its pants on.' - Winston Churchill
User currently offlineBasilFawlty From Netherlands, joined Jun 2009, 1320 posts, RR: 1
Reply 8, posted (2 years 6 months 4 weeks 1 day 10 hours ago) and read 3633 times:

Quoting photoshooter (Reply 7):
I don't see anybody buying that airline so fast, look at the fleet... Old knackered Boeings.
Must be a real cheap airline for sale!

Probably very cheap as all 737's are leased. If the price is right I can see Jet2 buying bmibaby. A little bit of silver and red paint, some new uniforms and there you go, a new Jet2 base in BHX and a significant larger base at EMA.



'Every year donkeys and mules kill more people than plane crashes'
User currently offlinebestwestern From Hong Kong, joined Sep 2000, 7114 posts, RR: 57
Reply 9, posted (2 years 6 months 4 weeks 1 day 6 hours ago) and read 3485 times:

The turn-around company looking at WW has taken badly run companies and turned them around before selling them. The problem with WW is not that its so badly run, but the main competition of EasyJet and Ryanair (and Aer Lingus in Northern Ireland) are much better at marketing, promotions and operating from a lower cost base with newer aircraft, with downroute brand equity.

The German turn-around examples were different, in a very different competitive landscape.

Even in a good economy there is no room in the uk for bmi baby. jet2, Ryanair, easyJet, Flybe and Monarch all scrapping for passengers on the Watford Gap to Manchester conurbationg (LTN, BHX, EMA, MAN, LPL, LBA) are more than enough, and Aer Lingus, easyJet, Flybe and jet2 scrapping for passengers in Northern Ireland is already two too many at a minimum.



The world is really getting smaller these days
User currently offlinerichardw From United Kingdom, joined May 2001, 3749 posts, RR: 0
Reply 10, posted (2 years 6 months 4 weeks 1 day 1 hour ago) and read 3326 times:

Quoting bestwestern (Reply 9):
downroute brand equity

I don't think that applies to bmibaby in the midlands.


User currently offlinebestwestern From Hong Kong, joined Sep 2000, 7114 posts, RR: 57
Reply 11, posted (2 years 6 months 4 weeks 1 day ago) and read 3284 times:

Quoting richardw (Reply 10):

I don't think that applies to bmibaby in the midlands.

They have band equity in the UK and Northern Ireland, but in comparison to easyJet, Aer Lingus, or Ryanair not in Holland or Spain.

With a small overseas presence these markets are too expensive to market to.



The world is really getting smaller these days
User currently offlineVV701 From United Kingdom, joined Aug 2005, 7461 posts, RR: 17
Reply 12, posted (2 years 6 months 4 weeks 15 hours ago) and read 2849 times:

Do we know what is included in the offer?

For example I cannot think that IAG with BA's existing maintenance facilities at LHR, CW, and GLA and their new facility just opened at PIK would be interested in British Midland Engineering at EMA. So is it possible that their maintenance facility and paint shop at EMA has been bundled together by Lufthansa Group with bmibaby? If so would that expand the list of possible buyers?


User currently offlinePlymSpotter From Spain, joined Jun 2004, 11638 posts, RR: 60
Reply 13, posted (2 years 6 months 4 weeks 15 hours ago) and read 2846 times:

Quoting VV701 (Reply 12):
For example I cannot think that IAG with BA's existing maintenance facilities at LHR, CW, and GLA and their new facility just opened at PIK would be interested in British Midland Engineering at EMA. So is it possible that their maintenance facility and paint shop at EMA has been bundled together by Lufthansa Group with bmibaby? If so would that expand the list of possible buyers?

Are British Airways not still looking for a further maintenance base? I was under the impression that another facility in South Wales was being looked at, so if they inherited the facilities and the workforce with BD that could be quite a bonus.


Dan  



...love is just a camouflage for what resembles rage again...
User currently offlineTCASAlert From , joined Dec 1969, posts, RR:
Reply 14, posted (2 years 6 months 4 weeks 14 hours ago) and read 2759 times:

Quoting PlymSpotter (Reply 13):
Are British Airways not still looking for a further maintenance base? I was under the impression that another facility in South Wales was being looked at, so if they inherited the facilities and the workforce with BD that could be quite a bonus.

Ooohh don't tease me Dan   You'd never tear me away from the place!


User currently offlineVV701 From United Kingdom, joined Aug 2005, 7461 posts, RR: 17
Reply 15, posted (2 years 6 months 4 weeks 10 hours ago) and read 2537 times:

Quoting PlymSpotter (Reply 13):
Are British Airways not still looking for a further maintenance base? I was under the impression that another facility in South Wales was being looked at, so if they inherited the facilities and the workforce with BD that could be quite a bonus.

I assume that the BD maintenance facility/hangar at LHR would be included in the BD Main Line offer. But whether this meets BA's needs . . .


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